sophie wang portfolio_001

Packaging Design Identity Systems Advertisement Magazine Design Brochure Design Invitation Design

CONTENTS

Because there is only one!P U R E

INTRODUCTIONAims Commercial ObjectivesScial ObjectivesTarget AudienceConcept & SloganPESTSWOT analysisDeliverables & Success measure

DESIGN BRIEF

RESEARCH & DEVELOPMENTReflectionMagazine

VISUAL IDENTITYMoodboardLogo Development

CONTENTSCorporate colors & typographyFinal logoMonochrome versionLogos maximum reductionLogos usage and misusagePromotional materialPackagingIconInsideTransportBillboard advertingElectronic menuReferences

There is a big problem with Chinese food. People do not know what products are reliable. As famous as before, Chinese food is still popular all over the world. But in recent years, Chinese food expressed more and more problems such as Clenbuterol in pork which resulted in mass poisoning, Excessive pesticide residues in vegetables and formaldehyde in aquatic products and so on. All these occurrences have caused widespread concern. About 82 percent of Chinese people are anxious of food safety and more than 90 percent of the interviewees have suffered the food problems. May 2011, Taiwan health authorities noted that the flow of food has harmful food additives plasticizers (DEHP) events. Several well-known sports drinks and juice drinks has been contaminated. DEHP contaminated foodincidents to expand, not

only lead to consumer panic in Taiwan,but also spread to overseas manufacturers. People will be the biggest victims, it will impact Asia and even the world. The internationalimage of Taiwan products more adversely affected. So food safety has increasingly become a strong concern.

Various food problems have let the Chinese people suffering for a long time. I will create a band named Pure to let people eat the safest and freshest fruit, vegetable and juice. Pure also sell some other natural organic products to consumers, but the main product is an organic fruit and vegetables and juice. With my project, the purpose of the project was purely to give people information about What is Lohas lifestyle.(LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health

and fitness, the environment, personal development, sustainable living, and social justice.)

This design concept is order to let people focusing on really healthy and safe food. Willing to investment in health. So my topic is Pure taste, pure drink, pure life, pure gree I am going to design the inside storefront, the stores logo and its series VI design.The store can be use the electronic menu for customers, the transport to Shipping fruit, the packaging to help customers carry their fruit, design juice cup , billboard adverting and product introductions application in ipad.

I will design billboard adverting extend organic fruit. And applied this solution display in railway station, subway and

INTRODUCTION

bus station, some will be put in the stores. The budge of pure will total use 27285 for all of them.

The aim of this project is to develop visua. Solutions which are able to address a problem related to Chinese food, and popularize natural and organic product concept.

Chinese food is still popular all over the world. But in recent years, Chinese food expressed more and more problems. Which food can we eat? is the most topic people talking about, and food security hs become the most worried things in peoples life. In China, if you want to buy fresh fruit, it is necessary to go to food market or large supermarket. It is difficult to buy fresh fruit and special fruit juice. And there is no fruit brand in China.

With my research, I find some paper like Chinese food scandale[1], whos monitoring Chinese food exports?[2] I was surprised that because of some social factors there

are more and more Chinese food scandals happened every year. So I will cooperate with "Gloji" band[3] to let people eat the safest and freshest fruit and juice every moment. This store sell all kinds of natural fruit also sell combining different natural fruit juice. I Research interviews analysis and the relationship between organic fruit and fruit juice marketing, and Chinese catering culture to develop my concepts and ideas. China has a long history of more than 5000 years, during which China has developed various aspects of culture, such as courtesy, food, wedding and so on. Among them food culture is considered to be a central aspect of the cultural inheritance, that is because food occupies a very important part of daily life in China. Not only is food considered a source of nutrition, it is a source of enjoyment as well.

Aims & Objective

hygiene. These problems have become the important element that influents the country's economic development, international tradition and reputation. If these problems can not be attached importance, the situation may

get even worse.

