SOLVING THE PUZZLE: SECURING BUY-IN FROM RETAILERS FOR

BRAND PROGRAMS

TODAY’S PRESENTERS

David Hargreaves

Chief Client Officer

Snipp Interactive

Radek Meljon

VP, Sales

Snipp Interactive

We can take brands along

the full continuum from a

single promotion to an

ongoing loyalty initiative.

FROM PROMOTION TO LOYALTY

IT’S NEARLY

ALWAYS A MISSTEP

TO BRING IN A

NATIONAL

PROMOTION AND

BELIEVE THAT

YOU’LL WOW THE

GUEST.

Heidi Froseth, Senior VP

and Team Lead at Catapult

The Harvard

Business Review

identified the top

concern brands

get from their

sales reps as: “The

retailer is raising

the bar for brands.”

5 RETAIL EXPECTATIONS SHAPING BRAND STRATEGIES

EXCLUSIVITY & UNIQUENESS

ACCOUNT SPECIFIC CONTENT

RETAIL CALENDAR RELEVANCE

MOBILE INNOVATION IN-AISLE

ADHERING TO CLEAN STORE POLICIES

EXCLUSIVITY AND UNIQUENESS

YOU HAVE TO BRING A

DIFFERENT MINDSET TO

TARGET…YOU CANNOT

SIMPLY CHECK OFF A BOX

ALONG WITH THE REST OF

YOUR RETAIL CUSTOMERS.

FIND WHERE THE SYNERGIES

ARE BETWEEN THE TWO

SHOPPER MARKETING

ORGANIZATIONS AND

YOU’LL BE ABLE TO CREATE

SOMETHING GREAT.

Joe Robinson, President

of Catapult

WE BELIEVE THAT OUR

SUPPLIERS’ BEST

INVESTMENT FOR OUR

CUSTOMERS IS AN

INVESTMENT IN PRICE,

NOT AN INVESTMENT IN

CO-OP ADVERTISING OR

A TEMPORARY

DISCOUNT.

Deisha Barnett,

Walmart Spokesperson

UNILEVER –LOVE YOUR SKIN AT CVS

ACCOUNT SPECIFIC CONTENT

DRIVE PEOPLE BACK TO THE STORE

DATA ON CONSUMERS

RETAILERS ARE IN CONTROL

GIVING CONSUMERS WHAT THEY WANT

WHY IS

ACCOUNT

SPECIFIC

REWARDS

SO KEY?

EXAMPLES OF ACCOUNT SPECIFIC REWARDS

Store gift cards (Target Gift Cards, Walmart Gift Cards)

Private label brand

merchandise

Retail

Loyalty points

Media & Content(Such as Vudu @ Walmart)

IRISH SPRING

• $5 Walmart gift

card bonus

reward

• Vudu movie

downloads

$5

STARBUCKS @ WALMART

MANUFACTURERS

MUST ALIGN

THEIR BRAND MESSAGING TO A

RETAILER LED

EVENT.

Lynn Cross, Account

Director and Kroger

Team Lead at Catapult

SEASONALITY

DEMOGRAPHICS

SCHEDULING AND VENDOR

COMPLEXITIES

COST/BENEFIT ANALYSIS

FACTORS TO CONSIDER

RELEVANCE TO RETAIL CALENDAR PERIODS

KEY RETAIL CALENDAR PERIODS BY SALES VOLUME IN 2015

Thanksgiving Day $1.8 billion

Cyber Monday $3.07 billion

Black Friday $10.4 billion

Other Key Spending Periods

Back to School $70 billion

Halloween $74 billion

Valentines Day $19 billion

Easter $16 billion

Holiday Period (November + December Total) $626 billion

KINGSFORD CHARCOAL

MOBILE INNOVATION IN-AISLE

Apps Vs. App-free

Mobile Solutions

Pros of App-Free

Quick to Market (and for consumers to

engage with)

Compatibility

Findability

Flexibility

Reach

Shareability

Pros of Apps

Notifications

Audience

Good for

gamification

No connection

requirementX

MOBILE – APP OR APP-FREE SOLUTION?

Unique data

Unique data

SHAZAM IMAGE

RECOGNITION AT TARGET

THE IMPORTANCE OF

NIMBLE TECHNOLOGIES

RECEIPT COUNT AND VALUE BY

LOYALTY MEMBER

Target

Walmart

“SO THE CHALLENGE

BECOMES, HOW DOES

A BRAND STILL MAKE ITSELF AVAILABLE TO

TRAFFIC IN THE STORE

THAT MAY NOT BE

GOING DOWN MY AISLE.

Michael McMahon,

Executive Vice President of

Shopper Solutions at

Alcone Marketing Group

CLEAN STORE POLICIES

DRIVING TRAFFIC AMIDST CLEAN STORE POLICIES

Retail Assets

“Look Left”

Interactive Packaging

Mobile Mania

%

HEINEKEN GIFT XCHANGE

SUMMARY

CHALLENGE YOUR OBJECTIVES

THINK INSIDE THE BOX

SPEND SMART$

QUESTIONS?

Olivia.Hunt@snipp.com