somedia networks inc. investor presentation
TRANSCRIPT
TSX.V: VID 2
A preliminary prospectus containing important information relating to the securities described in this document has been filed with the securities regulatory authorities in the provinces of
British Columbia, Alberta, and Ontario. A copy of the preliminary prospectus, and any amendment, is required to be delivered with this document.
The preliminary prospectus is still subject to completion. There will not be any sale or any acceptance of an offer to buy the securities until a receipt for the final prospectus has been
issued.
This document does not provide full disclosure of all material facts relating to the securities offered. Investors should read the preliminary prospectus, the final prospectus and any
amendment for disclosure of those facts, especially risk factors relating to the securities offered, before making an investment decision.
Certain information contained in this presentation constitutes “forward-looking information” and “forward-looking statements” (referred to as the “forward-looking statements”), which is
information regarding possible events, conditions or results of operations that is based upon assumptions about future economic conditions and courses of action. All information other
than statements of historical fact may be forward-looking statements. In some cases, forward-looking statements can be identified by the use of words such as “seek”, “expect”,
“anticipate”, “budget”, “plan”, “estimate”, “continue”, “forecast”, “intend”, “believe”, “predict”, “potential”, “target”, “may”, “could”, “would”, “might”, “will”, and similar words or phrases
(including negative variations) suggesting future outcomes or statements regarding an outlook. SoMedia Networks Inc. (the “Corporation”) has based these forward-looking statements on
its current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy and financial
needs. In light of significant uncertainties inherent in the forward-looking statements included in this presentation, the inclusion of such information should not be regarded as a
representation by the Corporation or any other person that the Corporation’s objectives or plans will be achieved.
Forward-looking statements in this presentation include, but are not limited to, statements relating to: the Corporation’s expectations regarding its revenue, expenses and operations; the
Corporation’s plans for and timing of expansion of its products, solutions and services; the Corporation’s future growth plans; the acceptance by the Corporation’s customers and the
marketplace of new technologies and solutions; the Corporation’s ability to attract new customers and develop and maintain existing customers; the Corporation’s ability to attract and
retain personnel; the Corporation’s expectations with respect to advancement in its technologies; the Corporation’s competitive position and its expectations regarding competition;
regulatory developments and the regulatory environments in which the Corporation operates; and anticipated trends and challenges in the Corporation’s business and the markets in which
it operates.
Forward-looking statements are based on certain material assumptions and analysis made by the Corporation, and the opinions and estimates of management as of the date such
statements are made and they represent management's best judgment based on facts and assumptions that management considers reasonable in light of its experience and perception of
historical trends, current conditions and expected future developments and other factors it believes are appropriate, and are subject to risks and uncertainties. The material assumptions
upon which such forward-looking statements are based include, among others, assumptions with respect to: growth plans and cash flows; the continuation of demand for the products and
services of the Corporation's business; the ability of the Corporation to access financing from time to time on favourable terms, a stable market and general economic conditions; the
ability of the Corporation to protect its intellectual property rights; the Corporation's ability to retain customers; the Corporation's ability to develop technologies; and the continuation of
executive and operating management, or the non-disruptive replacement of them on competitive terms. The Corporation makes no representation that reasonable business people in
possession of the same information would reach the same conclusions. Although the Corporation believes that the assumptions underlying these statements are reasonable, they may
prove to be incorrect and the Corporation cannot assure that actual results will be consistent with these forward-looking statements. Given these risks, uncertainties and assumptions,
investors should not place undue reliance on these forward-looking statements. Whether actual results, performance or achievements will conform to the Corporation’s expectations and
predictions is subject to a number of known and unknown risks, uncertainties, assumptions and other factors, which discussed or referred to preliminary prospectus that accompanies this
presentation.
