solution catalogue u n l e a s h · 2019-11-21 · reusable smart pallet wrapping shrink wrap is...

SOLUTION CATALOGUE

Sustainable Consumption & Production

U N L E A S HA GLOBAL INNOVATION LAB FOR THE UN SUSTAINABLE DEVELOPMENTS GOALS

EXECUTION PARTNERS

All solutions presented in this catalogue were developed by teams of talents during the UNLEASH Innovation Lab 2017 in Denmark. All teams are responsible for the content and correct description of their solution and have agreed to have their solutions published by UNLEASH.

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All pictures © Astrid Maria Rasmussen (@astridkbh)Except p. 5 © UN Photo/Cia Pak

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www.unleash.org

CONTENTINTRODUCTION TO THE UNLEASH INNOVATION LAB

SUSTAINABLE CONSUMPTION & PRODUCTIONMost Innovative Solution & Gold Winner - SmartWraprSilver Winner - Sustainable MatchingBronze Winner - Calls with Mother Nature

It‘s GarbageKarma ShrimpClearlyWeaving CodeThunderwearen.circle(d)Sebastian.aiEco BottleFoodSpotImprove Rights to Safe WorkingSocial FabricTransparent Inc.VivacityCrossloopEco-Social Impact with LOOPER and sobiZero Waste Community Food Store Plastic Bag BenCONSUMAFarmAwareCoink.An-E-Waste(re)thinking valueFILLosophyExystemWaste MatchWaste2ResourceGarmaUNtrashDEFINEDNana

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http://astridkbh.squarespace.com

http://www.instagram.com/astridkbh

http://www.unleash.org

On the 25th of September 2015, the 193 member states of the UN General Assembly adopted the 2030 Development Agenda titled “Transforming our world: the 2030 Agenda for Sustainable Development”. The agenda comprises the Sustainable Development Goals (SDGs) or the Global Goals, consisting of 17 goals and 169 targets aiming to make the planet a more sustainable place.

The SDGs were adopted after the Millennium Development Goals, which were eight goals to be reached by 2015. While the Millennium Development Goals were mostly designed to improve life in developing countries, the SDGs are designed to “leave no one behind”, which means that the targets should be met by all member states, no matter their economic, social or environmental position.

The 2030-Agenda is the largest global partnership agreement and development plan for the planet ever made. The goals ultimately aspire to create a better, more inclusive and more prosperous world by 2030.

UNLEASH is a new, global initiative that brings together 1,000 young academics, intrapreneurs, entrepreneurs and tech experts annually. Each year they will be tasked with developing innovative and practical solutions to the UN 17 Sustainable Development Goals (SDGs).

The first UNLEASH took place in Denmark, in three main locations; Copenhagen, Folk High Schools in the country side, and Aarhus. The talents worked in teams and were taken through an Innovation Process where they co-created the solutions found in this catalogue.

UNLEASH Lab 2017 worked with seven themes that relate to the SDGs: Education & ICT, Energy, Health, Food, Sustainable Consumption & Production, Urban Sustainability, and Water.

INTRODUCTION TO THE UNLEASH INNOVATION LAB

S U S T A I N A B L E C O N S U M P T I O N & P R O D U C T I O N004

Sustainable Consumption & Production

SmartWraprReusable Smart Pallet WrappingShrink wrap is one of the largest hidden pollutants in the world. In the United States, there are over 2 billion pallets which causes 1.0 billion pounds of petroleum waste, which 95% is expected to end up in landfills. We have developed a reuseable smart pallet cover to replace plastic shrink wrap. We can reduce the cost to customers for pallet wrapping from $1.20 to $0.60 per use and reduce environmental impact by 50% in plastic waste, 95% of petroleum use, and 80% of CO2 emissions.

REQUESTS FOR NEXT STEPS

1. Help with fundraising or investment2. Access to legal and accounting resources 3. Access to corporate partners

CONTACT

[email protected] Twitter: @SmartWrapr

Gold Winner

Most Impact Potential

PROBLEM

There are 2 billion pallets in use today in the United States. Increasing consumption and global standards for transportation operations will further increase demand for pallets used to transport goods.

For each pallet transported, single-use shrink/stretch wrap is used to secure stacked cartons/boxes to prevent falling packages.

This not only represents significant one-time financial cost, but high environmental waste with little recyclability.

In the US, $3.0B dollars are spent each year on shrink warp with projected growth of 5% annually. This results in 1.0B pounds of petroleum based resin used in manufacturing, 77M pounds of wasted materials (95% is expected to end up in landfills), 450M kg of CO2.

SOLUTION

We have created a reuseable smart pallet cover to replace plastic shrink wrap.

We will use stretchable lycra (i.e. the material in performance swimwear) with threaded ropes integrated through a handle/cinch to tighten around the pallet and ensure a secure fitting around stacked cartons/boxes in the pallet.

Product dimensions (H,W,L) are typically 1.2 x 1.2 x 1.0m which is flexible to meet 80% of global pallet dimensions.

Our per unit costs are $70 with the opportunity for 40% cost reduction with scale. Studies have shown our fabric can be durable for over 200 reuses. Accounting for reuse, our smart cover production costs are $0.35 per use compared to $1.20 cost for shrink wrap. This implies a final retail price of up to $240 for parity to shrink wrap.

Our cover is designed to be compacted to ensure better product recovery.

By cooperating with companies who reuse pallets, reusable wraps can be recovered with little additional transportation cost, labor, or training.

S U S T A I N A B L E C O N S U M P T I O N & P R O D U C T I O N S U S T A I N A B L E C O N S U M P T I O N & P R O D U C T I O N008 009

mailto:spcteam13%40team.unleash.org?subject=

https://twitter.com/smartwrapr

INNOVATION

Other shrink wrapping alternatives exist in the market and have seen little adoption because of retail costs are $150 per unit. Though rated for up to 1,000 reuses, their high upfront cost coupled with inconsistent recovery processes mean companies have difficulty realizing full cost savings.

Our difference is a lower retail cost at an estimated $120 per unit with better usability to ensure adoption.

Furthermore, by integrating a technology into a tightening mechanism, we can transform shrink wrapping from purely a cost center to an opportunity for cost savings, security, and product protection.

There can be tracking and analytics at the pallet level, security monitoring for pallet contents and notification of potential tampering and theft.

Padded can reduce carton damage, subsequent repackaging, and final product damage.

IMPACT

Integrating financial and environmental impact will be key to ensuring adoption. On a cost to customers per unit expenses, we estimate that companies will save $0.60 per pallet wrapping with our solution. For a logistics companies like DHL and Kuehne + Nagel who collectively utilize 18M pallets per year, our pallet cover will save $7M per company per year. For retailers like Walmart and Target, this will save $13M per company annually.

We impact SDG 12-5, reducing waste. We estimate each cover will result in a net reduction of 1.67 lbs of plastic materials into landfills, save 95% of oil consumption, and 80% of CO2 emissions.

Transportation companies like DHL will be able to save 167,000 lbs of plastic, 20,000 barrels of oil, 1.8M kg of CO2 emissions.

Retailers like Walmart would save 300,000 lbs of plastic, 36,000 barrels of oil, 3.3M kg of CO2 emissions. Walmart‘s numbers are equivalent to 16 elephants of plastic, 60M km driven in a car, and 11 households shifting to solar panels.

NEXT STEPS

We estimate we will have product, tested project implementation, and scalable production ready within 8-10 months of completing UNLEASH.

Our first step is to work with a product designer to move our prototype to MVP. We estimate this will take 8-12 weeks to iterate create a finalized design for mass production.

Our next step is our first production run in China for 1,000 units. It will take 2-3 weeks from sending the product specification to receiving final smartcovers for field testing. Working with our first client, CHEP or Kuehne + Nagel to test scaled use.

We will receive data on product use and operations within the first day for inter-city local transport operations and 3 days for cross-country transit.

We will run a 4-month pilot to understand the full durability for our estimated product life of 200 uses.

GEOGRAPHY

SmartWrapr is headquarted in Copenhagen to work closely with UNLEASH and local partners. Product sales and distribution will be focused in the United States (Los Angeles or ) and Europe (Copenhagen) first.

The founding team lives in Germany, Sweden, South Africa, Hong Kong and Japan.

Gold Winner

Most Impact Potential


Sustainable MatchingWe are creating an online platform that allows buyers and suppliers to find each other and make connections in order to reach sustainable goals. It will be the world’s first and only online supply fair for the fashion industry focused on sustainable materials. We have mocked up a prototype of the website. We estimate this tool will save a sourcer 140 days worth of work time per year. We are asking for $65,000 to cover initial start up costs. We will become profitable in our third year.


1. Advice feedback – implementation strategy2. Legal and accounting resources 3. Fundraising and investment

CONTACT

[email protected]

Silver Winner

PROBLEM

We are addressing the fact that the fashion industry is not as sustainable as it could be. It is difficult to source and access sustainable raw materials, and for this reason, there is less clothing overall made out of better materials. If it was easy to be sustainable, more fashion brands would actively be producing clothing made from sustainable fibers.

Consumers want to know where their clothing came from and brands want to do better. The fact of the matter is that we need to do better, but the supply chain is fragmented. Brands aren’t able to efficiently source suppliers of sustainable raw materials such as recycled fibers. There are entire sourcing departments who must travel around the world actively seeking new suppliers.

Manufacturers are also looking for business, but they can’t always match.

How can we help brands and textile manufacturers source sustainable materials in order to minimize negative environmental impact and achieve more responsible use of natural resources?

SOLUTION

We have created a functional prototype of an online platform named Sustainable Matching, which allows sourcers/buyers to easily search a database of certified manufacturers of sustainable materials related to the fashion industry.

There is a simple set of selection criteria which allows the sourcer of a fashion company to search for a specific fiber, filter by country and raw material.

We would like to improve the linear supply chain and replace it with a more circular model in which communication and matchmaking between the tiers is improved.

We are creating collaboration amongst actors in supply chains in the form of a source matching platform, in order to reach sustainable goals. This facilitates easy access, quicker connections and results in more business so that sustainable fashion becomes much more prevalent.



INNOVATION

This would be the first and only online supplier fair for the fashion industry specifically for sustainable sources.

The closest online competitor would be Alibaba, which is neither fashion specific nor sustainably slanted.

Other online resources for buyers include sites with information about sustainable suppliers, however there is no searchable database, and nothing nearly as simple to use as our platform. It takes time to find information on the web and exists nothing as expansive or collective as we hope to become.

Supply fairs/trade shows are also in existence, held about 10 times per year, but one must go in person. These supply fairs are general and do not focus on sustainable materials. “Premiere Vision” is a supply fair with 50,000 visitors and 2,000 suppliers, for an example of scale.

As these fairs are so large, an online platform would be helpful to filter which suppliers you’d like to visit at the fair. We hope to partner with supply fairs in order to gain a user base.

IMPACT

One of our team members is a Sustainable Sourcing Manager at a medium sized fashion brand.

A platform like this when fully functional could save a buyer like her potentially 140 days’ worth of work time per year.

We estimate that we can gain 10,000 buyers who will use our platform monthly in our first year. If a third of our users make a connection each month, this will result in over 3,000 connections per month, and 36,000 in our first year.

Silver Winner

NEXT STEPS

We would like to assess our feedback based on the judging/selection process and any money we may win. After that, we will apply to foundations and grants, such as H&M’s Foundation which supports sustainable fashion industry innovation.

We will also pitch our idea to brands like BESTSELLER to see if they will support us. Once we have support and capital we will approach Premiere Vision, Messe Frankfurt and other supply fairs in order to gain users.

GEOGRAPHY

Two of the team members will be located in Aarhus, Denmark. One will be in Dakar, Bangladesh. Three will be in New York. One is located in Turkey.


Calls with Mother Nature If you could leave a message for Mother Nature, what would you say? “Calls with Mother Nature” is a telephone box covered in local flora, which will be placed temporarily in city squares worldwide. Nostalgic sounds of a dial up phone will entice people to reach for the receiver. The voice of Mother Nature will sound out, and the user has the opportunity to leave an audio/video message. Users can receive info on the SDGs & social causes. A simple yet powerful way that connect busy city residents with almost forgotten Mother Nature.


1. Help with fundraising or investment 2. Access to corporate partners 3. Access to incubators

CONTACT

[email protected]: Calls With Mother Nature

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PROBLEM

Metropolitan citizens worldwide are not conscious of how their lifestyle affects the planet and their own wellbeing, due to their lack of connection to nature.

In fact, the gap in terms of connection between our early evolutionary environments and modern life is clear, and it’s growing.

Evidentially, kids are spending less time playing in natural environments compared to previous generations and in general, individuals from developed nations are spending most of their time indoors..

Research has shown that consistent personality, attitudinal, behavioral, and well-being differences are found between those who strongly identify with and feel connected to the natural world compared to those who do not.

They are simply not aware of how much their behaviour is actually affecting the planet, and what global problems we are all currently facing. For example, a survey by Eurobarometer shows that 59% of Europeans have never heard about the SDGs before, and only 12 % are aware of what they stand for.

SOLUTION

Our solution is proposed as an awareness campaign and art installation.

We are connecting busy urban citizens with Mother Nature via a public art installation which reminds them of the lost connection to nature and what changes they should make in their daily lives.

The solution clearly touches the heart and mind and connects people to their impact on the planet by humanizing natural forces.

This solution takes the form of a phone box made from renewable materials and powered by renewable energy, placed in a busy urban area.

As tourists and residents pass, they hear the phone ring and are intrigued to come inside the box to experience an interactive exhibit, which includes a call with Mother Nature. They then hear one of several recordings, which include environmental messages designed to convey various emotions, facts about the SDGs, and tips on sustainable living. They can then leave a message for Mother Nature, which is digitally captured, preserved, and shared.

The messages can change seasonally to integrate different themes and be tailored to individual problems, personalities, and needs. The booth itself will be customized with local nature and artwork to further bring nature into urban centers.

Bronze Winner


mailto:spcteam29%40unleash.org?subject=

http://www.callswithmothernature.org

http://www.facebook.com/callswithmothernature

INNOVATION

Art installations promoting environmental agendas are not new; however, according to academic research, many fail because they are passive, exclusive (e.g. in expensive art museums), hard to measure, and not made in an environmentally sustainable manner.

Ours differs from those that have been done previously because they allow any citizen to interact with the installation and leave a message. We will be able to save the messages as story soundbites, used to create an understanding of the “mood” of the users.

The idea is very adaptable and scalable; it could also be developed to be more interactive, customizable, and educational.

We are primarily competing for busy people’s time, as they will have to potentially stand in line and spend a few minutes engaging with the phone booth.

We believe the idea’s originality and “surprise” factor associated with seeing/hearing a phone booth created with nature will intrigue people enough and that changing the messaging/appearance of the booth will sustain interest.

IMPACT

Over a four month period in 15 cities, we could interact directly with 260,000 pedestrians and garner 120 million views.

We would also be measuring public sentiment around the SDGs, which could be used by governments and companies to influence communication and long-term public engagement projects around sustainability, climate change, and reconnecting with nature.

We would be able to work on the goal of “ensuring that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature” and measure increases in awareness of different SDGs.

Through increased public consciousness of the SDGs, we could then measure indicators such as number of sustainable tourism strategies, extent to which education for sustainable development is mainstreamed, and number of countries with sustainable production and consumption mainstreamed as a priority or a target into national plans.

NEXT STEPS

We are committed to implementing this project after UNLEASH.

Our first step would be creating a non-profit organization/social enterprise that can oversee the planning, launch, marketing, and impact measurement of the campaign. We would then forge partnerships with nonprofit organizations, companies, and governments in pilot cities that can offer logistical and financial support.

We would then roll out the installation strategically by city clusters and take into account lessons learned from each city, so that we can improve our approach and tactics.

We would continue to keep the public and partners informed through social media, an online discussion community, data visualizations, and reporting on outcomes.

GEOGRAPHY

We are team of individuals from different parts of the world with team members living in the USA, Denmark, Britain, Kenya and Bangladesh. We are, however, collaboratively working on the idea by sharing our individual inputs via the email and social media communication.

Calls with Mother Nature is set to be implemented in the city of Helsinki, Finland after which it will gradually move to other major cities across the world.

