south east€¦ · • half-page event brochure ad • speed dating session with attendees •...

SOUTHMarch 7–10, 2019

Dallas, TX

EASTApril 4–7, 2019Alexandria, VA

ideafit.com/ptrainer

SPONSORSHIP PROSPECTUSExclusive Sponsorship Opportunities

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IDEA Personal Trainer Institute

EVENT & ATTENDEE OVERVIEWDear Future Sponsor,

The IDEA Personal Trainer Institute is the event of the year for personal

trainers and fitness business owners, providing them with the tools and

strategies they need to take their careers to the next level. Attendees

are introduced to the newest programs and equipment and the latest

research in fitness and nutrition. It’s an action-packed opportunity

for fitness, wellness, business and nutrition brands to introduce their

products to an elite group of fitness professionals.

Over the course of the 4-day event, personal trainers and fitness

business owners/managers will experience cutting-edge education

from world-renowned industry experts on topics such as training

science, training techniques, program design, business and marketing,

nutrition, and behavior change.

Please take this opportunity to reserve your sponsorship and position

your brand in front of the most influential group of personal trainers

and fitness business owners/managers in the industry. All major

sponsorship packages sold out in 2018, and we anticipate 2019

packages to sell quickly, as well.

Don’t miss your chance to get in early for this year’s IDEA

Personal Trainer Institute and secure the sponsorship that will

help amplify your brand with our powerful and influential fitness

professional community!

See you there!

IDEA Health & Fitness Association Events Team

PAST IDEA SPONSORS

OFFICIAL BUSINESS SOFTWARE SPONSOR

OFFICIAL HYDRATION & SPORTS NUTRITION SPONSORS

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Core Sponsor $5,000 • 20 available• Tabletop Package: (1) 6’ table, 2 chairs, linen and wastebasket• 1 pre-event or 1 post-event dedicated HTML email to all attendees• Half-page event brochure ad• Speed Dating session with attendees• Company logo recognition in event emails• Logo recognition in the conference guide• Logo recognition on room signs• Company logo with hyperlink on the event website• 1 Facebook post to attendee group• Offer an event coupon for attendees (discounts or giveaways)• One-time use of IDEA attendee mailing list• Offer an attendee giveaway at the Networking Happy Hour• 2 free event registrations

Sponsored Networking Breakfast/Coffee$1,500* • 2 available Friday at 7:30–8:30am and Saturday at 7:15–8:15am• Offer breakfast for conference attendees in the sponsor marketplace

(central location for all attendees)• Branding on the tables and around the set-up (sponsor to provide and work

with IDEA on what’s approved in the location)• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Inclusion in the IDEA Personal Trainer Institute brochure• Promotion of the breakfast in pre-event attendee email(s)

Sponsored Morning Workout $1,500 • 2 available Friday at 7:00–8:00am and Saturday at 6:45–7:45am• Lead attendees in a workout of your choice with your presenters• Branding in room during the workout (sponsor to provide and work with IDEA

on what’s approved in the room)• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Inclusion in the IDEA Personal Trainer Institute brochure• Dedicated page on the event website that includes your session title,

description, logo and presenter information• Promotion of the workout in pre-event attendee email(s)

Sponsored Lunch Workout $1,500* • 2 available Friday at 12 Noon–1:00pm and Saturday at 12:30–1:30pm• Lead attendees in a workout of your choice with your presenters• Branding in room during the workout (sponsor to provide and work with IDEA



Sponsored Presenter Lunches$2,000* • 2 available Friday at 12 Noon–1:00pm and Saturday at 12:30–1:30pm• Offer lunch for all IDEA Personal Trainer Institute presenters• Branding in room during lunch (sponsor to provide and work with IDEA

on what’s approved in the room)• 1 dedicated pre-event email to the presenters promoting the lunch

CONTINUED

SOUTH Sponsorship Opportunities

*Additional corkage and product fees may apply.

