sourcing destination of the food articles at reliance (1)

7/27/2019 Sourcing Destination of the Food Articles at Reliance (1)

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SOURCING DESTINATION OF THE FOOD

ARTICLES AT RELIANCE FRESH

Presented by:

Vinitha

Manish

Vivek

Dipesh

Niraj

Alpa


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COMPANY PROFILE

Reliance Fresh is the convenience store format.

Started his business in 2006 from HYDRABAD. Headed by Mr. MUKESH DHIRUBHAI AMBANI.

Already has in excess of 1000 outlets across the

country.


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Reliance fresh is having 6 retail outlets in

jamshedpur:-sakchi, golmuri, adityapur,

mango,dimna & bistupur.

These stores sells various food and non-food

articles.

Adopted Farm-to-Fork model which aimed at

reducing midllemen.

This model caters to numerous farmers &

customers.


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OBJECTIVES

Primary objective:-

To study the sourcing destination

of different food articles at reliance fresh injamshedpur


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OBJECTIVES CONTD..

Secondary objective:-

What are the different food articles at reliance

fresh What is the purchase process of different food

articles

What is the distribution channel adopted.

Process of reordering How excess or damaged products are managed.


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TYPES OF FOOD ARTICLES AT

RELIANCE FRESH

Fruits & Vegetables

Staples

Packaged products

Dairy products

Bakery items

Confectionaries

Ready to eat, etc.


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SOURCING OF F & V

Reliance outlets(jsr)

Indenting

(how much to order)

Distribution centre(ranchi)


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DISTRIBUTION CHANNEL

National

SourcingNational

Sourcing


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TRADITIONAL MODEL OF RETAIL RELIANCE FARM TO FORK


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STAPLES

(FOODGRAINS,PULSES&CEREALS)

LOOSE/UNPACKAGED PACKAGED

BRANDED PRIVATE BRANDS

> RELIANCE SELECT

> RELIANCE VALUE


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SOURCING OF PAKAGED PRODUCTS

MANUFACTURERS

DISTRIBUTION CENTRE

RELIANCE FRESH OUTLET


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OVERALL PURCHASE PROCESS OF

THE FOOD ARTICLES

1) Indenting by the store manager

2) After 3 days goods arrives at the outlet3) GIN matched with the PO raised at the time of placing

order.

4) GIN approved when 100% matches with the PO


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5) The goods are unloaded and entry made into the

system.

6) In order to avoid any discrepancies status tracking

of PO is done on continous basis.


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SWOT ANALYSIS OF RELIANCE RETAIL

STRENGTHS

Brand equity Good financial position

Backward integration

Minimising suppliers power(porters 5 force

analysis) Reducing cost of sourcing


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Horizontal integration

Gaining increased economies of scale

Gain composite market presence

Helps n transfer of resources & competencies

Strong IT and backend operations

WEAKNESS

multi-retail format

Presence at prime location


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OPPORTUNITIES

Growing retail market Increased purchasing power

Many untapped market

THREATS

Increasing competition

Low price competition

Increase in the operating cost


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CASES WHERE THE LOSS OF FOOD

ARTICLES TAKES PLACE

Dump

Shrinkage Employee theft

Shop lifting

Administrative error

Vendor fraud


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FUTURE PLANS

Reliance fresh wants to become homegrown

retailer.

Reliance retail is Planning to open 2 footprints

outlet in Jamshedpur.

Due to less peer support reliance fresh has to

shutdown his outlet of jugsalai. Now they must

Trained peer support workers.

Reliance Retail plans to raise up to Rs 4,500 to

accelerate store openings and grow aggressively.
http://economictimes.indiatimes.com/topic/Reliance%20Retailhttp://economictimes.indiatimes.com/topic/Reliance%20Retail


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"The funds will primarily be invested in adding

several big-box stores as well as in expanding

aggressively in the consumer durables and apparelformats," a senior Reliance Retail executive said.


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sourcing destination of the food articles at reliance (1)

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