solomo: a marketing revolution

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SoLoMo Inna Basilla K31

Post on 21-Oct-2014

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SoLoMo stands for Social - Local - Media

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Page 1: Solomo: A Marketing Revolution

SoLoMoInna Basilla K31

Page 2: Solomo: A Marketing Revolution

SOCIAL• Networks• Communication• Interaction• Social websites

Page 3: Solomo: A Marketing Revolution

• Languages• Location•Reviews•Relevance

LOCAL

Everyone and everything is within reach

Page 4: Solomo: A Marketing Revolution

Mobile

• Applications•Mobile Users• Convenience

Page 5: Solomo: A Marketing Revolution

SoLoMo: Effects to E-commerce• Reach• Generate Awareness• Growth• Save time and effort• Promotion

Page 6: Solomo: A Marketing Revolution

SoLoMo: Implications to Ecommerce

• Barriers to entry are lower• Opens new opportunities• Increase of expenses for advertising• Highly competitive market• Easier to get noticed

Page 7: Solomo: A Marketing Revolution

SoLoMo in 2 years: An Effective and Popular Strategy

Page 8: Solomo: A Marketing Revolution

A MARKETING REVOLUTION