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Page 1: South Florida Business & Wealth

AD

DAVIDBECKHAMCan he bend itin Miami?

Page 2: South Florida Business & Wealth

2 may 2014 • www.sfbwmag.com

AD

888 EAST LAS OLAS BOULEVARD, FORT LAUDERDALE • 954 462 8880 VALET PARKING AVAILABLE

SHOP ANYTIME ONLINE | LEVINSONJEWELERS.COM

Page 3: South Florida Business & Wealth

www.sfbwmag.com • may 2014 3

AD

888 EAST LAS OLAS BOULEVARD, FORT LAUDERDALE • 954 462 8880 VALET PARKING AVAILABLE

SHOP ANYTIME ONLINE | LEVINSONJEWELERS.COM

Page 4: South Florida Business & Wealth

4 may 2014 • www.sfbwmag.com

AD

8SPACES

Metrorail station at Miami International combines

artistic sense with functionality

12 NEW SOUTH FLORIDA

Nautical tour provides insights on region’s condo

boom

16 MADE IN SOUTH

FLORIDAACR Electronics’ rescue beacons save thousands

of lives

20 BUSINESS SCENE

“Love of Cities” author tells how anyone can make

a difference

24ECONOMIC

DEVELOPMENT$375 million waterfront

redevelopment plans move forward

26PROFILES

Fred Meltzer and Sandra Hoffman are the Willy

Wonkas of South Florida

Maria Merce Martin creates a high-tech marketing company in Weston

TABLE OF CONTENTS

34 TECHNOLOGY HUBHow Alexander Gomez went from a surgical technician to the $100 million man

44 INTERNATIONAL BUSINESSFalling gold prices hit the region’s latest trade fi gures

46 AWARDSSFBW to feature second edition of Leaders in Law and Up & Comers

50 PRIVATE EQUITYE-commerce company PrestaShop raises $9.3 million

52 VENTURE VIEWPOINTAn interview with Michael Falk of Comvest Partners, which manages $1.3 billion

54 STARTUPSLegislation would help promote crowdfunding efforts in Florida

56 WHERE I LIVE AND WHYJeremy and Courtney Larkin make over a home in Palmetto Bay

58 EXECUTIVE FASHIONSunTrust Senior VP Kim Cagiano embraces feminine chic

60 MEET MY RIDEOctagon Professional Recruiting’s Mitch Kramer cruises in a Tesla Roadster

62 SPENDING ITEscape the huddled cruising masses on the Azamara Quest

64 CHARITY SPOTLIGHTFood for the Poor is South Florida’s mega-charity

66 ADVICECriminal lawyer Robert Amsel tells what to do if the FBI comes knocking

38COVER STORYWhy soccer superstar David Beckham faces a long shot getting a stadium at PortMiami

888.491.1120 • www.gmlaw.com

At Greenspoon Marder, it’s all about YOU. We are committed to providing sophisticated and distinctive client service through our cross-disciplinary Client Team approach. Our goal is to understand the challenges that YOU face and build collaborative relationships and craft creative solutions designed and executed with long-term strategic goals in mind.

Since our inception in 1981, Greenspoon Marder is a full-service business law firm with the experience needed to understand your challenges and develop the

strategies that YOU need. We serve Fortune 500, middle market public and private companies, start-ups, emerging businesses and entrepreneurs across Florida and the United States.

Aventura • Boca Raton • Fort Lauderdale • Miami • Naples • Orlando • Port St. Lucie • Tampa • West Palm Beach

Page 5: South Florida Business & Wealth

www.sfbwmag.com • may 2014 5

AD

8SPACES

Metrorail station at Miami International combines

artistic sense with functionality

12 NEW SOUTH FLORIDA

Nautical tour provides insights on region’s condo

boom

16 MADE IN SOUTH

FLORIDAACR Electronics’ rescue beacons save thousands

of lives

20 BUSINESS SCENE

“Love of Cities” author tells how anyone can make

a difference

24ECONOMIC

DEVELOPMENT$375 million waterfront redevelopment plans

moves forward

26PROFILES

Fred Meltzer and Sandra Hoffman are the Willy

Wonkas of South Florida

Maria Merce Martin creates a high-tech marketing company in Weston

TABLE OF CONTENTS

34 TECHNOLOGY HUBHow Alexander Gomez went from a surgical technician to the $100 million man

44 INTERNATIONAL BUSINESSFalling gold prices hit the region’s latest trade fi gures

46 AWARDSSFBW to feature second edition of Leaders in Law and Up & Comers

50 PRIVATE EQUITYE-commerce company PrestaShop raises $9.3 million

52 VENTURE VIEWPOINTAn interview with Michael Falk of Comvest Partners, which manages $1.3 billion

54 STARTUPSLegislation would help promote crowdfunding efforts in Florida

56 WHERE I LIVE AND WHYJeremy and Courtney Larkin make over a home in Palmetto Bay

58 EXECUTIVE FASHIONSunTrust Senior VP Kim Cagiano embraces feminine chic

60 MEET MY RIDEOctagon Professional Recruiting’s Mitch Kramer cruises in a Tesla Roadster

62 SPENDING ITEscape the huddled cruising masses on the Azamara Quest

64 CHARITY SPOTLIGHTFood for the Poor is South Florida’s mega-charity

66 ADVICECriminal lawyer Robert Amsel tells what to do if the FBI comes knocking

38COVER STORYWhy soccer superstar David Beckham faces a long shot getting a stadium at PortMiami

888.491.1120 • www.gmlaw.com

At Greenspoon Marder, it’s all about YOU. We are committed to providing sophisticated and distinctive client service through our cross-disciplinary Client Team approach. Our goal is to understand the challenges that YOU face and build collaborative relationships and craft creative solutions designed and executed with long-term strategic goals in mind.

Since our inception in 1981, Greenspoon Marder is a full-service business law firm with the experience needed to understand your challenges and develop the

strategies that YOU need. We serve Fortune 500, middle market public and private companies, start-ups, emerging businesses and entrepreneurs across Florida and the United States.

Aventura • Boca Raton • Fort Lauderdale • Miami • Naples • Orlando • Port St. Lucie • Tampa • West Palm Beach

Page 6: South Florida Business & Wealth

6 may 2014 • www.sfbwmag.com

AD

Clients are worth more than their net worth.

For more information on our

Private Banking services,

call us at 305-644-5133.

bankunited.com member FDiCBankUnited, n.a.

Lifestyle Publications - Private Banking Ad.indd 1 1/14/2014 8:46:03 AM

PUBLISHER AND EDITOR-IN-CHIEF Kevin Gale [email protected] PUBLISHER Sally Nicholas [email protected]

ASSOCIATE EDITOR Ivette Figueroa ifi [email protected] ASSOCIATE EDITOR Richard Shellene [email protected]

VICE PRESIDENT Jill Horrowitz [email protected]

Creative CREATIVE DIRECTOR Melanie Smit

ART DIRECTOR Alexander Hernandez ART DIRECTOR Frank PapandreaART DIRECTOR Alisha Riddle

MarketingMARKETING DIRECTOR Suzanne Holtermann [email protected]

Writers CONTRIBUTING WRITERS

Robert Amsel, Ryan Cortes, Julie Kay, Leslie Kraft Burke, Denise Stirk

PhotographersDowntown Photo/Fort Lauderdale,

Dreamfocus Photography, Andrew Urban

Market DirectorsLIZ KRONE [email protected] SCOTT [email protected]

CHAIRMAN Gary Press [email protected] Jim Norton [email protected]

GENERAL MANAGER Danielle Tarrant [email protected]

SFBW Magazine3511 W. COMMERCIAL BLVD., SUITE 200

FORT LAUDERDALE, FLORIDA 33309

954.377.9470 | FAX 954.617.9418

WWW.SFBWMAG.COM

©2014 SFBW magazine is published by Lifestyle Media Group, all rights reserved.

