solving the unsolved challenges in e- commerce & digital marketing

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enterprise






Plumb5 is a integrated marketing platform for organizations, which enables every marketer in the enterprise to work on a single collaborative platform






Plumb5 is a real-time customer intelligence platform that help marketing teams to perform, optimize and measure customer interactions and value

Introduction to






Unified view of Customers/Visitors

Converting Anonymous Visitor into Visible

Customers

Real time Engagement, Personalization &

Automation in real time

Great customer experiences & loyalty

Unsolved Challenges






Problem1

Unified view of Customers/Visitors






Customers are in Omni Channel Today’s Customer interacts, compares and transacts with brands through

multiple channels – and their behaviour across channels is different.

Customer

Web

POS

Phone

Mobile

Social

Email






Web Analytics Campaign Management

Customer Relationship Management

Transactions

Social Media

But each channel stores data separately The behavioural data of every individual customer resides in multiple

systems thereby creating data silos

Engagement & Loyalty

Customer






CUSTOMER

Website Data

Transaction Data

Mail Data

Social Data

CRM Data

Loyalty Data

Point of Sales *

* *

* Data from these sources are connected using connectors

Plumb5 integrates all customer data sources to provide unified profiling across channels and processes. Unlike traditional systems, where systems are one

way and do not do not talk to each other

Bringing customer and data together






360 degree customer views With all data connected, we can now tag customer data across various sources using a unique identifier and get 360-view of each customer

Sample report depicting the 360-view of a single

customer






Plumb5 aligns customer data through stages, right from being an anonymous visitor to a valuable customer, which helps marketers to apply

campaigns based on stage

Monitoring customer lifecycle






Sample report of a customer statement that shows customer spends and revenue highlighting the current profit status

With this seamless marketing environment, the marketer has a clear view of their customer spends and enable campaigns based on their profitability

Customer statements for real-time NPV






Problem2

Converting Anonymous Visitor into Visible

Customers






Most web visitors are anonymous

Anonymous Visitors

85%

Leads

10%

Customers

5%

Most popular web analytics provide visitors data as count and not at individual level – Therefore one does not have any information about the

Identity, Behaviour or Intent of the Anonymous visitors

Anonymous visitors resulting of inbound marketing campaigns implies high acquisition costs and low campaign ROI’s

Conversion Funnel rates ( approx)

Usually visitors who come directly or through search or paid campaigns, are usually anonymous






Identifying the behaviour of the invisible customer Plumb5 provides n=1 analytics and tracks all behavioural data of all users

including the anonymous ones, which can be used to assess purchase intent.

• Name tagging possible with CID integration – done from the transaction platform • Tagging of anonymous visitors by behavioural parameters • Unique Tag generated for each visitor using proprietary methods






Identifying the intent of invisible customers Plumb5 quantifies user’s behaviour on key parameters to identify

engagement & purchase intent of anonymous users

Ability to customize visitor scoring based on the behavioural parameters and user behaviour






Leveraging on invisible customers Plumb5 provides n=1 behavioural data of all visitors and also tracks intent

based on the behaviour.

Suitable engagements & personalization's in real time can be enabled to increase conversions and customer experience

40

15

30

• Intent Score >100

• Intent Score 50- 80

• Intent Score <50






Problem3

Real time Engagement, Personalization &

Automation in real time






Intervention & Action Most analytics tools – however fast or accurate are still one way systems

and can only provide data points or insights. Analytics without the capability to engage or act on visitor needs in Real Time leads to opportunity loss

Ability to reach out and talk to visitors,

when they are online

Ability to serve Information in real

time

Ability to entice and convert window

shopper

Ability to answer a question or query

instantly

Ability to provide recommendation or

suggestion

Ability to provide a great customer experience

So what is real time engagement and personalization?






