OCR –

Level 3 Cambridge Introductory Diploma in Media

Unit 35: Social Media Products

Sophie AngusCandidate Number: 1006

Contents for LO2Title Slide

Mind Map 4

Idea 1 – Final 5-7

Colour Scheme and Logo 8

Font Style 9-12

Copyright Information 13

Competitors 14

Synergy 1) 15

Format and Style 16

Slogan 17

Hand Drawn Drafts 18-19

Graphic Layout 20-22

Technological Convergence 23

Idea 2 – Final 24-26

Colour Scheme and Logo 2 27

Font Style 2 28-31

Copyright Information 2 32

Competitors 2 33

Synergy 2) 34

Format and Style 2 35

Slogan 2 36

Hand Drawn Drafts 2 37-38

Photoshop Draft 2 39-41

Technological Convergence 42

Conclusion 43

Mind Map

Slogan Express your freedom

Social Media Ideas

SloganStay Connected

SloganLook Through Your Eyes

Colour SchemeRed and White

Colour SchemeDark pink and white.

Colour SchemeBlue and black with a bit of grey

CompetitorThe main competitor is Whatapps as it is a free massager service.

CompetitorThe main competitor is Facebook and Instagram because of all of the post on the homepage.

CompetitorThe main competitor is Twitter as they always feature the latest news.

ConvergenceThere are other convergence such as phone app, images and the videos that will add more of a visual effect.

ConvergenceThere are other convergence such as phone app, images and the videos that will add more of a visual effect.

ConvergenceThere are other convergence such as phone app, images and the videos that will add more of a visual effect.

SynergyThere will be synergy with other social media network such as Facebook Synergy

There will be synergy with other social media network such as Twitter

SynergyThere will be synergy with other social media network such as Facebook, Instagram and Twitter.

Homepage FeaturesAble to see other people profile and have a chance to log off or change their profile image

Target AudienceAnyone who want a free massager service

Homepage FeaturesAble to see all of the notification and also is able to see all of the posts as well.

Homepage FeaturesThe homepage will reveal the latest news and have a chance to log off or change their profile image.

Target AudienceAnyone who want to use social media and want to keep up with current event as well.

Target AudienceThis social media account is target at the younger people as they will be interested about the new trends and news.

There are three potential social media idea, which will help me to pick two

Idea 1 - FinalPurposeThe Chat’s purpose is a free massager service as they can message each other and also to keep up current events as well. Homepage FeaturesThe homepage features will have link so that they can message each other and also there will be a link so that they can see all of the current event such as celebrities stories. I will meet all of the legal and ethical guideline so that I will not offend anyone in my articles. Name and SloganThe reason why I have chose the name chat because it is a way to communicate to each other. The slogan that I have chose are ‘Stay Connected’ because this apps will allow people to stay in touch with people with your friends and family for free. This is way to reveal their personality and their likes or dislike to other people.

Idea 1 - FinalCompetitor Chat main competitor would be Whatapps as both of these social media account is a free massager service. Both of the social media accounts provide the same service as each other and therefore they would competing against each other. Convergences The convergences for chat would be simple to use and it will be created in a phone app. This the social media account they are able to sent images and the videos to other people so that they will stay connected. This will add more of a visual effect.Layout The layout for chat is able to see the messaging on the homepage and also see the contact details of their friends so that they can contact them as well. They are able to see the current events such as fashion, celebrities and music so that it will grab the user’s attention.

Idea 1 - FinalTarget audienceThe target audience for chat would be target is for everyone who would to use the services. This doesn’t have a specific age range as it will not discriminated against anyone.Socio-econonic and Hartely The socio-econonic needs would be B-E as the apps is free and therefore it is affordable to everyone. KatzThis will relate to ‘diversion’ (Katz) as it is a way for people to escape from their real life and will be able to be stress free when using my social media account.MaslowThe target audience will be ‘explorers’(Maslow) as they would explore different information through social media in order gain information about the chosen topic. This is important as they are able to gain information though my social media website.

Colour Scheme and LogoThis is the font that I have chosen to use from dafont.com as it is called keep calm as my logo. The font is bold and therefore it will stand out so that the users will recognised the the social media account immediately such as the F for Facebook and the blue bird for Twitter. The chat could be a C for chat and also to will have the unique mouth so that it will be recognisable for the users to use. The colour scheme of chat is red, black and white as it is as simple and colour scheme, which will look design which will look professional. In addition, under the logo for chat will have my slogan as it add more of a professional effect to my business and also it will reveal that I know my social media product well. This will appeal to more people as it is apart of brand identity.

Font Style Font StyleThere are three different font that I could potentially use for my social media account, I want on dafont.com to find these fonts.Font 1- Keep CalmThis is the first font that I have found on dafont.com. This for is bold and simple which I a looking for because it will be eye catching. This will reflect the the tone of my social media as it will reflect the intended target audience.

