#solopr transcript 12/10/2014 · lastly, increased media relationships. #solopr mdbarber1:48pm via...

#solopr transcript – 12/10/2014 Page | 1 For more information and resources, visit http://soloprpro.com/

#SoloPR Transcript – 12/10/2014

Q1: Would you ever accept stock options instead of payment?

Q2: What programs/tactics are your clients looking at for next year? Any

areas seem particularly "hot?"

Q3: Are you seeing budgets increase, decrease, or stay the same?

Q4: What do you make sure to do by end of year?

Q5: What are your own business goals for 2015? How can we help you

achieve them?

Transcript follows in reverse chronological order:


SoloPR1:58pm via tchat.io

We'll see you back here the second Wednesday of January. Hope you all have a very merry, relaxing and energizing holiday season! #solopr

JasMollica1:58pm via TweetDeck

Although I was late to the chat, #SoloPR is a great community. Thanks @KellyeCrane!! Happy Holidays all!

dariasteigman1:58pm via TweetDeck

Alright. I've got to run. Thanks for our final#SoloPR hour of smarts and sass for 2014. Of course, the smarts & sass will continue.

mdbarber1:58pm via tchat.io

Stupid auto correct: Solo PR not solar RT @mdbarber: Happy Holidays to my solo pr friends. See you back here after the new year.#solopr


As always, we'll have a transcript of this chat up on soloprpro dot com tomorrow. Also, we share using the #solopr hashtag 24/7.


Happy Holidays to all my solar friends. See you back here after the new year. #solopr

KristK1:57pm via tchat.io

This group is a blessing that makes me smile and makes me think. Challenges me to be the best #solopr pro I can be. Happy Holidays!


RT @ShyGirlPR: I want 2015 to be my year! Doing what I love, working hard and being my own boss! #SoloPR


Looks like our time is about up! Thanks to you all for your participation - this week, and all year long. You all are the best! #solopr

lzixxaa1:56pm via Plume for Android

I second that! RT @SoloPR Yes! RT @ShyGirlPR: I want 2015 to be my year! Doing what I love, working hard and being my own boss! #SoloPR


@KellyeCrane very true. Went to a PRSA event last week and reconnected with someone I knew 25 years ago! Very fun. @Vruno #solopr

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Wow, I love hearing what you all are up to! I see great stuff and terrific connections happening here on the chat... #solopr

BustaBrowne1:56pm via Twitter for iPhone

RT @TMariePR: YES!! RT @KarenSwim: It will be! RT @ShyGirlPR: I want 2015 to be my year! Doing what I love, working hard and being my own b#SoloPR


I've been using LinkedIn too. Working well too. RT @Vruno: @KellyeCrane Twitter is the best, most efficient connector. #solopr

KellyeCrane1:55pm via TweetDeck

@Vruno @mdbarber Also the plethora of networking events that happen these days. Will be fun! #solopr


@JanetLFalk Thank you, Janet. I will reach out today. #SoloPR

TMariePR1:55pm via Hootsuite

YES!! RT @KarenSwim: It will be! RT @ShyGirlPR: I want 2015 to be my year! Doing what I love, working hard and being my own boss! #SoloPR

NovaComms1:55pm via TweetDeck

RT @ShyGirlPR: I want 2015 to be my year! Doing what I love, working hard and being my own boss! #SoloPR

Vruno1:55pm via Twitter for Websites

@KellyeCrane @mdbarber Twitter is the best, most efficient connector. #solopr


Yes! RT @ShyGirlPR: I want 2015 to be my year! Doing what I love, working hard and being my own boss! #SoloPR


@KellyeCrane I hope so too. I also have to remember I know people here and the internet means there aren't boundaries. #solopr


@KellyeCrane good idea. It's amazing how much time the moving/settling process has taken. Oh and the house hunting. #solopr




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@mdbarber I think it will be easier for you, almost 20 years later! Hope so. #solopr


Good perspective from @KellyeCrane: biggest gift of downtime. That feeling of eagerness to get back to work is fun/exciting! #solopr


@mdbarber I moved to Portland in '96 and knew no one. Sent out letters to the heads of boutique agencies, called to follow-up, etc. #SoloPR

decillis1:53pm via TweetDeck

@KellyeCrane And now that I've added EVERYTHING back, I can't sit still, because I'm excited about future clients. #SoloPR


