sophie langdale - amcis€¦ · sophie langdale. introduction. background. why it needs to work •...
TRANSCRIPT
Admissions – a 360 review
Sophie Langdale
Introduction
Background
Why it needs to work
• Recruiting the right pupils• Reputation• Meeting the needs of the school• Feeder relations• Income generation• Success
A cyclical process
Marketing and
Recruitment
Enquiry and Visit
RegistrationAssessment and Offer
Induction
Areas to focus on
Staffing
Location
Admissions
Governors
Academics
Senior Management
Support Staff
Knowing your market
Knowing your competition
Website
Prospectus and other communications
Advertising
Social Media
All communications
Recruitment
Admissions data, process and systems
Customer experience
“We were very impressed by personnel, students and school facilities.”
“We thoroughly enjoyed the morning and appreciate the hard work that you and your team put into the event to make it all run so smoothly.”
“We came back thinking that perhaps we should apply for an earlier entry point.”
“Friends and their children have told us how much they enjoyed and admired the School, and
we saw why on Saturday.”
Compliance
Research and sector knowledge
Strategy
Closing
Admissions – a 360 review
Sophie Langdale