Widget/ Banner Based Personalization: Can be used as offers, coupons, content recommendation, product suggestions or Messaging

Chat Based Personalization: Can be used Recommendation, Suggestions or Customer Support

Form Based Personalization: Can be used as Lead gen forms, surveys, reviews, ratings, feedback, Asks , offers or Messaging

Drip based Custom emails: In built Campaign Management & Lead Management to engage, nurture & empower prospects

Engagement & Personalization Channels Plumb5 provides the ability to Personalize content , messaging, offers and

enticements through a combination of Banners, Forms, Chat & email channels






Plumb5 provides the ability to personalize content based on segments to enable visitor identification or lead conversion

Driven by automation

N- tier automation workflow to deliver custom messages, engagements based on user behavioural parameters

Behavioural triggers can be chosen form a combination of 94 tracking parameters

94! Possibilities






Rules Based Targeting






Location Based Personalization

Personalization - Examples

Source Based Personalization






FOR VISITOR TYPE: CUSTOMER

Note : For customer identification, we need to integrate with existing CRM

Want to Retire Early?

INTERESTED?

We have an exciting plan for you

Hi Linda,

Personalization – Examples for customers






Real time suggestions &

recommendations

Suggestions, Recommendations & Customer Support






Problem4

Great customer experiences & loyalty






Customer Retention & Loyalty?

Most inbound marketing activities may drive the customer to the site or POS once, but what will make him come back is the context of customer experience.

Good customer conversations and experiences lead to happier customer

Convenience Agility Empathy

Ability to make a customer’s experience

easier.

Ability to reach out to a customer/visitor in a fastest possible way to guide through or resolve problems

Ability to identify with the user needs –

based on customer stage, social dynamics and past interactions

Real time marketing elements that impact customer retention

Opportunity

Ability to identify up sell & cross sell

opportunities. And provide the right product , brand,

recommendation or suggestion






Listening & engaging

with customers

Faster & real time

engagement

Personalizing Experience

Unified Visitor

behaviour

Retention & Loyalty

Ability to understand the

customer across channels and across their

lifecycle

Never miss an opportunity! Real time engagement with audience enthuses confidence &affinity

Approaching the customer at the right time. Anytime before is intrusive – anytime after is of no use

Ability of the website or a channel to adapt to the users need and not otherwise – great customer experience

starts with user convenience






Plumb5 features are aligned with all the functions performed by the marketer

inbuilt features






Optimize marketing budgets and conversion goal paths based on the weight age of the sources that attributed to conversion

Attribution Modelling

*On Customization






Convert Data into dollars by analyzing customer groups across a variety of common attributes and create engagements specific to cohorts

Cohort Analysis






The content marketer can perform split tests or multi-variate tests using simple embed widgets

Measure your content for effectiveness






The email marketer can publish and track recipients to the website actions and automate response based email marketing for effectiveness

Enabling email automation for conversions






The sales team can now work on a single aggregated lead base with enriched information about their leads pertaining to behaviour, preferences and responses

Making it easy for the sales team






Identify the social sentiment of your brand or events across social media. Identify the key influencers and trending

Sentiment Analysis






The social marketer can broadcast, advocate and run conversion campaigns to their social audience along with measuring social effectiveness

Manage your customers socially






Enables Prescriptive Views

Work with the marketing team to segment customers and setup workflows for acquisition and retention campaigns






Plumb5 offers marketers a definitive edge in terms of customer experience and staged automation

advantages






NO INTEGRATION REQUIRED Its Plug & Play*

NO DATA REDUNDANCY

Its real-time

NO IT INVESTMENTS

Its On-Demand

NO COMPLEXITY Its configurable

NO DATA SILOS

Its on an unified system

UNIFIED DASHBOARDS

Across Systems and at every node

Salient Points with plumb5

**

* E commerce companies would require integration with Their e com transaction platform **Enterprise & API versions available for high volume users






It is futuristic

Plumb5 adapts the next generation marketing practices which are customer centric and not data centric

It is compelling

Plumb5 framework is built to optimize customer experience and increase customer value, more than any other tool in comparison

It is automated

Marketing is 20% creativity and perspiration and 80% automation. Plumb5 automation workflows saves time and money, adding more value to the investment

It is lucrative

Plumb5 pricing is a direct win over its competitors. Its priced a lot lesser than its competitors. When you know it is automated, you don’t need to be pricey

Why Plumb5?






Increases profitability

Increases Revenue + Lowers opportunity cost + Automation + Great Customer Experiences






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