some thoughts about mobile innovation (openmic july 2009)

Some thoughts about Mobile Innovation (Open MIC)

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Copyright Paul Golding, 2008

http://wirelesswanders.com

Thursday, 2 July 2009

http://public.me.com/paul.a.golding

http://public.me.com/paul.a.golding

Paul G...Help companies with their mobile product strategies and architecture: Operators, Equipment vendors, Media companies, Start-Ups

Mobilist since 1990, last 12 in applications - 14 patents in mobile design. Worked in all parts of the mobile ecosystem. Former expert member MIDP 3.

Do it for real: 2006/7 Chief Applications Architect, MotorolaMobile Apps, Mobile TV/IPTV, Sendster, mConnected, O2 Futures & Innovation

Done it a lot: Architect/designer of numerous mobile/Internet solutions - First ever mobile portal (Zingo)

Done it widely: Worked on mobile projects in all continents: O2, Vodafone, 3 UK, 3 Italia, Virgin Mobile, Etisalat, Du, BSkyB, OMTP, BT, GSMA, Netscape, Morroc Telecom, Orascom, CSL, Al Jazeera, Lucent, NTT DoCoMo, MTC, Extreme, Metrowalker, Sendster, mConnected...

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What should I build?


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a. Applicationb. Open APIsc. Community

d. Platforme. Service

f. EcosystemCopyright Paul Golding, 2008


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... g. Experience


Think UX, think whole productPOP3 client is not a product…If the interface clumsy = not a whole product….if the tariff is unclear = not a whole product...Can't easily type = not a whole product….Emails insecure = not a whole product....Users like a WHOLE PRODUCT....

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Sacred Cow:We fetch emails.



Whole product - Jitterbug

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Sacred Cow:I enter numbers.

Operator or friend/familycan update the address book


Think whole purpose...

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What job am I hiring the product to do?

Milkshake a “flavoured thick cold drink” or a “convenient and pleasurable portable breakfast for journeys to work?”[1]

e.g. Jitterbug - “to make me feel secure about my parent(s)” ???[1] - read “The Innovator’s Solution” by C. Christensen


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+Even more WHOLE solution? - See my parents!


Whole product?

My TV is a big screen for my mobile?


Successful Mobile Experience

Discovery

Can I easily find the service?

Does it say something meaningful to me on the box?

Does it make me a promise?

Is it one click away?

Unboxing

Does it work out of the box?

Can I play immediately or do I have to “get it?”

Can I invite others?

Investment

Is this easy to use?

Can I access my data?

Can I easily ‘bump into’ this?

Does it get better the more I use it?

Passion/Evangelism

I will love using this because...

I will want to tell others because...

If I stop using this, I will miss it because...

How is my loyalty rewarded?

Anticipation

I will want to keep coming back because...

I look forward to new features because...

Conversation

I can easily use this with others

I can easily find others

It adapts to my social relationships

It adapts to my social context

Accessible/Contextual

I can easily bump into this because...

It understands my needs because...

It adapts to my situation because...

Mobile Web 2.0 Ecosystem

Transparent business terms and tariff

Open, secure and extensible architectures

Reliable networks

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Copyright Paul Golding (www.paulgolding.com) 2008

Successful mobile UX (in more detail)


Usable devices


http://www.paulgolding.com

http://www.paulgolding.com

We haven’t travelled far...

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POTS Mobile

distance fromcore idea

Lateral thinking

LeapfrogiPhone BreakthroughsDisruption!


Sacred Cows #1 - Dial to talk

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Sacred Cows (to be sacrificed?)Calls are made to phone numbers

Most users will have only one phone (most of the time)

Calling is asynchronous, unannounced

Usage is measured/charged by minutes (and texts)

Data is charged per MB

Mobiles are call/connection centric (not conversation-centric)

Calls convey the speech exactly as it was spoken

Devices have cut-and-paste!

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Some innovationvectors...


Whole Mobile UX: exploit context:

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Location

Activities

FriendsTime

Proximity

Interests

All mobile products should take context into accountCopyright Paul Golding, 2008


Context: Web 2.0, Microformats:

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Increasingly, whole mobile product design will mean taking context into account

Location

Activities

Time

Proximity

Interests

Friends

Web 2.0/3.0

Microformats



Why?

