Get Your Message out TuesdayAt http://jgtips.com/gymot

Build Your Own Brand in a Week Go to http://jgtips.com/brand • Identify your Unique Benefits of your Business• Differentiate your Business from your Competitors• Identify your Core Market and sub-markets• Name your Product or Business • Develop your Brand Messaging • Measure your Brand effectiveness • Re-assess and Refine your MessageOnce you have your Messaging, you can attract your Ideal Customer

I am Jane Gardner of jane-gardner.com

How many people on the internet?

Get Your Message out Tuesday4 week trainings on:

You and Your Brand

You and your Website

You and Social Media - Which one?

Look at various social media platforms

Get Your Message out TuesdayA Brand is your promise, your commitment and what you stand for and stand against in your business.

It is all about your Messaging. It is Messaging that is consistent, accepted by your customer and it has unique edge to differentiate yourself from your competitors.

Get Your Message out TuesdayBrand Strategies 1. Be consistent in your messages2. Be unique from your competitors3. Customers like your messages

Get Your Message out Tuesday

Your Website Messaging

1. List the primary goals of your website.

THE HOME PAGE

1. List the primary goals of your website.

To educate and share knowledge

1. List the primary goals of your website.

Create awareness of what is your business and “who you are” and “what you believe in.”

1. List the primary goals of your website.

Get visitors to opt-in to your offers or onto your mailing list

1. List the primary goals of your website.

To sell product or services

1. List the primary goals of your website.

To provide entry to membership or software tool

1. List the primary goals of your website.

HOME PAGE

Your Home on the Web The first entrance to your website

What is its function?

To inform your visitor ABOUT your business To provide education to your visitor To be the Entrance into a membership or software To get them to stay by providing free stuff or blog?

• Next Week –Your Brand and Your Home Page

For the Build your own Brand early adopter offer, Go to http://jgtips.com/brand

Go to http://jgtips.com/gymot for the show Contact me at jgardner@jane-gardner.com with any questions