These risks, uncertainties, assumptions and other factors could cause the Corporation’s actual results, performance, achievements and experience to differ materially from the
Corporation’s expectations, future results, performances or achievements expressed or implied by the forward-looking statements. If the forward-looking statements prove to be incorrect,
actual results might vary materially from those anticipated in those forward-looking statements. You are cautioned that the above list of risks, uncertainties, assumptions and other factors
is not exhaustive, and there may be other factors that the Corporation has not identified.
The forward-looking statements made in this presentation relate only to events or information as of the date on which the statements are made in this presentation, and accordingly are
subject to change after such dates. Except as required by law, the Corporation undertakes no obligation to update or revise any forward looking statements included in this presentation,
whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of future events.
SoMedia Networks Inc. reserves all rights in and to this presentation.
SOMEDIA NETWORKS INC. DISCLAIMER
TSX.V: VID 3
BUSINESS DEMAND FOR VIDEO INCREASING
VIDEO DELIVERS RESULTS
The Relevancy Group, “The ROI of Video in Email Marketing”
BUDGETS & VOLUME OF PRODUCTION INCREASING
2014 Online Video Production Trends Report - May 2014
• Video is one of the best performing marketing tools available to marketers; budgets are increasing rapidly 1
• Mobile is driving significant growth in the use of video 2
• Google reports that video ads receive 27X the clicks that other ads do. 3 Video ad views are growing 100% year over year4
• Cisco projects that 84% of web traffic will be video by 2018 5
• YouTube is the #2 search engine 6
Growth in the Use of
Online Video by Business
SOMEDIA IS ABOUT
1. Vidyard Video Benchmark Report, August 27, 2014 2. Garnter Mobile Congress; February 5, 2015 3. Instream Media Benchmark Sept 2012
4. Business Insider 5. Cisco Visual Index, 2015 6. Youtube ads – Getting it right; Search Engine Watch December 5, 2014
TSX.V: VID
• Video production companies are typically low tech small businesses managed by creatives
• Expensive
• Producing video content in volume or in numerous locations is extremely difficult
• Outcomes are variable and dependant on the skills of individuals
• Quality control is a key problem
4
THE PROBLEM WITH VIDEO
2014 Online Video Production Trends Report - Web Video Marketing Counci***
BIGGEST VIDEO PRODUCTION CHALLENGES
ABILITY TO EXECUTE IS A PROBLEM
Analyzing the ROI of Video Marketing - the Aberdeen Group*
COST & DIFFICULTY
2013 Video Marketing Survey and Business Trends Report – Web Video Marketing Council**
THE TWO BIGGEST FACTORS HOLDING
BACK MORE VIDEO MARKETING
* Aberdeen Group
** Web Video Marketing Council
*** Web Video Marketing Council
TSX.V: VID 5
WHAT WE DO
• Scalable marketing, advertising and news video production : On demand, anywhere, in unlimited volume. Competitors can be 3X to 5X more expensive
• Cloud based production platform integrated with project management, video players and advanced analytics systems
• Unique Crowdsourced Workforce Management system harnesses a specialized workforce of 3400+
• Turnkey reseller solutions for agencies : 4000+ resellers signed to date
• Video Ad production for Youtube/Google & Facebook advertisers
• Integrations with 20 cloud based marketing platforms: Salesforce/Exact Target, Google, Oracle/Eloqua, Marketo, Microsoft etc.
