OTTOBRE 2015

*Sources: Ricerca ASPCA “How Are Lost Pets Found?” – National survey 2013

LOST PETS

14% of dogs that were lostat least once

93% of dogs were recovered

15% of cats that were lostat least once

74% of cats were recovered

5,0 million in EU5

350.000 unfound dogs

6,5 million in EU5

1,7 milions unfound cats

OTTOBRE 2015

WELLNESS OF YOUR PET

All pet owners wish to guarantee to their pet:

However, few person can, for several reasons:

The consequences of this lifestyle are alarming.Just in the US, approximately 80 million pets suffering from obesity:

- 35% of dogs and 30% of cats in America are overweight,- 18% of dogs and 28% of cats in America are obese.

ADEQUATE ACTIVITY

BALANCED DIET GREAT HEALTH

- WORK - FAMILY - SOCIAL LIFESTYLE

*Sources: Ricerca Association for Pet Obesity Prevention APOP - 2014

OTTOBRE 2015

KIPPY VITA allow you to monitor and improve your pet lifestyle:

MONITOR THE GENERAL ACTIVITY of your pet

Checking the CALORIE CONSUMPTION of your pet

With useful tips for a BALANCED DIETE and a DYNAMIC LIFESTYLE

Allow you to SETUP OBJECTIVE TO REACH – per day, month, and annual

WELLNESS OF YOUR PET

OTTOBRE 2015

KIPPY VITA

Kippy Vita, The App that change your relationship with your pet

Give voice to your pet!

Thanks to the notification system and reports you will communicate with your pet, to know everything about the activities in real time.

Based on the pet details (age, breed, size…) and activities collected by the device, the application will give messages to the pet owner, to give voiceto the pet.

“This week I haven’t run enough”, “I need to consume more calories. I would not get fat”, “Remember that tomorrow we have the Vetappointment”, “This month I reached my goal!”, “Did you know that French Bulldog need…”

OTTOBRE 2015

TARGET

From LOST PETS OWNERS

To ALL PETS OWNERS

INNOVATION: KIPPY VITA

MAP

GEOFENCE

HISTORY

WALK & RUN

PLAY

REST

CALORIES

POSITION ACTIVITY

CALENDAR

OTTOBRE 2015

APP KIPPY VITA: POSITION

MAPGive you the position of your pet with the GPS connection.

GEOFENCEYou can create a safe zone, when the pet goes out Kippygive you an alert.

HISTORYYou can see all the positions recorded and all the tours of your pet.

PROXIMITYFollow the directions to find your pet.

OTTOBRE 2015

APP KIPPY VITA: ACTIVITY MONITOR

MOTIONShow THE summary of all the physical activities performed by your pet.

ACTIVITY DETAILSAnalyze and scroll the data for each individual activity.

GOALSet a goal for each activity to achieve your animal.Daily / Weekly / Monthly

OTTOBRE 2015

APP KIPPY VITA

VITAThis section of the app displays the calorie consumption and the overall status of your pet based on its level of activity.

TIPSRead and share useful tips about the pet worl, based on your pet profile.

NOTIFICATIONThe App will give you a notification on the activities of your pet.

CALENDARA calendar to remember allthe important things of yourpet (eg. Vet appointment)

OTTOBRE 2015

MESSAGES FROM YOUR PET

MESSAGES LIKE: “I need to run at least 50 minutes more, to get my daily goal”; “I miss you, come to play with me!”

OTTOBRE 2015

NEW PACKAGING

More Communicative Packaging

We designed a new pack, bigger and with new images, tobetter explain customers what KIPPY VITA does.

Easy to understand that is a device with an app, designwith both CAT and DOG and some indications about theACTIVITY and POSITION.

OTTOBRE 2015

PRODUCT IMPROVEMENT

A-GPS *

NEW PACKAGING

ACTIVITY TRACKING NEW APP

NEW COLOURS STRONGER ATTACHMENT SYSTEM

ASSISTED GPS: Daily download the ephemeris and guarantee a quicker GPS position.

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