SFBW is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely

responsible for ad content and holds publisher harmless from any error.

Welcome to the premiere issue of South Florida Business & Wealth.

This issue is a sneak peek at a new monthly publication that will be launched in September by Lifestyle Media Group, which already publishes 10 titles under the Life and Lifestyle names in southern Florida.

Why this magazine and why now?

SFBW is the culmination of a vision developed by LMG Chairman, Gary Press, and myself to help propel the South Florida economy, provide insight and recognize the achievers who are driving our region’s success.

Gary and I have known each other for 16 years. I fi rst met him in 1998, when he was publisher of the South Florida Business Journal and I was business editor at the Sun Sentinel. He recruited me as editor of the Business Journal and we had a great 10-year run together.

Last year, we talked about how it was unusual that South Florida, the nation’s eighth-largest urban area, lacked a glossy business magazine.

We have strived to develop a thoughtful magazine that readers can relax and enjoy. We want

to be not only informative and insightful, but entertaining. There’s a lot of news breaking each day in South Florida, but we think many stories are still uncovered or lack perspective.

Our magazine will chronicle not only the traditional economic mainstays of our region, such as real estate and tourism, but surging sectors, including technology, design, startups, venture capital and private equity. We also have off hours features, including Executive Style, Spending It and Where I Live and Why.

SFBW will be actively engaged in the business community by attending key business events and having its own award programs, networking events, industry panels and advisory boards.

We will meet advertisers’ needs with customized solutions. We provide value by sending the magazine to 30,000 high-level business readers each month and offering very competitive advertising rates.

In addition to thanking Gary, I want to give a big shout out to two staffers. Melanie Geronemus Smit, the creative director for Lifestyle Media Group, who conceptualized the appearance of the magazine right down to the typefaces she found; and Associate Publisher Sally Nicholas, who has been invaluable in meeting with members of the business community and coming up with content ideas.

I welcome your feedback. Please email me at [email protected] or call me at 954.377.9566.¿

Kevin Gale

Meet SFBW

LETTER FROM THE PUBLISHER

Publisher, Kevin Gale

Page 7: South Florida Business & Wealth

www.sfbwmag.com • may 2014 7

AD

Clients are worth more than their net worth.

For more information on our

Private Banking services,

call us at 305-644-5133.

bankunited.com member FDiCBankUnited, n.a.

Lifestyle Publications - Private Banking Ad.indd 1 1/14/2014 8:46:03 AM

PUBLISHER AND EDITOR-IN-CHIEF Kevin Gale [email protected] PUBLISHER Sally Nicholas [email protected]

ASSOCIATE EDITOR Ivette Figueroa ifi [email protected] ASSOCIATE EDITOR Richard Shellene [email protected]

VICE PRESIDENT Jill Horrowitz [email protected]

Creative CREATIVE DIRECTOR Melanie Smit

ART DIRECTOR Alexander Hernandez ART DIRECTOR Frank PapandreaART DIRECTOR Alisha Riddle

MarketingMARKETING DIRECTOR Suzanne Holtermann [email protected]

Writers CONTRIBUTING WRITERS

Ryan Cortes, J.P. Faber, Leslie Kraft Burke, Denise Stirk

PhotographersDowntown Photo/Fort Lauderdale,

Dreamfocus Photography, Andrew Urban

Market DirectorsLIZ KRONE [email protected] SCOTT [email protected]

CHAIRMAN Gary Press [email protected] Jim Norton [email protected]

GENERAL MANAGER Danielle Tarrant [email protected]

SFBW Magazine3511 W. COMMERCIAL BLVD., SUITE 200

FORT LAUDERDALE, FLORIDA 33309

954.377.9470 | FAX 954.617.9418

WWW.SFBWMAG.COM

©2014 SFBW magazine is published by Lifestyle Media Group, all rights reserved.

SFBW is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely

responsible for ad content and holds publisher harmless from any error.

Page 8: South Florida Business & Wealth

8 may 2014 • www.sfbwmag.com

SPACES:

Miami Intermodal Center at Miami

International Airport

ARCHITECT

Perez & Perez Architects and Planners

ADDRESS

2121 Douglas Rd., Miami, FL 33145

WEBSITE

www.perezperez.com

PRINCIPAL, INTERIOR DESIGNER

Daniel Perez�Zarraga, AIA

BY LESLIE KRAFT BURKE

Page 9: South Florida Business & Wealth

www.sfbwmag.com • may 2014 9

SPACES:

Miami Intermodal Center at Miami

International Airport

ARCHITECT

Perez & Perez Architects and Planners

ADDRESS

2121 Douglas Rd., Miami, FL 33145

WEBSITE

www.perezperez.com

PRINCIPAL, INTERIOR DESIGNER

Daniel Perez�Zarraga, AIA

BY LESLIE KRAFT BURKE

Page 10: South Florida Business & Wealth

10 may 2014 • www.sfbwmag.com

Structural members provide a rhythm to

the station

The station’s fl air makes it a South Florida landmark

An art in public places work by Michele Oka Doner

Natural light can stream in over a vestibulePortal To

The FutureMiami has joined the major league of

cities with rail mass transit connections to their airports with the opening of the Metrorail station at MIA.

Like the grand rail terminals of the past, this station has striking architectural elements – notably a stainless-steel clad canopy that rotates and tapers. The American Institute of Architects Florida/Caribbean Chapter gave the station a merit award of excellence.

The station is part of the Miami Intermodal Center, which was designed as a hub for buses, Tri-Rail and even

future high-speed rail service. The canopy dynamically hovers

above to define the platform space. The connector level vestibule, defined by an “art in public places” glass enclosure intervention, leads patrons to the airport. Here are more insights from Perez & Perez Associates about the project:• Using a continuous rhythm of structural

columns throughout the 1,000-foot long site to organize and integrate the

bus and rail facilities.• Providing elements common to other

Metrorail stations, but making this one a stand out as a landmark.

• Designing the stainless steel clad canopy to be the signature structure expressing the concept of movement: and contrasting with existing nondescript stations.

• Strategically placing linear openings in the canopy to provide natural light and a visual frame to follow the rotation of the canopy.

• Utilizing the linear patterns of the openings in other parts of the station, such as the bus canopies in the lower level, the south entrance canopy and the floor pattern. ¿

ECONOMIC DEVELOPMENTSPACES

A stainless steel canopy defi nes the station and gives a

sense of movement to the station

Page 11: South Florida Business & Wealth

www.sfbwmag.com • may 2014 11

Structural members provide a rhythm to

the station.