Some people think that eating the Chinese food is just like enjoying life.According to my survey, [4]about 82 percent of Chinese people are anxious of food safety and more than 90 percent of the interviewees have suffered the food problems. So food safety has increasingly become a strong concern. Various food problems have let the Chinese people suffering for a long time. According to information provided by the Ministry of Health, in the year of 2003, the Ministry of Health received the 379 reports of major food poisoning with 12,876 people were poisoned and 323 people were killed. Compared to 2002, the number of major food poisoning ,the number of poisoned people and the number of deaths increased by 196.1%, 80.7%, 134.1% respectively. That is a horrible thing. The food problems of China not only make the Chinese

people living in fear, but also let the other countries worry about the future of trading with China, considering whether to import the material or products. In order to protect the peoples health, some country have limited the import of Chinese food. This phenomenon is not a good news to China, because we need transaction with other country to develop our own economy.

The conclution is a big issue in every country, it is the major issues related to human health and people's livelihood. The situation of Chinese food security is not optimistic, this mainly because the increasing food-born illnesses and vicious food contaminated incidents, the hazard brought by the new technology of food processing and the food trade disputes arising from the quality of the worldwide food safety and

In China, people are constantly looking really healthy and safe food. Willing to investment in health. I plan to ZESPRI[4] and Sunkist[5] become my industry partner. Copperate with Gloji band creat a big store in Shanghai. It named Pure. It has the largest organic fruit farm, providing the healthiest and freshest natural fruit to our store for thousands of Shanghai residents every day. we show respect for the ecosystem balance, and we pay every attention to living in harmony with the natural environment. We improvement of the soil environment, and purification of the water cycle system, we remove the need for chemical fertilizer and hormones or additives of any kind. Absolutely no genetically-modified vegetables are allowed, ensuring that each and every fruit is 100%

natural, safe, and tastes wonderful. which ensures better communication as well as creating mutual trust, by letting you and your family eat more at ease.

Commercial Objectives

In China, people are constantly lWith my project, the purpose of the project was purely to give people information about What is Lohas lifestyle. (LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.) Tell people the safety of products, so people can build confidence in the product. Let a fruit stand will turn into have directed and innovation fruit and fruit juice store impact our fruit society. This store sell organic fruit, cegetable, fruit juice, cereal, natural condiment, seasoning and jam will increase healthy for Chinese consumers. Also sell some safety detergent, and green lifestyle books and groceries. The store can be installed an electronic

menu for customers. Let them easily understand our products and chooes their own favorite flavor. The store have a break area. If people need wait, they can break in here. You can watch small film and read magazine, newspaper. We can built a bar in the store, put all kinds of fruit in here. People can buy them if they want. It will tidy and clean,let people have feel to buy. Price is not a core problem. Have special culture and high quality fruit brand will promote the local economy and environment.

Scial Objectives

The people who pay attention to dietary health and nutrition. Like desire of young, healthy and vibrant young women and including pregnant women1. high income 2. Excellent conditions for family. 3. fashionable and independent More than 5000RMB/ month office workerNot included: Baby from 1-5 The grey zone: from 45-60effect by yong people group, some of young peoples parents.Level of need met: 1 Safety 2 Self-actualization 3 Belonging 4 Emotional 5 Esteem

Target Audience

II want to tell my target audience that juice drinks let a person feel is the source of energy, pure seems to also can bring you take much more strength.

Pure taste, pure drink, pure life, pure greenHealthy, nature, organic

Concept & Slogan

PoliticalWith the deepening of China's reform and development, more foreign people to China for business, tourism. The arrival of more foreign consumers of imported pure will also bring more opportunities.

EconomicChinese economic is increasing very fast,.The Chinese society is opening to the outside world today.Shanghai is the financial centre of China.

SocialChina will drive growth for the juices market. A rise in consumer focus on preventive healthcare will increase demand for superfruit juices while safety and ethical concerns will drive innovation and NPD in organic and 100% natural juices.

