sosiaalisen median case: finnair

3. Marraskuuta

2011

Presentation / Firstname Lastname

11. huhtikuuta 2023

Finnair in social mediaAku Varamäki

Social Media Manager Finnair

The boutiqueairline of choice

for the

New Silk Road

• 65 aircraft• 11 destinations in Asia

and more than 60 in Europe

• Schedules tailored for transfer traffic

• 7 million passengers per year

• 2 billion euros in annual revenue

Our 2020 Vision

• Number one in the Nordic countries

• Doubling of our Asian traffic

• The most desired option in travel between Europe and Asia

Presentation / Firstname Lastname 11. huhtikuuta 2023 5

Finnair is designed for you- We are investing in our service design to take the entirety of the customer experience to the next level

- We put the human experience first for peace of mind

- Employees have the license to act and embrace their individuality

- Our basic values: quality, freshness and creativity


Social media landscape

• www.facebook.com/finnair• www.twitter.com/finnair

– @Finnair_sg– @Finnair_UK

• www.youtube.com/finnair• www.foursquare.com/finnair • Blogs • Sina Weibo• Youku• ...

http://www.facebook.com/finnair

http://www.twitter.com/finnair

http://www.youtube.com/finnair

http://www.foursquare.com/finnair


Be strategic

http://www.youtube.com/watch?v=WyTWAl2cuLE


Listen


Engage

http://www.qualityhunters2.com/


Cooperate

http://www.youtube.com/watch?v=-HEmdvabeQw


Serve


Guide


Measure


...and never give up!


Thank you!Twitter - @akuvaramakiBlogi – www.orgcomms.wordpress.com

SUBHEADER IS VERDANA

sosiaalisen median case: finnair

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