The station’s fl air makes it a South Florida landmark.

An art in public places work by Michele Oka Doner.

Natural light can stream in over a vestibule.Portal To

The FutureMiami has joined the major league of cities with rail mass transit connections to their airports with the opening of the Metrorail station at MIA.Like the grand rail terminals of the past, this station has striking architectural elements – notably a stainless-steel clad canopy that rotates and tapers. The American Institute of Architects Florida/Caribbean Chapter gave the station a merit award of excellence.The station is part of the Miami Intermodal Center, which was designed as a hub for buses, Tri-Rail and even

future high-speed rail service. The canopy dynamically hovers above to define the platform space. The connector level vestibule, defined by an “Art in Public Places” glass enclosure intervention, leads patrons to the airport. Here are more insights from Perez & Perez Associates about the project:• Using a continuous rhythm of structural

columns throughout the 1,000-foot long site to organize and integrate the

bus and rail facilities.• Providing elements common to other

Metrorail stations, but making this one a stand out as a landmark.

• Designing the stainless steel clad canopy to be the signature structure expressing the concept of movement: and contrasting with existing nondescript stations.

• Strategically placing linear openings in the canopy to provide natural light and a visual frame to follow the rotation of the canopy.

• Utilizing the linear patterns of the openings in other parts of the station, such as the bus canopies in the lower level, the south entrance canopy and the floor pattern. ¿

ECONOMIC DEVELOPMENTSPACES

A stainless steel canopy defi nes the station and gives a

sense of movement station

Page 12: South Florida Business & Wealth

12 may 2014 • www.sfbwmag.com

NEW SOUTH FLORIDA:

Rebirth and transformation in our neighborhoods

Miami Beach’s lofty condo prices help other parts of the regionBY KEVIN GALE

Faena House sets a new price level on

Miami Beach

Page 13: South Florida Business & Wealth

www.sfbwmag.com • may 2014 13

NEW SOUTH FLORIDA:

Rebirth and transformation in our neighborhoods

Miami Beach’s lofty condo prices help other parts of the regionBY KEVIN GALE

Faena House sets a new price level on

Miami Beach

Page 14: South Florida Business & Wealth

14 may 2014 • www.sfbwmag.com

Would-be buyers should pay attention to whether banks are providing financing – less than 10 projects had that status recently, but banks were reportedly getting ready to fund a spurt of projects.

Some projects planned to build with developer cash and unit buyer cash, Zalewski says.

Just like the last cycle, some projects have too many buyers who are friends and family.

“Sales may not support what success on the street indicates,” Zalewski says.

The new formula for

projects calls for 40 percent deposits before construction starts, but Zalewski says he heard of one project that was only asking for 30 percent. That could leave less of a cushion if things go south.

Buyers should also pay attention to commissions paid to agents. Traditionally, brokers earned 5 percent on pre-construction sales, but some were paying 6 or 7 percent upfront, according to Zalewski.

“They are needing to sweeten the pot, and as they sweeten the pot it raises questions.” ¿

The big question is whether there’s another bubble brewing just a few years after the previous one burst.

Icon Brickell has a strategic location on

the Miami River

Top: Condos along Biscayne Boulevard near Bayside Bottom: The marina and condos on South Beach

Cranespotters.com founder Peter Zalewski is in the middle of a boat tour of the condo scene in the Miami area when he points to a couple of cranes and starts to quiz brokers about the per square foot price.

“Faena House is interesting because it has the highest pre-construction price on the market, anybody wants to take a guess what it is? $1,700? $3,500? Higher, higher. $6,430 per square foot.”

The chairman of Goldman Sachs is reportedly buying a unit, Zalewski says, but the generally high prices on Miami Beach are pushing some buyers to look elsewhere.

One area of interest was Sunny Isles, where developers were still trying to punch through the $1,000 per square foot level.

Many investor buyers were crossing the causeway to downtown Miami where Zalewski says they could find deals for $486 a square foot and rent the units out. But prices are expected to rise there, too. Hong Kong’s Swire paid $950 a square foot for the last dirt piece it bought in the Brickell area compared with $50 a few years earlier.

By contrast, developer Jean Francois Roy of Ocean Land Investments says his costs for land and construction for eight projects in Fort Lauderdale were roughly $400 per square foot. He previously developed oceanfront projects, but likes the rapid time to completion on his boutique projects in the Las Olas Isles.

His low-rise AquaVita project was recently near sellout at $525 a square foot – $1.22 million for 2,321 square feet. It may not be a high-rise, but you still get water views and can tie up a yacht outside your unit.

While the Miami area has a spurt of oceanfront, high-rise

condo projects, the story is different further north where the influx of foreign buyers is less of a factor.

Fort Lauderdale has only one pre-construction oceanfront pre-sale project, Paramount Residences, according to its MLS listing.

Paramount was asking $631 a square foot for a 2,626-square-foot unit – about at tenth of the price for Faena. The unit was listed at $1.6 million.

Peggy Fucci, whose OneWorld Properties has a lot of experience in South Beach, is marketing the project, and says, “We will be attracting a lot of foreign buyers. The access and flights coming in from South America to Fort Lauderdale help. It’s less crowded up here for some families. There are a lot of families that can’t buy in South Beach because they don’t have a park where they can walk with the kids.”

In Boca Raton, there wasn’t any evidence of an oceanfront pre-sale on MLS, but the recently built penthouse at 1000 S. Ocean was listed at $2,019 a square foot – $13.95 million for 6,909 square feet. The listing called it “the finest residence ever publicly offered in Boca Raton.”

A check of MLS listings didn’t find any new projects on Singer Island, a high-rise enclave north of the town of Palm Beach.

Going back to the Miami tour, the big question is whether there’s another bubble brewing just a few years after the previous one burst.

Zalewski didn’t say for sure, but he sees some worrisome signs.

Some developers are parachuting into the market with no experience. That was a sign that preceded the last bust.

Edgewater, north of downtown Miami, is a

hot neighborhood

NEW SOUTH FLORIDA

Page 15: South Florida Business & Wealth

www.sfbwmag.com • may 2014 15

Would-be buyers should pay attention to whether banks are providing financing – less than 10 projects had that status recently, but banks were reportedly getting ready to fund a spurt of projects.

Some projects planned to build with developer cash and unit buyer cash, Zalewski says.

Just like the last cycle, some projects have too many buyers who are friends and family.

“Sales may not support what success on the street indicates,” Zalewski says.

The new formula for

projects calls for 40 percent deposits before construction starts, but Zalewski says he heard of one project that was only asking for 30 percent. That could leave less of a cushion if things go south.

Buyers should also pay attention to commissions paid to agents. Traditionally, brokers earned 5 percent on pre-construction sales, but some were paying 6 or 7 percent upfront, according to Zalewski.

“They are needing to sweeten the pot, and as they sweeten the pot it raises questions.” ¿

Icon Brickell has a strategic location on

the Miami River

Top: Condos along Biscayne Boulevard near Bayside

The big question is whether there’s another bubble brewing just a few years after the previous one burst.

Cranespotters.com founder Peter Zalewski is in the middle of a boat tour of the condo scene in the Miami area when he points to a couple of cranes and starts to quiz brokers about the per square foot price.