@JasMollica @dariasteigman You can love an American League team too though, so pick the Orioles so you can go to Camden Yards! #solopr

KarenSwim1:52pm via tchat.io

It will be! RT @ShyGirlPR: I want 2015 to be my year! Doing what I love, working hard and being my own boss! #SoloPR


Me too! RT @KarenSwim: I love that goal @c_hami_chi and if you ever want to team up let me know! #solopr

c_hami_chi1:52pm via Twitter Web Client

@dariasteigman @KristK oooooh yes. biz dev as part of "routine." YES. #solopr


@decillis To me, that's the biggest gift of downtime. That feeling of eagerness to get back to work is fun/exciting! #solopr

ShyGirlPR1:52pm via Twitter Web Client

I want 2015 to be my year! Doing what I love, working hard and being my own boss! #SoloPR

JanetLFalk1:52pm via Twitter Web Client

@JasMollica Contact me for websites to locate nonprofits seeking professional services#SoloPR













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@KellyeCrane good point about social. I'm still a bit old school but social might be a better/faster tool. #solopr


RT @mdbarber: Love this! RT @SoloPR: Good one! RT @JasMollica: A5: I’d like to continue to pay it forward in some way in 2015. #SoloPR


@KellyeCrane I have started that. Lunch this week with a college friend I hadn't seen since graduation. Didn't know she's in PR. #solopr


RT @KarenSwim: A5: ...and of course more clients that benefit from my smarts :-) #solopr


My bad @KristK RT @JanetLFalk: @KarenSwim@Kristik Thanks for locating the You did not budget for PR. #SoloPR


@KristK I really like how you worded that. @decillis #solopr


@mdbarber In the old days, it was necessary to request a meeting/coffee, but now social can be a great way to get the ball rolling. #SoloPR


@KarenSwim @Kristik Thanks for locating the You did not budget for PR. #SoloPR

thesauraipr1:50pm via Twitter for Websites

.@SoloPR Thank you! SoloPRPro has been a life-saver thus far and I really enjoy the welcoming atmosphere. #solopr


@KristK I used to work campaigns, so my idea of busy is actually insane. #SoloPR


@mdbarber Re: moving, I'm sure you've done this, but make a list of your top contacts and figure out how best to connect with them. #solopr








































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@KristK Sadly, I do the same when I get busy. My 2015 goal is to stay focused on biz dev as "routine" part of my day/week. #SoloPR

catalystpr1:49pm via Twitter Web Client

A5: Outsourcing - so I can add VALUE to biz. More growth, crystal deliverables. Gonna be a great year! #SoloPR


@decillis My old motto: Trying to stay out of the fast lane but I keep hitting the gas, not the brake. Realized I like to be busy. #solopr


Excellent, and congrats! RT @thesauraipr: 2015 will be my first year as a solo so I'm working on nailing my systems and processes #solopr


@dariasteigman I absolutely will, Daria. And the Nats fan thing? That won’t happen. #Mets :)#solopr


@KristK good one. pipeline full is KEY! #SoloPR


.@SoloPR Crucially important for me to stay organized as I'm in school. Lastly, increased media relationships. #solopr


Love this! RT @SoloPR: Good one! RT @JasMollica: A5: I’d like to continue to pay it forward in some way in 2015. #SoloPR


Amen! RT @KarenSwim: A5: I want my clients to have the best counsel, so learning is always top of list. Keep the resources coming! #solopr


@KellyeCrane Slowing down only made me realize how much I love to go hyperspeed and made me anxious to get back to that. #SoloPR


Good one! RT @JasMollica: A5: I’d like to continue to pay it forward in some way in 2015.#SoloPR





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I love that goal @c_hami_chi and if you ever want to team up let me know! #solopr


RT @KarenSwim: A5: I want my clients to have the best counsel, so learning is always top of list. Keep the resources coming! #solopr


A5: more focus on biz development and keeping the pipeline full. I tend to focus on current projects and cross my fingers #solopr


@NovaComms Thanks. I've been doing some and need to do more. It's been an interesting switch from well established to not so. #solopr


@decillis It's nice that we have the flexibility to slow down to deal with life events (weddings!), and then can ramp back up. #SoloPR


@JasMollica Let me know when you get down here. You might even become a Nationals fan. :)#solopr