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Snack Break Sponsors$1,000* each • 4 available each day Friday at 3:15–4:15pm and Saturday at 3:30–4:30pm• (1) 6’ table with linen• Offer snacks for conference attendees in the sponsor marketplace from

3:15–4:15pm on Friday and 3:30–4:30pm on Saturday• Branding on your tabletop (sponsor to provide and work with IDEA on

what’s approved in the location)• Company logo with hyperlink on the event website• Company logo and recognition in the on-site conference program• Inclusion in the IDEA Personal Trainer Institute brochure• Inclusion on the dedicated snack break page of the event website• Promotion of the sponsorship in pre-event attendee email(s)

Networking Happy Hour Title Sponsor $2,500• Place branding around the room at the Networking Happy Hour (sponsor to

provide and work with IDEA on what’s approved in the location)• Logo on table tent signs on reception cocktail tables• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• 1 free event registration• Inclusion in the IDEA Personal Trainer Institute brochure• Inclusion on the dedicated Networking Happy Hour page of the event website• Promotion of the sponsorship in pre-event attendee email(s)

Networking Happy Hour Food Sponsor $1,000*

• Offer your company’s food product OR sponsor the food for all conference attendees during the Networking Happy Hour

• Place branding on the table(s) with food (sponsor to provide and work with IDEA on what’s approved in the location)

• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Inclusion in the IDEA Personal Trainer Institute brochure• Inclusion on the dedicated Networking Happy Hour page of the event website• Promotion of the sponsorship in pre-event email(s)

Networking Happy Hour Beverage Sponsor $1,000*

• Offer your company’s alcoholic beverage product OR sponsor the drink tickets during the Networking Happy Hour for all conference attendees

• Place branding on the bar(s) (sponsor to provide and work with IDEA on what’s approved in the location)

• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Inclusion in the IDEA Personal Trainer Institute brochure• Inclusion on the dedicated Networking Happy Hour page of the event website• Promotion of the sponsorship in pre-event attendee email(s)

Apparel Sponsor (Staff Uniforms)$3,000 Includes South and East events• Provide IDEA staff with pants, shirts and jackets to be worn on all days• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Logo recognition in event emails• 1 free event registration• Pop-up store in registration area on Friday and Saturday

Footwear Sponsor (Staff Uniforms)$3,000 Includes South and East events• Provide IDEA staff with footwear to be worn on all days of the event• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Logo recognition in event emails• 1 free event registration• Pop-up store in registration area on Friday and Saturday

Attendee T-Shirt Sponsor$2,500• Provide the T-shirt given to all conference attendees at check-in• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Logo recognition in event emails• Inclusion in attendee marketing emails promoting the T-shirt• 1 free event registration

Name Badge Lanyards$1,000• Customize the official meeting lanyards with your company logo (sponsor to

print and provide)

CONTINUED (EAST SPONSORSHIPS)

SOUTH Sponsorship Opportunities CONTINUED


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Core Sponsor $6,500 • 20 available• Tabletop Package: (1) 6’ table, 2 chairs, linen and wastebasket• 1 pre-event or 1 post-event dedicated HTML email to all attendees• Half-page event brochure ad • Speed Dating session with attendees• Company logo recognition in event emails• Logo recognition in the conference guide• Logo recognition on room signs• Company logo with hyperlink on the event website• 1 Facebook post to attendee group• Offer an event coupon for attendees (discounts or giveaways)• One-time use of IDEA attendee mailing list• Offer an attendee giveaway at the Networking Happy Hour• 2 free event registrations

Sponsored Networking Breakfast/Coffee$2,000* • 2 available Friday and/or Saturday • 7:30–8:30am• Offer breakfast for conference attendees in the sponsor marketplace

(central location for all attendees)• Branding on the tables and around the set-up (sponsor to provide and work

with IDEA on what’s approved in the location)• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Inclusion in the IDEA Personal Trainer Institute brochure• Promotion of the breakfast in pre-event attendee email(s)

Sponsored Morning Workout $2,000 • 2 available Friday and/or Saturday • 7:00–8:00am• Lead attendees in a workout of your choice with your presenters• Branding in room during the workout (sponsor to provide and work with IDEA



Sponsored Lunch Workout $2,000* • 2 available Friday and/or Saturday • 12:30–1:30pm• Lead attendees in a workout of your choice with your presenters• Branding in room during the workout (sponsor to provide and work with IDEA



Sponsored Presenter Lunches$2,000* • 2 available Friday or Saturday • 12:30–1:30pm• Offer lunch for all IDEA Personal Trainer Institute presenters• Branding in room during lunch (sponsor to provide and work with IDEA on

what’s approved in the room)• 1 dedicated pre-event email to the presenters promoting the lunch