“Faena House is interesting because it has the highest pre-construction price on the market, anybody wants to take a guess what it is? $1,700? $3,500? Higher, higher. $6,430 per square foot.”

The chairman of Goldman Sachs is reportedly buying a unit, Zalewski says, but the generally high prices on Miami Beach are pushing some buyers to look elsewhere.

One area of interest was Sunny Isles, where developers were still trying to punch through the $1,000 per square foot level.

Many investor buyers were crossing the causeway to downtown Miami where Zalewski says they could find deals for $486 a square foot and rent the units out. But prices are expected to rise there, too. Hong Kong’s Swire paid $950 a square foot for the last dirt piece it bought in the Brickell area compared with $50 a few years earlier.

By contrast, developer Jean Francois Roy of Ocean Land Investments says his costs for land and construction for eight projects in Fort Lauderdale were roughly $400 per square foot. He previously developed oceanfront projects, but likes the rapid time to completion on his boutique projects in the Las Olas Isles.

His low-rise AquaVita project was recently near sellout at $525 a square foot – $1.22 million for 2,321 square feet. It may not be a high-rise, but you still get water views and can tie up a yacht outside your unit.

While the Miami area has a spurt of oceanfront, high-rise

condo projects, the story is different further north where the influx of foreign buyers is less of a factor.

Fort Lauderdale has only one pre-construction oceanfront pre-sale project, Paramount Residences, according to its MLS listing.

Paramount was asking $631 a square foot for a 2,626-square-foot unit – about at tenth of the price for Faena. The unit was listed at $1.6 million.

Peggy Fucci, whose OneWorld Properties has a lot of experience in South Beach, is marketing the project, and says, “We will be attracting a lot of foreign buyers. The access and flights coming in from South America to Fort Lauderdale help. It’s less crowded up here for some families. There are a lot of families that can’t buy in South Beach because they don’t have a park where they can walk with the kids.”

In Boca Raton, there wasn’t any evidence of an oceanfront pre-sale on MLS, but the recently built penthouse at 1000 S. Ocean was listed at $2,019 a square foot – $13.95 million for 6,909 square feet. The listing called it “the finest residence ever publicly offered in Boca Raton.”

A check of MLS listings didn’t find any new projects on Singer Island, a high-rise enclave north of the town of Palm Beach.

Going back to the Miami tour, the big question is whether there’s another bubble brewing just a few years after the previous one burst.

Zalewski didn’t say for sure, but he sees some worrisome signs.

Some developers are parachuting into the market with no experience. That was a sign that preceded the last bust.

Edgewater, north of downtown Miami, is a

hot neighborhood

NEW SOUTH FLORIDA

Page 16: South Florida Business & Wealth

16 may 2014 • www.sfbwmag.com

Inside the factory

Canadian Olympic gold medal winner Adam Kreek thanks workers at the ACR Artex factory in Hollywood. He and three other endurance rowers were trying to set a record in April 2013 by going from Senegal to Miami when a wave capsized their boat. They used a ResQLink personal locater beacon to call for help.

that the devices be inspected after a preliminary investigation raised concerns the fi re might have been caused by the ELT’s wiring or lithium batteries.

Angeli declined to talk about Flight 370, but says his company’s Artex ELTs can be activated manually through a cockpit switch and also are activated when a crash is sensed.

The devices, which are usually installed in tail sections, are designed to resist impact and communicate with the Cospas/Sarsat satellite system every 51 seconds when activated. The same satellite system is also used for emergency beacons carried by boaters and those on land.

Signals are relayed to a ground station and ultimately to a rescue station, such as the U.S. Coast Guard.

Artex, which is the aviation brand for ACR, also makes an interface that takes data from Boeing’s computerized fl ight system on an ongoing basis and relays it to the ELTs so they can signal a jet’s coordinates if there is a crash.

ACR is also a consumer brand with hand-held personal locater devices, about the size of a cell phone, that are used by fi shermen, pilots and back country sportsmen. Retailers include Boat Owners Warehouse and Bass Pro Shops.

Some of the ACR marine devices fl oat to the surface when they go under water and also have strobe lights to make it easier to fi nd people in the water.

Among other products, the company makes about 80 percent of the emergency announcement megaphones found on commercial jets and the water-activated blue strobe lights found on many life vests.

ACR keeps a high level of security at its factory on Ravenswood Road, which makes products for the military. A visiting journalist was asked to bring a passport and no cameras were permitted.

The headquarters and factory operation is impressive for its production fl exibility and technology.

Walking down a hallway, Marketing Director Mikele D’Arcangelo pointed out where the company’s software, electrical and mechanical engineers work.

Inside the factory, banners hanging from the ceiling designate 15 different production cells where the products are assembled.

ACR basically makes products from scratch.

One machine is capable of inserting 40,000 parts an hour into the circuit boards used on the array of products. Nearby, a 15-foot long oven is used to bake the circuit boards.

Another machine coats the boards in a thin layer of silicone to prolong their lives and maybe even keep them from

shorting out if the outer casing of a device is breached in wet conditions. D’Arcangelo says ACR is the only beacon maker that goes that extra step.

Manufacturing of the plastic cases is outsourced, but the plastic pellets are supplied by General Electric based on ACR’s specifi cations, he says.

There are multiple inspection points. The personal locater beacons are tested with 45 bursts before they are shipped to customers.

ACR Electronic’s President and GM Gerry Angeli says employees are very serious when it comes to the mission statement of making products that save lives.

“The spirit of the product runs through the fl ow of the production line. It instills a spirit in them that makes them want to do a better job,” Angeli says. “You have to see when someone who is saved comes into the facility and the excitement that comes with that. They want to see the people that built the products that saved their lives.”

1972: ACR moves to Fort Lauderdale. Owner and CEO David Rush subsequently serves as chairman of the Florida High Technology & Industry Council.

1980: Artex gets Federal Aviation Administration approval to build battery packs for emergency locater transmitters.

1990: Rush sells ACR to North American Fund II, led by Fort Lauderdale venture capitalist Charles L. Palmer. Artex starts making its own ELTs.

1999: Artex is purchased by Cobham plc, a British company.

Search and Rescue Satellites

Distress Call Utilizing Emergency Beacon 1

2

Local User Terminal3

MissionControl Center4Rescue Coodination

Center5

The South Florida company has a history of innovations that help save lives.

1956: ACR makes the first electronic fl ash units for cameras, a technology that was later used for rescue strobes.

1970: An ACR fl ashlight is used by Apollo 13’s astronauts as the sole source of powered light after an explosion.

1971: The astronauts write a thank you letter to ACR. Artex, not associated with ACR, is founded as an avionics distributor.

South Florida’s Big LifesaverACR Electronic’s locater beacons call for help in emergencies

BY KEVIN GALE

The disappearance of Malaysia Airlines Flight 370 shows how diffi cult searches can be, but making them easier is a daily job at one of the oldest manufacturers in South Florida.

ACR Electronic’s website has a long list of testimonials from boaters, hikers, sportsmen and pilots who’ve experienced emergencies only to be rescued as the result of their emergency locater beacons. The company’s products, including Artex, have saved thousands of lives over more than fi ve decades.

