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Learn the Business of Art from anywhere in the world.

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Page 1: Sotheby's Institute of Art Online Learning

ONLINE LEARNING

Page 2: Sotheby's Institute of Art Online Learning
Page 3: Sotheby's Institute of Art Online Learning

Learn the Business of Art from Anywhere in the WorldSotheby’s Institute of Art—Online offers courses that reveal

the complex infrastructure of the art world and today’s global

art market. Students learn the core principles of business, art

law, art history, contemporary art and other key subjects while

studying what is happening in the market. Students also gain

an understanding of the intricate art world network of galleries,

auction houses, dealers, artists, non-profits and more. This

comprehensive approach is what makes Sotheby’s Institute

of Art—Online a successful launch pad for professionals and

career-changers who are eager to enter a profession at the

centre of the booming international art world.

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About Sotheby’s Institute of ArtSotheby’s Institute of Art is the Graduate School of Art and its

Markets with campuses in the cultural capitals of London, New

York and Los Angeles and a range of online course offerings.

Originally conceived as a training program for connoisseurship

by Sotheby’s auction house in 1969, Sotheby’s Institute has

pioneered the education of arts professionals and is today one

of the most prestigious degree-granting institutions of its kind.

The Institute has more than 6000 alumni worldwide who hold

top positions in all facets of the international art world.

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A Distinctly Different Way to Learn about the Art WorldSotheby’s Institute of Art—Online offers intensive, custom-curated

courses through a clean, simple e-learning interface. Taught

by Sotheby’s Institute faculty and leading experts in the field,

online courses provide an introduction to and a deeper under-

standing of key art world subjects as well as the opportunity to

interact with students from around the world in a truly global

learning community.

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ONLINE COURSES

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Introduction to Contemporary Art - 1980 to Present DayIn the past thirty years Contemporary Art has grown to be one

of the most exciting and crowded fields in the international art

world.

This course offers an in-depth guide to the art of our time,

surveying all the definitive trends from the 1980s to the present

day, and tracing how the global market for art has kept pace.

Students will examine the impact of film, video and photog-

raphy, as well as changes to traditional methods like painting

and drawing, while considering the rise and fall of key ideas

like postmodernism, conceptualism, and relational aesthetics.

Through online lectures, close readings, group discussions,

and brief writing assignments, participants will look both at the

work of some of contemporary art’s leading lights - Jeff Koons

and Cindy Sherman, Takashi Murakami and Damien Hirst – and

those just emerging onto the scene.

ONLINE COURSES

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Art as a Global BusinessArt business is no singular thing. It is comprised of many indi-

vidual sectors that change constantly, are often hard to define,

and grow and contract under varying economic conditions.

This course offers an introduction to the fundamental struc-

tures of the business, the people, institutions and organizations

through which art flows, and their relationships to each other.

By emphasizing the effects of pricing, value formation and

globalization on the art market the course helps students to

understand and identify the risks and challenges that contrib-

ute to the ever-changing nature of the business of art. Students

will have weekly lectures, be expected to actively participate in

course discussions, and complete short writing assignments

over the six week period.

ONLINE COURSES

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Art as an Alternative InvestmentThis course introduces students to the key concepts and the im-

portant developments found at the intersection of finance and

the art world. Commencing with an introduction to the overall

art market framework, participants examine art funds, art as

an alternative investment, art backed loans and art as part of

wealth management services. The course discusses important

auctions from the Old Masters to Contemporary Art and sales

including works by Raphael, Oscar Murillo and Jeff Koons. In

addition, the core principles underlying art pricing, art valuation,

and proper due diligence are explored in detail. By the end of

the six week course, students will be familiar with art finance

structures and will have critically assessed these structures’

successes and failures. Students will have weekly lectures, be

expected to actively participate in course discussions, and com-

plete short writing assignments over the six week period.

ONLINE COURSES

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Introduction to Art History: Renaissance Art – PresentIn this course students explore the highlights of European and

American art from the early Renaissance to the Baroque Period

to 19th century Romanticism and through to the Modern Age.

Within a broadly chronological structure, students focus on the

paintings of masters such as Giotto, Durer, Michelangelo, Cara-

vaggio, Delacroix, Manet, Gauguin, Picasso, Pollock, Warhol and

others, and along the journey discover the impact of the classi-

cal past; the interrelationship between stylistic developments,

materials and technique; and the broader cultural, intellectual

and historical context in which certain kinds of art emerged. This

course emphasizes the developments that define each histori-

cal period, while detailing the aesthetic advances made with the

painting materials and methods available at the time. Connec-

tions and continuity in the Western art tradition are explored

alongside challenges, change and renewal. Students will have

weekly lectures, class discussion and a short written assignment.