CONTINUED

EAST Sponsorship Opportunities


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Snack Break Sponsors$1,000* each • 4 available each day Friday and Saturday • 3:30–4:30pm• (1) 6’ table with linen• Offer snacks for conference attendees in the sponsor marketplace from

3:30–4:30pm of your selected day• Branding on your tabletop (sponsor to provide and work with IDEA on

what’s approved in the location)• Company logo with hyperlink on the event website• Company logo and recognition in the on-site conference program• Inclusion in the IDEA Personal Trainer Institute brochure• Inclusion on the dedicated snack break page of the event website • Promotion of the sponsorship in pre-event attendee email(s)

Networking Happy Hour Title Sponsor $3,000• Place branding around the room at the Networking Happy Hour (sponsor to

provide and work with IDEA on what’s approved in the location)• Logo on table tent signs on reception cocktail tables• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• 1 free event registration• Inclusion in the IDEA Personal Trainer Institute brochure• Inclusion on the dedicated Networking Happy Hour page of the event website• Promotion of the sponsorship in pre-event attendee email(s)

Networking Happy Hour Food Sponsor $1,500• Offer your company’s food product OR sponsor the food for all conference

attendees during the Networking Happy Hour*• Place branding on the table(s) with food (sponsor to provide and work with

IDEA on what’s approved in the location)• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Inclusion in the IDEA Personal Trainer Institute brochure• Inclusion on the dedicated Networking Happy Hour page of the event website• Promotion of the sponsorship in pre-event email(s)

Networking Happy Hour Beverage Sponsor $1,500*

• Offer your company’s alcoholic beverage product OR sponsor the drink tickets during the Networking Happy Hour for all conference attendees

• Place branding on the bar(s) (sponsor to provide and work with IDEA on what’s approved in the location)

• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Inclusion in the IDEA Personal Trainer Institute brochure• Inclusion on the dedicated Networking Happy Hour page of the event website• Promotion of the sponsorship in pre-event attendee email(s)

Apparel Sponsor (Staff Uniforms)$3,000 Includes South and East events• Provide IDEA staff with pants, shirts and jackets to be worn on all days• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Logo recognition in event emails• 1 free event registration• Pop-up store in registration area

Footwear Sponsor (Staff Uniforms)$3,000 Includes South and East events• Provide IDEA staff with footwear to be worn on all days of the event• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Logo recognition in event emails• 1 free event registration• Pop-up store in registration area

Attendee T-Shirt Sponsor$3,000• Provide the T-shirt given to all conference attendees at check-in• Company logo with hyperlink on the event website• Logo and recognition in the on-site conference program• Logo recognition in event emails• Inclusion in attendee marketing emails promoting the T-shirt• 1 free event registration

Name Badge Lanyards$1,000• Customize the official meeting lanyards with your company logo (sponsor

to print and provide)

EAST Sponsorship Opportunities CONTINUED


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Contact KATHERINE DENNY at (800) 999-4332, ext. 215, or [email protected] to find out more about the IDEA Personal Trainer Institute.

ATTENDEE INFORMATION

74% female 26% male

OVER

73% are likely to purchase from a sponsor

selling products/services at this event

ROLE ATTENDEES PLAY IN THE BUYING PROCESS FOR HIS/HER FACILITY

OVER

86% rate IDEA Personal Trainer Institute

as their first event choice or in the top 3 for all industry events

Key Decision Makers

Contributor to Final Decision

Provide Educated Recommendationshave an annual income

greater than $75,000

63% 35% 14% 19%

“Year after year, we continue to have great success as far as conversions and interaction with a great consumer base at IDEA Personal Trainer Institute.”

—Peter Bognanno, Global Associate Marketing Manager, Reebok International Ltd.

72% of sponsors rated IDEA Personal Trainer Institute significantly better or better than other industry events.

Personal Trainer (Employee)

Club Owner/Manager

Personal TrainingDirector/Manager

Group Exercise Instructor

Wellness Professional

30%

FULL-TIME25+ hours per week

PART-TIME24 hours or less

per week

Not employed in the fitness industry

61% 15+ years 8–15 years37% 29%

4–7 years0–3 years

20%14%

37%

2%

BY PROFESSION EMPLOYMENT STATUS EXPERIENCE IN YEARS

12%

10%7%

6%

Personal Trainer (Sole

Practitioner)

35%

south east€¦ · • half-page event brochure ad • speed dating session with attendees •...

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