PEST

TechnologicalThe advantage of Organic Drink lies in its ability to impact us on a global level; minimizing our exposure to chemically altered food and saving our planet from needless contact with unnatural contaminants.

StrengthWith the development of society, the consumer pay more and more attention to their health, carbonated drinks dominance of the superpower already gradually been the carbon drinkMaterials replaced tea beverages, fruit and vegetable juice, vinegar drinks health drinks is booming.On the market at present mainly aimed at the natural food lycium juice market, many remain untapped market still keep an open door, welcome pure to enter.In super fruit juice, also has not appeared in the hotel or restaurant in the field such as market. We believe that consumers should become the focus of the eyes. We believe we have enough energy that is crystalline open Monarch new market.

SWOT analysis

For super fruit - the high nutritional value organic fruit has been history and each year, with the institute proof of super fruits nutrition botanist Value of the research, the further sure organic fruit nutritional value. - Pure is the best choice for people's health.

WeaknessDrink market are looking saturated, and competition is heating up. As a company to enter the Chinese market, lack the marketing experience. the product is offered at a low competitive price.

OpportunityWe have the opportunity to introduce a new market to Shanghai. Also there are lotsof people in China, people want to be Health, safety and nutritious products, that's what Pure store reoffering. And the

unique brand recognition is one of the key. Currently on the market abroad all the super fruit drinks, in addition to the organic fruit outside, other super has appeared compare dash forward show leadership brand, actually, on the market it hasnt a organic food best-selling brand.

ThreatIn China, if a company become successful, lots of companies will follow their product, the market will filled by competitors soon. Also cheap copy (Shan Zhai) is a bad phenomenon. No fixed consumer groups. Easily affected by the market. 2. Product positioning high-end, high cost and risks. Higher prices than similar products. People do not buy wide.

This brand sell all kinds of fruit and vegetable also sell combining different fruit juice, and some other natural organic products to consumers, but the main product is an organic fruit and vegetables and juice. The store to promote natural and healthy. It should establishment of a special Visual Identity. Include about menu, transport, packaging, cup, billboard adverting, leaflets. post,

If people or if target audience change behavior. Advocate Lohas lifestyle. begin to pay close attention to this project. Talking and thinking with this issue. The news and TV report that, than I think my works are successful.

Deliverables & Success

measure

DESIGN BRIEF

This design concept is order to let people focusing on really healthy and safe food. Willing to investment in health. So my topic is Pure,taste,Pure drink, Pure life Pure green. I am going to design the inside storefront, the stores logo and its series VI design.The store can be installed an electronic menu for customers, the transport to Shipping fruit, the packaging to help customers carry their fruit, design juice cup , billboard adverting and product introductions application in ipad.

The electronic menu can help people accelerate understand organic fruit nutritional value. Choose their own taste. Increase communitation with customer and store. The transport like a mobile advertising, casual played the promotion effect. And tell

people we are working, and aways on the job.

I will choose the same style on the packaging, It will be use environmental protection material to made it. It will better reuse.

Design billboard adverting extend organic fruit. And applied this solution display in railway station, subway and bus station, some will be put in the stores.

RESEARCH & DEVELOPMENT

I have researched some creative and effective visual identity of eco band and some other band logo. These samples showed me that how to use different ways to design the product.

I have researched some post and some book layout to ge feel tu design my work.

I write some key word about my logo and research some inset to start my logo design.

According to my research, I decided to set my organic product category as following:1 Organic fruit2 Organic fruit juice3 Vegetable4 cereal5 seasoning6 condiment7 detergent8 sundries

Also, I have researched many icon design, and I will design a series of the product sorting identity.

The billbuard design skech and different ideas. I change the typeface and style

No. 195, Anfu Road

Tel 021 -54042733

The store's address, inside and outside.

