SOPUS

Shell Advantage

The 2010 Shell Advantage

Brands: National leading brands on 1 invoice , 1 truck

Research & Development: World’s largest technology center and cutting edge Innovations, OEM Partnerships.

Marketing Resources: Installers can increase customer traffic, trust, loyalty, and improve staff competencies • Dedicated marketing resources and 2010 calendar of activities • E-learning, online Education on Oil, Quaker State products and recommending motor oil • Instant Expert face to face education designed to increase confidence of mechanics and service writers

for making recommendations• Grand opening program, promotional, funding support• Retention programs: The Quaker State Preferred Customer program helps you retain business by giving

customers an incentive to keep coming back for regular Quaker State Oil Changes. Rebates up to $30 to consumers for the average cost of oil changes in 18 months. Encourages regular vehicle maintenance and brings customers back to your shops.

Pricing: Midas has contracted that should bulk pricing change, it can only change once quarterly.   Competitive National Pricing on Pennzoil & Quaker State

• Bulk Pricing Less Brand Commitment $0.10 Per Gallon• Co-op Funding$0.20 Per Gallon• Less Quarterly Rebate $0.46

Formula Shell: Pricing Less Quarterly Rebate: $0.18 Per Gallon

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2010 Activity Calendar

AugJan Feb Mar Apr Jun Jul Sep Oct Nov DecMay

Radio, Print, Online Advertising

Durability PR

National TV and RadioNational TV and RadioNational TV & Radio Value Smart Choice, Durability

National TV & Radio Value Smart Choice, Durability

Dexos 5W30

Dexos 5W30

FSI Drop 1 FSI Drop 1

Synthetics, Print, OnlineSynthetics, Print, Online

Installer - Direct Mail Installer - Direct Mail

OW20 OW20 GF-5 LaunchGF-5 Launch

Service Certificate – RainXService Certificate – RainX

Wear Wars II PR

Electronic web FSIConsumer will activate through QS webGive Midas link for QS promo site

Service CertificateEither with or with out

RainX

Hispanic activation for specific Grand openings and other events TBD by NHRA calendar

Instant Experts F2 face education

MOTOR OIL MATTERS Certified installer

Radio or online tags

Radio or online tags

Installer Education E education

NASCAR Hendricks Motor Sports online and activation

Midas Custom promotion

Email Marketing rebate

AnnualMeeting

Grand Opening Support Program – Driven by new stores opening in 2010 Combo program and Dealer program

Quaker State Preferred Customer Program

Midas Activity

Quaker State Activity