An Introduction

July, 2016

Poised at the gateway to Sonoma’s famed wine country, a half-hour from San Francisco and convenient to Sacramento and Silicon Valley, Sonoma Raceway hosts 340 days of on-track activity and one of the most diverse motorsports schedules in the Unites States. With more than 500,000 fans, 11 million television viewers and a globally-recognized destination, Sonoma Raceway is one of America’s premier motorsports and entertainment destinations.

About Sonoma Raceway First founded in 1968 2.52 Road Racing Course on 720 Acres ¼ Mile Drag Strip Speedway Motorsports Inc. parent company $100M invested in facility upgrades from 1997-2002

Hosts every major form of motor-racing – the only track in the world with NASCAR, IndyCar, NHRA and Historic Car events

Reaches 11M+ viewers through national and international televised events; ranked #1 in TV exposure for all U.S. racetracks

HQ of the Simraceway Performance Driving Center and the only North American location for the Audi Sportscar Experience

International R&D destination for a myriad of auto manufacturers and transportation technology companies

World Class Client Entertainment

The racetrack for all of Northern and Central California, including the Bay Area, Silicon Valley, Sacramento, Stockton, Fresno and beyond

Reach extends nationally and internationally due to its unique layout, media relationships and parent company, Speedway Motorsports, Inc.

25 year partnership with Save Mart Supermarkets – Save Mart and Lucky banners include over 175 stores in Northern California

An ideal setting for B2B entertainment for dozens of major companies that use the venue for meetings and exclusive hospitality

Attracts a wide range of demo groups because of diverse event schedule

Numerous custom events and exclusive experiences

Business Network

Fortune 500 corporations and a wide range of businesses use the Raceway for major branding and promotion, as well as to entertain customers, develop new relationships and enjoy an array of exclusive experiences. A sampling includes:

Toyota

Sprint

Panasonic

GoPro

Coca-Cola

Bank of America

Target

Verizon Wireless

Yokohama

Clorox

Hewlett Packard

FedEx

The Raceway hosts the most comprehensive racing competitions in North America. The 2016 calendar includes the following major events: Ferrari Challenge April 7 – 10 Sonoma Historic Motorsports Festival June 3 – 5 NASCAR Sprint Cup Series

June 24 – 26

NHRA Nationals July 29 – 31

IndyCar® Series September 16 – 18

Classic Sports Racing Group Charity Challenge

October 1 – 2

Major Event Schedule

Contact Us Sonoma Raceway invites you to learn more about the business opportunities your company can leverage in a spectacular wine country setting.

Matthew J. Ellis Director, Business Development Direct: 707-933-3903 Cell: 707-334-9807 Email: mellis@sonomaraceway.com