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South African Tourism. Bi-Annual Report April 2013 September 2013 Presentation to the Portfolio Committee 29 October 2013. Presentation by: Thulani Nzima CEO: South African Tourism Portfolio Committee 29 October 2013. TABLE OF CONTENTS GLOBAL ENVIRONMENT OVERALL PERFORMANCE - KPIs - PowerPoint PPT Presentation

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  • Presentation by: Thulani NzimaCEO: South African TourismPortfolio Committee29 October 2013

    South African TourismBi-Annual ReportApril 2013 September 2013

    Presentation to the Portfolio Committee 29 October 2013

  • TABLE OF CONTENTS

    GLOBAL ENVIRONMENTOVERALL PERFORMANCE - KPIsGLOBAL Q1 PERFORMANCESOUTH AFRICAS Q1 PERFORMANCE MARKETS DRIVING TOURIST ARRIVAL GROWTH IN Q1 AND BEYOND MARKETS THAT WILL DRIVE FUTURE GROWTHDOMESTIC TOURISM RESULTS TGCSA UPDATENCB UPDATEFINANCIAL PERFORMANCE

    Slide no. *

    Global tourism arrivals topped a record 1 billion tourists in 2012.

    Increasing demand for shorter trips instead of long haul travel.

    Average length of stay reduced across the board

    Spend increased across the board except Africa land markets

    On-going concerns regarding the future of the Euro-Zone and unstable economies.

    European countries continually seek austerity measures to boost their economies.

    Continuing decline in disposable income

    The US economy is showing recovery signs and travel slowly rebounding

    Small agility better than big, cumbersome entities

    Direct tourism contribution to the countrys GDP grew by 5% to R84.3 billion in 2011.

    Tourism directly or indirectly sustained 9% of employment

    Background

  • TABLE OF CONTENTS

    GLOBAL ENVIRONMENTOVERALL PERFORMANCE - KPIsGLOBAL Q1 PERFORMANCESOUTH AFRICAS Q1 PERFORMANCE MARKETS DRIVING TOURIST ARRIVAL GROWTH IN Q1 AND BEYOND HUB STRATEGYDOMESTIC TOURISM RESULTS TGCSA UPDATENCB UPDATEFINANCIAL PERFORMANCE

    Slide no. *

    Overall Performance Quarter 1 (April September 2013)

    OBJECTIVEANNUAL TARGETACTUAL (YTD)COMMENT# of annual foreign arrivalsin SA Q1 - 3 125 275Q2 - 2 995 05513021 9793620 149Air: 977 605Land: 2642 544Q1 target of 3125275 was achieved & figures for Q2 are awaited. # of domestic travellers per yearQ1 4 000 000Q2 - 4 000 00015000 0005.5 million36.6% achieved

    Trended Revenue (R )Q1 R27,7 billionQ2 R26,5 billionR115.4 billionR26.1 billionThe Q1 target was slightly missed & Q2 figures are awaited.Average brand awareness 79%79% Achieved & results due in November. Total number of graded propertiesQ1 1 697 000Q2 1 697 0006 7894 614Overachieved by 36% - YTD was 3 394

    Slide no. *

    Overall Performance Quarter 1 (April September 2013)

    Compliance with Policies and proceduresUnqualified annual external audit report89% YTD spend of expense budget & 62% YTD spend of the operating budget.Number of delegates56 000No results30 bids were supported in 2013 at the estimated economic impact is R622.3 million and 41 900 estimated jobs. We are confident that that we will meet the 56000 delegates.