When I saw some news, I realize that China's food has more and more serious, so I choose this topic to research. when I design this project process, I found that my life not really green gradually, I began to notice every detail. Find some tips and info on eco living. Looking for green organic food, take the shopping bag, etc. It makes my life become more relaxed, comfortable. I research some eco-friendly promotion material and magazine like LITTLE THINGS, KU:NEL. These staffs are really good for my final project and they gave me many inspirations. I learned a lot from it. Like how to stimulate people to participate to the eco activities, what kind of people could attention this part, what kind of green products in the market now, and so on.

Reflection

Magazine

PURE WATER Gotham Rounded PURE HEALTH Karton PURE SAFETY Existence PURE LOVE Querround PURE LAND Brie Light PURE GREEN Akzidenz-Grotesk BQ Light with PURE LIFE ITC Avant Garde Gothic Std

Moodboard

VISUALIDENTITY

Logo Development

P U R E

P U R E P U R E P U R EP U R E

P U R E

P U R E P U R E P U R EP U R E P U R E

P U R E P U R E P U R E P U R E P U R E

P U R E P U R E P U R E P U R E P U R E P U R E

P U R EP U R E P U R E P U R E P U R E P U R E

P U R E P U R E P U R E P U R E P U R E

P U R E

P U R E

Corporate colors & typography C=75

M=5 Y=100 K=0

C=5 M=12 Y=90 K=0

TYPEFACE: Brie Light

abcdefghijklmnopqrstuvwxyzABCEDFGHIJKLMNOPQRSTUVWXYZ1234567890!?@#$%^&*()_-+=:";'/.,?>

Final logo

Monochrome version

EXCLUDED

INCLUDED

XLARGE

X=70mm

LARGE

X=60mm

MEDIUM

X=55mm

SMALL

X=15mm

X

Logo's maximum reduction

Correct way to use

Misusage

P U R EP U R E

P U R E

Logo's usage and misusage

Promotional material

n Packaging Packaging

C E R E A L V E G E T A B L E

O R G A N I C

F R U I T

S E A S O N I N G

C O N D I M E N T D E T E R G E N T S U N D R I E S

O R G A N I C

F R U I T J U I C E

V E G E T A B L E

Icon

TV

Rest ares

New Arrive

Bar

Organic VegetableOrganic fruit

Fruit Juice

Seasoning and JamCondiment

CerealDetergent

BooksGroceries

Inside

P U R E

P U R E

Transport

Billboard adverting

195 200031

Address: No. 195, Anfu Road Xuhui District, Shanghai, 200031

Tel: 021 -54042733Web: www.pure.com.cn

Fresh Juice

Aegean Juice Finland Juice Egg and Honey Juice Apple Milk Juice Banana Milk Juice Papaya Milk Juice Hami-melon Milk Juice Lemon Juice Orange Juice Apple Juice Pear JUice Strawberry Juice Water-Melon Juice Papaya Juice

tasty Milk Shake

Strawberry Milk Shake : Orange Milk Shake Banana Milk Shake Hami-melon Milk Shake Taro Milk Shake Coconut Milk Shake Papaya Milk Shake Milk Shake

fruity yogurt shakeRMB 20.00/ orange, banana, strawberry or mixed fruits.

tropical smoothiesRMB 18.00/

frosty fruit juiceRMB 18.00/ watermelon, orange, lychee or lemon.

Fresh Juice

Aegean Juice Finland Juice Egg and Honey Juice Apple Milk Juice Banana Milk Juice Papaya Milk Juice Hami-melon Milk Juice Lemon Juice Orange Juice Apple Juice Pear JUice Strawberry Juice Water-Melon Juice Papaya Juice

tasty Milk Shake

Strawberry Milk Shake : Orange Milk Shake Banana Milk Shake Hami-melon Milk Shake Taro Milk Shake Coconut Milk Shake Papaya Milk Shake Milk Shake

fruity yogurt shakeRMB 20.00/orange, banana, strawberry or mixed fruits.

tropical smoothiesRMB 18.00/

frosty fruit juiceRMB 18.00/watermelon, orange, lychee or lemon.

