some considerations…. 2 3 4 5 6 7 apps available by platform platformtotalpercentage...
TRANSCRIPT
![Page 1: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/1.jpg)
some considerations…
![Page 2: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/2.jpg)
2
![Page 3: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/3.jpg)
3
![Page 4: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/4.jpg)
4
![Page 5: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/5.jpg)
5
![Page 6: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/6.jpg)
6
![Page 7: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/7.jpg)
7
![Page 8: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/8.jpg)
Apps available by platform
Platform Total Percentage
iOS 617,871 55.12%
Android 342,907 30.59%
BlackBerry 117,685 10.49%
Windows Phone 42,685 3.80%
8
Source: Mobilewalla (Mar 2012)
![Page 9: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/9.jpg)
Worldwide smartphone market 2011
Operating System Shipments(million)
Market share Annual growth
Android 237.7 48.8% 244.0%
iOS 93.1 19.1% 96.0%
Symbian 80.1 16.4% -29.1%
BlackBerry 51.4 10.5% 5.0%
Bada 13.2 2.7% 183.1%
Windows Phone 6.8 1.4% -43.3%
Others 5.4 1.1% 14.4%
Total 487.7 100% 62.7%
9
Source: Canalys (Feb 2011)
![Page 10: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/10.jpg)
Three Simple Rules
• Rule #1– it's not an either-or proposition
• Rule #2– mobile websites promote usability– native apps promote relationships
• Rule #3– If you build it, they will not come
10
Source: Econsultancy (Oct 2011)
![Page 11: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/11.jpg)
It's about usage - not units
11
Source: Forbes (Sep 2011)
![Page 12: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/12.jpg)
When Does an App Make Sense?
• Interactivity / Gaming
• Regular usage / personalization
• Complex calculations or reporting
• Native functionality or processing required
• No connection required
12
Source: Human Service Solutions (2011)
![Page 13: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/13.jpg)
Advantages of a Mobile Website
• Immediacy – instantly available• Compatibility – compatible across devices• Upgradability – can be updated instantly• Findability – can be found easily• Shareability – can be shared easily• LifeCycle – can’t be deleted• Time and Cost - easier and less expensive to develop• Support and Sustainability - easier and less expensive to
maintain
13
Source: Human Service Solutions (2011)
![Page 14: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/14.jpg)
Return on Investment
Cost Reach Value
Mobile Website $30,000 36.40% 2839
Apps (iOS, Android, BB) $90,000 6.75% 599
14
Source: Mashable Business (Feb 2011)
Value = number of people reached per dollar spent
In other words, you can reach nearly five times as many people per dollar invested with a mobile website rather than a native mobile app.
![Page 15: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/15.jpg)
Enterprise Systems
• Access to information stored in RDBM
• Limited integration with social networks
• No real requirement for device specific features
• HTML5 can deliver what we need
15
Solution = responsive web design
![Page 16: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/16.jpg)
Responsive Web Design
16
Source: Squiz (2011)
![Page 17: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/17.jpg)
Advantages
• Build it once
• Maintain it once
• Availability across multiple platforms
• Fully ANU controlled
17
![Page 18: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/18.jpg)
Fragmentation
18
This is a very unstable market.
Everything can change within months.Source: Forbes (Sep 2011)
• Who wants to study yet another SDK, learn another language, and go through yet another app submission process?
• Who will continue to keep the code up to date for all these platforms as each one splinters into new incarnations, releases new hardware and OS updates.
• Fragmentation is a costly long-term investment and people are beginning to realize that native apps are not a sustainable long-term solution.
Source: Smashing Magazine (Jan 2011)
![Page 19: Some considerations…. 2 3 4 5 6 7 Apps available by platform PlatformTotalPercentage iOS617,87155.12% Android342,90730.59% BlackBerry117,68510.49%](https://reader035.vdocuments.net/reader035/viewer/2022070409/56649e9c5503460f94b9d50f/html5/thumbnails/19.jpg)
Examples
http://es-dev.anu.edu.au/doi-wpg/
19