South African Prune Overview

IPA, November 2016

Dappie Smit

General Manager: Dried Fruit Technical Services

+27 (0)82 781 2192

17%

8% 72%

SA Deciduous Fruit

Regions

PRUNES Region %

Western Cape 0.31%

Northern Cape 0.01%

Eastern Cape 0.01%

Free State 0.003%

Total Area Planted (80 740 hectares)

• Pome fruit = 36 322 hectares (45%)

• Stone fruit = 18 025 hectares (22%)

• Grapes (Dry and Table Grapes) = 26 391 hectares (33%)

Dry and Table Grapes

33%

Apples 29%

Pears 16%

Peaches 9%

Plums 6%

Apricots 4%

Nectarines 3% [CATEG

ORY NAME…

Prunes: Area Planted (ha)

466

269

0

50

100

150

200

250

300

350

400

450

500

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

He

ctar

es

-42% over

10-Years

Area planted per cultivar Van Der

Merwe, 74%

Erfdeel Prune De

A'gen, 16% French

Prune, 4%

Janand, 3%

Other, 3%

Cultivar trends (ha)

0

25

50

75

100

125

150

175

200

225

250

2010 2011 2012 2013 2014 2015

He

ctar

es

Van Der Merwe Erfdeel Prune De A'gen French Prune Janand Other

Average prune orchard age

Prunes orchard age 0-3 Years 4-10 Years 11-15 Years 16-25 Years 25< Years

Total hectares 14 55 30 21 149

% of Total area (ha) 5% 21% 11% 8% 55%

0%

5%

10%

15%

20%

25%

30%

35%

40%

0-3 Years 4-10 Years 11-15 Years 16-25 Years 25< Years

% A

ge

Van Der Merwe Erfdeel Prune De A'gen French Prune Janand Other

Total production of tree fruit

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Ton

s

Prune Apricots Apples Peaches Pears Nectarines Other

6 429 t

Total area vs total production (Prunes fresh)

2.942

276

0

50

100

150

200

250

300

350

400

450

500

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000

8.000

9.000

10.000

HA

Ton

s

Total Production (Tons) Total Prune Area (ha)

Fresh Prune local market sales

-

2.000

4.000

6.000

8.000

10.000

12.000

14.000

16.000

18.000

20.000

22.000

24.000

0

50

100

150

200

250

300

350

400

450

500

2007 2008 2009 2010 2011 2012 2013 2014 2015

Ave

rage R

/ton

To

ns

Volume (Ton) Average Price (R/Ton)

Exchange Rate Movements

R 0

R 5

R 10

R 15

R 20

R 25

oct

.-0

7

dic

.-0

7

feb

.-0

8

abr.

-08

ju

n.-

08

ag

o.-

08

o

ct.-

08

d

ic.-

08

fe

b.-

09

ab

r.-0

9

jun

.-0

9

ago

.-0

9

oct

.-0

9

dic

.-0

9

feb

.-1

0

abr.

-10

ju

n.-

10

ag

o.-

10

o

ct.-

10

d

ic.-

10

fe

b.-

11

ab

r.-1

1

jun

.-1

1

ago

.-1

1

oct

.-1

1

dic

.-1

1

feb

.-1

2

abr.

-12

ju

n.-

12

ag

o.-

12

o

ct.-

12

d

ic.-

12

fe

b.-

13

ab

r.-1

3

jun

.-1

3

ago

.-1

3

oct

.-1

3

dic

.-1

3

feb

.-1

4

abr.

-14

ju

n.-

14

ag

o.-

14

o

ct.-

14

d

ic.-

14

fe

b.-

15

ab

r.-1

5

jun

.-1

5

ago

.-1

5

oct

.-1

5

dic

.-1

5

Euro US Dollar UK Pound

SA Prune Import balance (tons)

336

0

50

100

150

200

250

300

350

400

450

500

550

600

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Ton

s

Source: Trademaps

World Population Projections

SA Dried Prunes Imported

Argentina, 40%

Chile, 24%

China, 23% France, 12%

0% Other

1%

Source: Trademaps

World Dried Prune Exporters (tons)

World Exporters (tons) Rank Country 2008 2015 1 USA 62,766 67,196 2 Chile 42,109 64,368 3 Argentina 22,611 27,235 4 France 12,772 9,780 5 Uzbekistan 3,001 7,253 6 Spain 3,311 5,387 7 Republic of Moldova 1,427 5,061 8 Serbia 4,260 4,621 9 Germany 4,968 4,510 10 Tajikistan 5,977 3,397

44 South Africa 11 87 Rest of the World 22,239 23,274 Total Tons Exported 185,452 222,169

World Dried Prune Importers (tons) World Importers (tons)

Rank Country 2008 2015

1 Germany 16,439 14,799

2 Russian Federation 29,854 13,184

3 USA 685 12,928 4 Mexico 9,328 10,605 5 Italy 8,664 10,493 6 Kazakhstan 72 10,296 7 Brazil 10,544 9,887 8 United Kingdom 8,986 9,060 9 Poland 6,448 8,309 10 Japan 9,350 7,573

57 South Africa 214 336 Rest of the World 81,168

Total Volume Imported 176,881 188,638

Health Benefits of Dried Plums

1. Helps digestion and lowers cholesterol (high in sorbitol)

2. Controls the Urge of eating (high in fibre)

3. Aids normal body function (source of potassium)

4. Provides a good source of iron

5. Improved bone health and reduce the risk of osteoporosis (important source of the mineral boron)

6. Reduces plaque build-up (research suggests help slow the development of atherosclerosis)

7. Regulates food intake (feel full for longer)

8. Good source of vitamin K and beta carotene

1. Introduce new areas of production

2. Increase production but retain quality

3. Manage competition – fresh

4. Increase local consumption

5. Seek low chilling cultivars

6. Change in consumer preferences (pitted) / pitting capacity

7. Change the perceptions associated with “Prunes”

THANK YOU / QUESTIONS?