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P U R E

RMB 13.00/RMB 12.00/RMB 8.00/RMB 10.00/RMB 10.00/RMB 10.00/RMB 10.00/RMB 8.00/RMB 9.00/RMB 9.00/RMB 9.00/RMB 10.00/RMB 9.00/RMB 10.00/

RMB 13.00/RMB 13.00/RMB 13.00/RMB 13.00/RMB 13.00/RMB 13.00/RMB 13.00/RMB 13.00/

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YOUR NAME:YOUR NUMBER: 012

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Apple Juice Water-MelonJuice

RMB 18.00 Total

RMB 9.00/RMB 9.00/

Please keep in mind your order number.

YOURYOUR

Your order is:

Apple Juice Water-MelonJuice

RMB 18.0Total

RMB 9.00/RMB 9.00/

Please keep in m

Electronic menu

[1]http://yaleglobal.yale.edu/content/whos-monitoring-chinese-food-exports/

[2]www.cmmo.cn/home.php?mod=space&uid=86602&do=blog&id=85300/

[3]http://www.gloji.net/.

[4]http://www.thepigsite.com/swinenews/14769/chinas-food-problems-are-everybodys-food-problems/

[5]http://www.time.com/time/specials/packages/article/0,28804,2011756_2011730,00.html

[6]http://artofgreatthings.com/2009/07/what-organic-food-taught-me-about-marketing/

[7]http://usstock.jrj.com.cn/2008-03-10/000003385851.shtml

[8]http://news.cntv.cn/20110329/104907.shtml[9]http://ezinearticles.com/?The-Advantage-Of-Organic-Food&id=406456

[10]http://jischinger.wordpress.com/2007/04/30/whos-monitoring-chinese-food-exports/

[11]http://www.tonysfarm.com/zh/index3.aspx

[12]http://www.ecodesignfair.cn/shgreenmap/

[13]http://www.biofarm.cn/cn/index2.html

[14]http://www.lohas.ly/gourmet/more

References

Graphic Design

#11

Book Design

Sponsored by:

The aim of the project is design a stunning and contemporary cover book for one of the 20th centurys most acclaimed authors, HG Wells.

My main topic is chance. Chance can change people's life.But some are good, some will bring troubles to people. Because of some events, make character's life produce tremendous change. So I chose the two kinds of different colors to express and protagonist the their life. I chose a few key words and use simple illustration to describe the character's life transitions and the important part of event, that can affect their lives. They have rich and varied life. But not perfect.

With my project, I found many other designer works and some good examples and do brainstorming for many different patterns and colors. I try to use lot of diffent way, hope can achieve good final result. Finally I designed it. Use this effect to solve problem.

Mr Lewisham, a young and highly ambitious schoolmaster, falls in love with Ethel Henderson, a young lady visiting his Sussex village. When Ethel returns to London they promise to keep in touch but as time passes their letters go astray. A few years later, we are re-introduced to Mr Lewisham, now a student at the Normal School of Science in London. Having searched in vain for Ethel, his life revolves around study and a flirtation with fellow student Alice. But just as things are all set with Alice, he runs into Ethel at a sance he has attended out of curiosity. There he realises that Ethel is the niece of a charlatan medium, and closely involved in his dealings. His memo-ries of their time in Sussex wrestle in his mind with his feelings of disgust for all things spiritual, as his love for Ethel forces him to reconsider his political and scientific beliefs.

Herbert George Wells (21 September 1866 13 August 1946) was an English author, now best known for his work in the science fiction genre. He was also a prolific writer in many other genres, including contemporary novels, history, politics and social commen-tary. Together with Jules Verne, Wells has been referred to as "The Father of Science Fiction".

130MM

180M

M

H.G. Wells

H.G. WELLS

THEHISTORY

OFMR

POLLY

130MM

180M

M

60MM

Mr Polly is an ordinary middle-aged man who is tired of his wifes nagging and his dreary job as the owner of a regional gentlemans outfitters. Faced with the threat of bankruptcy, he concludes that the only way to escape his frustrating existence is by burning his shop to the ground and killing himself. Unexpected events, however, conspire to lead the bewildered Mr Polly to a bright new future - after he saves a life, fakes his death, and escapes to a world of heroism and hope.