• We connect like this...

• LinkedIn - Facebook - Twitter

Social networks...


Virtual worlds...


Stardoll

Meez

Second Life (33)

15m

Mycosm

FootballSuperstars

Cars

IMVU

30m

vSide

MTV 3DThere

Near

Robot Galaxy

Franktown

sMeet

Vizwoz

Habbo

Gaia

15m

7m

goSupermodel

Whyville3m

Home

Moshi Monsters

Chapatiz

Webkinz

Handipoints

1m

50m

Twinity (36)

2m

Utherverse (32) 2m

Hello Kitty

HiPiHi (30)

GeoSimPhilly (31)

Amazing Worlds

Xivio

Vivaty

Whirled

Chobots

Frenzoo

Woogiworld

Jumpstart

40m

SportsBLOX

My Mini Life

ERepublic

5m

1m

SmallWorlds

Live or open beta

In development/private beta

Copyright KZero 2006-2009Permission required prior to republishing

Launched in

vLES

Onverse

iheartland

Lively

Virtual World

Registered

Accounts

Q1 2009

No data shown for worlds under 1m registered accounts. Includes estimates.

www.kzero.co.uk

2mNeopets

10Vox

Green

Spineworld

MinyanLand

ClubCooee

1m

2mWeblin

26m

WeeWorldTaatu

Muxlim

Rocketon

2009

2008

2007

2006

2005

Yoggurt

Ourworld

Faketown

Closed/closing

Age 20

Age 25 2009 2008 2007 2006 2005

2005

2006

2007

2008

Age 15

2009

Age 13

Age 102005 2006 2007 2008 2009

Dizzywood

Coke Studio

26m

21m

24m

Action Allstars

8m

6m124m

100m

13m

20m

1.5m

LEGO Universe

Digital Dollhouse

3mBuildabearville

2m

Planet Cazmo

Kiwi Heroes

1m

Club PonyPals

22m Club Penguin

Konstruction Zone

VMK

17m Barbie Girls15m

20m Poptropica

Webcarzz

4m

3mKaneva

Activeworlds

2m

17m

Ridemakerz

Audree’s World

Fusion Fall

Ecobuddies

Saddle Club

Freggers

Omnidate

Precious Girls Club

Twinners

Interzone

Black Mamba

Age 5

Age 30+Blue Mars 2150

Age 8

45m

17m

12m

13m

90m

19m12m

1.5m 1.5m

Medikidz

Chuggington

C3L3B

NuNu

Papermint

Roiworld

8m4m

Outspark

WilliNilli

Zoopri

Girl Ambition

SceneCaster

Cyber Town

19m

12m

Coaches Centre

1m

vMTV

NASA

Upper Deck U

ActionJetz

Galactik Football

Webosaurs

Monday, 23 February 2009

Virtualworld

Explosion

300 Mi!ion


in-worldmash-ups

Flickr

Youtube ATM


out-world mash-ups


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... h. Business!


Think business architecture

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MarketTrends

Businessmodels

TechnologyEnablers

Profitableapp

(Mega/Micro)EntrepreneurialDevelopers

aim here


How do we do this?....


Social Business Models? Co-creation & work with Frenemies

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Techies

Profitablebusiness


Users

Co-create or die! (TODAY: Find some co-conspirators!) Social Coding.

Tech Ecosystem: Open Stack, microformats, exploit mash-ups: Click-off, but not click-out!

Ideas ecosystem: Open ideas exchange: it’s mostly in the execution, not the idea or technology

Share your Basecamp spaces!

Share the risk - make frenemies

Start here: OpenMIC barcamp?

Entrepreneurs


Thank youPaul Golding

[email protected]

Follow

@pgolding(C) Copyright Paul Golding, 2008

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mailto:[email protected]

mailto:[email protected]

some thoughts about mobile innovation (openmic july 2009)

Technology

copyright

make

users

product

data

2008 thursday

thursday

2008 thursday