“Nobody buys our product hoping to use it. But everyone who buys our products know when they push the button it will work,” says President and GM Gerry Angeli.

ACR’s 55,000-square-foot plant in Hollywood even makes emergency locater transmitters (ELTs) for Boeing 777 jets – but Honeywell Aviation made the ones on Flight 370.

ELTs are designed to sense the impact of a crash and send a signal to a satellite with the jet’s location. An ELT signal would have made it much simpler to fi nd the missing fl ight. Why a signal didn’t go off was one of the biggest mysteries after the jet disappeared.

Honeywell’s ELTs were in the news last year after an Ethiopian Airlines Boeing 787 Dreamliner caught fire at London’s Heathrow Airport. The Federal Aviation Administration ordered

Survival talesThe company’s website has gripping rescue stories from customers

whose lives have been saved by the company’s emergency locater

beacons.

Among them are boaters from Florida who were rescued at sea.

Recipients supply their rescue story, which the company verifi es,

and get a new beacon when they mail it into the company.

The beacons are then mounted on plaques and displayed at the

company headquarters and sent to retailers who sold the devices.

The concept was developed by Marketing Director Mikele

D’Arcangelo and won the Marine Marketers America innovation

award.

Read the stories at www.acrartex.com/survivor-club.

ACR Electronics timeline

MADE IN SOUTH FLORIDA

Page 17: South Florida Business & Wealth

www.sfbwmag.com • may 2014 17

Inside the factory

Canadian Olympic gold medal winner Adam Kreek thanks workers at the ACR Artex factory in Hollywood. He and three other endurance rowers were trying to set a record in April 2013 by going from Senegal to Miami when a wave capsized their boat. They used a ResQLink personal locater beacon to call for help.

that the devices be inspected after a preliminary investigation raised concerns the fi re might have been caused by the ELT’s wiring or lithium batteries.

Angeli declined to talk about Flight 370, but says his company’s Artex ELTs can be activated manually through a cockpit switch and also are activated when a crash is sensed.

The devices, which are usually installed in tail sections, are designed to resist impact and communicate with the Cospas/Sarsat satellite system every 51 seconds when activated. The same satellite system is also used for emergency beacons carried by boaters and those on land.

Signals are relayed to a ground station and ultimately to a rescue station, such as the U.S. Coast Guard.

Artex, which is the aviation brand for ACR, also makes an interface that takes data from Boeing’s computerized fl ight system on an ongoing basis and relays it to the ELTs so they can signal a jet’s coordinates if there is a crash.

ACR is also a consumer brand with hand-held personal locater devices, about the size of a cell phone, that are used by fi shermen, pilots and back country sportsmen. Retailers include Boat Owners Warehouse and Bass Pro Shops.

Some of the ACR marine devices fl oat to the surface when they go under water and also have strobe lights to make it easier to fi nd people in the water.

Among other products, the company makes about 80 percent of the emergency announcement megaphones found on commercial jets and the water-activated blue strobe lights found on many life vests.

ACR keeps a high level of security at its factory on Ravenswood Road, which makes products for the military. A visiting journalist was asked to bring a passport and no cameras were permitted.

The headquarters and factory operation is impressive for its production fl exibility and technology.

Walking down a hallway, Marketing Director Mikele D’Arcangelo pointed out where the company’s software, electrical and mechanical engineers work.

Inside the factory, banners hanging from the ceiling designate 15 different production cells where the products are assembled.

ACR basically makes products from scratch.

One machine is capable of inserting 40,000 parts an hour into the circuit boards used on the array of products. Nearby, a 15-foot long oven is used to bake the circuit boards.

Another machine coats the boards in a thin layer of silicone to prolong their lives and maybe even keep them from

shorting out if the outer casing of a device is breached in wet conditions. D’Arcangelo says ACR is the only beacon maker that goes that extra step.

Manufacturing of the plastic cases is outsourced, but the plastic pellets are supplied by General Electric based on ACR’s specifi cations, he says.

There are multiple inspection points. The personal locater beacons are tested with 45 bursts before they are shipped to customers.

ACR Electronic’s President and GM Gerry Angeli says employees are very serious when it comes to the mission statement of making products that save lives.

“The spirit of the product runs through the fl ow of the production line. It instills a spirit in them that makes them want to do a better job,” Angeli says. “You have to see when someone who is saved comes into the facility and the excitement that comes with that. They want to see the people that built the products that saved their lives.”

1972: ACR moves to Fort Lauderdale. Owner and CEO David Rush subsequently serves as chairman of the Florida High Technology & Industry Council.

1980: Artex gets Federal Aviation Administration approval to build battery packs for emergency locater transmitters.

1990: Rush sells ACR to North American Fund II, led by Fort Lauderdale venture capitalist Charles L. Palmer. Artex starts making its own ELTs.

1999: Artex is purchased by Cobham plc, a British company.

Search and Rescue Satellites

Distress Call Utilizing Emergency Beacon 1

2

Local User Terminal3

MissionControl Center4Rescue Coodination

Center5

The South Florida company has a history of innovations that help save lives.

1956: ACR makes the first electronic fl ash units for cameras, a technology that was later used for rescue strobes.

1970: An ACR fl ashlight is used by Apollo 13’s astronauts as the sole source of powered light after an explosion.

1971: The astronauts write a thank you letter to ACR. Artex, not associated with ACR, is founded as an avionics distributor.

South Florida’s Big LifesaverACR Electronic’s locater beacons call for help in emergencies

BY KEVIN GALE

The disappearance of Malaysia Airlines Flight 370 shows how diffi cult searches can be, but making them easier is a daily job at one of the oldest manufacturers in South Florida.

ACR Electronic’s website has a long list of testimonials from boaters, hikers, sportsmen and pilots who’ve experienced emergencies only to be rescued as the result of their emergency locater beacons. The company’s products, including Artex, have saved thousands of lives over more than fi ve decades.

“Nobody buys our product hoping to use it. But everyone who buys our products know when they push the button it will work,” says President and GM Gerry Angeli.

ACR’s 55,000-square-foot plant in Hollywood even makes emergency locater transmitters (ELTs) for Boeing 777 jets – but Honeywell Aviation made the ones on Flight 370.

ELTs are designed to sense the impact of a crash and send a signal to a satellite with the jet’s location. An ELT signal would have made it much simpler to fi nd the missing fl ight. Why a signal didn’t go off was one of the biggest mysteries after the jet disappeared.

Honeywell’s ELTs were in the news last year after an Ethiopian Airlines Boeing 787 Dreamliner caught fire at London’s Heathrow Airport. The Federal Aviation Administration ordered

Survival talesThe company’s website has gripping rescue stories from customers

whose lives have been saved by the company’s emergency locater

beacons.

Among them are boaters from Florida who were rescued at sea.

Recipients supply their rescue story, which the company verifi es,

and get a new beacon when they mail it into the company.

The beacons are then mounted on plaques and displayed at the

company headquarters and sent to retailers who sold the devices.

The concept was developed by Marketing Director Mikele

D’Arcangelo and won the Marine Marketers America innovation

award.

Read the stories at www.acrartex.com/survivor-club.

