some market perceptions, reality and expectations · • storage unicorns • conclusion ......
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Some Market Perceptions, Reality and Expectations
Philippe NICOLASStorageNewletter and Coldago Research
March 2020
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Copyright © Coldago Research 2020
Agenda
• Facts and Views 2019
• A bit of Predictions for 2020
• The Survey
• The Maps
• Storage Unicorns
• Conclusion
March 20202
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Facts and Views 2019
• Facts and Views 2019 from 30 vendors*1. By far, everything about Cloud (multi, hybrid, public, private, on-premises, repatriation, cloud-
native)
2. Object storage and S3 (private, public)
3. NVMe and NVMe over Fabrics
4. Various SaaS dynamics – Security – File Storage
5. AI
• Available at http://pn7.fr/0895D4D8
• But also 42 acquisitions (HPE/Cray, DDN/IntelliFlash & Nexenta, Nvidia/Mellanox, Opentext/Carbonite, Commvault/Hedvig, AWS/E8… list on http://pn7.fr/16E6B256)
March 20203
* Actifio, Atempo, Caringo, Cloudian, Clumio, Commvault, CTera Networks, Data Dynamics, DataCore, DDN, FujiFilm Recording Media US,Hammerspace, Hitachi Vantara, HYCU, Infinidat, iXsystems, Kaminario, Kaseya, Komprise, Lightbits Labs, Minio, NGD Systems, Pure Storage,Quantum, Qumulo, Scale Computing, Scality, StorMagic, Weebit and WekaIO
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A bit of Predictions for 2020
• Predictions from 50 vendors*
1. Without any surprise, cloud arrives #1 in various flavors (multi, hybrid, on-premises, private, cloud-native and we choose to add the edge in that category)
2. New devices and connectivity around Flash, NVMe(-oF), SCM/PM, QLC
3. Kubernetes of course and containers
4. Analytics and AI
5. Object storage
• Available at http://pn7.fr/259EA5CA
March 20204
* Actifio, Atempo, Bamboo Systems, Caringo, Cloudian, Clumio, Cohesity, Commvault, CTera Networks, Data Dynamics, DataCore, Datrium, DDN,DriveScale, ExaGrid, FujiFilm Recording Media US, Hammerspace, Hitachi Vantara, HYCU, Infinidat, iXsystems, Kaminario, Kaseya, Komprise,Lightbits Labs, MemVerge, Minio, Nasuni, NGD Systems, Panasas, Pavilion Data Systems, Portworx, Pure Storage, Quantum, Qumulo, Reduxio,Scale Computing, Scality, Spectra Logic, StorCentric, StorMagic, StorONE, StrongBox Data Solutions, Talon Storage, Virtana, Weebit, WekaIO,Western Digital, Zadaraa and Zerto
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The Survey
• Target: End-Users
• 560 European users from UK, Germany and France (~1/3)
• 1123 US users
• Enterprise and SMB (~1/2)
• Cross verticals
• Date: January 2020
• Topics: technology adoption, projects priorities and products/features needs
• In total 20 questions, we present a sample of 10 here
March 20205
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Question 1What are the technologies you will consider for new projects in 2020?
0% 10% 20% 30% 40% 50% 60% 70% 80%
Tape
NVMe over Fabrics
Object Storage (on-prem)
NVMe Array*
Cloud Object Storage
AF NAS
Cloud Storage
AFA
Europe**
USA
March 20206
* storage array with NVMe devices** UK, Germany, France
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Question 2What are your top 3 priorities in storage(and data management) for 2020?
March 20207
* classification, tiering, deduplication, DR…
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Consider NVMe over Fabrics
Upgrade block storage with NVMe devices
Deploy a data management solution*
Assess data protection
Migrate app. and workload to the public cloud
Grow object storage perimeter
Adopt all-flash NAS
Consolidate storage
Europe
USA
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Question 3How do you address storage capacity needs?
March 20208
0% 10% 20% 30% 40% 50% 60% 70%
Buy new disks
Buy new storage servers
Buy new storage sub-systems
Buy cloud storage space
Europe
USA
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Question 4Did you adopt, currently asses or plan to usea SDS* solution?
March 20209
0% 10% 20% 30% 40% 50% 60% 70% 80%
Already adopt SDS
Currently assess SDS
Plan to use SDS
Europe
USA
* Software-Defined Storage
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Question 5What are the features* you need and think you will deploy in 2020?
March 202010
0% 10% 20% 30% 40% 50% 60% 70% 80%
Quotas
Snapshot
DR
Parallel File System
Encryption
NAS and S3 on same content
Deduplication, Compression
NAS
Erasure Coding
S3 access
Tiering
Container storage
WORM
Backup to Cloud
Europe
USA
* for Storage and Data Management
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Question 6What are the top 3 brands you will consider in block, file and object storage in 2020?
March 202011
0% 20% 40% 60% 80%
Violin
NEC
Vexata
Huawei
Fujitsu
Kaminario
DDN
Pavilion
Lenovo
HPE
IBM
Infinidat
Pure Storage
Hitachi Vantara
Dell EMC
NetApp
Europe USA
Block Storage
0% 20% 40% 60% 80%
Panasas
NEC
Quantum
WekaIO
Fujitsu
HPE
Huawei
IBM
Hitachi Vantara
Vast Data
DDN
Pure Storage
Dell EMC
Qumulo
NetApp
Europe USA
File Storage Object Storage
0% 20% 40% 60% 80%
NEC
Fujitsu
Quantum
Huawei
Western Digital
SwiftStack
Spectra Logic
Vast Data
HPE
Commvault
DDN
Cohesity
Scality
Caringo
Dell EMC
MinIO
Pure Storage
Cloudian
Hitachi Vantara
NetApp
IBM
Europe USA
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Question 7What are the top 3 brands you will consider in secondary storage in 2020?
March 202012
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Scality
NEC
Pure Storage
Cloudian
Commvault
MinIO
NetApp
Hitachi Vantara
HPE
IBM
Cohesity
Quantum
Dell EMC
Spectra Logic
Europe
USA
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Question 8Do you use cloud storage service? What for?
March 202013
0% 20% 40% 60% 80% 100%
Already subscribed
Plan to subscribe
Europe USA
0% 20% 40% 60% 80% 100%
Production
Test and Dev
Prototype
Backup
DR
Try
Europe USA
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Question 9Do you use open source storage solution?
March 202014
65% 70% 75% 80% 85% 90%
Already used and deployed
Plan to adopt
Europe
USA
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Question 10Do you use or plan to use Persistent Memory?
March 202015
0% 10% 20% 30% 40% 50%
Already used and deployed
Plan to adopt
Europe
USA
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The Maps
Copyright © Coldago Research 2020 March 202016
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Storage Unicorns
March 202017
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Conclusion
• We anticipate a dense year with new products, companies confirmation, IPOs and of course M&As
• Directions and Topics to follow
• Cloud in all dimensions
• Kubernetes and Storage for Container
• File and Object Storage (unstructured data)
• NVMe and NVMe over Fabrics w/ disaggregated architectures
• SCM/Persistent Memory, QLC
• SaaS, Security, Analytics and AI
March 202018
Contact [email protected] or [email protected]