SOMEONE SPECIALGuide for charities

More than just ‘in memory’ fundraising

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Contents1 About our Someone Special tool

2 ‘In memory’ fundraising

3 ‘Through treatment’ fundraising

4 ‘In recovery’ fundraising

5 Setting up a Someone Special page

6 Your Someone Special toolkit

7 More information

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About our Someone Special toolVirgin Money Giving’s Someone Special tool has been designed to help you support your fundraisers at a sensitive time in their own lives or the lives of their loved ones. It’s unique because it can be used by fundraisers who are in treatment or recovery themselves, or by fundraisers on behalf of their loved ones.

A Someone Special fundraising page can be used for three different types of fundraising:

> Fundraising in memory of a loved one.

> Fundraising through treatment – if the fundraiser or a loved one is undergoing medical treatment.

> Fundraising in recovery – as a celebration of recovery from illness or injury.

This workbook is designed to show you the types of Someone Special pages and how you can help your supporters set up their own fundraising.

You’ll also find a toolkit to help you talk about Someone Special with your fundraisers.

THROUGH TREATMENT

IN MEMORY

IN RECOVERY

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With a Someone Special fundraising page:> Your fundraisers can bring together supporters who

want to donate money in memory of someone who has passed away, or show support for someone at a difficult time in their life.

> Fundraisers who are in treatment or recovery themselves can set up their own Someone Special page.

> Fundraisers can update their Someone Special page and leave it open for as long as they like.

> Fundraisers can encourage others to do their own fundraising activities in support, by creating individual pages linked to the main Someone Special page.

> A Someone Special page will display the running total raised through individual donors and linked fundraising pages combined.

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‘In memory’ fundraisingOur Someone Special tool can be used by your fundraisers to raise money in remembrance.

Someone Special offers a simple, sensitive way for people to fundraise in memory of a loved one, for the charities that helped them. Your fundraisers can honour their loved one’s courage, celebrate their memory, or even ask supporters to donate money instead of sending flowers.

Page personalisation Fundraisers can include their loved one’s name, birth date and date of passing on their Someone Special page, together with photographs and the story of their loved one’s life.

Your charity Your charity is featured prominently as part of the Someone Special page.

Donationsoverflowers An ‘in memory’ page allows people to pay their respects with a donation to charity, rather than flowers. Donors can leave personal messages with their donation on the donor community board.

Link pages Family and friends who want to fundraise in memory of a loved one can create a personal fundraising page for any event (i.e. the Marathon) and link it to the Someone Special ‘in memory’ page.

Running total The Someone Special page will display the running total raised through individual donors and any linked fundraising pages combined.

Keep it open ‘In memory’ pages can stay open as long as the fundraiser likes, so people can fundraise in memory of their loved one and continue to link to event fundraising pages.

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IN MEMORY

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‘Through treatment’ fundraising Our Someone Special tool can be used by your fundraisers to raise money in support of someone going through medical treatment, or if they are having treatment themselves.

Fundraising is a collective effort and Someone Special allows fundraisers to harness the support of friends, family and colleagues on one community page.

Unique A ‘through treatment’ page is unique because it can be used by fundraisers who are going through treatment themselves, or on behalf of their loved ones.

Page personalisation Fundraisers can personalise their page with their story or the story of their loved one, together with photographs and updates.

Your charity Your charity is featured prominently as part of the Someone Special page.

Direct donations Family and friends can give directly

to the page, leaving messages of encouragement on the donor dashboard.

Link pages People who are supporting the person

having treatment by fundraising can link their personal fundraising page to their loved one’s Someone Special ‘through treatment’ page.

Running total The Someone Special page will display the running total raised through individual donors and any linked fundraising pages combined.

Keep it open ‘Through treatment’ pages can stay open as long as the fundraiser likes, and be updated as treatment progresses with photos, stories, and new event fundraising pages.

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THROUGH TREATMENT

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‘In recovery’ fundraising Our Someone Special tool can be used by your fundraisers to celebrate their own or a loved one’s recovery, and show support to the charities that have helped them on the road back to health.

Fundraising is a collective effort and Someone Special allows fundraisers to harness the support of friends, family and colleagues on one community page.