ACR Electronics timeline

MADE IN SOUTH FLORIDA

Page 18: South Florida Business & Wealth

18 may 2014 • www.sfbwmag.com

Hugs corners. Cuts none. There are no shortcuts to greatness. Which is why we refused tosettle on a single millimeter of the all-new Audi A3. An unrivaledinterior available with leading-edge MMI® touch and 4G LTEtechnology means staying connected is no longer a luxury. Andthe A3 stands apart from other cars in its class, with availablesignature Audi features like revolutionary LED headlamptechnology and legendary quattro® all-wheel drive. Because whysettle for the middle ground, when you can boldly power over it?

The all-new Audi A3. Stay uncompromised.

Starting at $29,900.*

* Starting MSRP for a 2015 Audi A3 1.8T Premium. Limited availability, available for factory order. Model shown is a 2015 Audi A3 2.0T Prestige, 19” wheels(delayed availability) and Sport pkg., starting MSRP $43,050. Prices exclude destination, taxes, title, other options and dealer charges. Dealer sets actual price.“Audi,” “MMI,” “quattro,” “Truth in Engineering,” all model names, and the four rings logo are registered trademarks of AUDI AG. ©2014 Audi of America, Inc.

Hugs corners. Cuts none. There are no shortcuts to greatness. Which is why we refused to

Audi Pembroke Pines15000 Sheridan Street Pembroke Pines, FL 33331 • (954)620-2000www.audipembrokepines.com

R IGHT CAR • R

IGH

T P

RICE • RIGHT C

AR •

RIG

HT

PR I

CE •

RIGHT

PLACERIGHT

PLACEACR Electronics timeline2003: ACR is the fi rst manufacturer to have a personal locater beacon approved by the Federal Communications Commission. Artex introduces a breakthrough ELT that cuts search areas from

20 kilometers to 100 meters.

2010: Artex moves from Aurora, Ore., to Prescott, Ariz.

2012: Cobham packages ACR

and Artex together and sells them to J.F. Lehman & Co., a private equity company in New York, for $73 million. Out of Artex’s 20 employees, 14 subsequently move to Hollywood.

2013: Jordan Co., a private equity company in New York buys ACR and Drew Marine. The merger helps broaden Drew Marine’s products for the maritime and offshore industries. ¿

AVIATION: EMERGENCY LOCATER TRANSMITTER (ELTS) are designed to sense crashes and automatically send a signal.

A trio of life saving productsThe company makes emergency locater beacons for land, air and

sea. All of the beacons transmit to a satellite network.

MARINE: EMERGENCY POSITION INDICATING RADIO BEACONS (EPIRBS) go off when boats sink. Boat Owners Warehouse, $679.99

PERSONAL LOCATER BEACON: FLOATABLE PLBS can be strapped to yourself lik e a cell phone and used on the ground or at sea. Bass Pro Shop, $289.99

“Nobody buys our product hoping to use it. But everyone who buys our products know

when they push the button it will work.”

Page 19: South Florida Business & Wealth

www.sfbwmag.com • may 2014 19

Hugs corners. Cuts none. There are no shortcuts to greatness. Which is why we refused tosettle on a single millimeter of the all-new Audi A3. An unrivaledinterior available with leading-edge MMI® touch and 4G LTEtechnology means staying connected is no longer a luxury. Andthe A3 stands apart from other cars in its class, with availablesignature Audi features like revolutionary LED headlamptechnology and legendary quattro® all-wheel drive. Because whysettle for the middle ground, when you can boldly power over it?

The all-new Audi A3. Stay uncompromised.

Starting at $29,900.*

* Starting MSRP for a 2015 Audi A3 1.8T Premium. Limited availability, available for factory order. Model shown is a 2015 Audi A3 2.0T Prestige, 19” wheels(delayed availability) and Sport pkg., starting MSRP $43,050. Prices exclude destination, taxes, title, other options and dealer charges. Dealer sets actual price.“Audi,” “MMI,” “quattro,” “Truth in Engineering,” all model names, and the four rings logo are registered trademarks of AUDI AG. ©2014 Audi of America, Inc.

Hugs corners. Cuts none. There are no shortcuts to greatness. Which is why we refused to

Audi Pembroke Pines15000 Sheridan Street Pembroke Pines, FL 33331 • (954)620-2000www.audipembrokepines.com

R IGHT CAR • R

IGH

T P

RICE • RIGHT C

AR •

RIG

HT

PR I

CE •

RIGHT

PLACERIGHT

PLACEACR Electronics timeline2003: ACR is the fi rst manufacturer to have a personal locater beacon approved by the Federal Communications Commission. Artex introduces a breakthrough ELT that cuts search areas from

20 kilometers to 100 meters.

2010: Artex moves from Aurora, Ore., to Prescott, Ariz.

2012: Cobham packages ACR

and Artex together and sells them to J.F. Lehman & Co., a private equity company in New York, for $73 million. Out of Artex’s 20 employees, 14 subsequently move to Hollywood.

2013: Jordan Co., a private equity company in New York buys ACR and Drew Marine. The merger helps broaden Drew Marine’s products for the maritime and offshore industries. ¿

AVIATION: EMERGENCY LOCATER TRANSMITTER (ELTS) are designed to sense crashes and automatically send a signal.

A trio of life saving productsThe company makes emergency locater beacons for land, air and

sea. All of the beacons transmit to a satellite network.

MARINE: EMERGENCY POSITION INDICATING RADIO BEACONS (EPIRBS) go off when boats sink. Boat Owners Warehouse, $679.99

PERSONAL LOCATER BEACON: FLOATABLE PLBS can be strapped to yourself lik e a cell phone and used on the ground or at sea. Bass Pro Shop, $289.99

“Nobody buys our product hoping to use it. But everyone who buys our products know

when they push the button it will work.”

Page 20: South Florida Business & Wealth

20 may 2014 • www.sfbwmag.com

How loving your city = economic developmentHow not so ordinary citizens do extraordinary thingsBY KEVIN GALE

Page 21: South Florida Business & Wealth

www.sfbwmag.com • may 2014 21

How loving your city = economic developmentHow not so ordinary citizens do extraordinary thingsBY KEVIN GALE

Page 22: South Florida Business & Wealth

22 may 2014 • www.sfbwmag.com

much money, he says, “What’s your garden hose solution?”

Kageyama talked about co-creators who don’t have official roles, but create ideas and movements out of a sense of community.

Candy Chang of New Orleans started using spray chalk and stencils to spray “It’s Good to Be Here” on sidewalks in 2010. “When you see that message over and over. It’s very powerful,” Kageyama said.

In Greenville, S.C., high school senior Jim Ryan came to the mayor with the idea to put nine brass mice on Main Street and about $1,200 was raised to do so. Now, people walk around Main Street with maps and squeal happily when they find them, Kageyama said. There is even a children’s book, “Mice on Main.”

Kageyama gave a shout out during

his talk to Chad Scott, a Re/Max realty agent who played a key role in creating Flagler Community Garden, which is now located next to First Evangelical Lutheran Church. The church deserves credit for donating use of the site, while the Fort Lauderdale Community Redevelopment Agency, Scotts Miracle-Gro and Whole Foods have also provided support.

The garden provides produce for residents and generates a sense of community for residents with its #Lazyday from 10 a.m. to 2 p.m. on the second Saturday of each month. The ultimate plan calls for Whole Foods to have an educational pavilion at the site.

