CLOUD SERVICES ARE CHANGING THE GAME—FOR EVERYONE

Driven by constrained budgets and the rise of virtualization, worldwide spending on cloud services is projected to grow almost threefold, to US$44B, by 2013.* Companies like yours—telcos, tradi- tional managed service providers, system integrators, and technology vendors—are scrambling to capitalize on this opportunity. Yet becoming a successful provider of cloud services is not assured. Choosing the right infrastructure on which to build a future portfolio of cloud services is a critical decision. NetApp solutions, combined with our best practices for service providers, can get your business off on the right foot and enable you to rapidly build a profitable portfolio of services.

Rapidly deploy differentiated enterprise services

Speed is critical in the race to stake a claim in the evolving cloud services market. NetApp offers experience and

expertise to accelerate your time to market and unique capabilities that establish service differentiation.

For two decades, NetApp has helped leading companies design enterprise IT solutions. We’ve listened to our service provider customers describe their cloud service requirements and we’ve encapsulated that knowledge in design guides that can help you more quickly design your solution. Long-standing partnerships and integration with technology leaders like VMware, Microsoft, Citrix, Cisco, Oracle, and others have resulted in technologies that are critical to enabling virtualized service-based infrastructures to function seamlessly, saving development time. And our deployment and training best practices, developed through numerous customer engagements, can shave months from your deployment schedule.

You also need to deploy services that give you an edge. Building NetApp into your service offers you the opportunity to differentiate your services in ways

Solution > Infrastructure > Service Providers

NetApp Solutions for Service Providers

KEY FEATURES

Speeds time to market and revenue

Enables differentiation through unique technologies

Minimizes infrastructure costs

Optimizes operations

Enables predictable enterprise- class service levels

*IDC Cloud Update Sept 2009

critical functionality for multi-tenant environments. And the NetApp suite of integrated data protection products lets you consistently meet the highest recovery point and recovery time objectives. As an example, using NetApp, T-Systems Dynamic Services backup recoveries take minutes and have a success rate of virtually 100%.*

NetApp service-oriented infrastructure —A solid foundation for growth

NetApp offers a proven solution to help service providers accelerate the delivery of differentiated and profitable cloud services. Built on a unified, shared storage platform, our service-oriented infrastructure provides the key attributes that you need to deliver services to your customers quickly and securely, including:

• Secure multi-tenancy

• Service automation and management

up to 2000TB per storage administrator.* Industry-leading storage efficiency capabilities, secure multi-tenancy, and a unified storage platform are just some of the important technology differentiators that can minimize your infrastructure and operational cost base.

Projecting forward, you can plan on cost reductions from that initial base because of our R&D mission. The goal of our engineers is to design-in storage efficiency, so that you buy less storage from NetApp than you would from other vendors. Breakthrough efficiency techniques like RAID-DP® and dedupli-cation are part of our history AND our future, and we look forward to sharing our future road map with you in detail.

NetApp solutions also minimize the risk of financial penalties by offering consistent enterprise-class service levels. NetApp technologies enable you to perform service upgrades and migrations with zero downtime, a

that you can monetize. How much could you charge to activate servers in minutes and whole infrastructures in hours instead of days? Would customers pay extra for riskless disaster recovery testing? How about self-service backup and restore, on demand, within minutes? Service providers today use NetApp technology to drive revenue from these differen-tiated service features. Our API allows service providers to further leverage core NetApp technology to build derivative products to drive more revenue.

Operate with low cost and predictable service levels

Running a profitable business depends on predictable costs and service levels. NetApp can help you attain both. Our customers routinely use less storage, space, and power for a particular workload than they would use with traditional solutions. Also, you can run your service with fewer people. NetApp has customers today managing

“We standardize on NetApp and use clustered NetApp FAS6080 systems as our workhorses. NetApp technology contributes to each of our competitive advantages: lower cost, greater flexibility, and higher SLAs.”Dr. Stefan Bucher Senior Vice President Computing Services & Solutions

Member of Management Committee

T-Systems International GmbH

*Oliver Wyman Sensis Case Study—www.netapp.com

*T-Systems Case Study—www.netapp.com

• Data mobility

• Storage efficiency

• Integrated data protection

Supporting products include:

• NetApp FAS storage controllers with multiprotocol support (FCP, IP, iSCSI, NFS, CIFS, and FCOE)

• MultiStore® for secure partitioning of network and storage resources to host multiple tenants

• Storage Suite 4.0, Managability SDK, SANscreen® to extend data center automation

• NetApp Data Motion™ for nondisruptive movement of data volumes for upgrades and load balancing

• Storage efficiency software, including deduplication, thin provisioning, and flexible cloning to reduce costs

• A suite of data protection products that includes Snapshot™, SnapVault®, and SnapMirror® to meet any SLA

Once you have the service-oriented infrastructure deployed, you can easily deliver new service offerings as your business grows. To do this NetApp offers your product development team design guides that are backed by reference architectures and NetApp Professional Services expertise. The following is a partial list of NetApp design guides:

• Backup as a Service

• Disaster Recovery as a Service

• Desktop as a Service

• Messaging as a Service

• Collaboration as a Service

• Archive as a Service

Service management and project delivery

NetApp understands that delivering a solution is about much more than just the architecture. We can help you manage and operate your storage

by using defined templates and proce- dures so that you derive maximum value from your investment. As an example, NetApp has helped many customers design a service catalog with a menu of options driven by a flexible set of policies. Provisioning storage through automated policies avoids human error, reduces vari-ability, and optimizes service delivery time. Overall, a service catalog takes the complexity out of provisioning, lowers your administrative costs, and enhances the quality of service for your customers.

Our project delivery methodology is based on best practices from large-scale deployments. NetApp experts and Authorized Professional Service Partners can work with your team to accelerate your journey from idea to revenue while mitigating deployment and business risk.

Figure 1) NetApp solutions for service providers.

NetApp creates innovative storage and data management solutions that help you accelerate business breakthroughs and achieve outstanding cost efficiency. Discover our passion for helping companies around the world go further, faster at www.netapp.com.www.netapp.com

© Copyright 2010 NetApp, Inc. All rights reserved. No portions of this document may be reproduced without prior written consent of NetApp, Inc. Specifications are subject to change without notice. NetApp, the NetApp logo, Go further, faster, Data Motion, FlexClone, MultiStore, RAID-DP, SANscreen, SnapMirror, Snapshot, and SnapVault are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such. DS-3008-0210

Learn more

For more information about NetApp service provider solutions, go to www.netapp.com. For more information about the NetApp Partner Program for Service Providers contact us at programs@netapp.com. We look forward to helping you build a successful service business.

We have a history of going the extra mile to make service providers successful. From Oracle on Demand to T-Systems, our flexible and collaborative approach makes a difference for the companies we work with. For example, many of NetApp’s most innovative products, including FlexClone® and NetApp Data Motion, grew out of our response to unique service provider requirements. This is one reason why NetApp powers IT services that touch over a billion people today.

A company dedicated to your success

Our job doesn’t stop with the solution design and deployment. NetApp solutions come with the backing of a company that is fully dedicated to your success. For example, NetApp offers a multi-tier partner program that is specifically designed for service providers. The program presents an array of benefits and resources to accelerate your business over the long term.

And you should know that, unlike our major competitors, NetApp has no proprietary branded services that it will sell against you. We are focused exclusively on the goal of being your storage and data management supplier of choice.