@SoloPR I want to get more clients that help people move more! #SoloPR


A5: ...and of course more clients that benefit from my smarts :-) #solopr


A5: I’m also moving to the DC area in June, so hoping to connect with potential clients, partners is a goal. #SoloPR


Nice! RT @NovaComms: A5: I want to diversify my client portfolio in 2015 to include more non-tech clients...to stay fresh #SoloPR


@SoloPR Get more clients. Referrals are great, especially from #soloPR peers. Shout-out and THANKS to @thespottedduck (Shelley Senai).













































@KellyeCrane There really are lots of people who could use our help and I think this gang can help you spread that word too. #solopr


.@SoloPR 2015 will be my first year as a solo so I'm working on nailing my systems and processes for a smooth workflow (1/2) #solopr


A5: I'd also like to continue to diversify industries in 2015. I have a lot of interests & want my client list to reflect that. #SoloPR


A5: I want my clients to have the best counsel, so learning is always top of list. Keep the resources coming! #solopr


I hear ya! RT @dariasteigman: Ha! I'd say "more video" but that would imply I'd made progress in 2014. #solopr


@catalystpr I purchased my last printer on 12/29. And then 12/31 my keyboard died & I had to make a year-end @Staples rum/. #SoloPR


#solopr A5 I'm now embedded in a nonprofit & my goals are to put marketing, comms & fundraising strategy in place for them from scratch

AerialEllis1:45pm via TweetDeck

RT @KarenSwim: RT @SoloPR: Q5: What are your own business goals for 2015? How can we help you achieve them? #solopr


@mdbarber Maybe reach out to your current connections and see if anyone has recommendations on people they could connect you with #SoloPR


A5: My goal is to spread the word further about#SoloPR Premium membership. There are so many folks who could use our help!




























http://twitter.com/AerialEllis

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A5: I’d like to continue to pay it forward in some way in 2015. #SoloPR


@SoloPR Good. I was worried I was even more behind! #solopr


A5 -- Seriously, moving to a new community, I'll be doing a lot of relationship building. Any tips from experienced movers? #solopr


A5: Growth. I slowed down in 2014 and I want to be more than full in 2015. My cat has needs.#SoloPR


A5: I want to diversify my client portfolio in 2015 to include more non-tech clients, even projects here & there to stay fresh #SoloPR


Ha! I'd say "more video" but that would imply I'd made progress in 2014. RT @SoloPR: Q5: What are your business goals for 2015? #solopr


@mdbarber Yes, that is allowed! :-) #solopr


@dariasteigman Good point! Big office items....#SoloPR


A5 -- Isn't that what I'm reflecting on the rest of the months? ;-p #solopr


RT @SoloPR: Q5: What are your own business goals for 2015? How can we help you achieve them? #solopr

KristK1:43pm via Twitter for Websites


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Q5: What are your own business goals for 2015? How can we help you achieve them? #solopr


RT @c_hami_chi: @thesauraipr @SoloPR Defs need to get rid of non-beneficial services. Adobe charges me $10 every month and I have no idea w#solopr


RT @dariasteigman: A4 Dues, subscriptions, big-item office purchases. Also charitable donations. #SoloPR


Love this topic! Q5 is coming up... #solopr


A4: I'm also catching up on connecting with people. So many check-in meetings scheduled this month! #SoloPR


A4 Dues, subscriptions, big-item office purchases. Also charitable donations. #SoloPR


.@KristK Well, there better be a seafood boil so I can have an excuse to drop by! :D #solopr


@dariasteigman I'll let you know next December.#solopr


@KarenSwim Yes! The older I get, the more I value those who knew me when. #solopr


RT @KellyeCrane: A4: Being with long-time friends and family makes me feel connected to who I was "then"- very centering! #solopr















































RT @SoloPR: BTW, if you aren't a Premium member of Solo PR PRO, you can join now and deduct on 2014 taxes: soloprpro.com/join#solopr


@KristK Woohoo! Or should I say, sympathies?#soloPR

KarenSwim1:40pm via Twitter for Websites





@KellyeCrane Love that and agree, even more important to me as I get older. #solopr


@kcwriter It's @SPRF2015 -- members in Louisiana, Mississippi, Alabama and north Florida. #solopr


@KristK Sounds like an eventful To do list!#SoloPR


BTW, if you aren't a Premium member of Solo PR PRO, you can join now and deduct on 2014 taxes: soloprpro.com/join #solopr