Bronze Winner


It‘s Garbage! An interactive education board game for youth on waste management The Caribbean has the largest per capita solid waste generation rates in the world. Waste Management can be as simple as utilising the power of play! Our aim is to influence behavioral change in youth, by cultivating green mindsets and finding solutions using a fun interactive and engaging tool called, It’s Garbage! Our board game will challenge, its users with local scenarios with a focus on managing waste sustainably.


1. Advice / feedback – technical advice2. Advice / feedback – implementation strategy3. Help with fundraising or investment

CONTACT

[email protected]

Shortliste

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PROBLEM

The Sustainable Development Goals (SDGs) set outs ambitious goals and target that both developed and developing UN Member States are required to meet by 2030.

The World Bank estimates that 160 million tonnes of waste is generated in Latin America and the Caribbean per annum. World Bank estimates that globally there will be 70% increase in waste generation by 2025.

With the largest volume of per capita waste globally, there is a business case for a solution that seeks to radically shift current waste management practices.

Evidence shows that more landfills or incinerators for waste disposal, but rather a focus on waste prevention, reduction and reuse.

If we are to bring about change, child and youth as the drivers of the 2030 development agenda, should be involved.

In this regard, we are seeking to answer how might we engage youth from the Caribbean to think creatively about sustainable waste management?

SOLUTION

We are pitching an interactive solution that not only teaches children how to manage waste, but also to encourages them and their teacher to think creatively and innovatively about additional ways that can be used to reduce waste in their schools and home settings.

This strategy game seeks to educate youth between ages 8 and up on the different types of waste and how they can be repurposed through recycling, upcycling, or downcycling.

Two to three possible solutions will be provided per waste type and teams will be awarded points based on the potential positive impact of their solution shared will have on the environment.

Points will be converted into steps away from the “waste land” to the “green city” on the board game. The first player/team to arrive at the green city wins.



INNOVATION

Although other environment-focused games exist, ‚It’s Garbage!‘ focuses on fostering children’s creative region-specific solutions to waste management within the Caribbean, which has never been done before.

Additionally, our game repurposes waste in the packaging and design, to actively reduce the waste being addressed in the game itself.

Our competitors would be other educational board game designers who are focused on environmental issues--so far there are none we are aware of who are interested in our regional area for marketing or producing games.

Our solution has not been produced before because there has not been any region-wide push to institutionalize educational efforts for waste management in the Caribbean as of to date.

A similar approach has been successfully implemented in Indonesia.

However, creative solutions were not part of that game, as they are with this game.

IMPACT

In 2016, board games as a timeless and ageless product, saw a resurgent in sales.

On crowdfunding sites, such as Kickstarter, board games were identified as the richest segment of the site, thereby suggesting that there is not only an increase in demand for board games, but also an attractive option for potential investments.

As an interactive multiplayer game, ‘Its Garbage!’ will initially benefit 40,000 children from 200 classrooms in the Caribbean in the pilot phase.

We foresee that those students will not only demonstrate greater awareness and positive attitudes towards management and sustainable practices that can be used to reduce or reuse waste through recycling, upcycling and downcycling.

This initiative can be measured through SDG 12 Goal: Ensure sustainable consumption and production patterns, and targets, 12.5 which focuses on substantially reducing waste generation through prevention, reduction, recycling and reuse and 12.8 which focuses ensuring that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature by 2030.

NEXT STEPS

The plan is to undertake more comprehensive market research on our game.

We will also finalise the design of the game and identify potential manufacturers of the components using upcycle and recycled material, which also assist us in better estimating product manufacturing costs.

Identify financial and environmental experts who can become members of our team and support in the design and costing of the project.

The team will also explore how we could legally establish a cooperative in Guyana.

GEOGRAPHY

It’s Garbage will initially be implemented in Guyana as a pilot, but team members live in Barbados, Guyana and the United States of America.

Shortliste

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Karma ShrimpKarma Shrimp is a unique social business that combines the values of a development agency and a free market enterprise, to source high-quality, third-party certified shrimp from places affected by global warming, sell them in the seafood-loving northeast US market and drive back revenue toward making farmers climate resilient.


1. Advice / feedback - implementation strategy 2. Access to incubators 3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

87% of wild-capture fisheries worldwide are in decline.

In 2030, the world population will require 232 million metric tons of seafood. The over-exploited oceans cannot and should not be expected to meet this demand.

In 2030, it is projected that 62% of all seafood will be produced through aquaculture, the fastest growing food production system.

On the other hand, sea-level rise and recurrent storm surges are causing soil salinity in coastal areas. In Bangladesh this is forcing rice farmers working on 1 million hectares of land to transition to export-driven shrimp farming.

However, due to lack of financial resources and expertise, smallholder farmers have become vulnerable to exploitation and are notorious for unsustainable environmental practices.

Through a set of ten systemic interventions, Karma Shrimp will be a trendsetter in greening this industry.

It will facilitate sustainable farm practices, create an efficient supply chain and scale up to serve increasingly larger shares of the 500,000 metric ton/yr demand in the US market. KS will solve an adaptive challenge that no one else has taken the lead on.

Shortliste

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SOLUTION

Our solution is Karma Shrimp (KS). KS is a unique social business that combines the values of a development agency and a free market enterprise, to source highquality, third-party certified shrimp from places affected by global warming, sell them in the seafood-loving northeast US market and drive back revenue toward making farmers climate resilient.

INNOVATION

The uniqueness of Karma Shrimp’s innovation lies in the ethos of its business model.

There are no organizations that fuse international development values with free market principles to take complete ownership of the entire supply chain.

Our model simultaneously secures livelihoods, facilitates climate adaptation and contributes to global seafood security.

Our primary competitiors are other organic sea food companies. Their solutions focus on produciton-processes only. They do not provide consumers an opportunity to use their consumer power to help those affected by climate change while enjoying a premium product.

Development agencies on the other hand have carried out projects with certain segments of the supply chain but have not been able to scale up due to the lack of an economic incentive.



NEXT STEPS

Karma Shrimp will be registered as a BCorp in the state of New Hampshire, United States, and a subsidiary will be registed in Bangladesh in January 2018.

We will be operationalize out model Q1 of 2018 and have a proof-of concept by the end of Q2, 2018.

GEOGRAPHY

The team members will be located in: Greater Boston area, United States; Khulna, Bangladesh; Seattle, Washington, United States; Gurugram, Haryana, India and New Delhi, India

Shortliste

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IMPACT

Karma Shrimp directly works toward 10 out of the 17 Sustainable Development Goals including SDG 1, 2, 5, 8, 10, 13, 14 and 15.

The exact impact will be measurable through quantitive and qualatative methods. This includes recording socioeconomic data of smallholder farmers such as income, protein consumption, and farm production.

Also by consistenly distributing questionaires to community members to track wellbeing, gender dynamics, and infrastructure improvement.

Lastly, environmental data such as hectares of mangroves restored, local sea-level rise, and number of operational organic shrimp farms will be monitored.

KS will also reach out to potential partners from UNDP, Dalberg and B Corp Lab through representatives that were present at UNLEASH.

We will also seek formal purchase orders from stakeholders we have reached out to in the past.


ClearlyClearly addresses the lack of sustainability and transparency in the fast fashion industry. It provides e-shoppers with a web-browser plugin that aims to solve the problem of how to influence consumer behaviour incentivizing more sustainable consumption in the fashion industry. Our solution features innovative Sustainability and Transparency Indices. Clearly educates consumers so they can vote with their money. Their purchasing power will pressure fast fashion companies to change their practices.


1. Help with fundraising or investment2. Advice / feedback - technical advice3. Access to networking events

CONTACT

[email protected]

PROBLEM

Our problem framing highlighted that: • Latent demand for sustainable

products is hampered by a lack of consumer information

• Price sensitivity within the supply chain and with consumers inhibits growth of the “sustainable” segment, but certain consumers are willing to pay a degree of a premium for more sustainable products

• Retailers do not feel they should be held responsible for lower tier suppliers

We found that the apparel industry is one of the most profitable ones but also the second most polluting, responsible for 1.7M metric tons of carbon emissions, 141 BN cubic meters of water, and 38M hectares of land use, with fast fashion accounting for much of this negative impact.

Reluctance to provide more transparency and more sustainable products, coupled with the belief that consumers would buy more sustainably if provided a similar priced alternative, led us to tackle how we might influence consumer behaviour in the fashion industry to incentivize more sustainable consumption.

SOLUTION

The ecommerce market for apparel is estimated to grow in sales from $1.9BN in 2016 to $4.5BN in 2021.

Consumers need relevant knowledge on sustainability and transparency. Consumers also need to discover new sustainable products to shift their behavior towards sustainable consumption.

They need to see Clearly.

Clearly is a web-browser plugin that helps consumers understand the impact of their purchases. It seamlessly integrates into their online shopping experience, giving them relevant information and ratings on sustainability of material and transparency of the retailer as they shop.

Clearly automatically scans the product page they are browsing and assesses the sustainability of material composition. It also rates the company’s transparency using third-party reports.

Clearly empowers the consumer with choices for more sustainable consumption, providing suggestions for more sustainable products and transparent companies, taking a small proportion of the sale for diverted transaction.

Shortliste

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INNOVATION

Clearly Does Not Exist:Sustainable fashion research and data exists, but is dispersed across a range of sources. Direct disclosure from fashion companies is limited to product material and country of manufacture. Consumers do not know how to access these information.

Unique Selling Point:Our solution collates data from reliable sources into one simple tool, ranking products and retailers through Sustainability and Transparency Indices. These aggregated indices do not yet exist, and there is no universal tool that seamlessly provides sustainability information automatically as you shop. Competitors:Our competitors are other rankings and certification systems. There is a carbon footprint tool, but it only exists in the UK, and other systems like the Sustainable Apparel Coalition’s Higg Index exists for companies, not consumers.

Our solution is different as it is simple-to-understand yet comprehensive, and accessible to every consumer through direct delivery from their browser.

IMPACT

Targets:~40M sustainable products sold through the plugin by 2024, leading to a reduction in CO2 emissions (703 metric tonnes), water usage (55M cubic meters), and land use (15K hectares)

12.6: Encourage companies, esp. large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle.

12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature

6.4 Increase water-use efficiency

9.4 Greater adoption of clean and environmentally sound technologies and industrial processes

12.5 Substantially reduce waste generation through prevention, reduction, recycling and reuse

16.6 Develop effective, accountable and transparent institutions at all levels

NEXT STEPS

September-December 2017:We will begin formulating partnerships with organisations supplying data and conducting research on sustainable fashion, textiles and transparency.

We will tap into our networks with Fashion Revolution, Project JUST and the Ethical Fashion Initiative. We will also begin sourcing affiliate partners with sustainable and ethical fashion brands.

Simultaneously, we will source 1x back-end developer, 1x front-end developer to build the plugin, and 1x data analyst to maintain our database to develop the first prototype over a period of 3 months.

January-March 2018:We will proceed with a closed beta for our first 1,000 beta-testers over a 3-month period. We will refine our key KPIs and recurring revenue figures necessary for our first seed round.

April-June 2018:Product development will take place over 2 more months with the early beta testers, and we will launch the first open beta version of the plugin by June 2018, with 100 affiliate partners that are certified sustainable and transparent

GEOGRAPHY

We will be based in North America (USA and Canada), as well as Europe (United Kingdom and Denmark). This is where our target market exists (North American and European markets), due to language similarities - English, and similar trends in fashion and ecommerce.

We intend to launch our pilot in the United States for the first 2 years, before expanding and launching pilots to cities in Canada and the United Kingdom.

Shortliste

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Weaving CodeAn inability to authenticate and certify their products affects many micro-entrepreneurs. It is currently threatening Indian handweavers in India from counterfeits. By connecting the consumer directly with the weaver, we want to ensure the authenticity of the product and link the consumer to a video of their weavers’ story. We want to integrate blockchain technology to give consumers confidence in their fair purchase. We want to progress this technology and innovation to other markets.


1. Advice/feedback - implementation strategy2. Access to corporate partners3. Help with travel for your team to meet up

CONTACT

[email protected]

PROBLEM

We are addressing the root cause supply chain issue of authentication.

At present the Indian handloom sector cannot compete on price and speed with the growing powerloom sector, but it can compete on quality, sustainability and heritage.

Authenticating their product provides a method for improving their market share, helping to reduce rural poverty in India, and potentially for countless artisanal products in the future.

The power loom industry is taking market share from the handloom industry by passing off machine made products as handmade consequently undercutting the handloom industry on cost and speed of production.

Without assurance of authenticity, consumers won’t be attracted to spend more money on heritage products. The loss of revenue through counterfeit and decreased demand threatens the livelihoods of current weavers and future generations.

the story of the weaver herself to be shared directly with the consumer.

We have developed a system that would uses blockchain to be used to authenticate the garment as unique, to make payments at any point in the supply chain, and connect the consumer with information about the individual artisan that crafted the product. This allows the consumer to make a more informed purchase, shop with confidence, and supports the weaver.

We will partner with government bodies, retailers, cooperatives, and develop a peer-to-peer learning program to support the weavers in learning these new skills and understanding the technology.

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SOLUTION

The Weaving Code platform ensures product authenticity and directly links the consumer to the handloom heritage. Weavers will be taught to generate and weave a QR code directly into each garment produced. It is a simple, accessible, cheap, and proven technology that enables payments to be made direct to the maker by the purchaser, events to be tracked, and

INNOVATION

Weaving Code connects consumers directly to weavers, ensuring the authenticity of the product. We are combining technology with craft to make the supply chain transparent and improve rural livelihoods. The direct link to the weaver is not present in the handloom market.

The Government of India Handloom Brand, currently has less than 1000 registered products on its website. Craftmark, an independent handicrafts authentication program in India provides linkages to markets for handloom artisans.

Because we are seeking to improve the transparency of the supply chain, these and other actors in the chain



are not competitors, but users of our service.

As the weavers begin using Weaving Code, it will be used for video storytelling, direct payments, and renewed sales for individual weavers. Weavers in rural areas are then integrated into the digital supply chain, not left behind.

Currently, 70% of products sold as authentic handloom weaving are not. Weaving Code will close that gap.

The Weaving Code project, therefore, is directly related to the objective of alleviating poverty, SDG 1, and ultimately is committed to leaving no one behind.

GEOGRAPHY

The different team members live in India, Italy, Norway, UK, Kenya, Portugal and Denmark, so the next steps of the implementation will be online-based and decentralized.

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IMPACT

Weaving Code will:Support the sustainable processes of industry in rural areas through its focus on transparency, and by connecting with weavers that are committed to SDG 12 through their choice of materials (Sustainable Production and Consumption).

Improve rural livelihoods and decent job creation through improvements to the sustainability and regeneration of an important industry to rural communities of India, and expanding to other industries, thereby supporting SDG 8 (Decent Work and Economic Growth).

Preserve the cultural heritage of an important industry to India, while simultaneously integrating new technologies to support the integration of rural communities into modern payment infrastructure, supporting SDG 9 (Industry Innovation and Infrastructure).

NEXT STEPS

We want to explore the capabilities of the proposed Weaving Code concept.

Next steps in our timeline include: 1. Continue connecting with

potential partners in weaving cooperatives, the Ministry of Textiles, retailers, and NGOs/social enterprises to gauge interest in design and improve business model.

2. Seek support from UNLEASH to develop a Minimal Viable Product and to seek funding.

3. Create employee agreements between the team.

4. Build initial capital contribution, then seek and select outside capital.

5. Select a pilot site, collect primary data, and test the QR weaving process from weaver to sale.

S U S T A I N A B L E C O N S U M P T I O N & P R O D U C T I O N 039

Thunderwear Leak proof and sustainable period pantiesMenstrual waste sanitary pads take 800 years to decompose. With today’s two billion menstruating women and growing middle classes, we aim to preclude this waste by underwear innovation: highly absorbent, washable, reusable menstrual panties.

Thunderwear is currently exploring two business model options: 1. A ready-made underwear material technology that will be licensed to underwear companies benefitting from existing companies market channels, expertise in production and distribution. 2. Selling leak-proof and sustainable period panties to middle income women between the ages of 10 and 35, living in developed economies (United Kingdom and Denmark). As the “Gortex® of Panties” we plan to revolutionize menstrual protection and waste.


