soundcloud university

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This is a project to re-position the Soundcloud Brand to serve as an instructional continuity tool for universities.Also Credit: Kevin Katz, Peter Kelly, and Jonathan Smith

TRANSCRIPT

  • GO SOUNDCLOUD U

    Allow Universities unlimited uploading space as well as unlimited Professor Profiles

    Make the content exclusive to SoundCloud users with University email

    addresses

    Allow users to search for content by course, subject, or professor

    Offer free trial periods and multi-year contract discounts

  • For universities, Soundcloud can

    become a learning-enhancing

    tool with its unique audio-file

    capabilities that increases the

    control of students learning

    experience, enables time-

    stamped comments that is a

    more efficient way for professors

    to provide feedback, and

    promotes collaboration among

    faculty in the same department.

  • CONTROL Increased threat of Khan

    Academy

    SoundCloud Universitycan serve as a replacement

    More control

    Healthier professor-student relationship

  • COMMENTS

  • COLLABORATION

  • MARKET TO STUDENTS

    First Time Usage: Educational Continuity

    Mobile Platform

    In-House Marketing

  • APPENDIX 1

  • APPENDIX 2

  • APPENDIX 3

  • APPENDIX 4

    HIP-HOP/R&B:o A$AP Rocky: 2.2m

    o GoldLink: 70,000

    o Big Sean: 7.7m

    o Childish Gambino: 625,000

    o Flying Lotus: 4.9m

    ELECTRONIC:o Skrillex: 5.2m

    o Diplo: 5.6m

    o Alesso: 530,000

    o DJ Snake: 318,000

    o The Chainsmokers: 330,000

    INDIE/HOUSE/ALTERNATIVE:o Death Cab for Cuti: 640,000

    o Passion Pit: 110,000

    o The Killers: 42,000

    o Phantogram: 55,000

    o Foster the People: 103,000

    POP: Lana Del Ray: 6.9 million Banks: 350,000 Boombox Cartel: 37,000 Clean Bandit: 170,000 Ellie Goulding: 5.8m

    ROCK: Maroon 5: 880,000 Walk the Moon: 28,000 Fall Out Boy: 3.9m Foo Fighters: 1.9m Incubus: 260,000

    COUNTRY: Blake Shelton: 26,000 Carrie Underwood: 250,000 Lady Antebellum: 2.7m Miranda Lambert: 3.2m Jake Owen: 2.5m

  • WORKS CITED

    (1) "Education Giant Blackboard Buys MyEdu To Help Refresh Its Brand And Reanimate Its User Experience." Tech

    Crunch. Web. 15 Apr. 2015.

    (1) Hulkower, Billy. "Mobile Takeover." Mintel. 1 Mar. 2015. Web. 25 Mar. 2015.

    (2) "Khan Academy." YouTube. N.p., n.d. Web. 15 Apr. 2015. .

    (3) "Noisey Arts/Humanities Website." Facebook. Web. 15 Apr. 2015. .

    (4) "Pitchfork Entertainment Website." Facebook. Web. 15 Apr. 2015. .

    (5) Simmons NCS & NHCS Adult 6 Month Study. Demographics: Age v. Social Media- Media Shared (Fall 2014). Simmons

    OneView (February 27, 2015)[Computer software]. New York: Simmons Market Research Bureau

    (1) "SoundCheck." SoundCloud. Web. 15 Apr. 2015. .

    (2) "SoundCloud." Wikipedia. Web. 15 Apr. 2015. .

    (3) "SoundCloud: Best Of SoundCheck 2013." SoundCloud. Web. 15 Apr. 2015.

    .

  • WORKS CITED

    (10) "Unsigned Artists & Tracks." SoundCloud. Web. 15 Apr. 2015.

    .