@KellyeCrane I was awful when I was 15 years old. Please no one ever treat me like I'm 15. ;)#SoloPR


RT @decillis: A4: I make sure I take advantage of the quiet time. I write, develop ideas I didn't have time for, etc. #SoloPR


Ha! RT @c_hami_chi: Defs need to get rid of non-beneficial services. Adobe charges me $10 every month and I have no idea what for. #solopr


A4: Placing Action steps to my 2015 goal list, updating the website and organizing the home office #SoloPR


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kcwriter1:39pm via Twitter Web Client

@KristK Congratulations! That's a huge deal. What states? #solopr


@decillis Having people who treat me like I'm 15 years old again, who don't care about business accomplishements, can be refreshing! #solopr


Good idea! And I can relate to that one too. Find efficiencies. RT @c_hami_chi: Def need to get rid of non-beneficial services. #solopr


@c_hami_chi @thesauraipr @SoloPR ROFL! Oh my word, so relate! #solopr


@thesauraipr @SoloPR Defs need to get rid of non-beneficial services. Adobe charges me $10 every month and I have no idea what for. #solopr


Go @KristK! So happy for you! Huge job! #solopr


Yay! RT @KristK: A4: I'm the 2015 president of 1500-member PR assn (4 states). Hoping to get a handle on that during the holidays #solopr


@KellyeCrane How does loud center you?? I'm so confused! Like usual. #SoloPR


@KristK Congrats! They are lucky to have you. My advice - pick two or at more three things to do. Will keep you focused & is doable. #solopr


A4: Collecting examples, case studies and creating slide decks for my PR Internship class -- would love your ideas, recs. #solopr


@decillis Ha! I didn't say mine was quiet. We're southern, after all. :-) #solopr

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@KristK Cool! Would love to see it when you're done. #solopr


Good ones! MT @kcwriter: A4: #solopr want to get started on updating my website...also want to carve out time for intensive business reading


@KellyeCrane Your family is obviously not Italian then. Being around mine is, um, loud. ;)#SoloPR


A4: I'm the 2015 president of 1500-member PR assn (4 states). Hoping to get a handle on that too during the holidays. #solopr


@kcwriter my website is on my list too -- new approach, fresh content. #solopr


RT @mdbarber: A4 End of year is a good time to reflect on past andlook ahead to new challenges. Lots of both from my end this year.#solopr


RT @decillis: A4: I make sure I take advantage of the quiet time. I write, develop ideas I didn't have time for, etc. #SoloPR


Love! RT @mdbarber: good time to reflect on past and also look ahead to new challenges. Lots of both from my end this year. #solopr


@NovaComms that sounds amazing. I'm sure the kids will love it too. And the grown-ups will enjoy the relaxing and the wine. #solopr


A4: Being with long-time friends and family makes me feel connected to who I was "then"- very centering! #solopr


@mdbarber Should be in the 80’s. We’ve rented a crazy huge house on the beach. It’ll be a fun time with lots of kids and wine :) #SoloPR













































RT @thesauraipr: .@SoloPR Analyzing the year, defining new targets and goals, buy necessary supplies, get rid of non-beneficial services, U#solopr


A4: My year-end list focuses on planning and purging. Looking forward to two family trips too.#solopr


.@SoloPR Analyzing the year, defining new targets and goals, buy necessary supplies, get rid of non-beneficial services, UNPLUG #solopr


A4 -- End of year is a good time to reflect on past and also look ahead to new challenges. Lots of both from my end this year. #solopr


A4: #solopr I want to get started on updating my website, bait piece, etc. I also want to carve out time for intensive business reading.

phyllisweisspr1:33pm via Twitter for iPhone

RT @SoloPR: Hugely important! RT @KarenSwim: A4: My favorite year end activity is taking time off to think. Not kidding. #solopr


@NovaComms That sounds like a lot of fun, and relaxing. Hope the weather is good for you. Regardless, it will be a nice change. #solopr

BluePepperPR1:33pm via TweetChat powered by oneQube

RT @SoloPR Hugely important! RT @KarenSwim: A4: My favorite year end activity is taking time off to think. Not kidding. #solopr


A4: I need to take @KellyeCrane's advice and go shopping though. Shoes are a business expense, right? #SoloPR


RT @SoloPR: This week we published a checklist of year-end activities:soloprpro.com/ultimate-year-… What do you make sure to do by end of year? ##solopr




