1. Help with fundraising or investment2. Advice/feedback – technical advice3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

The average woman uses 16,000 menstrual pads in her lifetime - enough menstrual waste to cover 2½ football fields.

While current environmentally-sound options exist for middle and upper class women (washable menstrual cups and reusable sanitary pads) the inconvenience and “ick” factor precludes adoption. Or, the eco-friendly menstrual options are too expensive, preventing a large segment of the population from adopting this solution.

Women need a convenient solution – one that does not compromise social, economic or environmental sustainability. The sooner an enticing option reaches the broadest possible market, the more waste we can prevent.

SOLUTION

The solution to eradicate 16,000 sanitary pads of garbage per woman, is to create a highly absorbent underwear technology that can be worn without disposable menstrual protection.

Women are already accustomed to washing their underwear, thus this solution adds no extra burden.

As one of the greatest barriers for adopting eco-friendly menstrual options is a high price point, this technology will be introduced in the market at a competitive price range.

For girls and women, the upfront cost easily pays for itself over 1-3 menstrual cycles, and underwear lasts 2+ years minimum.

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INNOVATION

Currently, the only eco-friendly options on the market are re-usable pads, organic pads and menstrual cups. Leak-proof period panties is a new solution to this problem. Given the novelty of this approach, there are very few competitors that are operating in this space.

The two most well-known period underwear’s in this market include Dear Kate and THINX that were founded in 2012 and 2011, respectively. The limitations of these two competitors include:

• The technology hasn’t been perfected as panties are not completely leak proof. Dear Kate is specifically designed as additional protection while one is wearing a tampon or regular pad.

• Both competitors exclusively sell online, restricting its access to greater markets- women that would not normally buy menstrual hygiene products online.

Thunderwear seeks to make leak-proof sustainable period underwear accessible to all middle-income women.

Our emphasis on leak-proof technology, focus on a specific target market, and distribution channels is what will set our company apart from our competitors.

IMPACT

Revolutionary menstrual waste reduction.

SDG Indicators• 12.2 Material consumption per

capita and per GDP • 12.4 Management of chemicals

and wastes • 12.5 Reduce waste through

prevention, reduction, reuse • 12.6 Encourage (especially large,

transnational) companies to adopt sustainable practices

The foreseeable impact for Thunderwear is immense. We are creating a solution that aims to ultimately touch a user base of 2+ billion women across the world.

In turn, we will help eliminate the creation of 200 million tonnes of non-biodegradable waste.

NEXT STEPS

1. Pitch for seed funding 2. Conduct more detailed market

research in Europe and North America among middle-income women.

3. If successful in securing seed funding, begin prototype development.

GEOGRAPHY

Thunderwear will be implemented in the United Kingdom and Denmark, but the team will be based internationally. in Denmark, Nigeria, the United Kingdom, the United States of America, Yemen and India.

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en.circle(d) A circular process for promotional materialsen.circle(d) is the only existing model that provides a fully circular solution for promotional materials such as t-shirts, lanyards and banners. With en.circle(d) partners lease recyclable and re-printable promotional merchandise instead of buying it. Because a product‘s value extends much farther than one life-cycle; this solution not only saves resources and extracts the maximum value from a product, but it also completely disrupts the existing promotional materials model.


1. Help with fundraising or investment2. Advice/feedback- technical advice3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

The root causes of both overproduction and overconsumption are similar.

First, both end users and producers lack responsibility; second, sustainability is not fully integrated into consumer behaviour nor business culture; lastly, growth is incentivised similarly for both producers and end users.

In order to promote sustainability, business models that connect both consumers and producers simultaneously in the solution are needed.

So how can both producers and end users be inspired to realize SDG 12: Sustainable Production and Consumption and be part of the solution in the most impactful way possible?

The answer lies in the promotional merchandise market.

Advertising materials are single-use, created in copious amounts, touch thousands of people, have no value in secondary markets, and end-up in landfill.

The production of a single cotton T-shirt requires 2,700 litres of water and produces about 4kg of carbon dioxide - this isn‘t sustainable.

SOLUTION

A step towards achieving SDG 12: Sustainable Production and Consumption, this solution is a service model where businesses can lease branded promotional materials (t-shirts, lanyards, banners, etc) instead of buying them. It realises the circular economy while connecting both producers and consumers as active participants in the life-cycle and after-use destiny of the products.

So how does it work?

A customer enters into a contract with en.circle(d) to lease 1,000 Fair Trade, all natural, custom designed t-shirts for a particular event. After the event, the t-shirts are collected in a box and shipped back free of charge.

A deposit is returned to the customer for every t-shirt collected. The t-shirts are cleaned and prepared for reuse and re-printing.

Next, the t-shirts are delivered to a new client where the cycle repeats again.

At the end of the product’s useful life, they are given to a third party partner for recycling or composting, or upcycle it into another product.

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mailto:[email protected]

INNOVATION

en.circle(d)’s solution is unique because it contains 4 out of the 6 characteristics of breakthrough business models as described by The University of Cambridge: asset sharing, usage based pricing, closed-loop, and personalisation.

This research states that when 4 or more of these 6 characteristics is observed, it is likely that the model will replace the existing system.

Currently, this solution has no real competition. The closest competitors in the promotional materials category offer eco-friendly, natural, biodegradable, recycled/recyclable, certified (e.g. Fair Trade), or upcycled products. Some examples are Fairware, Looptworks, and Eco Promotions Online marketplace.

No company offers a complete circular solution in this space.

This solution has not already been implemented because the current business model in the promotional materials industry is built on economies of scale and does support re-use.

7.3.1 Energy intensity measured in terms of primary energy and GDP

8.4.1 Material footprint, material footprint per capita, and material footprint per GDP

8.4.2 Domestic material consumption, domestic material consumption per capita, and domestic material consumption

9.4.1 CO2 emission per unit of value added

11.6.1 Proportion of urban solid waste regularly collected and with adequate final discharge out of total urban solid waste generated, by cities

NEXT STEPS

The team will be applying for different awards and accelerators, looking for initial conversations with investors.

The plan is to continue to develop the business plan and gather concrete R&D.

en.circle(d) also plans to continue to build network of users and partners.

GEOGRAPHY

en.circle(d) will be initially based in the UK, since two out of four members currently live in London.

The rest of the team are located in central Europe (Zurich, Switzerland and Vienna, Austria).

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IMPACT

The most significant impacts of en.circle(d) is expected on SDG 6: Clean Water & Sanitation, SDG 12: Sustainable Production and Consumption, and SDG 13: Climate Action.

The following SDG indicators can be used to measure our impact:


Sebastian.ai Your personal sustainability buddySebastian is a personal sustainability assistant powered by artificial intelligence (AI). By combining a natural conversational interface and a deep understanding of the human psychology, Sebastian helps people make and maintain the behavioural changes needed for a more aspirational and sustainable lifestyle.


1. Help with fundraising or investment 2. Access to legal and accounting resources 3. Access to incubators

CONTACT

[email protected]

PROBLEM

Behaviour change is hard. Even the most motivated people often fail to change their behaviour patterns. Simply providing users with more information or appealing to their sense of consciousness does not work.

This is one of the reasons why many attempts to encourage more sustinable behaviours fail. We identify three key barriers to behaviour change based on studies carried out by behavioural science researchers.

Using BJ Fogg’s model of behaviour change, this involves: lack of motivation, lack of ability and lack of psychological triggers for change.

The lack of motivation typically stems from the fact that sustainability issues seem too distant, vaguely defined and not personally relevant.

Unsustainable lifestyles are also often linked to cultural values.

Next, the lack of access to sustainable alternatives prevents many people from following through on their good intentions.

Finally, the saturation of persuasive triggers for unsustainable products in advertising impedes change.

SOLUTION

We are developing an intelligent conversational agent that helps users with their daily sustainable decisions, helping them to build sustainability into a habit.

Our technology is based on state-of-the-art machine learning and evidence-based social psychology.

Research by Dan Ariely and Nir Eyal shows that change comes not only from the inside, but also the outside. Without external assistance it is extremely difficult to get hooked and create habits.

This is why, our conversational bot engages users through regular, incremental, personalised nudges to initiate and reinforce sustainable choices. This makes sustainable habits concrete and personal not distant and elusive. Sebastian adjusts his behaviour based on user data, e.g. personality, attitudes towards sustainability and past interactions.

Each message is tailored to situationally-aware contexts, e.g. in the morning before I commute to work, when I am at the supermarket, when I am at home alone, when I am about to buy a new car.

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INNOVATION

Chatbots are already broadly used and have proven to work in behavioural change.

Behavioural interventions like this have been shown to be linked to causal behavioural change in other contexts (e.g. mental health chatbot Wyza helped +100k young people reduce depression severity by 45%).

There are 100k chatbots on Facebook Messenger and 2/3 of millennials say they use chatbots.

However, there is currently no successful chatbot used to encourage sustainable behaviours.

This technology is powerful because it allows users to receive targeted information and insights.

The innovation is that Sebastian is grounded in hyper-personalised conversational AI.

Elements of social support and approval are also integrated in the user interface to keep up user engagement and normalise sustainability (e.g. highlighting selected sustainable activities of friends who are also using Sebastian).

IMPACT

We want to use the planetary boundaries framework as a starting point to measure the impact of each sustainability action.

Given then frameworks complexity, we will however start by only measuring GHG-emissions and build upon this with further indicators as Sebastian matures.

Relevant SDG indicators are GHG emissions as well as land and water use (6.4.2, 9.4.1, 15.1.1) Subtantial reduction in our users‘ impact are achievable by approaching the 3 areas in our lives that stands for around 75% of our environmental footprint: Food, mobility and housing (EU, 2012).

The reduction of users‘ environmental footprint is communicated back to users with psychological nudges and progress bars. Small nudges and small behaviours accumulative to larger behaviour changes.

Users can also pre-commit to series of actions and share their progress with friends.

Thus impact is always measured on the selected indicators, which contributes to the larger impact.

NEXT STEPS

We have identified the product-market fit, carried out user research and developed the MP.

The bot is already integrated in Facebook Messenger and is able to sustain conversations and send users relevant informational input in the areas of housing, mobility and food.

Now, we propose a three-stage plan to continue the development of Sebastian.

First, we integrate more advanced machine learning APIs into the AI system. This will be important to check on users’ progress (e.g. allow them to snap pictures of their progress or completed challenges).

Second, we will continue developing the ecosystem around the bot through a dedicated community on Facebook. This is important to incorporate more social elements in the conversations (e.g. draw social comparisons to friends of the user who also use the bot)

Third, we will grow the team with more machine learning engineers to help implement self-learning systems that will enable Sebastian to learn and grow.

GEOGRAPHY

The team comes from 6 different countries on 6 continents.

However, not all team members will be able to commit to the full-time development of the product - despite our love and dedication for the AI bot.

The main technical lead will be based in Oxford, UK while the main marketing lead will be based in Helsinki, Finland. The main business lead, will be based in Oslo, Norway.

We are open to recruiting talents into the team that are based in the UK.

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Eco Bottle A sustainable recycling solution for the beverage industryDue to high recycling cost of PET bottles, PET bottles have low recycling rate. Sorting various colored PET bottles is costly and accounts for 42% of the cost of recycling. The proposed idea aims at providing a solution to bottlers to adapt transparent bottle which is easier for future recycling and sorting. The technology has potential to replace the plastic label with a removable biodegradable coat. In this method, recycling is cheaper than disposal methods like landfill and incinaration


1. Advice / feedback - technical advice 2. Advice / feedback - implementation strategy 3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

Plastic waste contribues to the giant share of waste generated all throughout the world out of which PET bottles can be produced responsibly to curtail the waste generated from the beverage bottling industry.

The Beverage industry produces PET bottles of different colour for their branding which makes recycling tedious and costly.

Recycling PET is infact cost effective altrenative compared to disposal methods such as Landfill and Incineration.

Cost of sorting makes recycling the costliest and inefficient to handle PET bottle wastes, for bottlers and recyclers.

Sorting process is labour intensive on the recycling chain. It is estimated that, due to lack of awareness and technology, there is no much value obtained by recycling PET, thus only 6.7% is recycled, leaving the rest ending up in the ocean and on landfill.

The sorting process involved in recycling of PET bottles contributes to about 42% of the total recycling cost making it not economically viable.

SOLUTION

The costs for sorting can be eliminated if the PET bottles are manufactured universally transparent.

The key here is making the the recycling costs to workout inexpesive and cheaper than the disposal costs.

However, the beverage companies say, Coca Cola owns or licenses and markets its brands. Each company associated with the beverage production has a brand and its unique labelling and colouring format.

Hence, the solution proposed is provides ways to recycle PET bottles efficiently in a eco-friendly approach.

Further, it is aimed to make the recycling costs lower than the disposal costs such as landfill and incineration making the producers to adopt this technology.

This is done by coating a layer of biodegradable coat to impart colour to the PET bottle and also to make use of the coat as a label instead of non-biodegradable PVC/PP label.

During the recycling, the biocoat is applied in such a way that could be easily removed from bottle during the process of recycling.

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INNOVATION

A new approach to recycle PET bottles without the need to sort and making it economically viable compared to other disposal methods.

Introduting Bio-coat, environmental friendly; bio-degradable coating over the PET bottles to impart colour for branding.

Replacing Plastic based PVC/PP labels with biodegradable bio-coat (preferably with cellulose), thus making it sustainable.

The implementation has not been done previously due to the unresponsible production and lack of awareness about the sustainability and know how to produce ecofriendly PET bottles.

However, for glass bottles similar technology do exist for printing logo and bottle information which may not be biodegradable.

In addition, the PET quality can be stabilized due to the stable supply of premium PET waste, hence reducing the reliance to virgin PET, which is highly effected by the oil price.

Universal transparent bottles also create a smoother production for bottlers.

NEXT STEPS

We are willing to share the insight, to collaborate and to start the project with the team.

GEOGRAPHY

The team is based in Ghana and India.

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IMPACT

An EU report states that around 42% of the recycling cost goes to sorting expenses.

Our proposal can make the sorting time reduced by 70%. If the sorting time reducted by 70%, we can save approximately 1.7B to US society annually.


FoodSpotFoodSpot is a visionary community that transforms city centers into hubs of sustainable and local food production. We connect three urban users: (1) growers: people who want to grow food, (2) sharers: users that have space where food can be grown, and (3) experts: those who can provide technical assistance. FoodSpot involves citizens and communities in their local food system, reduces GHG emissions associated with food transportation, and builds greener, healthier, sustainable cities.


1. Advice / feedback – implementation strategy2. Help with fundraising or investment3. Access to legal and accounting resources

CONTACT

[email protected]

PROBLEM

Urbanization will define the future: by 2030, 60% of the world’s population will live in urban areas.

Cities face a multitude of sustainability challenges: air pollution, concrete jungles, food deserts, and community isolation.

Moreover, as cities expand so do the food needs of urban families. Urban populations are heavily reliant on purchased foods, which have significant environmental impacts - supermarkets are stocked with food that has traveled thousands of miles and has substantial embedded water and GHG emissions.

Currently, agriculture accounts for around 20-30% of global GHG emissions. Localizing food production can transform cities into abundant food systems.

However, a lack of options and space for growing food hinders behavioral shifts towards sustainable food production and consumption.

SOLUTION

Transforming urban areas into sustainable, thriving, resilient, and healthy hubs requires innovative solutions that build connections and community.

FoodSpot is a sharing economy model that connects urban users who are looking for opportunities to (a) grow healthy food in their city, (b) share space with those in their community who want to grow food, and (c) share expertise and know-how in gardening practices.

FoodSpot answers the need of the conscientious consumer who questions the traceability and sustainability of globally sourced food products, the city dweller who is looking for ways to build resilient and green city centers, and the property owner who is looking to utilize and beautify unused space.

FoodSpot addresses sustainability challenges by decreasing food miles and GHG emissions, providing affordable access to growing spots, ‘greening’ increasingly dense cities, and enhancing skills and well-being of community members.

Urban food production increases the availability of healthy, sustainable and affordable food, and creatively uses new locations for food cultivation.