Font Style Font 2- KG Inimitable OriginalThis is the second font that I have found on dafont.com. This add personality to my social media account as it is a bit childlike, which my intent target audience could like. Therefore, it will appeal people to use my social media account as it will reflect the fun that they could have on the account.

Font Style Font 2- American Captain This is the third font that I have found on dafont.com. This sharp and it could reflect my social media account to look professional. This could target my intent target audience as it could reflect the young people’s personality. Therefore it will could an increase of popularity of my social media account because more people will want to use it.

Font Style I have decided to use keep calm from dafont.com for my final font idea. This reason why I chose this font is because it is bold and it will represent my social media account in a good light. The reason why I didn’t chose KG Inimitable Original is because this font style is too young and therefore it could put people off using the social media account because it could be target at the wrong age group. In addition, I didn’t use the third font called American Captain because the font look like it is for a game site instead of a social media account and therefore it would represent my site in a good light.I am able to use my font for chat in different ways so that it will appeal to people to use the social media account and therefore it will change people’s life forever.

Copyright Information

The copyright information will be features of the setting page and also the term and condition at the bottom. On the setting page there will be a copyright logo, which will mean they are able to know what process that chat have been through in order to get the copyright. This is important as chat will be registered trademark, which is will be copyright protected and therefore no one will be about to steal my design.All of the copyright information will be place of the setting page and therefore they users will easy find the information if they need to. In addition, on the term part at the bottom of the page will contain the copyright information as well.

Source:http://www.cobizmag.com/articles/sharing-copyrighted-content-on-social-media

Competitors

The competitors for chat are Whatapps or Facebook messenger as they are both free massager service. They have the same feature than chat and therefore they will have similar target audience.

Synergy 1)

The synergy for chat will be Facebook as it is a well known social media account. The users will find it easier as enable people to sign with Facebook when they register on to my social media account. By having the synergy with Facebook will easier for my user as to use my social media and also it help to compete with their main competitors, Facebook.

Format and StyleHomepageThis page status section about the user, the massager service and also the contact information of other people.MessagerThis is where all of messages that the person will receive will be place to.FriendsThere friends will be places below the profile.ProfileThey will be able to write about their themselves about their profile and also change the pictures as well.SettingThere will be a setting section so that they will be about to change information about the page such as the colour brightness of the page.

Slogan The slogan that I have chose are ‘Stay Connected’ because this app will allow people to stay in touch with people with your friends and family for free. This is way to reveal their personality and their likes or dislike to other people. When zooming into the verbal code ‘Connected’ will connote that that people will be able to connect with the modern society without feeling left out. they are able to stay in touch with people who live fat away or be reconnect with old friends that they haven’t seen for years.This will encourage people to use this social media account so that they are able to be connected to the world and therefore be part of the social movement. Therefore, it will be growing in popularity among their intended target audience as it will be a new platform

Hand Drawn Drafts

This is my first hand drawn drafts for my potentially social media called chat. This will be useful as it will reveal that it will full out their need as a free messaging service. This reveal that the social media is easy to use with a simple layout. The colour scheme will be repeated throughout the pages on the homepage and sign in page as well because the simplicity of the page will encourage people to sin up to my social media.

Hand Drawn Drafts

This is my second hand drawn drafts for my potentially social media, chat. This will be useful as it will reveal that it will full out their need as a free messaging service. This reveal that the social media is easy to use with a simple layout. The colour scheme throughout the pages such as on the homepage and sign in page as well because the simplicity of the page will encourage people to sin up to my social media. This is important as this will money me to know where to place of all of convergences that I want to use on mu social media page.

Graphic LayoutThis is the graphic layout for chat on Photoshop that I have created. This means the social media will be simple and therefore it will look professional.This is the sign up page and what the sign up page should look like. This will visual pleasing because I will know where all of the places of the information should go and where it will be needed. Therefore, this will make the site to look professional and also it will make the website look visual pleasing .The homepage for chat will feature a navigation bars below the logo for chat. This will enable the users to pick what topics they what to read about of their interest. The main feature of the homepage is that they are able to see all of the chats that they have with their friends and families. At the bottom of the will have a link to all of the links about copyright, privacy policy and the terms & conditions because they users will want to know. This will be repeated throughout my pages as well.

Graphic LayoutThis is two of the graphic layout that I have design for profile page. This will have similar function on the pages such as profile, and the timeline so that the users are able to make any changes that need to be done. However the positioning of the information such as the timeline will be different than each other. This is important as this will help to know where the best positing of these information would be for chat. At the bottom of the will have a link to all of the links about copyright, privacy policy and the terms & conditions because they users will want to know. This will be repeated throughout my pages as well.