Unique An ‘in recovery’ page is unique because it can be used by fundraisers who are in recovery themselves or on behalf of their loved ones.

Page personalisation Fundraisers can personalise their page with a profile picture and celebrate their journey from illness to recovery with their fundraising for any charities that helped them through treatment.

Your charity Your charity is featured prominently as part of the Someone Special page.

Direct donations Family and friends can give directly to the page and the charity that helped their loved one, leaving celebratory messages on the donor dashboard.

Link pages People who are celebrating the loved one’s recovery by fundraising can link their personal fundraising page to their loved one’s Someone Special ‘in recovery’ page.

Running total The Someone Special page will display the running total raised through individual donors and any linked fundraising pages combined.

Keep it open ‘In recovery’ pages can stay open as long as the fundraiser likes, and be updated with photos, stories, and new event fundraising pages.

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IN RECOVERY

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Setting up a Someone Special pageIt’s simple to help your supporters set up a fundraising page.

From the Virgin Money Giving homepage:

> Fundraisers just click ‘Set up a fundraising page’ and select ‘Someone special’.

From your charity homepage:

> We can provide you with a button to add to your charity homepage which will take your fundraisers straight to Someone Special to set up their page.

> Fundraisers can then choose to fundraise for themselves or for a loved one.

An example of our Someone Special button

Click ‘Set up a fundraising page’

And select ‘Someone Special’ to start fundraising

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Someone Special fundraising from Virgin Money GivingWhen you lose someone close or a loved one is going through medical treatment, it’s natural to want to do something. A Someone Special fundraising page from Virgin Money Giving can help you bring a community together to fundraise:• In memory of a loved one.• Through treatment – if you or a loved one

is undergoing medical treatment.• In recovery – as a celebration of your or

a loved one’s recovery from illness or injury.It’s easy to set up a page, and donations go straight to charity. To set up a Someone Special page now just visit http://virg.in/someonespecial

Your Someone Special marketing toolkitWe’ve put together a downloadable Someone Special marketing toolkit to help you support your fundraisers, which includes:

> Web copy.

> Newsletter copy for your newsletters.

> A downloadable Virgin Money Giving logo to use in newsletters, on the web etc.

> ‘In memory’ flyers for reception areas.

> Flyers for mail out.

> A web button for your website and emails which takes the user to set up their Someone Special page.

Download marketing toolkit >

FUNDRAISE IN MEMORYFor someone special

When you lose someone close to you, it’s devastating. Let us help you honour their life and create a lasting legacy with a Someone Special ‘in memory’ fundraising page.

MARKETING JOB NUMBERSIZE

JOB DESCRIPTION

JOB OWNERDESIGNER

COPYWRITER DATEPRINT READY

VERSION NUMBER 6

VM10385

A5 DSIN MEMORY SOMEONE SPECIAL FLYER

MIKE SMITHOWEN M

HANNAH H01.10.15 YES

MACSHARE / 19 VIRGIN MONEY GIVING

THE COLOUR OF MONEY SECONDARY PALETTE

ICONS

FUNDRAISE FOR

SOMEONE

SPECIAL

When you lose someone close or

a loved one is going through a tough

time, it’s natural to want to do something.

A Someone Special fundraising page can

help you fundraise:

> In memory of a loved one.

> Through treatment – if you or a loved

one is undergoing medical treatment.

> In recovery – as a celebration of your or a

loved one’s recovery from illness or injury.

MARKETING JOB NUMBERSIZE

JOB DESCRIPTION

JOB OWNERDESIGNER

COPYWRITER DATEPRINT READY

VERSION

NUMBER 5

VM10384

A5 DSSOMEONE SPECIAL FLYER

MIKE SMITHOWEN M

HANNAH H01.10.15 YES

MACSHARE / 19 VIRGIN MONEY GIVING

THE COLOUR OF MONEY SECONDARY PALETTE

ICONS

Example Newsletter

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There’s giving and there’s VM10381

TOGETHER WE CAN SUPPORT YOUR FUNDRAISERS AND THEIR LOVED ONES

More informationDon’t forget to get your flyers for your supporter packs!

We’re here to answer any questions you have:

theteam@virginmoneygiving.com

03456 01 10 45*

*Calls will be charged at your service provider’s prevailing rate and may be monitored and recorded.