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INNOVATION

FoodSpot is a unique and innovative solution that applies a sharing-economy model to develop ‚green‘ (i.e. parks, exiting gardens) and ‚grey‘ (i.e. rooftops, high walls, parking lots) urban spaces.

We reinvent food production and consumption in cities. We use a dynamic model to link urban gardeners with urban landowners to expand opportunities for growing local, sustainable food. We offer an easy-to-use and engaging online community.

Our idea is novel and fresh, but we face two types of competitors. Community-based gardening initiatives offer a solution for individuals who want to garden; however, they have long waitlists, limited spots, and are not often conveniently located.

Online gardening platforms offer platforms for sharing gardening supplies and, in one case, traditional garden spaces; however, they do not focus on urban sustainability or ‚grey‘ spaces.

We also recognize that alternative proposals for unused urban space might have a stronger monetary appeal to some of our potential sharers (i.e. commercial development might give higher yields).

IMPACT

FoodSpot contributes to sustainable development and green cities by promoting land sharing (slows agricultural land development), localizing food systems (decreases food miles), facilitating community interactions (encourages social development), offering creative solutions for sustainable urban development, and connecting users on new and innovative projects.

In this way, FoodSpot actively contributes to SDG goals 2: Zero Hunger, 3: Good Health & Wellbeing, 11: Sustainable Cities, 12: Responsible Consumption, 13: Climate Action, and 17: Partnerships.

The sustainability impact will be quantified through square meters of space rented, number of users, and number of connections facilitated.

NEXT STEPS

Each member of the FoodSpot team is dedicated to making FoodSpot succeed and grow into a scalable community. We are building a clear proof of concept and financial model, as well as conducting extensive market research for each of our potential pilot cities.

Our next steps include enhancing our business plan (including precise costings) and seeking out partners and funding.

We are also developing a pilot to be launched in one city (Oslo, London or Amsterdam) that will be paired with a demographic focused marketing strategy.

We acknowledge that the value of FoodSpot increases as the number of participating customers on each side increases. We will spend resources to develop each side in our pilot launch.

The FoodSpot team is actively working and is in communications with several mentors from inside and outside UNLEASH for feedback and advice on next steps.

We are interested in pursuing mentoring and partnering opportunities that UNLEASH is offering to talents and solutions.

GEOGRAPHY

We envision launching a FoodSpot pilot in a large European city (potentially London, Oslo, Copenhagen and/or Amsterdam).

Our team is strategically based across Europe: the United Kingdom, Germany, Denmark and the Netherlands.

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Improve Rights to Safe Working For Factory Workers in the Garment Industry in India This online platform provides an innovative inclusive solution to: How Might We Improve Workers Access to Safety Right in the Ready Made Garment (RMG) Industry across Asia? The solution target brands and RMG manufacturers to co-fund and roll out the product to worker representatives who will be responsible for peer educating fellow factory workers. The solution breaks communication barriers between safety experts and enthusiastic workers to create a lasting mentality shift in safety.


Advice / feedback - business plan 2. Access to incubators 3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

The effects of Rana Plaza where over 3000 people suffered fatal and non-fatal injuries continue to raise questions over workers’ safety.

Our global challenge questions ‚How Might We Improve Workers Access to Safety Right in the Ready Made Garment (RMG) Industry across Asia?‘.

The problem focuses on occupational safety hazards as workers face and interact with these risks every working day; including chemical exposure, machine interaction, heavy lifting and working environment. Across the Asian RMG industry, it has been widely accepted that ~70% of the work place audit content is on occupational hazards.

A root cause analysis revealed the underlying reasons why worker occupational safety was at risk was due to (1) a lack of knowledge of the safety risks at the factory worker level and (2) the lack of commitment to safety at management level.

The problem framing seeks to create a solution for workers that inherently demands manufacturing seniors and brand buyers commitment to safety.

SOLUTION

We are offering a web-based occupational safety training platform to unleash social and economic benefits to workers, businesses and safety experts.

The online platform will empower representatives amongst workers (as ‘Peer Educators’) with information and tools on how to prevent occupational hazards, risks and the specific purpose of their PPE. The concept of peer education coupled with a technology solution was derived from the natural credibility between workers to maximise the mentality/ behavior change promoted by our product. The solution is a mutual place for a community of safety experts and a community of peer educators to connect, teach and learn about safety.

This can be done through live e-training and available tools developed for all learning psychologies i.e. video’s, infographics, games etc.

Finally, the product will be offered as a co-funded solution to brands and RMG Manufacturers so that it is differentiated from regulatory initiatives, but instead is a partners.



INNOVATION

Why it‘s unique• Combines hard and soft

technology. An online community who share information and tools to train peer educators

• It is based on positive psychology behavior to create lasting results from mentality shift

• Lower training cost (compared to in-person methodologies)

• Potential to be transferred across industries

• Potential to be globally applied

Competitors:• Local consultants • Other e-learning sites (however

nothing based on occupational-safety based on our research)

Why solution hasn‘t been implemented before:

• Worker committee didn’t play a positive role due to the “nominate election” (corruption)

• Communication breakdown between RMG management and factory workers

• Lack of knowledge of delayed/ long term safety risks

IMPACT

Social impact:• Mentality change towards safety• Behaviour changes in the work place • Improved livelihood and social security of worker dependents

Economic impact:• Lower loss of productivity due to

incapacitated workers • Lower rate of investigations • Less liability and compensation

pay outs

UN Targets:• Encourage companies to

adopt sustainable practices and to integrate sustainability information into their reporting cycle; this can be captured through analysing big data in web-analytics and incorporating this into and metrics into the existing reporting system.

• Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature; the global reach and engagement of the online platform can be analysed using big data analytics

• Support developing countries to strengthen their technological capacity to move towards more sustainable production; could provide workers feedback to machinery manufacturer to influence design.

NEXT STEPS

1. Understanding voice of customer in broader perspective by reaching out to small, medium and large scale production units.

2. Baseline survey on Safety Need Assessment to assess communication gap between workers and management and non-functionality of existing systems.

3. Engaging multi stakeholders, retailers, business partners, industrial safety experts and project implementing partners.

GEOGRAPHY

The target market is India.

The team is based in India, China, the United Kingdom and Denmark.


Social Fabric We Are WovenWeavers were revered in pre-Mughal culture as creators - it was considered an act of destruction to cut fabric. Items such as sarees carry rich symbolic meaning and help people preserve their roots in a globalised world. The configuration of textile value chains puts this skill at risk. Our artisinal collaboration platform will enable Indian weavers to capture maximum value from the artefacts they create by directly connecting them to global demand for authentic, quality, handmade textiles.


1. Advice / feedback - business plan 2. Access to incubators 3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

Indian handloom saree weavers are artisans creating beautiful artefacts, whose knowledge of the craft is passed down through generations and represents a living patrimony, preserving a rich cultural heritage that is unique to each of the traditional weaving regions of India.

The wearing of sarees is deeply woven into the social fabric, marking important life events, such as weddings. Yet today, handweavers struggle to survive, earning only a small fraction of the value they create, and facing irregular, unpredictable income, which leads many families to abandon the craft and seek more stable employment in menial labor.

If they continue weaving, they face inefficiencies of scale with higher input prices, lack of access to finance and markets, and non-optimal prices for outputs, due to low negotiating power and information asymmetries.

Likewise, the modern middle class Indian consumer wants access to authentic, quality, handmade sarees at an affordable price, avoiding exorbitant markups.

we help optimize their business to buy better, run better, and sell better through access to small business tools and a global platform for collaboration, in effect a light touch virtual layer of value-added services.

SOLUTION

Our solution allows customers to design their own saree, know who is weaving it, the weaver‘s story (virtual reality tour), etc.

We recognize that weavers are artists first and business owners second -

INNOVATION

Why we are different:We build community on many levels - connecting weavers to each other and to the global community.

Other organizations have addressed parts of this challenge, validating market demand; we build on their succcess (see below) and weave together the e-commerce global marketplace, cutting out the middle man to provide a bigger piece of the pie to the weaver, also provide small business support, and a virtual platform for collaboration and sharing.

Competitors:• Go COOP is an online marketplace

for handwoven sarees that works at the COOP level - we want to build on their impact to reach the last mile and additional services/support. One challenge they still face is COOP input costs - we want to create buyers clubs and envision perhaps partnering or serving as an acquisition channel.

• Loom to Luxury works only in Varanasi and is B2B - We are B2C

• Roots Studio uses tech to supports artists and has a 50-50 profit share model

• Queen of Hearts - Mumbai-based retailer that allows customized sarees



NEXT STEPS

• Identify vendors and place initial order - leverage family network in retail

• Host trunk show to get first 100 customers on waiting list; build out website; onboard weavers

• Quit job after first 100 sarees are sold

GEOGRAPHY

The target market is India.

The team is based in India, South Africa, Japan and the United States of America.

IMPACT

We took a sustainable livelihoods approach to Goal 12. Our primary KPIs will be household income and overall financial health - the goal is to increase and smooth income for handweavers by cutting out middlemen. We can also track education and health outcomes for children and benchmark against the happiness index.

Goal 10• Indicator 10.1.1: Growth rates of

household expenditure or income per capita among the bottom 40 per cent of the population and the total population

Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

• Indicator: 9.3 Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets

• Indicator: 9.3.1 Proportion of small-scale industries in total industry value added - handweavers relative to Indian textile industry

• Indicator: 9.3.2 Proportion of small-scale industries with a loan or line of credit


Transparent Inc.Transparent Inc. is a trusty communications network that builds transparency and credibility across supply chains through the stored data on a (private) block chain. The solution enables brand leaders and manufacturers across industries to capture and transparently share data to meet customer demands on sustainability and product governance. Transparency, Inc. will provide an ethical trade blockchain for clothing brands and textile providers.


1. Access to corporate partners2. Help with fundraising or investment3. Help with travel for your team to meet up

CONTACT

[email protected]

PROBLEM

In 2013, McKinsey reported that 61% of companies didn’t know where their garments were made; 76% didn’t know where fabrics were woven, knitted or dyed, and 93% didn’t know the origins of the raw fiber.

The garment industry accounts for 10% of global carbon emissions and remains the second largest industrial polluter. Fast fashion is growing at a rate of 21% and with brands wanting to target millennials, with spending power of $2.45trn, we can expect the pace of fast fashion and, consequently its impact on the environment to increase.

Accenture reported in 2013, that two-thirds of CEOs admitted to their companies not doing enough to address sustainability challenges. The lack of governance and traceable systems in the industry has allowed the garment industry to act irresponsibly.

Many actors in the industry withhold information about its devastation on the planet, labour chains leaving the consumer uniformed about the impact of their garments on the environment and even to their torsos.

SOLUTION

According to Accenture, in 2014, 81% of CEOs believe that their company’s reputation for sustainability is important to consumers and want to take steps to rectify this situation.

We are proposing a new governance system for the garment industry. We will build and integrate a block chain mechanism, consisting of digital ledgers where the different actors verify details of the inputs for a particular clothing line into the blockchain.

The blockchain will produce a digital number which can then be used to tag onto the clothing. Brands can leverage this number to highlight sustainable raw materials and good practices in there marketing while and consumers can log into Transparent Inc. to view data about this clothing line.

Product lines will become trackable providing members and the communities with an accountability platform. This will enable companies to proves their CSR activities and bring out more products per year.



INNOVATION

Technology will allow us to increase transparency across the industry and into every clothing line. This will place pressure on the big companies to source input materials (fabric, accessories, etc.) and to outsource manufacturing to ethically compliant organizations.

On this basis, blockchain will enable help us to reconnect to the people and places involved and that information will increase consumer expectations, which will put more pressure on the big companies.”

Each smart contract around the various interactions and transaction of a particular product line will contain data pertaining to fabric milling and garment production. This will generate a new standard/protocol by which consumers can base their purchasing decisions.

Increase awareness across the supply chain will also lead to consumers thinking about how they want to dispose of their products after usage.

IMPACT

Increased governance and transparency has the potential to make a positive impact across the planet and positively contribute to:

SDG 3:By reducing the use of toxic chemical residues on clothing and ultimately will lessen the short and long term health problems of consumers.

SDG 6/14:The industry will be more water efficient and use less water. As textile mills look to decrease the amount of chemicals that are put into the water stream.

SDG 12:To put pressure on the top 1,000 global clothing to reduce their chemical residues on final products by 75% and to ensure that their practices are increasingly aligned with sustainable goals.

SDG 17: Our campaign is primarily based on partnerships by working together with industry leaders to develop a solution that’s best for all stakeholders. Our success will be determined if we partner with at least 3 major global companies and organizations.

NEXT STEPS

Next steps are to continue dialogue with H&M and Fashion for Good to focus on developing a database which will form the blocks of the block chain and to incorporate its suppliers and manufacturers onto the various ledgers.

Meet with three small suppliers, apart from H&M, from which we can track specific clothing lines across the supply chain from resource inputters to retailer. We will track this for a season as we pilot the block chain. This exercise will inform how we incentivise suppliers to input data.

Build a marketing campaign with H&M and Fashion for Good. During the campaign we will raise awareness of tracking clothing lines and the unique benefits for the consumer.

We have commenced discussions with Thomson Reuters to assist with building the blockchain and are developing a milestone schedule.

GEOGRAPHY

The project will be registered in England and will predominantly be managed from Europe/London and implemented from London.

Three of the team members are located in Europe with the fourth in Canada and a further in Nigeria/Aberdeen. Transparency, Inc. will be registered in London with the project lead.


VivacityYou‘re so closeVivacity is a geolocalized community platform that offers local and sustainable experiences (via local commerces) to global citizens in cities. Local businesses and municipality pay for being displayed, do advertising and get users data. Our objective is to shift unsustainable consumption practices to more sustainable options in cities, connecting travelers together with the same interests as well as increasing local businesses‘ visibility and profits.


1. Advice / feedback – business plan2. Advice / feedback – technical advice3. Advice / feedback – implementation strategy

CONTACT

[email protected]

PROBLEM

How might we connect global citizens with local experiences to foster sustainable consumption practices in cities affected by growing urbanization and resource constraints?

Economic:Income inequality (local vs. Large). Cash flow is leaving cities and are not recirculating in the local economy. When a dollar is spent at a locally-owned business, about 1/2 (+) stays and recirculates in the local economy: 2x as efficient.

Social:Awareness doesn’t always translate into concrete sustainable practices due to the lack of easy-to-use options tailored to people‘s needs. Unsustainable consumption behaviors: Domestic material consumption increased from 1.2 kg to 1.3 kg per unit of GDP from 2000 to 2010.

Environmental: More pressure on the environment through increasing urbanization and resources scarcity. By 2050 about 70% of the world‘s population is expected to live in urban areas. Cities contribute to up to 70% of the total greenhouse gas emission.

unsustainable consumption practices to more sustainable options in cities, strengthen the community spirit as well as increasing local businesses‘ visibility and profits.

The platform allows global citizens with an interest in sustainability to easily discover and explore new places tailored to their individual interests that have previously been rated by a trusted community.

Moreover, they get to know the local community: travelers with the same interests and local businesses in order to strengthen the community spirit, raise awareness and provide great experiences about sustainable choices.

The platform is tailored to create a strong link between businesses and global citizens, we do that through API with Facebook messengers, geolocalization and remarketing.

SOLUTION

Vivacity‘s app offers local and sustainable community experiences to global citizens in big cities (local businesses) tailored to their interests. Vivacity’s objective is to shift

INNOVATION

Vivacity is the platform that connects young professionals with local and sustainable experiences in big cities. The result is support for local sustainable businesses, optimization of the users’ interest in sustainability, and an increase in the chance of a user meeting other like-minded people in a wide environment.

Our direct competitors include Trip Advisor, Google Trips and Fair Trade Finder. Unlike these apps, which either have a cost, do not have user-friendly interfaces and primarily promote chain



brands, Vivacity is user-centered and works on a community level.

The app is free so that anyone can use it; the interface strives for simplicity, but most importantly: The app only displays local, authentic brands unique to the location, rather than business chains that can be found worldwide; and, it creates a community by connecting users with similar interests.