Graphic LayoutThis is the graphic layout for two of my pages, which could be features on chat. The pages have a simple be layout and therefore the site will be easy to use so that it will encourage more people to use my site. This is important as I have created another homepage and sign up page so that it will enable me to chose which layout I like the best. They have both feature the chat’s logo and also the slogan so that it will have brand identity throughout the pages. At the bottom of the will have a link to all of the links about copyright, privacy policy and the terms & conditions because they users will want to know. This will be repeated throughout my pages as well.

Technological ConvergenceThis social media account, chat will have a technological convergence as people are able to use the app on IOS devices on apple products to Google play. This is important as most people will have an apple product ad therefore they will have easy access to my product.

Idea 2 - FinalPurpose The EYE purpose is a way for people to post comments on their wall and it will be a way to reflect their personality. Homepage FeatureThe homepage features will contain the latest news and also it will have posts, videos and image that the users can post. Name and SloganThe name behind the meaning of EYE is that your every post, image and video will always be stay on the internet and therefore the users will have to be carefully what they are watching. The social media account EYE will symbolised the internet as the people are able to view all of everything that other people posted. In addition, they will have a chance to log off or change their profile image. The slogan of the social media account are ‘Look Through Your Eyes’ represent the content that the users are exposed to and also the information that they post online. This will make them think what kind of information that they will post and other people can can.

Idea 2 - FinalCompetitor The competitor for EYE are Twitter as they always feature the latest news. They are able post what they want and also allow to share images or videos as well.Convergences The convergences for EYE would be simple to use and it will be created in a phone app. This the social media account they are able to sent images and the videos to other people so that they will stay connected. This will add more of a visual effect. LayoutThe layout for EYE are will be easy to use and therefore encourage people to use EYE. Everything will be labeled so that the user will know where to click. EYE will enable the users to write post or see other people post as well. They also able to see the number of followers and who they are following as well.

Idea 2 - FinalTarget audienceThe target audience for EYE will be target at the younger people as they will be interested about the new trends and news. The information that will be presented on the social media account will be target at the younger people. Socio-econonic and Hartely The socio-econonic needs would be C1-E as the apps is free and therefore the information will not be interest celebrities gossip or events that they will interested in. KatzThis will relate to diversion (Katz) as it is a way for people to escape from their real life and will be able to be stress free when using my social media account. MaslowThis will relate to ‘explorers’(Maslow) as they like to know different information that the social media will present and also explore different topic, which will interest them. This is important as they are able to gain information though my social media website.

Colour Scheme and Logo 2This is the font that I have chosen to use from dafont.com as it is called Mr Headlines as my logo. The font will be unique as the users will recognised the the social media account immediately such as the F for Facebook and the blue bird for Twitter. The logo for EYE will be unique and therefore recognisable for the users to use. The colour scheme of EYE will reflected on the logo as blue and black as I will be having a simple design which will look professional. In addition, under the logo for EYE will have my slogan as it add more of a professional effect to my business and also it will reveal that I know my social media product well. The logo will be of an EYE with a hide of blue as the colour of the eye. In addition, it will say the product’s name in the outline of eye as it will reflect the product.

Font Style 2 Font StyleThere are three different font that I could potentially use for my social media account, I want on dafont.com to find these fonts.Font 1- Mr. HeadlinesThis is the first font that I have found on dafont.com. This font is bold but also unique and therefore it will reflect the intended target audience that will use my social media account. In addition, it will go well for my idea for placing the word eye in a picture of an eye as it will represent my product as well.

Font Style 2

Font 2- Market DecoThis is the second font that I have found on dafont.com. This is plain and simple, which will mean that it could appeal to people because it will be clear to read as well. Therefore, it will stand out because the user the logo will be easy to read.

Font Style 2

Font 3- PerceptualThis is the third font that I have found on dafont.com. This font is different and unique because it will add personality to my social media account as it will reflect the mood of the social media account. Therefore, it will appeal to the intended target audience and encourage people to use my site to their personal needs.

Font Style 2 I have decided to use Mr. Headlines from dafont.com for my final font idea. This reason why I chose this font is because it is bold and it will represent my social media account in a good light. In addition, unique and therefore it will reflect the intended target audience so that more people will use the site. The reason why I didn’t use Market Deco is because it is too plain and quite forgettable, which mean not that many people will use the social media account. In addition, I didn’t use the third font called Perceptual it is so different that it will take the effect away from the social media account and therefore it could look unprofessional because it will look childish.I am able to use my font for EYE in different ways so that it will appeal to people to use the social media account and therefore it will change people’s life forever.

Copyright Information 2The setting page will have the copyright information featured on the page and also on the term and condition at the bottom will have the information as well. There will be be a copyright symbol, which will mean that they are able to know what process that chat have been through in order to get the copyright. Eye will trademark, which is will be copyright protected and therefore no one will be about to steal my design.All of the copyright information will be place of the setting page and therefore they users will easy find the information if they need to. In addition, on the term part at the bottom of the page will contain the copyright information as well.

