SoundCloud:Creative Idea & Media Plan

Today:

1. SoundCloud Go○ Creative Idea○ Media Plan

2. SoundCloud Pro○ Creative Idea○ Media Plan

SoundCloud Go“SoundCloud Go is not worth the money compared to Spotify or Apple Music” to “SoundCloud Go is the best place to find new, unheard music” by showing that

SoundCloud’s library has more music and more artists than its competitors.

● Still Photo Advertisements on websites/apps like:

○ Facebook○ Twitter○ SoundCloud ○ Spotify○ Pandora

Creative Idea Creative Idea

Sponsored Snapchat Filter:

Shows what song is playing while you record your video/snap.

“SoundCloud is not as popular as Spotify and Apple Music so my music will not reach as many listeners” to “SoundCloud is the platform that will jump-start my music career” by highlighting the community aspects

exclusive to SoundCloud that empower our artists.

Media Plan: Where can we best engage aspiring artists?

1. Social Media a. Instagramb. Snapchatc. Twitter

2. Other Music Streaming Platformsa. Spotifyb. Pandora

Media Plan: SoundCloud Pulse.A secondary app, developed by SoundCloud, that helps music producers monitor their success, and

shows users that SoundCloud wants to see their careers take off.

Everybody starts somewhere.

Everybody starts somewhere.