source: the california cable & telecommunications...
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Source: The California Cable & Telecommunications Association (CCTA)
Cable’s Rich History of Innovation
Charter: Confidential
3 Charter: Confidential
Goal: Through a company-wide, cross-functional effort, effectively position Spectrum as a cutting-edge tech company to a wide range of constituencies, including:
• Customers (current and prospective) • Employees • Government Officials • Journalists • Investors
Position Spectrum as a Technology Leader
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Technology Leaders Communication Strategies
Charter: Confidential
5 Charter: Confidential
The Future Is Spectrum
6 Charter: Confidential
7 Charter: Confidential
8 Charter: Confidential
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Project Kickoff Timeline and Initial Tactics The Future Is Spectrum project will officially launch on March 15, 2018
Charter: Confidential
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Initial Tactics
Charter: Confidential
Long-Range Tactics
11 Charter: Confidential
Long-Range Tactics
12 Charter: Confidential
13 Charter: Confidential
Ongoing Tactics
THANK YOU