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TRANSCRIPT
Sourcing for Amazon & FBA
Bob Willey
SellerCoaching.com
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
A little about me
• Started selling on eBay in 1998
• Been selling on Amazon over 10 Years
• Started doing FBA in 2008
• Started FBAForum on Yahoogroups in 2008 (now over 5,000 members strong)
• Had computer business for over 28 years
• Had Brick-N-Mortar Auction House for 5 yrs
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Find Resources Online
• SellerCoaching.com
• FBAForum.fbarocks.com
• Facebook.com/bobwilley
• Groups on Facebook (FBAForum, BookSellersFBA, Amazon FBA Newbies…)
• Other useful groups on Facebook(ScannerMonkey, Amazon Flips Tips AFT…)
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Sources
• Stores locally (Retail Arbitrage)
• Online Stores (online version of stores)
• Online websites
• Wholesale
• PLR (Private Label Rights)
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Stores
• Sam’s Club, CostCo, BJ’s
• Kmart, WalMart, Target
• Best Buy, Staples, Office Max
• Big Lots
• Ross, TJ Maxx, Marshall’s, Burlington Coat
• ToysRUs, BabiesRUs
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Stores
• Walgreens, CVS, Rite Aid
• Kohl’s
• Tuesday Morning
• Fleet Farm, BeallsFlorida
• Dick’s Sporting Goods
• Publix, Krogers
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Online Stores
• Once you find an item in a store, go to the online corresponding site and see if it is available online. If so, you now have a REPLENISHABLE!!
• Stores like Walmart.com, Target.com, ToysRUs.com, BabiesRUs.com, BeallsFlorida.com, BestBuy.com, DisneyStore.com ……
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Online-only Stores
• Bonton.com, Tanga.com, OrientalTrading.com
• Moteng.com, MilikenMedical.com, DealGenius
• CollectionsETC.com (now selling on Amazon)
• LTDCommodities.com, YankeeCandle.com, BedBathandBeyond.com, Boscovs.com
• Zully.com, BrylanHome.com, BedBathStore.com
• Even Amazon.com
Yep, Amazon to Amazon FLIPS
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Wholesale
• Realwholesale.fbarocks.com eBook/PDF
• 225Unlimited.com
• DHRandCompany.com
• Moteng.com
• NextgenerationDBA.com
• EEDistribution.com
• TopTenWholesale.com
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Wholesale
• WholesaleCentral.com
• CKBProducts.com
• JandRind.com
• JoyfulBathco.com
• KoleImports.com
• JupiterWholesale.com
• Wholesale.fbarocks.com Lisa Suttora Course
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Wholesale Tips
• Most lists are outdated and overdone (DOBA, WorldWide Brands)
• Ask to buy a sample unit(s) to TEST with
• Ask for an opening order discount
• Get on the e-mail list for specials, discounted & close-out, deals.
• If you are buying from Overseas, use a REAL International Freight Forwarder
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Sourcing Lists
• Many are very saturated (from a few hundred to thousands) and many of the buyers BUY DEEP meaning a lot of competition.
• DailySourceList.com goes out to 60 or 25 people for $99/$198
• Use a VA (Virtual Assistant) from Philippines to create your own lists
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Trade Shows
• Smaller regional Trade Shows are the best (like the Philly Gift Show, Seattle Gift Show… many times 300-500 vendors)
• Specialty Trade Shows (Coffee, Automotive, Hardware, Food, Apparel …)
• Large events, like ASDLV.com & ToyFair(typically 3000-5000 vendors, massive, multi-day events)
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Trade Shows
• TSNN.com (Trade Show News)
• Eventseye.com
• Asdonline.com
• 10Times.com
• EventsinAmerica.com
• Bvents.com
• TheTradeshowCalendar.com
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Sign-up Sites
• Groupon
• DailySteals
• RapidBuyrDeals (now CrowdSavings)
• DealGenius
• Rakuten (Buy.com)
• 1Sale
• Yugster
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Discounts
• Rewards Cards (Chase, Amex, others)
• Target RedCard(credit), Debit, Business Cards all get 5% off total purchase
• BigCrumbs, eBates …
• Sales Tax Reseller Card (also needed for Wholesale accounts setup)
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Tools
• APPS: Profit Bandit, ScanPower, Scoutify(brand new from Inventory Lab),
• Keepa.com
• CamelCamelCamel.com
• FBAToolKit.com
• Calculator Widget (FBACalc)
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
Tools
• SmartPhone (iPhone, iPad, Android)
• Bluetooth Scanners
• (ScanFob, KDC200, Wasp, Opticon, Unitech)
• Where to get Scanner:
• SerialIO.com, BarcodeGiant.com, eBay, Amazon and some Facebook groups have discounts available
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
What are you looking for?
• DIVERSITY, Diversity, diversity….
• Going wide or narrow
• Testing, small sample size
• Going DEEP (and what is Deep?)
• Quicker turning items –vs- LTH (long-term hold)
• Fast nickel –vs- Slow Dime
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
How to Analyze
• Evaluate EVERYTHING as a total picture
• Sales Rank is Fickle just use it as an indicator
• Check category to be sure you are approved
• Look for Oversize, adds some to your costs
• Is Amazon selling?
• Use Keepa to see if Amazon sells out?
• Use CamelCamelCamel to see if Sales Rank varies a lot
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com
• SellerCoaching.com
• FBAForum.fbarocks.com
• Facebook.com/bobwilley
Sourcing for Amazon & FBA (C) 2014 SellerCoaching.com