manage an unlimited number of simultaneous projects
order professional video in any location in North America
order any number of videos anywhere, on demand
TSX.V: VID 6
INVESTMENT HIGHLIGHTS
• SoMedia is positioned at the nexus of several powerful growth trends
• Targeting a large addressable market unable to embrace the benefits of video marketing and advertising due to issues of cost, complexity and lack of scale
• SoMedia removes these barriers through the use of an innovative cloud based front end and advanced crowdsourced workforce management platform
• The video production space is fragmented, without scale and with no market leader able to serve customers nationally
• Launch of video advertising platform a key catalyst for near term growth
• Integrations with 20 SaaS marketing platforms (Salesforce, Marketo, Eloqua, Act-On etc) a key catalyst for mid term growth
Online Video Advertising and Marketing
SaaS Based Services and Analytics
The Evolution of Crowdsourcing
TSX.V: VID 7
RE-ENGINEERING VIDEO PRODUCTION
Crowdsourcing leverages the
significant increase in trained video
production talent and decline in the
cost of video production equipment
Front end SaaS platform manages
creative development, task
planning and production
management
Network of 3,400+ video production
specialists throughout North
America managed by cloud based
process and QC platform
Turnkey solutions offer scalability,
reach and volume
Competitors sell equivalent
videos for 3x to 5x more
SoMedia provides 5 to 10 day
turnaround
TSX.V: VID 8
VIDEO PRODUCTION PLATFORMS
Optimized and locally
targeted video ads
anywhere in North
America - upload directly
to YouTube or deploy to
any video ad network.
Business video content for
online marketing, with free
customized video players
and real-time video
analytics.
Order or produce news
features, on-the-street
interviews, and event
coverage, as well as native
advertising and branded
content.
Video Ad Platform Business Video Platform News Platform
TSX.V: VID 9
THE RESELLER CHANNEL
7,000+
ONLINE MARKETING
COMPANIES IN CANADA
76,000+
ONLINE MARKETING COMPANIES
IN THE UNITED STATES
• Web Design & Development
Services
• SEO & SEM Specialists
• Digital Agencies
• Advertising Agencies
• Marketing Consultants
28 MILLION SMBS 1.1 MILLION SMBS
TSX.V: VID 10
VIDEO AD PROGRAMS & OPPORTUNITIES
SoMedia Google Partners ProgramSoMedia Ads offers the production of custom video ads
anywhere in North America in unlimited volume.
Developed for the requirements of Google Partners, the
platform offers multiple ad formats, localization and
direct integration with YouTube.
Test program ran in Q4. Google offered free video
ads to a small number of US based Google Partners
During Q1 Google US began offering free video ad
promotion to select Google Partners
During Q2 Google Canada began offering free video
ad promotion to select Google Partners
Google – SoMedia Programs to Date
1. Forrester, US Online Display Advertising Forecast, October 2014
TSX.V: VID 12
SaaS PLATFORM INTEGRATIONS
Integrations of scalable, on demand video production services with video players and advanced analytics
SoMedia is the only video production solution able to deliver required turnkey scale & reach
Offers opportunity to launch content marketing and demand generation programs
20 integrations completed so far
TSX.V: VID
COMPLETED INTEGRATIONS
COMPLETEDAct-On MAP
AppDirect App Marketplace
Campaign Monitor Email Mktg
Captera App Marketplace
Eloqua MAP
ExactTarget MAP/Email
Google Chrome
Marketplace App Marketplace
Hootsuite SMM
Kapost CMS
MailChimp Email Mktg
Marketo MAP
Microsoft Office Word Processing
Microsoft Sharepoint CMS
Moz CMS
Oracle-Eloqua CMS
Salesforce Marketing
CloudCRM
Serchen App Marketplace
Unbounce Landing Pages
Web.com Website Creator
WordPress Website Creator
Youtube Video Search
Yahoo! App Marketplace
13
COMPLETED INTEGRATIONS
TSX.V: VID 15
VIDEO PRICING & MARGINS
Mostly standard Custom or
premium Custom videos
Mostly standardized 30 & 60 second Ad,
Testimonial and Profile formats
Typical partner markup is 50% to 100%
Mostly standardized 30 & 60 second Ad,
Testimonial and Profile formats plus Custom
TSX.V: VID
PROGRESSIVE LEADERSHIP
- CFO
- Founder & CEO
19 years experience as an Internet business founder or co-founder. CEO & founder of One Person Health
(HealthPricer.com), Co-founder of eCharge Corp. Prior to that at Canaccord Capital.
14 years accounting management experience; Tactical Corporation, Taleo Corporation,
Pivotal Corporation.