130MM

180M

M

H.G. Wells

LOVEANDMR

LEWISHAM

H.G. WELLS

130MM

180M

M

60MM


THEHISTORY

OFMR

POLLY


George Ponderevo, a student of science, is enlisted to help with the promotion of Tono-Bungay. Tono-o-Bungay is a harmful stimulant disguised as a miraculous cure-all, the creation of his ambitious uncle Edward. As the tonic prospers, George experiences a swift rise in social status, elevating him to riches and opportunities that he had never imagined, nor indeed desired. Mean-while, George ricochets romantically between his unsuccessful marriage to Marion, his affair with the liberated Effie and his doomed relationship with the Hon. Beatrice Normandy, a childhood friend. But the Tono-Bungay empire eventually over-extends itself and George must try to prop up his uncles finances by stealing the radioactive compound quap from an island near Africa...

130MM

180M

M

H.G. Wells

H.G. WELLS

TONOBUNGAY

130MM

180M

M

60MM


H.G. Wells

H.G. WELLS

THEHISTORY

OFMR

POLLY

Mr Lewisham, a young and highly ambitious schoolmaster, falls in love with Ethel Henderson, a young lady visiting his Sussex village. When Ethel returns to London they promise to keep in touch but as time passes their letters go astray. A few years later, we are re-introduced to Mr Lewisham, now a student at the Normal School of Science in London. Having searched in vain for Ethel, his life revolves around study and a flirtation with fellow student Alice. But just as things are all set with Alice, he runs into Ethel at a sance he has attended out of curiosity. There he realises that Ethel is the niece of a charlatan medium, and closely involved in his dealings. His memo-ries of their time in Sussex wrestle in his mind with his feelings of disgust for all things spiritual, as his love for Ethel forces him to reconsider his political and scientific beliefs.



THEHISTORY

OFMR

POLLY


George Ponderevo, a student of science, is enlisted to help with the promotion of Tono-Bungay. Tono-o-Bungay is a harmful stimulant disguised as a miraculous cure-all, the creation of his ambitious uncle Edward. As the tonic prospers, George experiences a swift rise in social status, elevating him to riches and opportunities that he had never imagined, nor indeed desired. Mean-while, George ricochets romantically between his unsuccessful marriage to Marion, his affair with the liberated Effie and his doomed relationship with the Hon. Beatrice Normandy, a childhood friend. But the Tono-Bungay empire eventually over-extends itself and George must try to prop up his uncles finances by stealing the radioactive compound quap from an island near Africa...

H.G. Wells

LOVEANDMR

LEWISHAM

H.G. WELLS

H.G. Wells

H.G. WELLS

TONOBUNGAY

Quote 2

For:Raffles Visual Communication DepartmentAdd: 1882 Yan An West Road Shanghai, PR CHINATel: +86 21-62701196/97

From: Job description Qty Price

Leaflet promotional (2 colors)

500 1500

Note book 500 15000

Subtotal 16500

VAT @ 5% 825

Total 17325

This quote is valid 30 days following the date of issue which time another must be obtained before any agreement may be reached.

Quote 1




500 2000

Note book 500 15000

Subtotal 17000

VAT @ 5% 850

Total 17580


Quote 2




500 2500

Note book 500 16500

Subtotal 19000

VAT @ 5% 950

Total 19950


Date: Aug 2010Designer: Sophie (Wang Lin)Job: create a printed promo material + promo give-away giftClient: Raffles Visual Communication Department

Timesheet

Hours Task1 8 Meeting2 3 Research3 3 Brainstorming/Conceptualization4 6 Layouts/Development5 1 Correctionts6 10 MangementTotal: 1743.75

Item Promo materialSize A4 (before fold)Pages 1Paper name Recycled paperPaper color CreamPaper weight 150gPrinting colors C=24 m=34 y=100 k=1