Other SDGs and targets:

SDG 8: Decent work and economic growth

SDG 9: Industry, Innovation and Infrastructure

NEXT STEPS

We are convinced that vivacity has great potential and intend to continue working together.

Whereas we are based in different locations we plan to invest time in a more detailed proposal and further develop a detailed finance proposal and a pilot test in Helsinki, Finland.

GEOGRAPHY

Vivacity is planned to have the first pilot test in Helsinki, Finland, but team members live in Finland, England, Spain, Chile and US.

If it is necessary, team members are up to moving to Helsinki in order to achieve the best results in the pilot version.

IMPACT

Vivacity targets first and foremost two areas, namely:

SDG 12: Sustainable Consumption and Production.

SDG 11: Sustainable Cities & Communities.

Targets & Indicators

Target 12.6: Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle.

Indicator 12.6.1: Number of companies publishing sustainability reports.

Target 12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.

Indicator 12.8.1: Extent to which (i) global citizenship education and (ii) education for sustainable development (including climate change edu.) are mainstreamed (...).


Crossloop Connecting LoopsCrossloop is an online platform that creates industrial symbiosis opportunities for companies to exchange product components. This project is focusing on e-waste. It easily connects an industry where a component may now be obsolete to another industry where it is very much relevant. On this platform different manufacturing companies can discover and purchase used components, to integrate them into their own production lines. Crossloop incentivizes manufacturers to take responsibility for their e-waste and design their products in a more sustainable, forward-thinking manner.


1. Advice / feedback - technical advice2. Help with fundraising or investment3. Advice / feedback - implementation strategy

CONTACT

[email protected]

PROBLEM

The number of mobile devices is skyrocketing. E-waste has globally become a pressing issue and forecasts expect 49.8 million tons of e-waste in 2018.

These old mobile devices rarely end up at waste disposals. When they do, they are melted down into their raw materials (copper, gold, silver, etc.). Furthermore, 17 rare earth metals are present in nearly every mobile device and most of them cannot be recovered through recycling. Electronic waste is still considered a burden instead of a valuable resource that can be reused across different companies and industries. 70% of the energy a device uses in its lifetime, is during its manufacturing.

We are then expending even more energy, to reverse the process and take apart those same components for recycling, while only a fraction of the e-waste is even returned to undergo this inefficient process. This is because most companies do not know which industries can make use of their e-waste, and there are no active incentives (i.e profit) for them to want to engage in this recollecting and sharing process. There is no access to the information and infrastructure that would facilitate a desired symbiosis across multiple manufacturers.

SOLUTION

An online platform that catalogues various used e-waste components that can be reused in the production line of new devices in other industries.

Via our platform:• Recycling companies can sell

components of their e-waste• Manufacturers can sell their old,

unusable components for profit• Manufacturers of new products

can source already assembled (used) components

• Data from this platform, coupled with predictive models and data analytics, can used to:1. Discover the best possible

components available, facilitating the most valuable collaborations

2. Predict future trends and demand to help manufacturers design for their components to remain relevant in the market even after their product’s expected life-cycle ends.

Using Crossloop, companies can safely carry out these transactions, thus preventing the energy and material loss that ensues as a result off disposing, recycling and manufacturing new electronic components.

Example:An appliances producer wants to build a smart fridge. Instead of producing a new screen, processors, camera and sensors, the manufacturer can buy all this from our platform and re-use it for the assembly of the smart fridge.



INNOVATION

Most other platforms or material marketplaces focus on raw materials rather than seeing the value in already produced components.

We are avoiding the monetary and energy loss as well as the material loss which is associated with the process of recycling.

In the example of smart home appliances: we foresee the growing market of smart home appliances and the demand for components that need not be of top-notch quality. It hasn’t been implemented so far because:

• Companies are still in a mindset of competitiveness rather than seeing collaboration as a competitive advantage. We make this advantage much more visible and tangible.

• Because companies don’t know whom to resell the components to and it is easier for them to just recycle them.

• The pure volume of e-waste that is being created is just now reaching the critical mass that is required to turn it into a central issue and also sustain such an operation (we are addressing a new need).

• Legislation and regulations are becoming are forcing manufacturers to manage their e-waste in a more sustainable way.

IMPACT

By transforming e-waste into a valuable resource, and making that value easy to extract through Crossloop, we are creating a positive feedback loop that reverberates through industries. Manufacturers are incentivized to:

1. Retrieve their e-waste (i.e. from consumers), increasing the rate of return of product and its subsequent reuse.

2. Design for disassembly and streamline dismantling process, so they can more easily retrieve components

3. Design their products in order to contain components that will remain relevant in the market, even after their product’s lifetime. They could even target for secondary use by a specific industry.

4. Look into the readily available, cheaper components that are already in the market for designing their products.

Avoiding recycling/remanufacturing means:

1. Preserving materials that would otherwise be lost, especially rare earth metals.

2. Significantly reducing energy loss and subsequent greenhouse gas emission, as well as water and other resources associated with manufacturing and recycling.

3. Saving the money required to source and concentrate the raw materials into a functioning component.

NEXT STEPS

We have already contacted a big data analytics company (Odyssey Cybersecurity) to receive feedback about our idea and to enquire about any potential help they could provide.

They were interested into looking deeper into our idea and also believe there is a very natural market for this.We have to build a better picture about how our platform will look and feel, and the general mechanics of our operation.

We have to identify potential customers and build a strategy outlining how we will be approaching them.

Getting this into a business incubator could help the idea mature much quicker and potentially link up with its first customers.

GEOGRAPHY

The United States of America, Zambia, Germany and Denmark.


Eco-Social Impact with LOOPER and sobiProblematic worn out clothing can be donated to charities or returned to retailers as part of take back programs, but too often end up in landfills. Only 0.1% of these donated or returned garments are recycled into new textile fiber. We aim to provide services to retailers and NGOs that reintroduces consumer waste back into the production cycle, and provides opportunities for companies to be sustainable and circular in its branding and production processes.


1. Access to incubators2. Help with fundraising or investment3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

Purchasing garments has become an integral part of our lives and globally, we consume 80 billion articles of clothing per year.

Whether we want to express our individuality our shield ourselves from Mother Nature, all of us are consumers in the fashion industry.

Thanks to advances in technology the consumption of garments is easier and faster than ever before. But many of us struggle with what to do when our clothes have reached the end of their life cycle.

Unwanted garments are often passed on to friends and family, donated to charities and NGOs, or are returned to retailers as part of take back programs. However, only 0.1% of these donated or returned garments are recycled into new textile fiber.

Most of these clothes will end up in landfills abroad where they pollute and create an unsanitary environment.

SOLUTION

We aim to close the loop in the textile industry by providing services to retailers that reintroduces consumer waste back into the production cycle, and provides opportunities for companies to be sustainable and circular in its branding and production processes.

Our services will provide garment collection, sorting by colour, material and quality and create new 100% recycled fibers out of the non-reusable fabrics.

Once complete, we transform these new fibers into products such as laptop cases, reusable shopping bags, backpacks and custom printed packaging for each partner. We also partner with NGOs and textile warehouses.

We help them to transform unwanted clothing no longer needed for their focus groups in need, and reintroduce old clothing into new products made out of recycled non-woven fabric while employing people at charity warehouses.



http://www.en.sobioz.sk

INNOVATION

Our solution is unique because there are currently no textile recyclers that work directly with brands to create new products. Textile recyclers that produce non-woven recycled fabrics sell the material to the construction industry (with no value added). By working with the apparel and design industry we provide value.

I:Co is one of the world’s largest textile recyclers, and in addition to sorting items for reuse or recycling, it carries out take-back programs. I:Co is selling the new textile to other industries including manufacturing and construction.

Retail clothing take-back programs are a couple of years old, and their popularity has created new waste streams that feed into landfill. There are no textile recycling services that specifically cater to brands; partnerships between textile recyclers and brands haven’t been established.

Our focus is both environmental and social. We plan to partner with NGOs and deliver green jobs to people in need.

IMPACT

Our impact on the achievement of the sustainable development goals by 2030, has a direct impact on the SDG12 Responsible Consumption and Production, contributing to 6 out of 11 of its targets and 8 of its indicators.

During the complete production and consumption cycle, we have an impact on 9 targets and 7 other SDGs (6, 7, 8, 9, 11, 13, 17), meeting 13 of their indicators.

By creating a sustainable cycle of production and consumption using circular economy approaches, our project reduces the carbon print of garments, provides descent local jobs, reduces the use of water in the production of new items, energizes the local green economies and reduces the extraction of natural resources and promotes the efficient use of energy.

We also have a relevant impact in the ecosystem of providers promoting sustainable branding. We can measure our impact through data collected during our operational cycle and transparency processes.

NEXT STEPS

We are going to pilot the project in Slovakia through „sobi“ because of existing partnerships, and its location between Western and Eastern Europe, which is ideal for production and market testing. While prototyping and testing, we will train people at social warehouses, who will be involved in the production process.

After piloting we are looking forward to connect with apparel companies and starting new cooperations through „LOOPER“ while delivering higher impact and creating new green jobs with a social dimension in other countries as well.

Once we are ready to expand, depending on the location of our partner apparel company, we would establish new partnerships in different cities, focusing on the Global North, where the use and colelction of textiles and garments is collected in larger amounts.

We would offer personalized products based on needs and market specifications, and our experience from pilot program.

GEOGRAPHY

Our operations will be based in Europe, specifically Slovakia, expanding to other EU countries after pilot.

The rest of our team will be based across North and Latin America, with open possibilities to scale the project to other regions.


Zero Waste Community Food StoreEvery year we throw away one third of the food produced in the world, which equals 1.3 billion tonnes of food waste. This clearly indicates that something is fundamentally wrong with the current food system. We suggest a disruptive alternative to food shopping; a “zero waste community food store”. A concept that will not only reduce food and packaging waste, but also serves as a community hub, facilitating a circular economy between producers and information, education and awareness on sustainability to the community.


1. Advice / feedback - business plan2. Advice / feedback - implementation strategy3. Access to legal and accounting services

CONTACT

[email protected]

PROBLEM

1.3 billion tons of food is wasted each year on a global level – occupying almost 1.4 billion hectares of land. The carbon footprint of this waste is around 3.3 G tonnes of CO2 equivalent.

By far, the majority of food waste happens in the developed countries at retail and consumer level, which contributes to more than 40 % of the food waste.

Modern food retail generates significant volumes of food waste, compounded by the large volume of packaging material used in its distribution.

The UK alone produces more than 170m tonnes of waste every year, of which much is food packaging.

A 2016 EU paper on the Causes and Determinants of Consumers Food Waste signaled the main drivers as the lack of motivation and knowledge to prevent waste (individual context) and the social and societal barriers to prevent waste (situational context).

Therefore, it is critical that we rethink how we purchase food – and provide a solution that simultaneously considers both of these contexts.

From insights we asked the following question: How might we offer a sustainable method for food purchasing in developed countries to help reduce food and packaging waste at the retail and consumer level?

SOLUTION

Our solution is a zero waste community food store concept that reduces food and packaging waste at retail and consumer levels.

Our solution is based on 4 key elements designed to make use of food sector innovations and community collaboration:

1. Community hub: This store is a community hub designed to create awareness on sustainability in the agricultural chain, through consumer and farmer interaction, and by transparency on the eco-footprint of all products.

2. Local & in-store produce: Stock is sourced directly from local suppliers, using vertical farms vegetables are produced in store, in order to minimize transportation and food loss in the supply chain.

3. Bulk model paired with reusable packaging: The bulk model allows consumers to purchase only what is needed. Using reusable packaging material, packaging waste is reduced.

4. Connecting local producers: By facilitating circular thinking, local suppliers are encouraged to trade bi-products, e.g. exchange of spent grain from beer brewery to the farmer.



INNOVATION

Our solution rethinks the traditional food store concept - moving from a transactional customer/retailer relationship to an educational and community-driven experience.

Amongst others, our concept is unique in three ways:

1. Education facilitatorWe merge existing technological advances in sustainable grocery practice with a unique focus on education - addressing both individual and societal contexts outlined as the main drivers for preventing grocery waste in in the EU’s 2016 paper: Causes and Determinants of Consumers Food Waste.

2. Community hub Our store is built to be an integrated part of the community in which it is located - bringing together a communities producers with consumers.

3. Promoting circular practice and thinkingThrough using reusable packaging and offering a waste returns system - we become an enabler for consumers to action a circular economy. In addition, on-site growing and production methods will promote direct interaction between food consumers and food producers - creating a platform for public education on food waste issues.

The innovation outlined above is key to ensure that we create a consumer pull in a saturated market.

IMPACT

The impact of the zero waste community food store is three-fold:

1. It reduces food waste at the retail and consumer level; Buying from bulk allows consumers to avoid waste caused from buying overly large portions; sourcing local products reduces transport and distribution output; in store vertical farming minimizes food loss during transportation

2. Educates consumers on sustainable food production methods by emphasizing circular economy principles and allowing consumers to interact with vertical in-store farm.

3. Based on studies from the EU and US each inhabitant creates approximately 73 kg of food packaging waste. By selling from bulk, consumers are able to bring reusable packaging and can participate in a waste return system to minimize waste.

SDG indicators:SDG12: By 2030 halve food waste at the retail and consumer levels. By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse. SDG2: By 2030, double the agricultural productivity and incomes of small-scale food producers

SDG11: Support positive economic, social and environmental links between urban, peri-urban and rural areas.

NEXT STEPS

A number of tasks would have to be undertaken in order to carry the model onto its next stage.

First, further research and development into the financial model need to be undertaken. Specifically, engaging with experts on the topics of public funding and competitive sustainable financial models. After refining the financial model, research into potential public and private funding need to be undertaken in order to establish a pilot project.

Secondly, we plan to connect with relevant public funding partners, e.g. the European Commission for Agriculture for support in starting this model. With their help, we will create a framework for partnerships with local producers in varying communities. This will facilitate a selection process for identifying communities that would be receptive to our model.

Thirdly, we plan to explore potentials for partnerships with major players in the food industry.

In order to move forward with the pilot project, we will need technical knowledge, access to existing networks of local producers, and partnerships within the established food industry.

GEOGRAPHY

The team will be based in Denmark, the United States of America, Ireland and Senegal.


Plastic Bag BenWe will engage teenagers aged 10-15 in North America to raise awareness about consequences of non-recycling. We will use their most popular infotainment channel, Youtube, and deliver the Cartoon, Plastic Ben - a grumpy antihero. Through morbit humor and the youth-lingo, he will tap into the world of the teenagers. We will not force it upon kids through schools and parents, but let them find him themselves through their own subcultures.


1. Advice / feedback - implementation strategy2. Help with fundraising or investment 3. Access to legal and accounting resources

CONTACT

[email protected]

PROBLEM

Youth ambivalence on the matter of recycling is more of a challenge than ever. In order for future generations to be able to even meet their needs and requirements for everyday life, let alone prosper, recycling will have to be an integral part of their culture.

Rapidly changing society, due to discrepancy between the speed of technological development and societal structure in response, is widening the communication gap between generations, making it even more difficult to attract and engage teenagers in complex topics, e.g. how recycling impacts long term societal development.

There is a disconnect between the approach and target group approached, too much emphasis is on data, „angles and triangles“ which does not connect to the state of mind of teenagers and too little focus and emphasis is dedicated to the approach itself.

Creating a movement amongst teenager requires an edgy approach that leaves out the moralizing element, but gives them a partner in crime.

characters will be visually attractive and their behaviour will appeal to them by being rebelious, creative, using youth lingo, phrases and responses that will motivate to also engage in activities in real life situations.

Every episode will tackle a specifc recycling problem, whereas series will also respond to other SDG challenges in a very local, topical, never oversimplyfiying manner.

By adapting messages, format and channel of delivery this way, we will create trust and appeal, which can be used both for further development of new episodes and series as well as giving platform to address virtually every important social isues and promotion of good practices on any topic.

SOLUTION

Our solution is an engaging cartoon, bringing alive characters based on waste items, engaged in situations depicting real life situations in waste production and recycling processes.

To connect to our target group,

INNOVATION

Uniqueness of our solution lies with the fact that the nature, format, psychology and delivery of our product, is a direct response to the state of mind and receiving capacities of the taget group in direct connection to their desire for identity development.