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Nice RT @decillis: A4: I make sure I take advantage of the quiet time. I write, develop ideas I didn't have time for, etc. #SoloPR


I so agree! RT @KarenSwim: A4: My favorite year end activity is taking time off to think. Not kidding. #solopr


Hugely important! RT @KarenSwim: A4: My favorite year end activity is taking time off to think. Not kidding. #solopr


@KellyeCrane After moving this year, I realized I had a supply addiction, lol! #solopr


A4: I make sure I take advantage of the quiet time. I write, develop ideas I didn't have time for, etc. #SoloPR


RT @SoloPR: Oops, that was Q4... #solopr


RT @thesauraipr: Seeing more investment in targeted content creation for owned media and a greater appreciation for solo partnership #solopr


Ha! RT @KellyeCrane: A4: After Christmas, there are always year-end sales on organizational supplies. I go shopping :-) #solopr


A4: My favorite year end activity is taking time off to think. Not kidding. #solopr


A4: After Christmas, there are always year-end sales on organizational supplies. I go shopping :-) #solopr


@mdbarber @novacomm Ready to relax, yes. Heading out tomorrow for an early holiday trip with my family in Mexico #SoloPR


@novacomm Thanks. That's quite the chore. Hope you're doing well too. Ready for the holidays? #solopr















































.@SoloPR We're seeing more investment in targeted content creation for owned media and a greater appreciation for solo partnership #solopr


Yes, proof is in the pudding now! RT @decillis: A3: Increase. Solid numbers & relationships are luring more social $s. #solopr


RT @SoloPR: This wk we published a checklist of year-end activities soloprpro.com/ultimate-year-… What do you make sure to do by end of yr? #solopr


Q4: This week we published a checklist of year-end activities: soloprpro.com/ultimate-year-…What do you make sure to do by end of year?#solopr


RT @SoloPR: This week we published a checklist of year-end activities:soloprpro.com/ultimate-year-… What do you make sure to do by end of year? ##solopr


@mdbarber Glad it went smoothly. Good luck house hunting! #SoloPR


Oops, that was Q4... #solopr


This week we published a checklist of year-end activities: soloprpro.com/ultimate-year-… What do you make sure to do by end of year? #solopr


@KristK yes but too busy getting settled to be doing that too much. #solopr


A3: Increase. Solid numbers & relationships are luring more social $s. #solopr


@mdbarber Missing your garden? #solopr












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@SoloPR We're seeing budget increases but in our case, our project scopes, marketing options, and placement ops have increased #solopr


Thanks, and welcome to those just popping in! Q4 is up next... #solopr


#solopr A3 - As solos can really position ourselves as partners who will be in the trenches w/clients. Agencies can't do that easily.


@KristK we are loving it. Community very welcoming and wonderful. Hoping to purchase a house soon; apt living not what we're used 2.#solopr


A3: Many clients are slowly catching up on work they neglected during the lean times. Looking good for 2015! #solopr


RT @Vruno #solopr A2 Also thought leadership on social channels like LinkedIn. C-suiters want to be influencers there.


@NovaComms Yes, we did. Happy to be in Gig Harbor, WA. Well, maybe not situated but we're here & loving it. Apt living? Not as much. #solopr


@NovaComms Ha! #SoloPR


Love it! MT @Vruno: #solopr A3 Seeing clients who believe in PR who didn't get results from agencies. They want better partners ie. solos


RT @SoloPR: We have a winner! It's content strategy and creation. Love seeing trends emerge as a result of our chat questions. #solopr


@mdbarber Hope you're enjoying Gig Harbor. I'm multitasking too and popped in late. #solopr












































Hello Newlywed!! RT @decillis: I'm here! Happy Wednesday, #SoloPR!


I'm here! Happy Wednesday, #SoloPR!


