Media Conglomerate: Sony Samuel West

Types of media Sony covers

Videogames TVMobile/communications Radio Motion picture/short filmFuture lab

List of acquisitionsNaughty DogColumbia pictures incorporated Media Molecule Guerilla GamesSony Ericson GakaiMusic Centre incorporated

Who are Sony?Sony Corporation is a Media Conglomerate and

technology giant. The company has ownership of business in a

variety of different areas from videogame development to console development, music and even the mobile and TV market and even has a involvement in Film

Sony also has stakes in other businesses such as Panasonic and Vevo

Sony Beginnings Sony was formed in 1946 just after World War 2 They humbly began with a capital of just £530 and 8

employeesMasaru Ibuka was the founding member and Akio

Morita joined in 1947 The name for Sony was found after Tokyo Tsushin

Kogyo (Tokyo Telecommunications Engineering Coporation) the original name for Sony was looking for a Romanized name that was simple and memorable

The company name did not change to Sony until 1958

Sony America Beginnings Sony America was founded and launched in 1960

with the aim of releasing products to the American audience

Sonys TR-63 was the first product from Sony to make a impact in America with plenty of American Teenagers buying the portable radio

In the 1970s and 1980s Sony dominated the US market

In the early 1980s after there sales dropped Sony cut prices due to the recession

Masaru Ibuka Masaru Ibuka was the founding member of Sony

Ibuka served in the Japanese Navy in World War 2

He served as the president of Sony for 21 years between 1950 and 1971

Ibuka ended his career as chairman of Sony between 1971 and 1976 proceeding to retire after

Ibuka continued to work as a advisor for Sony until his death in 1997

Akio Morita Akio was the co founder of Sony Morita and his family was the largest

shareholders Morita was chairman until 1994 where he

stepped down after being injured with a hemorrhage while playing tennis

He died in 1999 aged 78

Kazuo Hirai Is the current President and CEO of the Sony Corporation

He is also a member of the board for Sony Computer Entertainment

Entertainment Weekly stated he is one of the most powerful executives in the industry

He over saw the development of the first 3 PlayStation Consoles as well as the portable consoles and was a advisor for the PlayStation 4

Sony Business Locations Tokyo: Headquarters/Sony Computer Entertainment

headquarters Surrey: European headquarters Dubai: Regional officeNew York: Sony America headquarters/Sony music

headquarters Culver City California: Sony Pictures headquarters

Sony Management Sony President and chief executive: Kazuo Hirai Deputy president and chief of finance: Kenichiro

Yoshida Chairman and CEO of Sony Pictures

Entertainment: Michael Lynton Chairman Sony pictures Television: Steve Mosko Chairman Sony pictures motion picture group:

Tom Rothman

History of SonySony formed just after World War Two in 1946Built Japans first tape recorder the type GThe name Sony was chosen because the

founders wanted a roman nameHoward Stringer is the only non Japanese

President and CEO in Sony's history Sony's biggest success came in the early 2000s

with the PS2s release

PlayStation (Sony Computer Entertainment)

Sony Computer Entertainment formed in November 16th 1993

The original PlayStation was released on December 3rd 1994 and because of the introduction of CD roms dominated the market in the 90s

In 2000 the successor the PlayStation 2 was released and has since become the most successful videogame console of all time breaking all sales records

As of 2012 Playstation 2 has sold 55 million units worldwide production was discontinued in 2013

2006 saw the release of the PlayStation 3 this console saw the introduction of Blu ray discs

The PlayStation 4 was released in November 2013 and broke sales records for first week sales of a videogame console selling 1 million units in its first 24 hours

PlayStation portable The PlayStation Portable is a handheld console developed by Sony Computer

Entertainment and is part of the PlayStation family of videogame Consoles PSP was the first multimedia handheld console with the ability to watch

YouTube and surf the internet The original PSP sold around 82 million units in its lifetime and was

discontinued in 2014 Its successors the PSP 3000,PSP GO and the PlayStation Vita tried to

incorporate more traits from its home console counterparts This idea while interesting and at first successful failed in the long run with the

PlayStation Vita only achieving sales of 4 million units in 4 years Lack of development for new games for the console and low sales numbers

contributed to the handheld console program being discontinued indefinitely There are still plans in place in the future for PlayStation for further develop in

the handheld market

Sony Bravia (Sony Visuals Products Inc.)