Our main competitors are providers of video contents for this target group. e.g. Cartoon Network, Nickelodeon, Disney, which have sufficient means to deliver this kind of product in short amount of time and can use well recognised and trusted chanells to distribute them.

We argue that this kind of solution has not been implemented yet due



to a simple fact: the same captivating effect with our target group can be achieved by much cheaper approach to content development.

Return on investment is therefore much greater and companies tend not to invest in societal impact for profit if they are not forced to.

NEXT STEPS

We will meet online to further develop details of the pilot episode and explore in details costs and channels for promotion in areas we were not able to do in last few days.

We will make more in-depth analysis of our target group and gain more insight about their behaviour and educational profiles as well as to their attitude towards topical issues we are addressing.

We want to go beyond secondary research data on this issues.

GEOGRAPHY

The team members are based in Ghana, Slovenia, Chile, Denmark and Nigeria.

IMPACT

Greatest impact we are aiming for is, changed interest of teenagers in connection to concrete actions they take in response to call for action integrated in every topical episode we create.

Measurable impact will come from live events organized, as part of teenage communities that will be build, and will be recycling oriented; e.g. episode can entail a call for action that teenagers in community team up, walking their dogs with plastic bags on their head and returning from the walk with most trash, post a trashy selfie in awkward positions and them disposing it into the right container or finding the strangest piece of waste, turning it into a monster and enter a online voting campaing for the stangest monster, then desposing of it, etc. This way we can estimate some impact.

We wish the community around Plastic Bag Ben to live organicly on social media, influencing not only the target group but will spread out to their surroundings, especially parents.


CONSUMAThe marketplace for sustainable and conscious shoppingCONSUMA is an online marketplace gathering only sustainable collections from various global fast fashion brands, which provides the conscious consumer with a simple, quick and unique shopping experience. Member brands are requested to share information on their sustainable practices giving the consumer the option to know of origin, transparent pricing, social and environmental impact of the products.


1. Access to incubators 2. Help with fundraising or investment 3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

Growth in global population and demanding consumption patterns around the world are placing increasing pressures on land and its resources. The results are conflicts and unsustainable use of our resource base.

Recent years have witnessed an increasing number of business commitments to sustainable supply chains. But despite all those efforts, there are still barriers. The second most polluting industry in the world is the fashion industry which employs 60 millions workers.

In addition, clothing production doubled from 2000 to 2014 and the number of garments purchased each year by the average consumer increased by 60%.

Unfortunately, tracing data is still a challenging issue in this industry, making it difficult for the consumers to make responsible decisions. Even when the information exists, they are either not accessible or too complex.

How might we encourage consumers to make conscious buying decisions while increasing brand sustainability and transparency within the fashion industry?

SOLUTION

CONSUMA is an e-platform that support conscious consumer behavior while encouraging sustainable production and consumption by integrating current tools that allow you to track materials, suppliers, products on a block chain while purchasing online.

Powered by different tools (Provenance, Everlane and Sourcemap) and the different brands or websites interested in being part of it (Etsy etc.)

Advantages of CONSUMA: • Pre-sale story telling • Educating consumers

We are looking to disrupt the entire industry to push the use of blockchain to create traceable supply chains and change consumer behavior by knowing the true cost. In short we are aiming for a change of mentality as well as market rules.

Focus is at the mid-level segment that would accept a marginal increase of 20% to the price. Minimum standards to accept a product on our website: origin, transparent pricing, environmental footprint and social standards and the styles must contain min. 50% sustainable fibre.



INNOVATION

CONSUMA is a unique and innovative marketplace because:

• We create a community of conscious consumers, combining their market power to push and reward brands for transparent supply chains;

• We create a safe place where brands can approach this market segment without having to compete with traditional products;

• Our platform has an environmental footprint calculator at check-out to track the impact of purchase;

• It has an avatar with body shape and measurements to help customers find the perfect size

Our competitors are websites that sell only sustainable fashion online.

However, our solution is not out there yet due to two reasons: first, traceability technologies are still evolving. We aim to stimulate their development by reinvesting part of our profits on our tech partners. Second, the market power of conscious consumers are spread out in niche and local markets, which makes it more difficult to gather big brands into actively promoting their sustainable lines in one place.

IMPACT

The global fashion industry is valued at 3 trillion dollars. Since this urge amount of money is coming from consumers at the end of the value chain, our impact will be to use that incommensurable power of the consumers to push the fashion industry toward more sustainable practices and transparency.

More specifically we will: • Bring consumers towards a more

responsible decision making when purchasing.

• Encourage competition on good practices. -

• Creating a profitable market which will encourage research on more sustainability and transparency in the value chain of fashion industry.

• Educate present and future consumers.

The SDG indicators to measure are: • Number of consumers accessing

relevant information and aware on sustainability and transparency in fashion industry.

• Number of fashion brands adopting sustainable practices, integrated sustainability information and transparency into the value chain. Improvement of the usage of sustainable materials in the fashion industry.

NEXT STEPS

We will try to find people with the missing skills in our group.

We have been missing the following skills within the team, in the creation of the IT platform: e-commerce, finance, technical, design and graphics.

GEOGRAPHY

The team is based in Denmark, the United States of America, Mexico, Brazil and Cameroon.


FarmAwareBig data solution for sustainable farmingFuture food production depends on the success of small-holder farmers. Conventional farming methods are resource-intensive and further contribute to climate change. In order to secure our future, we need to shift to more sustainable farming methods. However, this transition is risky, especially for small-holder farmers who are unable to manage this risk. FarmAware is a big data platform that provides a “live view” of agricultural production and brand new analysis, insights, and visibility. This will empower stakeholders working to help farmers transition drive better business decisions and mitigate their risk. We are drowning in information - but starving for wisdom. FarmAware will change that.


1. Advice / feedback - business plan2. Help with fundraising or investment3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

With the population growing to 9.6 billion people by 2050, the demand for food will grow by 70%, but this is at risk due to the uncertainty that climate change impacts.

The most vulnerable are those 1.5 billion smallholder households, who produce 80% of of food consumed in the developing world under conventional practices that are failing.

The global challenge is to figure out how to shift these practices to more sustainable ones and facilitate the transition which is a very risky process because it requires loans, need for new practices and skills, as well as lower yields.

Why this necessary transition hasn’t happened yet, and how might we help smallholder farmers to do so? It seems that most initiatives that tried to address this problem failed because they did not take into consideration the longterm collaboration between various stakeholders involved, which highly relies on taking the mitigation aspect of involved risks into consideration.

This allows predicting:• Future yields under changing

weather conditions • The amount of rice produced in a

certain period • Predicting general price changes

in rice as a commodity to determine best timing for trading. (Combined with price and stock levels of rice)

The above will offer new opportunities for the farmers to commit to the transition process, as well as those partners interested in creating these opportunities for them.

The stakeholders:Farmer communities, cooperatives, community banks, insurance companies, buyers.

Risk mitigation:Most agricultural risks can only be mitigated by the effective and concerted action of a collection of relevant stakeholders.

Farmers are directly concerned about the rising risks as they experience it every day. These risks create new opportunities.

SOLUTION

The solution is an online platform using big data to help farmers transition to more sustainable practices. This includes the collection and use of big data coming directly from the farm level, which translates to new insight into the correlation between farm yield and weather conditions.

INNOVATION

The key innovation in our solution is that it provides a shift away from the traditional approaches to these problems, and offering value for multiple stakeholders on a long-term opportunity.

Previous similar initiatives were focusing on only data collection



for increasing the productivity of the farmers, or creating a platform for collaboration across various stakeholders. But for example, when a disaster hit the farm site, these initiatives failed because they did not consider that type of risky scenario.

The innovation includes bringing together farmers around a smart way of farming, incentivizing data collection through a full eco-system of partners and beneficiaries

This type of solution has not been successful before because the farmer has not been the core focus of the ecosystem.

The farmer will always be the weakest link and actor in the chain, and when collaboration falters they are the biggest losers.

5.B Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women

6.4 By 2030, substantially increase water-use efficiency across all sectors and ensure sustainable withdrawals and supply of freshwater to address water scarcity and substantially reduce the number of people sufferingfrom water scarcity

12.2 By 2030, achieve the sustainable management andefficient use of natural resources

12.8 By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.

NEXT STEPS

The plan is to partner with Microsoft for creating the cloud data platform, app platform, IoT integration and machine learning solution for agriculture analytics.

GEOGRAPHY

Three people are located in Denmark, one in Italy, one in the United States of America, and one flexible person.

We are flexible in being able to work and communicate online.

IMPACT

The impact for farmers is a better reliance for unpredictable event disrupting their livelihood by promoting more sustainable farming practices. This will contribute to the progress of various SDGs.

1.1 By 2030, eradicate extreme poverty for all people everywhere, currently measured as people living on less than $1.25 a day

2.1 By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round


Coink. “Saving money, saving planet”Overconsumption is accelerating the degradation of our planet. Coink is an alternative to online banks that help 15 to 30 year olds make smarter and more sustainable purchasing choices and directly link their spending to their ecological footprint. People are already moving away from banks. Sign up in seconds. Coink will be the platform young people know. There are 4 revenue streams: consumer brand partners, data sharing, transactions fees, and peer to peer lending referrals.


1. Access to incubators 2. Access to legal and accounting resources 3. Help with fundraising or investment

CONTACT

[email protected]

PROBLEM

Our challenge is overconsumption. Current consumption patterns are leading our planet to enviromental degration and depletion of resources.

Corporations profit from encouraging people to buy more. People are dissengaged with their impact on the enviroment resulting from their purchasing behaviour.

Waste is generated as aftermath and unsustainable consumption is rewarded. Instead of finding solutions for the outputs of overconsumption, we want to ask:

How might we help 15-30 year olds in developed economies become conscious consumers to systematically reduce overconsumption?

Tackling overconsumption must start at the root of the problem-–consumer buying behaviors.

SOLUTION

We are Coink. An alternative to online banks. We are a bank that creates a financial social community that aims to flip the traditional model of banking around and help coinkers, our customers, to spend smart while reducing their ecological footprint.

Society encourages spending; we invest in our coinkers and help them to spend smarter and save money.

At the same time, we increase their awareness of the impact of their spending on the enviroment. We track their spending and help them achieve their saving goals, while monitoring their ecological footprint and suggesting eco-friendly spending habits.

By raising awareness of eco-friendly, sustainable and local products we grow the market for sustainable and local brands.



INNOVATION

Coink is fun and easy to use. Traditional banks don’t care about what you spend your money on.

Whereas Coink makes purchasing suggestions to help our customers make smarter, more sustainable choices. Plus, there are few banks that target younger consumers and help them save for the future.

Our competitors are other online banks such as Monzo, Bunq and N26. These online banks are disrupting traditional models of banking but they do not tackle the issue of overconsumption.

Other banks do not use technology to personalize spending recommendation. Our solution aims to provide young people with access to a financial social community that will not only support them on achieving their saving goals, but also help them access a network of peer-to-peer lending for emergency cases.

Coink makes spending smart and saving money will become fun and cool.

IMPACT

One of the SDG 12 targets is to ensure that people are given information and gain awareness for conducting their lifestyles in a sustainable way and aligned with nature.

Our solution, Coink, works towards helping individuals achieve this target by providing individuals with information about their financial spending as well as their ecological footprint.

This impact can be measured with indicator 12.2.2: Domestic material consumption, domestic material consumption per capita, and domestic material consumption per GDP. Another SDG 12 target is to encourage companies to adopt sustainable practices which we do by growing the market for sustainable and local brands. Coink goes beyond SDG 12 because consumer spending habits impact other SDGs.

Other SDGs related to Coink’s impact are:

SDG 8: Encouraging eco-friendly consumption habits;SDG 9: Encouraging adoption of sustainable transportation; SDG 13: Building a collaborative community;SDG5: as Coink is powered by women.

NEXT STEPS

The next phase is to develop a proof of concept and conduct user research.

Market research will be conducted in the UK to understand young people’s spending and saving behaviours, their concerns about sustainable consumption practices, and overall feedback on the feature and functionality of the concept.

GEOGRAPHY

Two members of our team live in the Netherlands, one in the U.K., and the fourth in the U.S.

We will seek investments in our countries and launch in the U.K. once fundraising is complete.


An-E-WasteTake Back Scheme for Electronic WasteAn-E-Waste provides an accessible solution for proper separation of electronic waste at the household level. Today, electronic waste collection logistics and facilities are in place already. However, these fail to hit target. An-E-Waste addresses the problem through stimulating the end-consumer via incentives and removes collection roadblocks via a Uber/Deliveroo related waste pick-up service. Incentives are created hand in hand with manufacturers with whom An-E-Waste has a direct relation.


1. Advice / feedback – business plan2. Access to corporate partners3. Help with fundraising or investment

CONTACT

[email protected]

PROBLEM

Most consumers of electronics have numerous unused or broken devices lying around in their homes. However, consumers are unaware of existing disposal possibilities for electronic waste, whilst there is a lack of incentives for consumers to actually use such facilities at the same time.

Only 16% of electronic waste is recycled worldwide, whilst the remaining 84% is incinerated, send to landfills or end up at undefined places. Hazardous components, like lead and mercury, harm the environment and cause health issues.

Incentives instead of punishments in order to improve separation of any kind of waste have appeared to be an effective approach in the past. The domestic waste stream consists of many types of materials, of which electronic waste is one.

Electronic waste consists of various valuable components and precious metals around which An-E-Waste is able to create a businessplan.

SOLUTION

The solution is as simple as it is effective.

Current collection services and bring-it-yourself collection points appear to still be ineffective as they are being marginally utilised.

An-E-Waste addresses the problem through stimulating the end-consumer via incentives.

The unique core of An-E-Waste are partnerships which will be developed with manufacturers of electronic products.

A community of manufacturers will be created, which support An-E-Waste through providing discounts. These discounts, translated into credits, can be earned by the end-consumers when handing in electronic waste to An-E-Waste.

Credits are redeemable with any manufacturer within the network. An-E-Waste pick up services will provide actual accessible collection in the form of electronic cars (example: Picnic) and bikes (example: Uber, Deliveroo) regulated by an app and internet page.



INNOVATION

An-E-Waste provides what other providers lack to offer: a working electronic waste management system along with incentives provided by manufacturers.

An-E-Waste makes use of accessible collection services, which addresses the roadblocks that withhold consumers from properly managing their electronic waste. An-E-Waste combines the innovative Uber/Deliveroo delivery service with waste management.

This enables young people to start their shift to pick-up electronic waste anytime they want, while enabling broken electronics to be picked up door-to-door whenever the consumer wants.

An-E-Waste avoids the use of environmentally harmful trucks and becomes the flexible pick-up service An-E-Waste claims to be.

An-E-Waste makes use of an app and website for managing the door-to-door collection of electronic waste.

An-E-Waste itself is a lean company that has the capability to address a large issue. In the future, An-E-Waste will leverage the close relationship with manufacturers to open the conversation about better product development and extended lifecycles.

IMPACT

Impact of An-E-Waste will eventually be measured via the following two SDGs:

Sustainable Production and Consumption:

• Stimulating and assisting manufactorers in reusing materials from electronic waste, instead of using resources ’from the source’.

• Stimulating and assisting consumers in getting their electronic waste back into the production process of new items.

Good Health (avoidance of hazardous components ending up in landfills or incinerated):A global average of 16% is recycled at the moment. The impact of An-E-Waste will be able to be measured via the electronic waste which is able to be recycled and recovered locally.

After having done a baseline measurement of current electronic waste intake and recycling, subsequent local measurements of recovered and recycled electronic waste will show the progress that An-E-Waste makes.

NEXT STEPS

An-E-Waste will continue engaging in beneficial research and due diligence as well as organising its business, legal and financial structure. Once this is done, An-E-Waste will be able to engage manufacturers and municipalities.

The area of Copenhagen will serve as a very first pilot.

Copenhagen will serve as a pilot where the municipality has structures and collection points in place, yet they are facing huge problems collecting electronic waste.

As the waste management report of coming 2018 states: „The city of Copenhagen cannot lift this task alone and will therefore cooperate on an expansion of the infrastructure for management and treatment of WEEE together with relevant partners“.