@mdbarber Did you move yet Mary? #SoloPR


Oh know! The dreaded "there" instead of "their" error. Typing too fast :-| #solopr


#solopr A3 I'm seeing clients who believe in PR & will pay for it who didn't get results from agencies. They want better partners ie. solos

SDITSystems1:25pm via RoundTeam

RT @PaulaJohns: A1. I wouldn't ordinarily accept stock options but I never say "never." Agree...it would have to be combined w/ std payment#soloPR


So looking forward to chat today, and then the phone rang. Sorry I'm late. Hope everyone's doing well. #solopr


A3: Seeing some clients willing to invest additional dollars to get there content where it needs to be. #solopr


@KellyeCrane Completely agree. I just like doing the actual outreach part less & less. Love the creativity behind it though. #SoloPR




@NovaComms Media relations still has its place, but content creators like us are in a great position. #solopr


















http://twitter.com/SDITSystems

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A2: Gonna be about educating clients on#FollowersToFan premise online while shifting them to thought leadership in trad. media#Solopr


Agreed. Working now w/client on this now MT @Vruno: #solopr A2 Thought leadership on LinkedIn. C-suiters want to be influencers there.

PaulaJohns1:23pm via tchat.io

A2 Content, content and more content. #soloPR


RT @SoloPR: Q3: are you seeing budgets increase, decrease, or stay the same? #solopr


Very true! RT @Vruno: #solopr A2 Also thought leadership on social channels like LinkedIn. C-suiters want to be influencers there.


@thesauraipr Have a client doing a pop-up this month #solopr


@SoloPR This is so great to see, especially as my focus is less on traditional #PR activities & more about #content strategy #SoloPR


Interesting discussion on Q2! Q3 is a follow-on: are you seeing budgets increase, decrease, or stay the same? #solopr


#solopr A2 Also thought leadership on social channels like LinkedIn. C-suiters want to be influencers there.




@Vruno I just got mine in line. so I understand completely #soloPR









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PaulaJohns1:21pm via TweetDeck

@dariasteigman Thanks for the wave and the hello. Right back at you. #soloPR


.@SoloPR To elaborate 'events' segment: POP-UPs, trunk shows, and RSVP-only, private showings and dinners connected to charity#solopr


RT @NovaComms: A2: I’m seeing more commitment to getting execs educated & involved in #socialmedia from a business standpoint. #SoloPR




We have a winner! It's content strategy and creation. Love seeing trends emerge as a result of our chat questions. #solopr


A2: I’m seeing more commitment to getting execs educated & involved in #socialmedia from a business standpoint. #SoloPR


RT @Vruno: #solopr A2 Content strategy, mobile awesomization of websites, video production, influencer PR & brand advocacy


#solopr I need to get my fitness & food routine back in place so I will be #awesomized like the website I am working on.


A1: Interesting to see content strategy theme from many folks here. I think the ability to track data/success leads to renewed focus #solopr


@BluePepperPR Awesome! #SoloPR


Awww @dariasteigman you are so kind! It's your awesomeness rubbing off on those you come near! #solopr













































TMariePR1:19pm via Echofon

RT @KarenSwim: @Vruno Ha! Awesomization - love that, could use some of that for myself!#solopr


Now you, @KarenSwim, are perfectly awesomized. #SoloPR


@Vruno Love seeing #content strategy made a priority! #SoloPR


A2: Content strategy + creation #solopr


Good ones RT @thesauraipr: .@KellyeCrane@SoloPR Integrated marketing campaigns (print/influencer/social/events) #solopr


A1. I wouldn't ordinarily accept stock options but I never say "never." Agree...it would have to be combined w/ std payment. #soloPR


@Vruno I can see why, definitely caught my attention! Thanks! #solopr


RT @JanetLFalk: Where did I read this?: If you did not budget for PR, that is poor management and not my responsibility to accept alternate#SoloPR


RT @dariasteigman: A2 Content strategy. Seeing a lot of need for dev the strategy & understanding where/how to build ongoing content #soloPR


.@KellyeCrane @SoloPR Integrated marketing campaigns (print/influencer/social/events)#solopr


@KarenSwim Yes, I love that term. Clients love it too. It gets them more jazzed about the project.#solopr




















































Good stuff RT @Vruno: #solopr A2 Content strategy, mobile awesomization of websites, video production, influencer PR & brand advocacy


RT @Vruno: #solopr A2 Content strategy, mobile awesomization of websites, video production, influencer PR & brand advocacy


A2: It differs for each client, but now that we have more info/data from digital efforts, we can really make a big diff! #solopr


A2 Content strategy. Seeing a lot of need for dev the strategy & understanding where/how to build ongoing content. #soloPR

MMToolbox1:16pm via TweetDeck



@Vruno Ha! Awesomization - love that, could use some of that for myself! #solopr


A2: It seems my 2015 focus is going to be on beefing up the areas that are showing real results. #solopr