- CTO & Co-Founder
Highly innovative technology architect & programmer. Graduated with a BSc and Masters (incomplete) in
Computer Science from UBC.
- Vice President, Operations
20 years of experience in operations, corporate communications and business development. From 2009-
2011 held the position of VP of Marketing for the Company.
– Acting Chief Revenue Officer
15 years leading sales and marketing with expertise in advanced content marketing, demand generation and sales
automation. Former Chief Revenue Officer at Mobify and Recombo, Alter NRG, Oracle/PeopleSoft
16
TSX.V: VID 17
VALUATION & MARKET CAP
• Current market cap of $15+M compares to C$25+M invested in the company
(6/01/15)
52 Week Low - High $0.09 - $0.54
Avg. Daily Vol. (3 mo) 600,000+
Shares Outstanding 52.5M
Insider* Holdings (est.) ~28%
Enterprise Value (mrq) $17.5M
• Company founded in 2006
• $20+ million raised to date
• 28 employees
• Net burn rate is ≈ $161,000/month
TSX.V: VID 18
KEY TAKEAWAYS
Suite of Technologies are Built and Proven$25M+ already spent on development.
Disruption Story + Opportunity for Category Ownership Only video production solution focused on scale, reach and volume. Only video production
reseller solution in the market. Only turnkey video production solution for large SaaS
platforms like Salesforce, Marketo, etc.
TimingOver 4,000 resellers, sold aprox. 3,000 videos to date. Completed 20 platform
integrations. Video ad platform launched. Sales began increasing in 2014
Focus on ExecutionTargeted inside sales effort, implementation of content marketing & demand generation
marketing programs
TSX.V: VID 19
- Founder & CEO
Tel: 604.683.5510
Email: [email protected]
CONTACT US
SoMedia Networks, Inc.
220 Cambie, Suite 401
Vancouver, BC Canada V6B 2M9
Tel: 604.683.5510 x 570
Email: [email protected]
TSX.V: VID
Set a player’s color to
match your brand
(and add your logo).
Add a map to
your location.
Enable sharing to
Facebook, Twitter and
other social networks.
Leads sent directly to your
email.
Promote offers or
services, and drive traffic
back to your website.
Promote coupons, giving
viewers the ability to print
out and redeem.
Integrate videos into any
website or blog.
Auto-generated video
sitemaps and meta data
for enhanced SEO.
Target videos based on
location, device, or time of day
CUSTOM VIDEO PLAYERS
BRANDING
GOOGLE MAPS
SOCIAL MEDIA
LEAD CAPTURE
CALLS TO ACTION
COUPONS
EMBED CODE
VIDEO SEO
CONTENT TARGETING
Customizable video player with enhanced campaign and targeting features.
21
TSX.V: VID
Viewer EngagementHow many viewers watch the entire video?
At what point do they drop off ?
Understanding engagement data will help
improve your next video.
Conversion RatesHow many viewers are clicking on your
calls-to-action? How many leads are you
generating? The only way to optimize is
by tracking your CTRs.
.
Viewer GeographyTrack the geographic location of all your
viewers - filtered by country, region,
or city.
.
Social EngagementMonitor how many times your video is
shared and which social networks are
most popular with viewers.
.
Performance by Embed LocationFilter your data by embed location and
compare how each is performing.
Video’s Impact on Your
Website or Blog
We’ve integrated with Google Analytics
to understand how your video is
impacting your website.
.
Track performance with integrated real-time analytics
ADVANCED VIDEO ANALYTICS
22
TSX.V: VID 23
NEWS & BRANDED CONTENT PRODUCTION
SaaS based crowdsourced news production platform offers on
demand or manage yourself “marketplace” option.
Unique front end Saas platform includes creative development
processes, marketplaces, task planning and production
management – controls crowdsourced workforce
Leverages network of 3,400+ video production specialists
throughout North America
Targeting a very large addressable online media and corporate
market underserved by traditional news production services
PRODUCED
CONTENT FOR:
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•
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