Source:http://www.cobizmag.com/articles/sharing-copyrighted-content-on-social-media

Competitors 2

The competitor for EYE are Twitter as they always feature the latest news. They are able post what they want and also allow to share images or videos as well. My social media account will have a similar target audience each other. However, my social media account will have a competitive account as the users are able to see different topic as well.

Synergy 2)

There will be synergy with other social media network such as Twitter for EYE. This is important as this will enable people to sign with twitter once it register with my social media account. By having the synergy with twitter, the users will find it easier as to use my social media and also it help to compete with their main competitors, Twitter.

Format and Style 2HomepageThis page status section about the user, they are also able to see other people’s post and also their own post. In addition, they are able to see the number of follower and the number they are following.Followers and FollowingUser are able to follow other people through my site so that they will are able read and see their post so that they can feel connected to other people. In addition, they are able to gain followers are well.ProfileThey will be able to write about their themselves about their profile and also change the pictures as well.SettingThere will be a setting section so that they will be about to change information about the page such as the colour brightness of the page.PostsUsers are able to post words, images and videos onto their site and share with other users.Likes and commentsUsers are able to likes and comments about posts as a way to connect with each other.

Slogan 2 The slogan of the social media account are ‘Look Through Your Eyes’ represent the content that the users are exposed to and also the information that they post online. This will make them think what kind of information that they will post and other people can can. The verbal code ‘Look’ will demonstrate how people are about to see at through other people life’ through the social media account such as see their profile, post and interest. They will be able to find out the latest news of their interest such as sport or fashion as ‘Look’ through all of the information that they can.This will reflect the the logo because they mention eye and in my logo it have an eye. This is important as the users are able to keep an eye on people as they are able to follower people on the social media account.

Hand Drawn Drafts 2

This is my hand drawn drafts for my first potentially social media called EYE. This will reveal the layout of what the homepage and sign up page for my social media account. This mean that I will use my colour throughout of my pages. This will help me to know where I should place all of the information for my social media. this will excite people to use my social media account because it will be interaction and therefore encourage more people to use the social media account.

Hand Drawn Drafts 2

This is another of my hand drawn drafts for my social media called EYE. This will reveal the layout of what the homepage and sign up page for EYE, as it is a simple design that is easy to use. The colour scheme will be repeated throughout my social media account. This will help me to know where I should place all of the information for my social media. this will excite people to use my social media account because it will be interaction and therefore encourage more people to use the social media account.

Photoshop Draft 2This is the graphic layout for EYE on Photoshop that I have created. This will reveal that the social media will be simple to use and also it will look professional as well.This is the sign up page and what the social media account could look like. This will visual pleasing as I will know where to places all of the information that is needed. This will make the website to look professional and also it will make the website look visual pleasing .This is the homepage for EYE will feature a navigation bars as this will allow the users to pick what topics they what to read about. In addition, the main feature of the homepage will enable the readers to views all of the post that other people posted and also post stuff on their own. At the bottom of the will have a link to all of the links about copyright, privacy policy and the terms & conditions because they users will want to know. This will be repeated throughout my pages as well.

Photoshop Draft 2This is the graphic layout for profile page. This will have similar function on the pages such as profile, and the timeline so that the users are able to make any changes that need to be done. The positioning of the information such as the about information and the timeline as this will help to know where the best positing of these information would be for my social media. At the bottom of the will have a link to all of the links about copyright, privacy policy and the terms & conditions because they users will want to know. This will be repeated throughout my pages as well.

Photoshop Draft 2This is the graphic layout for two of my pages that will be feature on EYE. The pages will be simply be layout and also are able to gain information about the chosen topic. One of the pages will be a music page as they will be able to find out about current event that is happening in the music industry and up coming events that will happen. Another, page that will be feature on EYE are celebrities gossip page as everyone are interested and therefore this will grab the viewer interest. They are able to keep up with current events and also find out more about their favourite TV programmes. At the bottom of the will have a link to all of the links about copyright, privacy policy and the terms & conditions because they users will want to know. This will be repeated throughout my pages as well.

Technological ConvergenceEYE will have different technological convergence in order to encourage people to use my social media. People will gain access to my social media by the the app on IOS devices on apple products to Google play. This is important as most people will have an apple product.

ConclusionIn conclusion, I have chosen EYE as my final social media product out of three potential ideas (two covered extensively). The users will allow to post what they want and also are able to follow other people. In addition, they are able to gain information such as politics, celebrities or sport as it will be grab people’s interested. I have done research on my potential target audience so I will know what to what I should add o make my social media to appeal to users. I will create hand drawn draft and Photoshop drafts to represent the pages will look like before create the real account.