RT @KarenSwim: A2: Refining messaging/branding is a theme for many, seems to be a season or reorg/tweaking, tightening systems #solopr


#solopr A2 Content strategy, mobile awesomization of websites, video production, influencer PR & brand advocacy

phyllisweisspr1:16pm via Twitter for Websites

RT @SoloPR: RT @KarenSwim: A2: Refining messaging/branding is a theme for many, seems to be a season or reorg/tweaking, tightening systems #solopr

KristK1:16pm via Twitter Web Client

RT @SoloPR: Q2: What programs/tactics are your clients looking at for next year? Any areas seem particularly "hot?" #solopr














http://twitter.com/MMToolbox

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@JanetLFalk Comment by @Kristik in Facebook group #solopr


RT @KarenSwim: A2: Refining messaging/branding is a theme for many, seems to be a season or reorg/tweaking, tightening systems #solopr


A2: Refining messaging/branding is a theme for many, seems to be a season or reorg/tweaking, tightening systems #solopr




Where did I read this?: If you did not budget for PR, that is poor management and not my responsibility to accept alternate payment.#SoloPR




Great question! RT @BluePepperPR: A1: Is the offer being presented because they lack funds to pay or because they don't value PR? #solopr


@dariasteigman A yes to either is a no from me. If they are presenting the offer for another reason, I'd consider. #solopr




Q2: What programs/tactics are your clients looking at for next year? Any areas seem particularly "hot?" #solopr











































@PaulaJohns ~~~waving hello~~~ #SoloPR


Great input on Q1 everyone, thanks! Q2 is up next... #solopr


@BluePepperPR Does it matter? Either way, probably not the right client for me. #solopr


Greetings, #soloPR friends. Paula from the San Diego area, joining the chat a bit late.


Smart advice! RT @KarenSwim: A1: If you do, I would do a mix of cash and options and keep the scope very tight and time-limited #solopr


@KellyeCrane Bingo. They have the $$ for what they prioritize. #SoloPR


RT @BluePepperPR: A1: Is the offer being presented because they lack funds to pay or because they don't value PR? #solopr


Great pt- not just an issue for indies RT @phyllisweisspr: #solopr A1: Stock options never got me much when I worked in corporate America.


A1: If you do, I would do a mix of cash and options and keep the scope very tight and time-limited #solopr


@dariasteigman Sometimes the co doesn't have much money. But I feel like they can usually find $ to pay the power company, so ... #solopr


A1: Made that mistake once with start up. But agree with @Vruno , if biz was on track, perhaps to offset initial costs. #SoloPR














































#solopr A1: Stock options never got me much when I worked in corporate America. Show me the money instead.


Good pt RT @dariasteigman: A1 The big problem is that most cos who ask do so b/c they don't value you enough to pay you. #SoloPR


@TMariePR Felt that squeeze, your training is working :-) Sending one back! #solopr


A1: Is the offer being presented because they lack funds to pay or because they don't value PR? #solopr


@Vruno Fortunately I wasn't bitten! J But I saw some who were. #solopr


@KarenSwim Hey!! Virtual Hug!! #SoloPR


True RT @dariasteigman: A1 The big problem is that most cos who ask do so b/c they don't value you enough to pay you. #SoloPR


Yes! Want the goods for free MT @dariasteigman: A1 The problem is that most cos do so b/c they don't value you enough to pay you #SoloPR


A1: Some people did well with this strategy, don't get me wrong. Depends on how much risk you can tolerate. Me: not much! #solopr


@TMariePR Hello beautiful! #solopr


RT @dariasteigman: A1 The big problem is that most cos who ask do so b/c they don't value you enough to pay you. #SoloPR


A1 The big problem is that most cos who ask do so b/c they don't value you enough to pay you.#SoloPR













































RT @NovaComms: A1: It would have to JUST the right situation. Very hesitant to do so with a startup #SoloPR


RT @KarenSwim: A1: As a standard practice, no, but if it was an investment I would make, maybe#solopr


MT @Vruno: #solopr A1 not as a full payment, but would entertain it to offset some payments if I am inspired by the trajectory of the biz.


