FILM MAGAZINE RESEARCH

Published by: Governed by British Film Institute, it’s a charity magazine, not profit making or a business

USP: Academic/older audience, concentrating on the art and cinematography of film

Price: £3.95

Frequency: Monthly

Audience: 30+

Market: Niche market, the academic older audience

Name: Simple, alliteration is effective and memorable, dealing with the sensory aspect of film

Logo: Black on yellow stands out and is eye catching. Soft font and lowercase letters seem more professional which fits with the target audience

Covers: Follows main conventions, however no taglines on the right hand side

Sight and Sound

Published by: Bauer Media

USP: Covers new releases, focuses on popular films

Price: £3.99

Frequency: Monthly

Audience: Males and females, 16+

Market: Mass, not genre specific film magazine, usually popular releases

Name: ‘Empire’, dominating and powerful, sounds successful and important

Logo: Strong font, sans serif and capitalised. Art deco style, pointed and dramatic. Black white and red is classic and powerful, eye catching

Covers: Follows masthead at the top, but many cover-lines and a lot of text on the front

Empire

Published by: Future Publishing

USP: Young current films

Price: £3.99

Frequency: Monthly

Audience: 15 – 40 (younger than empire), mostly males but no exclusively

Market: Mass, new releases, popular and modern films

Name: Targeted exclusively just at film, strong and memorable

Logo: Classic red, white and black. Sans serif, block lettering, powerful and dominant thick print

Covers: Follows conventions of masthead at the top, cover-lines in columns at the side

Total Film

Published by: Future Publishing, which has a specialist and mass market magazine

USP: Sci-fi horror, special effects magazine

Price: £4.5

Frequency: Every 4 weeks

Audience: Non-age or gender specific, people interested in specific genres

Market: Specialist interest

Name: Stands out and is memorable,

Logo: White, blues and greens, fits with Sci-fi genre, appeals to audience

Covers: Typical conventions, layout, masthead and cover-lines, blue tones which fits the USP and genre

SFX

Published by: IPC Media

USP: Hybrid magazine, predominantly music magazine with area in film

Price: £4.80

Frequency: Monthly

Audience: Musical people who also have an interest in film, 25-45, mostly males

Market: Mass market because it’s film and music

Name: Uncut, short snappy and memorable, quite bold and also fits with the topic of the music and film content

Logo: Red, classic and bold, eye catching and attractive from the shelf to the audience

Covers: Much information on the covers, many taglines, follows conventions of having the masthead at the top and the a tagline in bigger font

Uncut

Published by: The Church of London

USP: Independent music magazine features writing, illustration and photography involved with film, features one main film

Price: £6

Frequency: Bi-monthly (6 a year)

Audience: 16 – 40, interested in graphic design and the artistic features of film, males and females

Market: Niche Market, artistic, design driven

Name: Little white lies is different and memorable, fits in with the alternative genre and audience it appeals to

Logo: Simple, memorable, eye catching and alternative. Different and unconventional font, fits and appeals to audience and genre

Covers: Non-conventional, but artistic and stylised, appealing to alternative audiences

Little White Lies