ONLINE COURSES

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Impressionism to Conceptualism: 1860 to 1980

What makes Modern Art modern? And what does the art of art-

ists like Picasso and Warhol reveal about the time period? How

did artists react against the tenets of modernism? This course

investigates these questions and more while surveying a century

of art, architecture and design. It begins with Édouard Manet and

the Impressionists, explores the elegance of Art Nouveau, the

scandals of Marcel Duchamp, the rise of post-war American art

and concludes with the dawn of Contemporary Art. Through on-

line lectures, lively discussion, image research and brief weekly

writing assignments students explore styles such as Cubism and

Surrealism, Abstract Expressionism and Pop, and bring to life

the careers of greats such as Matisse, Le Corbusier, Rauschen-

berg and Judd, whose creativity transcended the boundaries of

trends and movements. Students will have weekly lectures, be

expected to actively participate in course discussions, and com-

plete short writing assignments over the six week period.

ONLINE COURSES

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Writing for the Art WorldWriting about art is based on a sustained practice of rigorous

analysis when first encountering an art object, and the subse-

quent composition of prose that articulates that specific art-

work’s aesthetic, social and historical value. Through a close

study of art objects and exhibitions, and by reading exemplary

texts, students will gain an understanding of the fundamental

requirements for writing about art. Participants will explore

writing structure, tone and point-of-view, as well as the profes-

sional vocabulary used to intelligently describe and analyze

contemporary art exhibitions and practices under the guid-

ance of the instructor, and in exchange with fellow students

via a mid-course peer workshop. This course will also invite

students to learn art writing by generating and revising their

own writing on a weekly basis, constructing a body of prose

that will lead to a final essay. This hands-on approach will pro-

vide students with the diverse writing techniques necessary

for exploring visual art through written language. The course

is taught in English. A good, working knowledge of written and

spoken English is required.

ONLINE COURSES

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FACULT Y

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GIOVANNI ALOI is a Lecturer in History of Art and

Visual Cultures at The School of the Art Institute of

Chicago, Sotheby’s Institute of Art, and Tate Galleries.

In 1995, Giovanni obtained his first degree in Fine Art

Theory and Practice and subsequently moved to London

in order to further his education with a focus on interna-

tional contemporary theory and art practice.

FRANCESCA BELLINI-JOSEPH is Director of Por-

tafolia Ltd., a London-based advisory firm that helps

individuals and corporations in making better-informed

decisions and mitigating risks associated with collecting,

trading and investing in art and collectibles. She is also

Latin America researcher at London-based art market

analysis firm ArtTactic. Francesca has been art mar-

ket commentator at The Financial Times, BBC World

Services and several publications in Latin America and

the US.

COREY D’AUGUSTINE is a conservator of modern

and contemporary art and a technical art historian. He

regularly works for the Solomon R. Guggenheim Mu-

seum and lectures on art history and art conservation

at New York University, Pratt Institute, The City College

of New York, and the Museum of Modern Art. He is a

specialist in American and European Post-war art.

Distinguished Faculty and Art World Scholars

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MORGAN FALCONER is a faculty member in the Con-

temporary Art programme at the New York Institute and

is a critic, journalist and art historian. Educated at the

University of Leeds, and the Courtauld Institute of Art,

he completed a Ph.D. on American modernist culture

at University College London. Since then he has written

about contemporary art for publications ranging from

The Times (London) to Frieze and Art in America.

ELENI MARKOPOULIOTI is the Communications

Director at Right Capital, an art & finance firm based in

London and Luxembourg that specialises in art lending.

She is a consultant lecturer on the MA in Art Business,

and regularly lectures and writes on art investment and

on the global intersections of the art market and institu-

tions. She holds an MA in History of Art from UCL and an

MA in Art Business from Sotheby’s Institute of Art.

VICTORIA MIGUEL was one of the founding faculty

members of the MA in Contemporary Art at Sotheby’s

Institute of Art, New York. In 2015, she developed and

taught Museum Curating Now: Behind the Scenes at Tate

in collaboration with Tate Modern’s Public Programmes

team and the Department of Culture, Media, and Cre-

ative Industries, King’s College London.

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SARAH CONLEY ODENKIRK is a fine art attorney in

Los Angeles, California. She maintains a private legal

practice and is also on the faculty of the Sotheby’s Art

Institute’s MA in Art Business at Claremont Graduate

University . Sarah is a Council Member for American’s

for the Arts’ Public Art Network, and on the Director’s

Council for UCLA’s Fowler Museum. She is the author of

A Surprisingly Interesting Book About Contracts.

AIMEE WALLESTON is a writer and editor based in

New York City. She has contributed reviews, essays and

interviews to numerous publications including Art in

America, Flash Art, The Brooklyn Rail, T Magazine and CR

Fashion Book. She received her BA in Liberal Arts from

Eugene Lang College at The New School, and her MFA in

Art Criticism and Writing from The School of Visual Arts,

where she currently teaches.