    OBJECTIVEANNUAL TARGETACTUAL COMMENT

  • TABLE OF CONTENTS

    GLOBAL ENVIRONMENTOVERALL PERFORMANCE - KPIsGLOBAL Q1 PERFORMANCESOUTH AFRICAS Q1 PERFORMANCE MARKETS DRIVING TOURIST ARRIVAL GROWTH IN Q1 AND BEYOND MARKETS THAT WILL DRIVE FUTURE GROWTHDOMESTIC TOURISM RESULTS TGCSA UPDATENCB UPDATEFINANCIAL PERFORMANCE

    Slide no. *

    Tourist arrivals to South Africa grew by 8.6% in Jan to March 2013 compared to the global growth of 7.0% for the same period in 2012. Note: UNWTO estimates incorporate provisional data for some regionsSource: Statssa Tourism & Migration release March 2013, SAT analysis; UNWTO World Tourism Barometer June 2013Year-on-Year Change in Tourist Arrivals to each region% Change

    2012 Tourist arrivals (Millions)2.311.356.586.612.539.32062013 Tourist arrivals (Millions)2.511.660.792.515.740.1221

    Chart1

    South AfricaSouth Africa0.086

    AfricaAfrica0.026

    Asia and the PacificAsia and the Pacific0.074

    EuropeEurope0.068

    Middle EastMiddle East0.255

    AmericasAmericas0.02

    WorldWorld0.073

    08 vs 07

    09 vs 08

    13 vs 12

    8.6%

    2.6%

    7.4%

    6.8%

    25.5%

    2.0%

    7.0%

    Sheet1

    South AfricaAfricaAsia and the PacificEuropeMiddle EastAmericasWorld

    08 vs 075.5%3.8%1.1%0.3%18.2%3.0%2.0%

    09 vs 083.6%5.1%-1.9%-5.6%-5.6%-5.1%-4.3%

    13 vs 128.6%2.6%7.4%6.8%25.5%2.0%7.3%

    Row 32424

    Row 42626

    Row 53030

    Row 63535

    Row 73535

  • TABLE OF CONTENTS

    GLOBAL ENVIRONMENTOVERALL PERFORMANCE - KPIsGLOBAL Q1 PERFORMANCESOUTH AFRICAS Q1 PERFORMANCE MARKETS DRIVING TOURIST ARRIVAL GROWTH IN Q1 AND BEYOND MARKETS THAT WILL DRIVE FUTURE GROWTHDOMESTIC TOURISM RESULTS TGCSA UPDATENCB UPDATEFINANCIAL PERFORMANCE

    Slide no. *

    AFRICA1,736,166 arrivals7.6% up from 2012Central & South America35,535 arrivals15.2% up from 2012North America92,727 arrivals5.2% up from 2012Europe430,910 arrivals 9.2% up from 2012Asia108,272 arrivals27.1% up from 2012Australasia30,816 arrivals3.4% up from 2012Middle East16,194 arrivals11.4% up from 2012Indian Ocean Islands5,704 arrivals10.3% up from 2012Note : Tourist Arrivals figures shown above for Jan. - Mar. 2013Source: Table A Tourist Arrivals Jan. - Mar. 20132,461,999 arrivals8.6% up from 2012GRAND TOTALTourist arrivals to South Africa for January to March 2013 grew by 8.6% over 2012 to reach 2,461,999. All regions showed positive growth , Asia showed highest growth of 27.1% in tourist arrivals.# 1Asia & Australia# 4Americas# 2Africa Air# 3Europe# 5Africa Land

    Slide no. *

    Slide no. *

    Total Foreign Direct Spend (excluding capital expenditure), 2011 to 2013Total foreign direct spend generated from tourist arrivals decreased by -5.4% between Q1 2012 and Q1 2013. Revenue (R - Billion)Source: SAT Departure Surveys Average spend per tourist in SAAfrica - land and Africa - air were the only regions that posted a decrease in revenue from Q1 2012 to Q1 2013

    2011R9,000R8,200R13,600R9,900R13,400R10,200 2012R9,200R8,400R13,300R11,600R12,300R10,100 2013R8,000R6,300R9,200R10,500R13,900R12,400

    Chart1

    17.500011356119.921012116818.8461332735

    10.341851912111.591613920410.3418519121

    0.86375408620.92337752310.8637540862

    1.20192123680.83029782551.2019212368

    1.68441088860.97892101191.6844108886

    4.75419514983.17580107524.7541951498

    2011

    2012

    2013

    4.8

    11.6

    3.2

    10.3

    Sheet1

    201120122013

    Total17.519.918.8

    Africa - land10.311.610.3

    Africa - air0.90.90.9

    Americas1.20.81.2

    Asia & Australasia1.71.01.7

    Europe4.83.24.8

    TOTAL EUROPER 79.4

    Slide no. *

    Asia remains buoyant and Europe SAs main source of tourist arrivalsThe source of this tourist performance of 8.6% came from the following markets:.