GEOGRAPHY

The Copenhagen area will serve as a pilot.

One team member is Danish and lives in Aarhus, relatively close to Copenhagen. Him being able to communicate in the Danish language is a huge advantage for this first pilot. Other team members live in the Netherlands, Ukraine and Spain.

Team members live relatively close to one another yet finely distributed across Europe, which is perfect for furter extension of An-E-Waste projects.


(re)thinking valueCurrently, many companies are not transiting into sustainable business models fast enough to meet Sustainable Development Goals (SDGs) by 2030. At the same time, attracting and retaining millennial talents at large companies remains a huge problem. But studies have shown that most are willing to stay if their own values and purposes align with employers. Our solution is a digital space that solves young talent attraction and retention while developing SDG-based projects.


1. Advice / feedback - technical advice 2. Advice / feedback - business plan 3. Advice / feedback - implementation strategy

CONTACT

[email protected]

PROBLEM

The lack of a clear and defined transition process is preventing companies from moving to sustainable business models at sufficient pace to solve the Sustainable Development Goals (SDGs) by 2030.

At the same time, attracting and retaining millennial talents at large companies remains a huge problem.

How can we help companies deliver a solution that helps with talent retention while delivering their SDGs initiatives?

SOLUTION

(re)thinking value, a digital space for large companies (250+ employees), will feature:

• Company-specific SDGs built by artificial intelligence (AI) and algorithms

• Online space where purpose-driven millenials can pitch, develop, and discuss project ideas on SDGs as social intraprenures

• Social intraprenureship toolkits for project implentation

This will help the companies retain and attract millenial talents, as well as delivering SDGs projects.



INNOVATION

While community platforms for SDGs projects already exist in many companies, (re)thinking value will provide a comprehensive strategy to:

• Customize company SDGs through AI and machine learning

• Scalable network of social intrapreneures across industries and locations

As the community continues to input project data, the company SDGs will become more attuned to its organizational profile.

NEXT STEPS

We are looking to:• Connect with interested funders• Potential corporate partners for

our pilot launch• Review staffing gaps and speak

with potential candidates• Finalize implementation plan

GEOGRAPHY

The team is based in London, UK. Aarhus, Denmark. Copenhagen, Denmark. New York, USA and Paris, France.

IMPACT

Cost saving is estimated at 30,000 euros per talent retained.

The aggregated savings at any large company level will be quite significant.

We expect to have a big impact as (re)thinking value is scalable across industries and locations.

Our platform specifically address SDG 12.6, where companies, „especially large and transnational companies,“ are encouraged „to adopt sustainable practices and to integrate sustainability information into their reporting cycle.“

Our systematic approach will allow companies across sectors to meet any relevant SDGs.


FILLosophyThere is a paradox between the durability of plastic and the way we use it in disposable packaging. When a consumer uses up their shampoo, there are 2 options: recycle it, or throw it. A sustainable choice is not convenient or obvious. FILLosophy offers urbanites access to exclusive personal care brands at better value while enabling them to minimize plastic footprints. We create a circular loop of refillable bottles. Our purpose is to transform a wasteful industry damaging our world.


1. Advice/feedback - business plan 2. Advice/feedback - implementation strategy 3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

There is a startling paradox between the exceptional durability of plastic as a material, and the way in which we use it – in disposable, single-use packaging. This is problematic given the effects of plastic waste on our oceans, water sources, food systems, and our health.

Since the 1950s, 9 billion tons of plastic have been produced, of which only 9% has been recycled. This makes plastic one of the least recycled materials in the world. And plastic production/consumption shows no sign of slowing down: the use of plastics is expected to double again in the next 20 years.

The global market for personal care products is enormous (US$465 billion), and growing steadily. Plastic dominates the personal care packaging market, making up 61% of all packaging. This number is expected to grow 12% by 2019.

There is no obvious or accessible way for people to extend the life of personal care product packaging. Empty shampoo bottles are either downcycled or disposed of, often ending up in landfill.

SOLUTION

FILLosophy targets the disposable plastic problem at its core. Today, when a consumer uses up her shampoo, she has two options: 1. recycle it or 2. throw it. We are giving this consumer a third option: to refill her container in-store.

When our consumer looks to buy a personal care product, she looks for quality, convenience and affordability. Ideally, she would make a sustainable choice as well.

FILLosophy offers her a complete solution: access to exclusive, artisanal personal care brands in proximity to where she lives and works, and at an affordable price. The bonus: she can reduce her plastic footprint.

We aim to disrupt the disposable personal care industry by giving people access to high-quality affordable personal care products that are convenient and rewarding to refill.

We imagine a world where plastic is for good, a precious, durable material that is used over and over again.



INNOVATION

Today, refillable businesses exist in tiny pockets in a few American and European cities. They face significant barriers to adoption due to lack of product choice and inconvenience. There are a few successful home care companies who sell refillables at major retailers, like Common Good and Ecover, but we do not see this concept penetrating the personal care goods industry. Existing refillable businesses are small in scope and hyper-niche, like the recent pop-up Package Free Shop in Brooklyn. This limits traction in their target markets as consumers look for consistency and accessibility.

FILLosophy will partner with exclusive, holistic brands and set up refill stations at major retail stores in our target cities to provide convenience and variety.

The concept is highly scalable with a glocal strategy that can be adapted to developed and developing markets, while also connecting people to relevant, purpose-aligned brands from local markets.

IMPACT

We are striving for a paradigm shift in how plastic packaging is used – while we intend to start with exclusive, smaller brands, we expect this trend to drive change in product delivery models across the personal care industry, and beyond – into home care, food packaging, etc.

Refillable home care products brought to the mass market will lead to less plastic waste and more plastic reuse, and help offset the effect of increased plastic consumption. This is directly linked to SDG goal 12.5 to by 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.

The following SDG indicators can be used to measure the impact: 12.5.1 National recycling rate, tons of material recycled, 14.1.1 Index of coastal eutrophication and floating plastic debris density. We also emphasize that reduced plastic waste will have effects on other SDG goals such as 3: Good Health 6: Clean water & Sanitation, 11. Sustainable Cities & Communities 12.8 Awareness for Sustainable Development & Lifestyles.

NEXT STEPS

We will immediately put together a 3-month plan to validate our hypotheses using the Lean Startup method.

We will engage with as many people in the industry as possible to validate our customer-related hypotheses: independent and holistic personal care brands (Meow Meow Tweet), big consumer goods companies (Unilever, P&G), retailers (Boots, Whole Foods), and logistics/collections companies (Amazon, DHL).

We will also develop the FILLosophy solution further with consumer co-creators, experts and practitioners working on circular economy models. We will do an extensive benchmarking exercise to validate hypotheses around our business model and gather inputs to feed into our financial model e.g. understanding the economics behind the success of the bulk food refill model, studying the Nespresso delivery model, etc.

We aim to run an MVP test by summer 2018, making a few exclusive personal care brands available at as many retail outlets as possible in one neighborhood in London.

GEOGRAPHY

The team is located in the United Kingdom, Germany, the United States of America and Norway.

As we are mostly Europe-based, we intend to target London as our pilot market, followed by New York.


ExystemBusinesses are increasingly interested in systems thinking, but find it difficult to apply. Consultants are addressing this need with strategy development trainings. Here is the gap in the market - there are no good tools for learning systems thinking. Exystem is a ground-breaking gamification product based on the circular economy concept that will be provided to businesses through consultants. By increasing efficiency of systems thinking, we are creating behaviour change towards more sustainable production and consumption.


1. Advice / feedback - implementation strategy 2. Access to corporate partners 3. Access to networking events

CONTACT

[email protected]

PROBLEM

Current linear thinking inhibits companies from achieving sustainable consumption and production (UN SDG12).

Systems thinking has proven to be a key to success not only by increasing company’s profitability but also by organically implementing sustainability into the business model.

While companies can use this methodology to make sense of complexity, a majority of the private sector representatives do not implement it for four main reasons:

1. Lack of knowledge2. Low level of strategic thinking3. Not enough incentives4. High risks

Our solution addresses the two main reasons of “lack of knowledge” and “high risks”, focused on the following problems:

• Lack of understanding• Difficult to apply• Not in a format easy for companies

to understand• Difficulty of changing employee

mindsets.

SOLUTION

Our solution is Exystem - a systems thinking game for seeing the bigger picture of sustainable consumption and production.

How does it work?Participants create a value chain map plotting all the stakeholders that are linked to their vertical/department. Once they are done, all the stakeholders come together and join their systemic map - that’s our board game.

We create customised challenge cards for each company. Participants read the card and looking at the systems map try to solve the problem in teams.

Participants talk to all stakeholders and create a team once they see a link/synergy between both verticals.

Team works together to identify a solution.



INNOVATION

Our solution is unique in that it is an easy and entertaining way to educate businesses about systems thinking through adapting gamification theory.

Currently there are no competitors yet we see consulting firms as our potential coopetition.

Even though they provide systems thinking workshops, they usually do not adapt gamification or other interactive learning tools.

They have not tried gamifying before because they are used to their own facilitation styles.

Therefore, they fail in their mission of changing company’s behaviour.

The game helps consulting firms scale their workshops at the same time involving not only a selected group of leaders in the learning process but everyone at the company.

Finally, Exystem provides metrics for uptake of systems thinking knowledge.

NEXT STEPS

Despite high motivation and herculean efforts, the solution still needs serious inputs for final concept development.

The next step is to share this idea with our counterparts and listen to their feedback. After that is the phase of market assessment, partnership development and potentially software development.

Simultaneously with this stage, we can conduct branding and promotion activities.

GEOGRAPHY

The team is located in Germany, Lithuania, India, Armenia and the United States of America.

IMPACT

By increasing efficiency of systems thinking workshops we are creating behaviour change towards a more sustainable production and consumption.

More precisely we are tackling SDGs 7, 8, 9,12, 13 using UN SDG indicators 7.3, 8.2, 8.4, 9.1, 9.4, 9.5, 12.2, 12.6, 12.8 and 13.3.


Waste MatchThe residual stream of one industry can be used as a resource stream for another. With the development of an algorithm based trading platform, Waste Match aims to facilitate the efficient and reliable exchange of waste between industries of all scales that may or may not be aware of this resource potential. Furthermore, Waste Match’s consultancy service identifies existing and new symbiotic systems and coordinates implementation across the globe.


1. Advice / feedback - business plan2. Access to corporate partners3. Help with fundraising or investment

CONTACT

[email protected]

PROBLEM

In the world today, a significant percentage of pre-consumer waste is not reused or recycled in any way.

Manufacturing processes leave waste, but much of this left behind material can be put to productive and profitable use.

Exchange platforms and information are vital to facilitate new markets for these materials, but existing marketplaces do not cater for manufacturers’ need to preserve their competitive advantage, and do not guarantee the consistency, quantity, and quality of supply.

Additionally, manufacturers are often not aware of the resource potential and environmental impact of these symbiotic solutions.

Insights:• Industrial waste has greater

potential reuse value than consumer waste

• Legislation and competitive advantage restricts connectivity within and between industries

• Existing trading platforms (at the consumer and industry level) do not have consistent traffic

• Despite the existence of symbiotic relationships between industries, solutions are not implemented on a large scale globally

SOLUTION

Waste Match’s solution has two components:

1. A waste trading marketplace and a symbiosis consultancy service.

2. An open marketplace (think Alibaba for waste) for the secure trading of waste between companies (e.g. manufacturers, recyclers)

Platform algorithm matches compatible manufacturers based on quality, quantity, and frequency of waste stream, geographical location, legislation, etc. To facilitate a more convincing case and promote transactions, environmental reports (potential emission and waste reductions) will be advertised - made more efficient with AI.

Consultancy service researches existing and new compatible industries across the globe. Waste Match also facilitates contractual relationships for larger, long term transactions. Blind transactions preserve manufacturer confidentiality and secures revenue streams.

We focus on introducing startups to the concept of symbiotic industries (particularly within the agricultural industry initially since they may have least resistance to implementing new infrastructure).



INNOVATION

A platform for waste exchange does not currently exist within the startup sphere.

While we are also targeting existing manufacturing companies along with the competition, we would be the first of its kind to focus efforts on:

• Ensuring a startup sets up its infrastructure early on knowing that the waste can be valuable (Proactive v. Reactive).

• Reducing the high risk of a startup by ensuring a profit can be made from the waste.

We have at least one major competitor for the consultancy service, and a multitude of competitors for the platform service.

The competitors for the platform component are focused on trading single waste products on a local scale, while the competitor for the consultancy service (Materials Marketplace) uses research to focus on the feasibility of the waste material as well as makes a match with relevant companies.

This approach has not been applied to the startup scene since the area of expertise from the competitors comes from industry knowledge and established connections.

IMPACT

The following impacts will be quantified and displayed when waste trades are executed.

Waste match impacts are:• Reducing the amount of waste

going to landfills• Reducing the GHG emissions to

produce goods • Reducing the demand for raw

materials • Creating new markets for waste

via connections within and between industries

• Fostering new technologies and new markets through a consultancy service

• Generate value to waste by-products, effectively creating a feasible financial case for buyers and sellers of waste

• Positive impact on company’s CSR strategy

The four main SDGs that could be used to measure our solution’s success are SDG 8: Decent Work and Economic GrowthSDG 12: Responsible Production and ConsumptionSDG 13: Climate Action SDG 17: Partnerships for the Goals

NEXT STEPS

• Further develop market research on the viability of implementing symbiosis relationships in Uttar Pradesh, India (potato farming & KMC)

• Refine competitor analysis and financial feasibility

• Development of website and trading platform

GEOGRAPHY

The team is located in the United States of America, the United Kingdom, Mozambique and Mexico.


Waste2ResourceWaste2Resource is a social enterprise that will set up plastic waste collection centres in Lagos, Nigeria by building low cost plastic waste collection structures and renting it out to local personnels who are interested in starting a waste collection business. These personnels will be provided with the necessary training, technical and financial support needed to start running the centres.


1. Help with fundraising or investment2. Advice / feedback – implementation plan3. Advice / feedback – business plan

CONTACT

[email protected]

PROBLEM

About 9 billion tons of plastics have been produced till date.

Only about 14% of plastics are being recycled while the rest leaks into the environment, the oceans or lies about in landfills, resulting to consequences such as pollution, emission of harmful greenhouse gases etc.

This situation is even worst in emerging countries in sub-saharan Africa like Nigeria with low recycling activities.

This low recycling activities are influenced by inefficient waste collection systems in place, lack of trained personnel to collect the waste and lack of investments needed by people who want to to set up waste collection centers.

SOLUTION

Waste2Resource will setup plastic waste collection centers in Lagos, Nigeria, and rent it out to operators who have been trained to run the centers according to standard workíng conditions and values. In return, the operators will pay a monthly fee according to their growth to cover the rent fee.

This will help in addressing the lack of collection centers and provide financial support to local personnels interested in setting up waste collection centers.



INNOVATION

This solution is unique beacause it tackles waste pollution as it sets up infrastructure for waste collection and trains people with the required knowledge needed to run a waste collection business.

The recognized problems are solved by providing know how to interested operators through training and providing the needed investments by the setting up collection centres that will be rented out to interested persons.

The SDGs guiding impact in this solution are SDG 1- No poverty, SDG 5: Gender equality, SDG 8: Decent work and Economic growth, SDG 12: Responsible consumption and production and SDG 14: Life below water.

NEXT STEPS

The next step is to look for young people who are interested in starting up waste collection centers in Lagos and raise funds for implementation.

We will first have a survey of young people in Lagos in order to understand their needs, expectations and challenges better, to enable us to refine our solution.

These young people will be reached through social media and organizations with youths interested in entrepreneurship and protecting the environment.

GEOGRAPHY

Waste2Resource will be implemented in Lagos, Nigeria.

Team members live in Nigeria, Uganda, Jamaica, Spain, Germany and Australia.

IMPACT

Through this solution, plastic waste pollution is addressed by diverting plastic waste of at least 900 tons yearly from the environment through the 5 collection centers.

By diverting the plastic waste, it is prevented from leaking into the environment, into the oceans and marine life is protected.

Each collection centre will be run by a young person who will employ at least 40 persons, providing regular income for those employed. In the collection centers, 50% of those employed will be women.