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ABOUT ONLINE LEARNING

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About the E-Learning EnvironmentParticipating in an online course is intellectually challenging

and personally rewarding. Courses are delivered through the

Institute’s Learning Management System (LMS), a clean, sim-

ple interface which contains all course resources and through

which all course interaction occurs. A variety of multimedia

resources such as videos, image galleries, readings and web

links are utilized as the starting point for written discussions

between students and instructors. Instructors provide a syl-

labus with course objectives and present academically struc-

tured material on a weekly basis, along with assignments where

applicable. The course can be accessed 24 hours a day, 7 days

a week and you do not have to be online at the same time as

your peers or instructor. The learning experience emerges from

collaborative discussions where students and instructors post

comments, questions and observations just as in a traditional

classroom.

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Global Learning CommunityStudents at Sotheby’s Institute of Art—Online have come

from 70 different countries and a variety of backgrounds

including art professionals, lawyers, art dealers, designers,

artists, educators, non-profit executives, financial analysts,

and many others who are simply passionate about art.

Qatar

U.A.E.

Austria

Germany

Vietnam

United States

United Kingdom

Ukraine

Turkey

Switzerland

Sweden

Spain

Slovakia

Russia

Bahrain

Portugal

Philippines

TaiwanHong Kong

Norway

New Zealand

Netherlands

Mexico

Malaysia

Singapore

Lithuania

Lebanon

Latvia

S. Korea Japan

Italy

Ireland

India

Hungary

Guatemala

Greece

France

Finland

Egypt

Ecuador

Denmark

Czech Rep.

Cyprus

Colombia

China

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Qatar

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Germany

Vietnam

United States

United Kingdom

Ukraine

Turkey

Switzerland

Sweden

Spain

Slovakia

Russia

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Portugal

Philippines

TaiwanHong Kong

Norway

New Zealand

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Singapore

Lithuania

Lebanon

Latvia

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Italy

Ireland

India

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Guatemala

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Finland

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OPEN ONLINE ENVIRONMENT Online students come

from all over the world and from all walks of life but have

one thing in common—a passion for learning about art and

the art world. Our online classrooms are friendly, inviting

places where students can feel free to express their thoughts

and ideas and ask questions.

ONLINE ORIENTATION A week prior to the course start

date, students are given access to a Pre-Course Workshop

designed to educate students on the use and functionality

of our online Learning Management System. Participation

in the PCW is not required, but it is strongly encouraged as

students who complete the experience have a better chance of

success.

CREATING A SCHEDULE While students can access their

course from their computer anywhere at any time, it is best for

students to create a schedule for themselves that works, and

to stick to it. New material is released weekly and students will

have a week to complete any assignments and participate in

class discussion.

COMMUNICATION Online students should be confident with

both reading and writing in English, since all class discussion

takes place in a written forum. Frequent, thoughtful interaction

between students and instructors makes for an effective and

enjoyable experience for all involved.

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Page 35: Sotheby's Institute of Art Online Learning

TECHNICAL REQUIREMENTS

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Technical RequirementsSotheby’s Institute of Art - Online requires an up-to-date Web

browser such as: Chrome, Firefox, Internet Explorer or Safari.

Students will want to check their browser preferences to make

sure their browsers allow cookies, JavaScript and style sheets.

On most browsers, these are already enabled by default.

Students should update to the current versions of common

browser plug-ins including Adobe Acrobat Reader, Flash

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Most courses can be accessed on a mobile or tablet device, but

students will need a reliable computer and internet connection

for certain course components. It is the student’s responsibility

to obtain and to maintain the proper hardware and software re-

quired to participate in a Sotheby’s Institute of Art (SIA) Online

Course.

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Join Us and Explore the Art World REGISTRATION To register for an online course, go to the

Sotheby’s Institute of Art—Online website and click on “Reg-

ister Now” for the course(s) of your choice. You will be guided

through the simple enrollment process, and upon completion

you will receive a confirmation email.

REQUIREMENTS Courses are open to the public for those

at least 18 years of age who hold a high school diploma or the

equivalent. Students are not required to supply a language

certificate but must be aware that all courses are conducted in

English and a good working knowledge of the language is rec-

ommended. For writing classes, students will be expected to be

proficient in written English.

CONTACT For questions please contact Online at

212.517.3929 or [email protected].

Connect with Sotheby’s Institute of Art on Facebook.

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LONDON

30 Bedford Square London, WC1B 3EE, UK

T +44 (0)20 7462 3232 F +44 (0)20 7580 8160

NEW YORK

570 Lexington Avenue New York, NY 10022, USA

T +1 212 517 3929 F +1 212 517 6568

[email protected] sothebysinstitute.com