    Asia remains buoyant with the highest growth, recording 27.1% increase in foreign tourist arrivals to reach 108272 tourists.

    This growth was led by China, including Hong-Kong which grew by 37.4%, reaching a total of 42 441 tourists in March 2013 relative to 30883 in the same period in 2012.

    Growth in China was also influenced by the following factors, among others;South African Airways direct flight to Beijing since January 2012.Two new visa application centres which opened in Beijing and Shanghai in 2011 making travelling to South Africa more appealing for Chinese tourists.

    Europe remains the main source of foreign tourist arrivals to South Africa, with 430 910 tourist arrivals - a 9.3% growth from 2012 figures. This growth is led by the UKs tourist arrival figures of 137358 ( 2.7% growth from 2012). Germany grew 17.6%France grew 7.3%the Netherlands down with -2.9% and Italy grew 17.1% reaching 14242 tourist arrivals. The US leads the charts of North America performance, growing at 5.8% to reach 74166 tourists in March 2013.

    Slide no. *

    Regional Africas Growing supported by the Africa Growth Plan Central and South America recorded a growth of 15.2%, attracting 35555 foreign tourist arrivals to South Africa, led by Brazil.

    The Middle East Markets brought in 16 194 foreign tourists in 2013, up by 11.4 % from 2012.

    Regional Africa reported 1.73 million tourist at 7.2% growth .

    Slide no. * South African Tourism 2012

    Average Number of Provinces Visited by All Tourists, Q1 2012 vs. Q1 2013There has been a decrease in the number of provinces visited by all touristsSource: SAT Departure Surveys

    Slide no. * South African Tourism 2012

    Provincial Distribution Q1 2012 vs. Q2 2012Gauteng and Western Cape are by Far the Most Visited Provinces.Note: Unpaid accommodation refers to staying with friends or family. Other accommodation refers to staying at schools, churches, universities, etc.Source: SAT Departure Surveys

  • TABLE OF CONTENTS

    GLOBAL ENVIRONMENTOVERALL PERFORMANCE - KPIsGLOBAL Q1 PERFORMANCESOUTH AFRICAS Q1 PERFORMANCE MARKETS DRIVING TOURIST ARRIVAL GROWTH IN Q1 AND BEYOND MARKETS THAT WILL DRIVE FUTURE GROWTHDOMESTIC TOURISM RESULTS TGCSA UPDATENCB UPDATEFINANCIAL PERFORMANCE

    Slide no. *

    Country ManagerRegional DirectorStakeholder ManagerGlobal Channel Manager2011 2013/4Markets Driving Tourist Arrival Growth in Q1 and Beyond 4th Portfolio 01/04/2011 to 30/03/2014

    AFRICAAMERICAS & the UKASIA & AUSTRALASIAEUROPECORE MARKETSAngolaBotswanaKenya NigeriaSouth Africa*USAAustraliaIndiaFranceGermanyNetherlandsUK*

    INVESTMENT MARKETSDRCMozambiqueBrazilCanadaChina (including Hong Kong)JapanBelgiumItalySwedenTACTICAL MARKETSLesothoSwazilandNew ZealandIrelandWATCH-LIST MARKETSMalawiNamibiaZambiaZimbabweArgentinaRepublic of KoreaAustriaDenmarkPortugalSpainSwitzerlandSTRATEGIC IMPORTANCEBahrain, Oman, Qatar, Saudi ArabiaSTRATEGIC AIR LINKS/HUBSEgypt, Ethiopia, Ghana, Mauritius, Senegal, Tanzania, UAEMalaysiaSingapore

    Slide no. *

    Markets that will drive Future Tourist Arrival Growth - 01/04/2014 to 30/03/2017 Country ManagerRegional DirectorStakeholder ManagerResponsibilityTRM: Gl

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