Sony Visuals Products is a subsidiary wholly owned by Sony that develops Televisions most notably the Bravia brand

Bravia is actually a acronym that stands for Best Resolution Audio Visual Integrated Architecture

The Bravia name covers all LCD TV sales from SONY this began in 2005 Since 2014 Bravia has become a fully fledged subsidiary and not just a

product In 2015 Bravia released 5 different series of smart TVs that will run on the

android system called Lollipop As well as TVs Bravia also has expanded there brand into Mobile phones

giving Sony Ericson video players and cameras much better quality as well as adding Bravia systems

Bravia also release accessories such as a docking station to allow you to place your I phone on a docking station and use the phone through your TV

Sony Mobile Communications inc.

(Sony Ericson) Is a wholly owned subsidiary that releases mobile technology in the

mobile phone market In 2001 Sony and Ericson formed a joint venture to create a new brand

of Mobiles In 2012 Sony bought out the rest of Ericson's shares meaning that Sony

was now the sole owner Also in 2012 Sony mobile became the fourth largest smartphone

manufacturer in the world with a total of 9.8 million units sold since the companies formation

After becoming Sony Mobile they formed they began the xperia program with the xperia s being the first smartphone released under the program

In October 2015 the Sony xperia Z5 was released and is there current flagship device

Sony Pictures Entertainment

Is a subsidiary of Sony Entertainment and Sony

Is based in Culver City California in America

Focuses on film and television production

Also has a hand in the distribution of its products

Successful franchises such as Spider man, Men in Black and Resident Evil have all been developed and released under the Sony umbrella

Has made group sales of 7.3 billion dollars

Sony Music Entertainment Is a American company that since 1987 has

been a subsidiary under the Sony conglomerate umbrella

Was first founded as the American Record Corporation in 1929

It is part of the big three alongside Universal Music Group and Warner Music Group

Is the worlds second largest music company

Sony Finances Sony has lost 4.6 billion dollars in the past 9

years because of the vita,TV and computer failings

The PS4 has single handidly saved Sony The Ps4 has sold 4.3 billion dollars since its

release

Sony Successes Sony revolutionized how we listen to music with the introduction

of the Walkman in 1979

Sony received a Emmy award in 1973 for the development of the Trinitron color TV (the first Japanese company to receive such award)

1982 they launched the first CD player

Successfully infiltrated Hollywood with a purchase of Columbia Pictures for a value of £2.2 billion creating a incredible amount of successful movies in the years that followed

Sony Failures Because of heavy financial losses in 2013 Sony quit

development of laptops and PCs subsequently selling the Vaio business

Sony Bravia TVs suffered losses of £4.6 billion in 9 years leading to a new direction for the company

PlayStation Network in 2011 was hacked putting customers accounts at risk

Sony was fined £250,000 for the incident

Notable Sony Staff CEO Kazuo Hirai is a founding member of Sony

Computer Entertainment and current board member He overseen the developments of the ps1,ps2 and

ps3 models. In 2012 he became CEO replacing Howard stringer Howard Stringer oversaw movie releases such as the

spider man seriesMasaru Ibuka and Akio Morita co founders of Sony

Sony Future Lab Sony future lab is a new initiative launched in March 2016

The future lab will focus on new research and development on unique and futuristic ideas

Sony have begun asking for the public and regular Sony product users to create there own prototypes with the idea that the users ideas can be as crazy as they want

Sony hopes that they will be able to help usher in the future with new revolutionary ideas co developed by the public and the company themselves

Bibliography https://www.playstation.com/en-gb/

http://www.sonypictures.com

http://www.sonypictures.com/corp/management.html

https://www.theguardian.com/technology/2014/dec/13/sony-successes-failures-inventions-walkman-music

http://www.vanityfair.com/hollywood/2015/02/sony-hacking-seth-rogen-evan-goldberg

http://www.polygon.com/2015/3/17/8231217/sony-playstation-financial-results-q3-2014

Thank you for watching

By Samuel West