By providing regular income for women and men, poverty is being addressed and those employed are better equipped to care for their families.


GarmaThe global platform for a circular textile industry21.5 million tons of production fabric waste ultimately end in landfills equating to an approx. recycled value of $22 billion annually. Garma facilitates a circular system to optimize this sustainable potential market by creating missing links in the supply chain. It is a platform-based solution, which connects manufacturers to recycling counterpart. Recyclers then connect to mills who turn the recycled fibers into new fabric. This solution turns previously downcycled materials into recycled textiles, closing the loop in the fabric lifecycle.


1. Advice / feedback – business plan2. Access to legal and accounting resources3. Access to corporate partners

CONTACT

[email protected]

PROBLEM

Situation:The textile industry is the second largest polluter in the world. More than 21.5 million tons of pre-consumer waste is downcycled per year, due to limited access to recycling facilities for manufacturers. Downcycled material ultimately ends up in landfills. Additionally, small/medium sized factories cannot recycle production scraps because of high minimum weight requirements from recycling facilities.

Challenge:Large manufacturers have capacity to sell their fabric waste, but will not go through effort of locating appropriate recycling facility on their own. Small factories do not produce enough waste to meet recycling minimums. Therefore, waste is always downcycled out of convenience with no incentive to fix problem. Opportunity:Garma provides factories with an easy way to get rid of their waste at a much higher profit, incentivizing the recycling of textiles.

The platform allows small/medium sized factories to consolidate their waste via the platform, creating more in-demand supply into the system.

SOLUTION

A global platform that facilitates the recycling of textile waste from the production process, with the focus of creating a circular system within the apparel industry.

How it works:1. Factories input their data on the quantity and type of textile waste they have2. Recycling facilities input data on the quantity and type of waste they need3. Our algorithm will analyze and match the parties 4. Parties are notified of their successful transactions, and we will facilitate the transportation5. The same process applies for recycling facilities seeking spinning mills to whom they will sell their recycled fibers Key points:Our platform provides consolidation services, allowing minimum requirements to be met. Fibers processed from pre-consumer waste have less contamination, require less processing to recycle, and therefore offering a higher quality.

Using our platform, factories generate increased profit from waste, and recycling facilities increase revenue from additional supply with less labor involved.

Projections show the cotton industry will not be able to meet the demand for cotton in the coming years, due to reduced resources for cultivating virgin cotton.

Recycling cotton will create additional supply, keeping costs down. Our service creates a greater supply stream for recycled fibers.



INNOVATION

We allow factories to turn a higher profit off their textile waste, by facilitating connections they otherwise would not have.

We have the ability to consolidate smaller supply streams from several factories to meet minimums required by recycling facilities, creating an avenue for waste recycling that didn’t exist before.

Because we will be facilitating the transportation of the waste, our sources remain anonymous and the data from such an operation is only accessible to us for future use in additional services Competitors:Currently we do not see a direct competitor, as the industry has been downcycling textile waste, and small to middle scale factories cannot sell their waste for recycling.

There are consolidated buying platforms in existence, but there are none that cater to the apparel industry. Textile waste recycling efforts and technology developments have been focused heavily on the post-consumer waste, leaving an open opportunity in the market.

IMPACT

Our platform has the power to revolutionize the way the textile industry deals with their fabric waste, while creating high quality eco-friendly fibers in the process.

It addresses the following:

SDG 3 and 6:Textiles take hundreds of years to decompose. Recycled polyester uses saves 85% energy and 75% greenhouse gas emissions.

Through our service, textile factories will have a channel/incentive to recycle their waste, thus decreasing the environmental impact. Recycled fibers use less water to process/cultivate than their virgin counterparts.

SDG 1 and 8:Average charge of dumping waste in a landfill is approximately $44 per ton in the United States, meaning we could save $462 million per year, and generate jobs in the reclamation industry.

SDG 12:Ultimately, we aim to facilitate a circular supply chain, so pre-consumer textile waste will not be downcycled, but instead turned into high quality resources for fabric

NEXT STEPS

1. Validation of our business idea and model

2. Locating recycling facilities in metropolitan New York and surrounding areas

3. Identifying waste streams in non-developed countries, which make up the overwhelming part of the worldwide fashion supply

4. Understand perceived value of services offered, as this textile-specific facilitation does not currently exist

5. Peak interest of potential recycling facilities

6. Creating a sizable user database by marketing the platform

7. Expanding our existing network of mills for use on the platform

8. Develop and adjust palette of offerings based on insights from launch

9. Online sales automation10. Based on a cash management

model, build a unified model for transaction management branch to let customers have a single profile within the bank

11. Develop data & analytics expertise to feed into advisory and consulting

GEOGRAPHY

The majority of our team will be located in the United States of America.

With a vibrant fashion industry and an aware customer base, New York City and Los Angeles will provide optimal locations to drive the beginning operation of the logistical services we provide.


UNtrashTo help address exponential generation of post-processing waste, we offer a unique virtual platform to facilitate industrial symbiosis of materials equipped with suitability mapping technology and recommendation algorithms that will find the best match for users on both ends. These features, together with a friendly interface, guaranteed confidentiality, fast delivery, low transportation cost and management derivables to customers sets our product apart from existing platforms.


1. Advice / feedback - technical advice 2. Advice / feedback - business plan 3. Advice / feedback - implementation strategy

CONTACT

[email protected]

PROBLEM

The inefficiency of cross-industrial connectivity minimize the life-cycle of materials, increasing the amount of waste being dissposed.

This poor connectivity between industries is due to inadequate feasibility studies, lack of stakeholder engagement and unsustainable business models.

SOLUTION

We would like to address this problem by providing a different and unique virtual platform where different industries can connect to exchange materials and byproducts („waste“) in an easy and efficient manner.

To start, we selected „Pilar Industrial Park“ (Bueno Aires, Argentina); an industrial hub with 198 companies.

Considering the density of companies of every industry that need waste solutions, we can assume that the feasibility is very high.

No similar solution has ever been implemented in Argentina before, our product will be the first of its kind.

INNOVATION

Existing online platforms have tried to address the issue of waste disposal within manufacturing industries with very minimal success.

However, our platform brings new value and unique solutions to Business-to-Business materials re-use across industrial hubs by using Symbiosis Suitability Mapping with geo-referencing technology.

Our platform will feature a recommendation algorithm that will provide optimal suggestions for by-products exchange based on geographic proximity, resource value proposition, infrastructure, cost and time efficiencies as well as activities for users.

Recommendation algorithm feature will suggest other types of byproduct available on our „online waste stock market“.

Monthly reports on amount of material upcycled, cost saved & environmental impacts made will be sent to member companies.

Preliminary research pointed to unsustainable business plans, lack of stakeholder involvement and inadequate feasiblity studies, all of these will be addressed by our platform.



This is a clear indication that our platform can help companies save billions of pounds in waste management and input material. Upcycling by-products not only helps to cut costs and prolong life of materials, but also saves landfill space, reduces air and water pollution.

By linking multiple manufacturing companies, we will be giving them an efficient platform to exchange input materials and by-products („waste“) that otherwise end up in landfills and oceans.

Such material exchanges will prolong the life cycle of materials and enhance value chains thus creating a circular economy and speeding the realization of SDG 12, 13, 14 and 15 of sustainable prodution and consumption, climate change mitigation and biodiversity conservation.

NEXT STEPS

Once we secure start up capital, advice and services, our next step is to loop in potential member companies in the economic hub in Bueno Aires, Argentina.

GEOGRAPHY

Once we secure start up capital, advice and services, our next step is to loop in potential member companies in the economic hub in Bueno Aires, Argentina.

INNOVATION

Existing online platforms have tried to address the issue of waste disposal within manufacturing industries with very minimal success.

However, our platform brings new value and unique solutions to Business-to-Business materials re-use across industrial hubs by using Symbiosis Suitability Mapping with geo-referencing technology.

Our platform will feature a recommendation algorithm that will provide optimal suggestions for by-products exchange based on geographic proximity, resource value proposition, infrastructure, cost and time efficiencies as well as activities for users.

Recommendation algorithm feature will suggest other types of byproduct available on our „online waste stock market“.

Monthly reports on amount of material upcycled, cost saved & environmental impacts made will be sent to member companies.

Preliminary research pointed to unsustainable business plans, lack of stakeholder involvement and inadequate feasiblity studies, all of these will be addressed by our platform.

IMPACT

By-product exchange between 15,000 industries in the UK in 8 years resulted in the recovery and reuse of 47 million tonnes of material, 60 million tonnes savings on raw materials and £1.1 billion cost savings


DEFINEDUniting and elevating responsible brands, DEFINED provides a one-stop-shop solution to users who want easy access to sustainable fashion. Today, young consumers are interested in sustainable fashion but don‘t make it a priority in their purchase decision. Products are often too expensive, not attractive, and not easily available. Motivated to impact the fashion industry, our team uncovered access as a major barrier impacting consumer behavior.


1. Advice / feedback – implementation strategy2. Access to corporate partners3. Help with fundraising or investment

CONTACT

[email protected]

PROBLEM

We‘re challenging the unsustainable consumer behavior driving global demand for fast fashion.

Companies cater to consumers‘ desire for the latest fashion and low prices, often disregarding human rights, emissions, water quality, and waste production.

However, increased awareness of these issues has pushed more consumers to consider the impact of their purchase. Under different responsible consumption themes (e.g. environmental impact, labor standards), consumers are choosing sustainable fashion at the price and aesthetic that works best for them. Early in our innovation process, we mapped out a range of underlying factors influencing consumer behavior.

A follow-up study with nearly 80 respondents revealed that the greatest barriers to sustainable fashion are: price, design, and access.

We address access over price and design, believing that brands and their suppliers are better suited to solve those problems.

SOLUTION

DEFINED is an innovative and collaborative platform that unites the fragmented sustainable fashion category. Responsible brands exist, but not in the minds of consumers. Most sustainable fashion brands are too small to compete with the marketing efforts of fashion giants.

DEFINED helps consumers find products from these brands that meet both fashion needs and personal values. All brands with responsible production claims will be considered. It‘s up to the consumer to decide which brands they trust most, not us.

Here’s how it works: 1. Download the app or visit the

desktop store 2. Select the values you care about

most (e.g. organic cotton, fair labor)

3. Enter the type of product you’re looking for (e.g. black t-shirt)

4. Browse only products that fit the selected preferences

5. Add product to cart to purchase6. Review information regarding

environmental and social impact at purchase

7. Explore other opportunities on the app to connect with local pop-up store events



INNOVATION

What makes us unique:

1. PersonalizationDEFINED recognizes that users have a range of sustainability values that they care about. They may care about some issues more than others. The platform allows them to select products based on this along with access to a range of brands. None of the similar platforms we found offer this value to users.

2. VarietyUsers can enter the product they are looking for (e.g. black t-shirt) and discover a range of sustainable brands offering it. This allows them to compare prices and designs.

3. EngagementUsers can see the environmental and social impact of their total purchase at the point of check out. They‘ll also be able to connect with other users and designers outside of the platform through pop-up store events in cities. Competitors: Good on You, Futureware, Green Orchyd, and Thirteen 30 provide similar web/app-based services.

However, they are entirely curated at a product level and/or provide brand ratings; DEFINED does not.

IMPACT

Our platform helps shoppers prioritize sustainability in their purchase decision. Once they‘ve searched for the type of product they want (e.g. black t-shirt), they will have a range of brands to select from based that have different price points and designs.

SDG Indicators

8.4 Improve global resource efficiency in consumption and production to decouple economic growth from environmental degradation with developed countries taking the lead

9.3 Increase the access of small-scale industrial and other enterprises and their integration into value chains and market

12.a Support developing countries to strengthen capacity to move towards more sustainable patterns of consumption and production

12.5 Substantially reduce waste generation through prevention, reduction, recycling and reuse

12.6 Encourage companies to adopt sustainable practices

12.8 Ensure that people everywhere have the relevant information and awareness for sustainable development

NEXT STEPS

1. Form a team of committed members.

2. Test our current prototype.3. Reach out to UNLEASH

member companies for guidance on business model and implementation. We would like to consider a range of revenue streams and learn more about additional potential revenue generation opportunities.

4. Begin early-stage web development to test receiving order, payments, and fulfillment.

5. Initiate discussion with potential participating brands.

GEOGRAPHY

DEFINED will be first implemented in New York.

The team is located in the United States, Lebanon, Denmark, Canada and Turkey.


Nana Trading Marketplace and Prolonged OwnershipNana is a hyperlocal marketplace app that connects individuals, specifically around clothing, integrating two markets - one for hyperlocal swapping of jeans, jackets, and shirts, and the second to connect young or emerging fashion designers with individuals who want to re-design their garment. Nanas core functionality rests on a swiping „feature“ to connect traders, individuals, and designers along mutual interests in a swap or a re-design service.


1. Advice / feedback - business plan 2. Help with fundraising or investment 3. Help with travel for the team to meet up

CONTACT

[email protected]

PROBLEM

Consumers are throwing away damaged clothes instead of repairing them, which creates excess waste and unnecessary production.

How can we increase the value of clothing during ownership, which can encourage someone to keep it for longer?

With a focus on sustainable production and consumption, we are tackling the end of the products life cycle. Instead of a product being discarded into the trash at the „end“ of its life cycle during ownership, this solution will change the process from linear economy to circular economy. It creates a loop in which items can be redistributed into the system to maximize waste, while minimizing waste of material flow.

The implementation of methods to increase the „intrinsic“ value of prolonged ownership would in turn decrease the frequency/need of new clothing purchases.

This in turn decreases the demand for resources used for clothing production, such as the use of energy, water, and land for cotton farming.

SOLUTION

Nana is a marketplace app for individuals who want to trade or upcycle clothing.

The app brings together two integrated marketplaces.

The 1st „Trade“ mode marketplace brings individuals who are interested in hyperlocal swap of specific items of clothing e.g. jeans, jackets, and shirts. Geolocation will show items in close proximity to traders. Instead of linear indexing systems like craigslist, Nana matches complementary traders using a well tested „swiping“ method commonly seen in dating sites like tinder.

The 2nd „Redesign“ mode brings together an individual with young or emerging fashion designers who are interested in upcycling an item of clothing based on predetermined match criteria like an hourly price range that both parties find agreeable.

Once matches are established, traders, individuals, and menders are encouraged to transact in designated „Trading Posts“ in well recognizeed community businesses such as vintage shops, coffee shops, or maker spaces.



INNOVATION

Our uniqueness lies in using a very clean and simple platform specifically for clothing, using a „swiping“ feature to match traders, individuals, and re-designers using predetermined filters.

This feature is well recognized to be a very effective form of matching interests in a market as seen in popular dating apps. Previous digital second hand marketplaces such as Listia (global), Tradr (USA), Wallapop (Spain), and Spock (Germany) focus on all second hand items (including clothing) and only function on buying and selling, using in-app payments or digital currency.

Additionally, Nana will host sponsored „Trading Stations“ where transactions are encouraged. The app will host in-app „wish-list“ for clothing items, a function to map and schedule multiple trades, and a chat function where matched traders, individuals, and designers can agree on terms of trade.

economic growth by supporting formalization of smaller enterprises and streamlining local resources and services.

Lastly, Nana promotes a universal multilateral trading system that can increase the value of second hand economy as stated in SDG 17.

NEXT STEPS

1. Get a developer to create a alpha version of the application.

2. Test the alpha version with users. 3. Debug and improve the platform

to prepare for a larger user base. 4. Build the community and user

base for phase 2 development. 5. Repeat 2-5 until ready for launch. 6. Pre-launch test the app with a

sample population. 7. Revise and improve and prepare

for official launch.

GEOGRAPHY

The team lives in Canada, Israel and the United Kingdom.

IMPACT

Nana aligns with SDG 12 specifically by enabling resource reuse and reducing resource use.

Theoretically, every pair of jeans that is not produced anew can save 3,700 liters of water and 33 kg of CO2 emissions.

Additionally, Nana impacts SDG 8 increases opportunities by creating work for artists and developing local


For more information, please visit:

www.unleash.org/solution-catalogue

[email protected]

http://www.unleash.org/solution-catalogue

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