sorin tranca @mkt 360
DESCRIPTION
TRANSCRIPT
![Page 1: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/1.jpg)
![Page 2: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/2.jpg)
![Page 3: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/3.jpg)
in dec 2010, numarul
telefoanelor inteligente din romania era estimat la 2
milioanehttp://corporate.adulmec.ro/blog/2010/state-mobile-market-romania-interview-dan-virtopeanu
![Page 4: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/4.jpg)
la inceputul anului, directorul
magazinelor vodafone estima pt 2011 un numar de
5-600.000 noi telefoane inteligente
http://telecomnews.ro/?p=1663
![Page 5: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/5.jpg)
eu cred ca vom adauga aproape inca un milion
![Page 6: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/6.jpg)
in conditiile in care, la jumatatea lui 2011, unul din 4 telefoane mobile
vandute este smartphone
http://www.ziare.com/vodafone/romania/vodafone-romania-unul-din-patru-telefoane-vandute-e-smartphone-1101613
![Page 7: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/7.jpg)
cu +/- asadar, pana la finalul anului, vor fi in romania, in uz,
aproape 3 milioane
de smartphone-uri
![Page 8: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/8.jpg)
![Page 9: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/9.jpg)
dar era cu microtrenduri. sa
mergem mai departe.
![Page 10: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/10.jpg)
![Page 11: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/11.jpg)
"deja stim cu siguranta ca Internetul si anumite forme de utilizare ale calculatorului creeaza dependenta" David Greenfield, PhD, psychologist and author of Virtual Addiction: Help for Netheads, Cyberfreaks, and Those Who Love Them
![Page 12: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/12.jpg)
Seful clinicii de neurostiinte de la
Yale sustine ca adictia pentru smartphone e
similara cu cea fata de jocurile de noroc
![Page 13: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/13.jpg)
activeaza, in creierul nostru, o zona a
invatarii asociative: poate acum imi iese
![Page 14: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/14.jpg)
un alt studiu, tot american, zice ca 1 din 3 posesori de
smartphone-uri are un comportament
adictivhttp://smedio.com/2011/06/03/1-in-3-are-addicted-to-smartphones/
![Page 15: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/15.jpg)
pe scurt, pana de craciun, am putea avea aproape un
milion de romani
smartphoniaci
![Page 16: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/16.jpg)
![Page 17: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/17.jpg)
dincolo de dilemele morale, se ridica intrebarea: sunt
marketerii pregatiti pentru 1 milion de
romani
![Page 18: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/18.jpg)
- ultraconectati- avizi de
“recompense”- insetati de
continut
![Page 19: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/19.jpg)
in aproape toate studiile analizate,
subiectii mentioneaza facebook si e-mailul ca fiind
principalele surse de “recompensa”
![Page 20: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/20.jpg)
text, text, text, text, poze, text, poze, like, text
![Page 21: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/21.jpg)
marketingul e tot mai social
![Page 22: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/22.jpg)
![Page 23: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/23.jpg)
iar “social” si “comercial” nu
merg bine impreuna
![Page 24: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/24.jpg)
ce inseamna “social”?
![Page 25: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/25.jpg)
![Page 26: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/26.jpg)
![Page 27: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/27.jpg)
cum impacam “social” cu
“comercial”?
![Page 28: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/28.jpg)
nu mai incercam sa vindem
![Page 29: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/29.jpg)
ci sa fim, ca orice nuntas de succes:
amuzanti, de ajutor, radiosi,
glumeti, prietenosi, cordiali,
deschisi, de incredere
![Page 30: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/30.jpg)
adica nu sa ne vindem, ci sa fim
cumparati
![Page 31: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/31.jpg)
nota comerciala a comunicarii trebuie
diminuata
![Page 32: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/32.jpg)
iar cea conversationala trebuie crescuta
![Page 33: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/33.jpg)
brandurile de succes au fani, nu
cumparatori
![Page 34: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/34.jpg)
Millward Brown Optimor's BrandZ survey, mai 2011
![Page 35: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/35.jpg)
brandurile valoroase sunt
amici, prieteni de la care ai ce invata
![Page 36: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/36.jpg)
mici academii populare, “how to”
si “iata cum”
![Page 37: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/37.jpg)
ne concentrampe oameni
![Page 38: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/38.jpg)
si investim in eisi nevoia lor de
identitate,nu in branduri
![Page 39: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/39.jpg)
numitorul comun intre consumator si branduri -
![Page 40: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/40.jpg)
![Page 41: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/41.jpg)
noul marketing e colaborativ
![Page 42: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/42.jpg)
si secretul colaborarii e sa te
pui mereu in pielea celuilalt
![Page 43: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/43.jpg)
iar celalalt...isi verifica de
peste 100 de ori pe zi* telefonul
mobil
![Page 44: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/44.jpg)
![Page 45: Sorin tranca @mkt 360](https://reader035.vdocuments.net/reader035/viewer/2022081419/5537eb744a795971788b4629/html5/thumbnails/45.jpg)
va multumesc.