A1: "Will work for equity" was often stated by consultants who thought they were being smart. Was glad I didn't follow suit. #solopr


A1: As a standard practice, no, but if it was an investment I would make, maybe #solopr


A1: It would depend on the company and circumstance. #SoloPR


RT @SoloPR: Ha, well said! RT @dariasteigman: From Google? Yes. From startups? No. #solopr


Ha, well said! RT @dariasteigman: From Google? Yes. From startups? No. #solopr


RT @dariasteigman: From Google? Yes. From startups? No. RT @SoloPR: Q1: Would you ever accept stock options instead of payment?#solopr


A1: Generally, no. However, I'd consider it for the right company. #solopr


@SoloPR A1 Stock options as partial payment to protect against the downside of start-up disappearing and participate in its success#SoloPR















































Checking into #SoloPR! Hey family!!


A1: Accepting stock options instead of payment? It would have to JUST the right situation. Very hesitant to do so with a startup #SoloPR


RT @dariasteigman: From Google? Yes. From startups? No. RT @SoloPR: Q1: Would you ever accept stock options instead of payment?#solopr


A1: I lived through the dot com boom... and the bust that followed. I would say no. #solopr


@dariasteigman I'd love to! #solopr


From Google? Yes. From startups? No. RT @SoloPR: Q1: Would you ever accept stock options instead of payment? #solopr


RT @SoloPR: Q1: Would you ever accept stock options instead of payment? #solopr


@JanetLFalk @dariasteigman Thanks for your support, guys! #SoloPR


@BluePepperPR Next time you're in DC, give me a shoutout. We should meet up for drinks.#solopr


@BluePepperPR joining from the lounge in Reagan National. I love DC, but am happy to be heading back to Charlotte. #solopr


@kcwriter Hi Kellie! How are you? #solopr


Q1: Would you ever accept stock options instead of payment? #solopr

















































@KellyeCrane @dariasteigman Ditto for me the next 2 weeks. #Solopr


Time for #solopr! Kelle Campbell signing in from Texas!


Thanks for joining us everyone! And if you're new, no need to lurk - this is a welcoming group. Q1 is up next... #solopr


@SoloPR Yes, already signed up for the#vocuswebinar on #PR tools. Looking forwad.#SoloPR


RT @KellyeCrane: RT @SoloPR: It’s time for this week’s #solopr chat, for #freelance consultants in #PR, #socialmedia and related fields.


@dariasteigman That's exactly what happened to me. Nutty this week! #solopr


#solopr Phyllis Weiss from Atlanta. Can join for a few minutes today.


#SoloPR @catalystpr here from north of Toronto! Happy to join.


Nice to gather with my solo peeps! Karen Swim, strategic PR pro based in Michigan. #solopr

Vruno1:04pm via Twitter Web Client

#soloPR I am Kris, director of marketing & comms for @LtlFreeLibrary based in Hudson, WI, but located worldwide.


RT @SoloPR: FYI- my #VocusWebinar on #PRtools is tomorrow: bit.ly/1F4cpEN If you see haters on Twitter, maybe tell ‘em I’m not so#solopr


@JanetLFalk It's been crazy busy last few weeks. Like everyone woke up & figured out what was left on their 2014 to-do lists. #SoloPR















































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mktgupdate1:03pm via RoundTeam



This is our last chat of 2014! We have room for more Qs today, so just @ or DM @KellyeCraneand we’ll add them to the list! #solopr




@SoloPR Happy to join from NYC. Nonprofit, small biz, law firm PR pro. Missed you the last few times. #solopr


FYI- my #VocusWebinar on #PR tools is tomorrow: bit.ly/1F4cpEN If you see haters on Twitter, maybe tell ‘em I’m not so bad J #solopr


Popping in and out of today’s #SoloPR chat. Jennifer from San Francisco, #socialmediaconsulting


If you’re new to chatting, we suggest using a tool like tchat.io – makes it easier to keep up. Remember to use the #SoloPR hashtag!


RT @SoloPR: It’s time for this week’s #soloprchat, for #freelance consultants in #PR,#socialmedia and related fields.


@dariasteigman Hi Daria. Glad to hear you've been busy. A bit quieter here. #soloPR


If you’re joining, please introduce yourself. This is @KellyeCrane, Atlanta-based founder of soloprpro [dot] com. #solopr


It’s time for this week’s #solopr chat, for#freelance consultants in #PR, #socialmediaand related fields.

http://twitter.com/mktgupdate

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#solopr transcript 12/10/2014 · lastly, increased media relationships. #solopr mdbarber1:48pm via...

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