Chang, Ryan and Scott are great examples of people who operate outside the norms. As Kageyama says, “That’s the secret sauce, the magical ingredients that make cities better places to live.”¿

W R I T T E N B Y

P E T E R K A G E Y A M A

for THE LOVE ofCITIES

T H E L O V E A F F A I R B E T W E E N P E O P L E A N D T H E I R P L A C E S

A B O U T T H E A U T H O R

Peter Kageyama is the co-founder and producer of the

Creative Cities Summit, an interdisciplinary event that

brings together citizens and practitioners around the big

idea of the city. Peter is the former President of Creative

Tampa Bay, a grassroots community change organization.

He has spoken all over the world about bottom up

community development and the amazing people that are

making change happen.

C O V E R D E S I G N E D B Y : S . B R A D L E Y A S K E W , B A S K E W . C O M

W W W . F O R T H E L O V E O F C I T I E S . C O M

The mutual love affair between people and their place is one of the most powerful

influences in our lives, yet rarely thought of it in terms of a relationship. As cities begin

thinking of themselves as engaged in a relationship with their citizens, and citizens

begin to consider their emotional connections with their places, we open up new

possibilities in community, social and economic development by including the most

powerful of motivators—the human heart—in our toolkit of city-making.

Here we will explore what makes cities lovable, what motivates ordinary citizens to do

extraordinary things for their places and how some cities, such as New Orleans,

Detroit, Cleveland are using that energy to fill in the gaps that “official” city makers

have left as resources have disappeared. Meet those amazing people who are truly in

love with their cities and how they are key to the future development of our

communities.

· FO

R T

HE

LO

VE

OF

CI

TI

ES

·P

ET

ER

KA

GE

YA

MA

“FOR THE LOVE OF CITIES”

Peter KageyamaAuthor of “For the Love of Cities,”

available for $9.99 (Kindle) or $15.64

paperback on Amazon.com.

Book premise: As cities begin

thinking of themselves as engaged in

a relationship with their citizens, and

citizens begin to consider their emotional

connections with their places, we open

up new possibilities in community, social

and economic development.

Background: Kageyama practiced law

after graduating from Case Western

Reserve University, but then started a

web development fi rm, Cyberscapes

Interactive, with a member of his alt

rock band. He was inspired by urban

development guru Richard Florida

and produced the fi rst Creative Cities

Summit in St. Petersburg.

Who knew that walking your dog could be one of the keys to economic development?

That was one of the insights provided by Peter Kageyama, author of “For the Love of Cities,” during the Greater Fort Lauderdale Alliance’s Six Pillars Conference.

Kageyama’s talk was well timed since many South Florida cities are seeking to create a better sense of place whether it’s Coral Springs trying to develop a new downtown, Midtown emerging in Miami or the surge of development in downtown Boca Raton and Delray Beach.

There’s a real dollars and

sense reason to love your city. A study by the Miami-based Knight Foundation found cities with the most “attachment” by their residents had the highest growth in GDP.

Residents are consistent about what they hate, including traffic, parking and ugly design, Kageyama said.

By that standard, some South Florida cities haven’t made it out of the basic pyramid level of what cities need to provide. The higher levels are cities that are comfortable, convivial and fun.

One example of a positive change is making cities bike friendly.

“It’s sending a message that it’s not just about the car and that we are thinking of you,” Kageyama said.

Unfortunately, Florida’s bicycle fatality rate was nearly triple the national average in 2011, according to a study by the Center for Urban Transportation Research at the University of South Florida.

Kageyama told the audience how someone just posted some signs in Raleigh, N.C. that said how far certain destinations were to walk since people tend to reflexively get in their cars even for short trips. While someone might complain about the unauthorized signs,

the city turned it into a pilot program.

Dog friendly touches can also get people on the street, whether it’s dispensers with pooper-scoopers or a dog park, Kageyama says. People walking their dogs provide conversation starters and make areas more secure by putting more eyes on the street.

While Chicago spent $457 million on Millennium Park with its computerized water-spewing sculptures with video screens, Kageyama said Braddock, Penn., spent $20 providing a water hose. The kids can still get wet in the park either way.

If your city doesn’t have

ECONOMIC DEVELOPMENTBUSINESS SCENE

“When you see that message over and over. It’s very powerful.”

Preceding page: Candy Chang’s powerful It’s Good to Be HereAbove: Chad Scott at the Flagler Community Garden

One of Greenville’s brass mice on Main

Page 23: South Florida Business & Wealth

www.sfbwmag.com • may 2014 23

much money, he says, “What’s your garden hose solution?”

Kageyama talked about co-creators who don’t have official roles, but create ideas and movements out of a sense of community.

Candy Chang of New Orleans started using spray chalk and stencils to spray “It’s Good to Be Here” on sidewalks in 2010. “When you see that message over and over. It’s very powerful,” Kageyama said.

In Greenville, S.C., high school senior Jim Ryan came to the mayor with the idea to put nine brass mice on Main Street and about $1,200 was raised to do so. Now, people walk around Main Street with maps and squeal happily when they find them, Kageyama said. There is even a children’s book, “Mice on Main.”

Kageyama gave a shout out during

his talk to Chad Scott, a Re/Max realty agent who played a key role in creating Flagler Community Garden, which is now located next to First Evangelical Lutheran Church. The church deserves credit for donating use of the site, while the Fort Lauderdale Community Redevelopment Agency, Scotts Miracle-Gro and Whole Foods have also provided support.

The garden provides produce for residents and generates a sense of community for residents with its #Lazyday from 10 a.m. to 2 p.m. on the second Saturday of each month. The ultimate plan calls for Whole Foods to have an educational pavilion at the site.

Chang, Ryan and Scott are great examples of people who operate outside the norms. As Kageyama says, “That’s the secret sauce, the magical ingredients that make cities better places to live.”¿

W R I T T E N B Y

P E T E R K A G E Y A M A

for THE LOVE ofCITIES

T H E L O V E A F F A I R B E T W E E N P E O P L E A N D T H E I R P L A C E S

A B O U T T H E A U T H O R

Peter Kageyama is the co-founder and producer of the

Creative Cities Summit, an interdisciplinary event that

brings together citizens and practitioners around the big

idea of the city. Peter is the former President of Creative

Tampa Bay, a grassroots community change organization.

He has spoken all over the world about bottom up

community development and the amazing people that are

making change happen.

C O V E R D E S I G N E D B Y : S . B R A D L E Y A S K E W , B A S K E W . C O M

W W W . F O R T H E L O V E O F C I T I E S . C O M

The mutual love affair between people and their place is one of the most powerful

influences in our lives, yet rarely thought of it in terms of a relationship. As cities begin

thinking of themselves as engaged in a relationship with their citizens, and citizens

begin to consider their emotional connections with their places, we open up new

possibilities in community, social and economic development by including the most

powerful of motivators—the human heart—in our toolkit of city-making.