C=75 m=90 y=10 k=0Folding marks 2Binding styleOther finishing

Item Promo materialSize A4 (before fold)Pages 15Paper name Recycled paperPaper color CreamPaper weight 250gPrinting colors C=24 m=34 y=100 k=1

C=75 m=90 y=10 k=0Folding marks 4Binding style Binding machineOther finishing

Item Promo materialSize A4 (before fold)Pages 15Paper name kraftpaperPaper color Yellow ochrePaper weight 300gPrinting colors C=24 m=34 y=100 k=1

C=75 m=90 y=10 k=0Folding marks 24Binding style Binding machineOther finishing

Task / Project stage Week 1 Week 2 Week 3 Week 4 Week 5Brief deliveryResearchSketchesProject OutlineBillingMoodboardTimesheetOperational ProcessQuotesContract/ ProposallayoutsPresentation book layoutFinal approvalPrint

Date: Aug 2010Designer: Sophie (Wang Lin)Job: create a printed promo material + promo give-away giftClient: Raffles Visual Communication Department

Design Project

Cost Hours Task450 8 Meeting168.75 3 Research168.75 3 Brainstorming/Conceptualization337.5 6 Layouts/Development56.25 1 Correctionts562.5 10 MangementTotal: 1743.75

Priject Production




500 1500

Note book 500 15000

Subtotal 16500

VAT @ 5% 825

Total 17325


DSCRMNATON

OTHER WORKS

PACKAGING DESIGN

2

IDENTITY SYSTEMS

4

1 2 3 4 5 6 7 8 9 10 11 12 13 14

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34

56

78

910

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13 14

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34

56

78

910

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13 14

# E5AD2BR:229 G:173 B:43C:11% M:36% Y:87% K:0%

# 1E2188R:30 G:33 B:136C:100% M:100% Y:0% k:0%

# 747575R:116 G:117 G:117C:62% M:53% Y:51% k:1%

# E5AD2BR:229 G:173 B:43C:11% M:36% Y:87% K:0%

# 1E2188R:30 G:33 B:136C:100% M:100% Y:0% k:0%

14

12

35

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67

89

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1 2 3 5 106 7 8 9 11 12 134

Type: FightcaseType style: reguar

Type color:

6

Address :Raffles Design Institute Mulimedia center, Mail Box 317, No. 1882 Yan An West Rd,

Shanghai,PR China, 200051 1882

Tel :86-021-62373000/62373132 400-886-313

Fax 86-021-6270 8653Web www.raffles-design.com.cn

FROM: PAGE:

TO: ALL PAGE:

ADR: MAKE A COPY FOR:

TEL:

FAX:

EXIGENCE GENERAI ENCRYPT

Address :Raffles Design Institute Multimedia center, Mail Box 317, No. 1882 Yan An West Rd, Shanghai,PR China, 200051 1882 Tel :86-021-62373000/62373132 400-886-313Fax 86-021-6270 8653Web www.raffles-design.com.cn

Address :Raffles Design Institute Multimedia center, Mail Box 317, No. 1882 Yan An West Rd, Shanghai,PR China, 200051 1882 Tel :86-021-62373000/62373132 400-886-313Fax 86-021-6270 8653Web www.raffles-design.com.cn

7

Address :Raffles Design Institute Multimedia center, Mail Box 317, No. 1882 Yan An West Rd, Shanghai,PR China, 200051 1882 Tel :86-021-62373000/62373132 400-886-313Fax 86-021-6270 8653E-mail : [email protected] www.raffles-design.com.cn

Sophie Wang Design

there isonl yone!Because there is only one!

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9

Because

MAGAZINE DESIGN

hamburgMy capital dream

10

BROCHURE DESIGN

13

INVITATION DESIGN

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sophie wang portfolio_001

Documents

chinese food

flow of food

safe food

percent of chinese people

various food problems

design concept

anxious of food safety

organic fruit