solving the social media puzzle
DESCRIPTION
a presentation about understanding, positioning and participating in social media. student meetup geoplaza at GeofortTRANSCRIPT
Solving The Social mediaPuzzle
Or: how to make social media work for you!
GeoPlaza Offline @GeoFortStudent meetup, 01-10-2013@jwvaneck
Understand@jwvaneck
Image credit :James Cridland`
Sociale media
What it is…
Digital conversations,Participate!
Like
What is it not?
Hyves
Digg
Wordpress
Blogger
Where is my privacy?
Why follow a celebrity?
How much time will this cost me?
Yammer
a social system
Of peopleConnecting
Visible and invisibleMoving through time
CommunicatonRules
Communication
Conversation (in person, by phone)Written (email, twitter)Non-verbal (…)..
1:11:M, M:1M:M
Unwritten rules
Acquaintances
Friends
Professional
Colleagues
Family
Me
The social system and me
Acquaintances
Friends
Professional
Colleagues
Family
The social system and me
You?
Position@jwvaneck
The communication ladder
Off-lineOn-line
Groundswell (Li, Bernoff)
theparticipation puzzle
Image credit :James Cridland`
Describe four characteristics of You
Enjoys mountain biking
Reads books about X
Admires great architecture
Love cupcakes
Please consider:offline vs online, privat vs public
The social me
publicprivat
Off line
On line
The social me
publicprivate
Off line
On line
Enjoys mountain biking
Reads books about X (not Malcolm)
Admires great architecture
Love cupcakes
The social me
publicprivat
Off line
On line
Trover
Yammer
Participate@jwvaneck
I will (almost) never ever
• Write about my favorite cats on LinkedIn
• Publish about maps on Facebook
• Send tweets about Ukrainian folk dancing
• Write about great architecture on Yammer
• etc
Where is the gold in social media?
Be foundShare knowledgeConnect the worldNot that much effortSupport a community Have some fun as well…
UnderstandPosition
Participate+
Know when to Shift gear
final thoughts
A good general rule: be wise
Do solve your own participation puzzle
Do not surrender your life to a siren server
Solving The Social mediaPuzzle