Here we will explore what makes cities lovable, what motivates ordinary citizens to do

extraordinary things for their places and how some cities, such as New Orleans,

Detroit, Cleveland are using that energy to fill in the gaps that “official” city makers

have left as resources have disappeared. Meet those amazing people who are truly in

love with their cities and how they are key to the future development of our

communities.· F

OR

TH

E L

OV

E O

F C

IT

IE

S ·

PE

TE

R K

AG

EY

AM

A

“FOR THE LOVE OF CITIES”

Peter KageyamaAuthor of “For the Love of Cities,”

available for $9.99 (Kindle) or $15.64

paperback on Amazon.com.

Book premise: As cities begin

thinking of themselves as engaged in

a relationship with their citizens, and

citizens begin to consider their emotional

connections with their places, we open

up new possibilities in community, social

and economic development.

Background: Kageyama practiced law

after graduating from Case Western

Reserve University, but then started a

web development fi rm, Cyberscapes

Interactive, with a member of his alt

rock band. He was inspired by urban

development guru Richard Florida

and produced the fi rst Creative Cities

Summit in St. Petersburg.

Who knew that walking your dog could be one of the keys to economic development?

That was one of the insights provided by Peter Kageyama, author of “For the Love of Cities,” during the Greater Fort Lauderdale Alliance’s Six Pillars Conference.

Kageyama’s talk was well timed since many South Florida cities are seeking to create a better sense of place whether it’s Coral Springs trying to develop a new downtown, Midtown emerging in Miami or the surge of development in downtown Boca Raton and Delray Beach.

There’s a real dollars and

sense reason to love your city. A study by the Miami-based Knight Foundation found cities with the most “attachment” by their residents had the highest growth in GDP.

Residents are consistent about what they hate, including traffic, parking and ugly design, Kageyama said.

By that standard, some South Florida cities haven’t made it out of the basic pyramid level of what cities need to provide. The higher levels are cities that are comfortable, convivial and fun.

One example of a positive change is making cities bike friendly.

“It’s sending a message that it’s not just about the car and that we are thinking of you,” Kageyama said.

Unfortunately, Florida’s bicycle fatality rate was nearly triple the national average in 2011, according to a study by the Center for Urban Transportation Research at the University of South Florida.

Kageyama told the audience how someone just posted some signs in Raleigh, N.C. that said how far certain destinations were to walk since people tend to reflexively get in their cars even for short trips. While someone might complain about the unauthorized signs,

the city turned it into a pilot program.

Dog friendly touches can also get people on the street, whether it’s dispensers with pooper-scoopers or a dog park, Kageyama says. People walking their dogs provide conversation starters and make areas more secure by putting more eyes on the street.

While Chicago spent $457 million on Millennium Park with its computerized water-spewing sculptures with video screens, Kageyama said Braddock, Penn., spent $20 providing a water hose. The kids can still get wet in the park either way.

If your city doesn’t have

ECONOMIC DEVELOPMENTBUSINESS SCENE

“When you see that message over and over. It’s very powerful.”

Preceding page: Candy Chang’s powerful It’s Good to Be HereAbove: Chad Scott at the Flagler Community Garden

One of Greenville’s brass mice on Main

Page 24: South Florida Business & Wealth

24 may 2014 • www.sfbwmag.com

Where you can live it up in Living Room, indulge at STEAK 954, say spahhh at bliss spa, make a splash at WET®, glam it up at ted gibson salon, or mix/mingle and dance the

night away at Whiskey Blue.

Escape now and enjoy a Wonderful Room you’ll love and a luxe quartet of spa services with the bliss spa ‘glow’ with pride package:

• rapid rub massage• manly-cure™ or hot cream manicure

• oxygen blast facial• basic brief he-wax or basic bikini wax

For reservations call 877 822 0000. Mention PRIDE at time of booking.

WELCOME TO YOUR

PLAYGROUND

Explore wfortlauderdalehotel.com401 N. Fort Lauderdale Beach Blvd. | Fort Lauderdale, FL 33304

TEMPT. TEASE. STAY. PLAY.

BRIEFINGS BEACON COUNCIL

» Quicksilver Translate, a Spanish global multi-lingual translation and desktop publishing company, has opened an offi ce in Miami, adding four jobs.

» ratiokontakt, an international premium internet-service provider from Germany, opened a Miami offi ce, adding 15 jobs and $1 million in new capital investment within three years.

» US Container Line, a Netherlands-based logistics provider, opened a new location in the Blue Lagoon area to service existing clients and develop new business, adding 12 jobs.

» Larkin South Miami Hospital plans to add 122 jobs, invest $64 million in capital and build a 100,000-square-foot facility as it develops a post graduate program

with a College of Osteopathic Medicine, Pharmacy, Biomedical Sciences and a School of Nursing.

» Multicare Pharmaceutical, a pharmaceutical wholesaler specializing in Brazilian and South American markets, is opening a location in Doral adding fi ve jobs.

GREATER FORT LAUDERDALE ALLIANCE

» Alliance wins Business Facilities magazine’s “Achievement in Public-Private Partnerships Award” for third straight year.

» Copa Airlines will start four times a week fl ights from Fort Lauderdale-Hollywood International Airport to Panama City, Panama on July 11.

» MarBlue, one of the world’s top manufacturers of accessories for mobile devices, will invest $2.9 million and create 28 jobs as it expands its headquarters and R&D facility in downtown Hollywood.

» Stemtech International, which bills itself as The Stem Cell Nutrition Company, plans to create 90 new jobs at an average salary of $65,849 in Pembroke Pines as it relocates from San Clemente, Calif.

PALM BEACH BUSINESS DEVELOPMENT BOARD

» Allegiant Airlines will begin new fl ights from Asheville, N.C., to Palm Beach International Airport on May 15.

» Riviera Beach City Community Redevelopment Agency gives permission for city to proceed on a $375 million public private partnership to develop a waterfront village with shops, restaurants, a boardwalk, larger beach and a new events space.

MAY EVENTS

MAY 9, 9 A.M.: Broward Cultural Division panel discussion on the creative industries as an economic development force in Latin America, South Florida and the Caribbean.

MAY 13: 11:30 A.M. TO 1:15 P.M., Palm Beach Business Development Board CEO Series, with Roland Smith, president and CEO of Offi ce Depot.

MAY 16, 9 A.M. TO 5 P.M.: Business for the Arts’ Broward cultural tour.

MAY 20, 9 A.M. TO 4 P.M.: Florida Chamber Foundation Six Pillars Summit at Palm Beach County Convention Center.

MAY 22, 11:15 A.M. TO 2 P.M.: Greater Fort Lauderdale Alliance Mid Year luncheon.

KEY NUMBERS

The Research Park at Florida Atlantic

University had these numbers in its report on

2013 results.

$2.5 billionRevenue for companies

at the park

49%Increase in revenue

33%Increase in employment

1,307Number of direct jobs

at park

$30.9 millionCapital raised in 2013

43New patent applications

fi led in 2013

ECONOMIC DEVELOPMENT

The $375 million redevelopment of the Riviera Beach waterfront

Page 25: South Florida Business & Wealth

www.sfbwmag.com • may 2014 25

Where you can live it up in Living Room, indulge at STEAK 954, say spahhh at bliss spa, make a splash at WET®, glam it up at ted gibson salon, or mix/mingle and dance the

night away at Whiskey Blue.

Escape now and enjoy a Wonderful Room you’ll love and a luxe quartet of spa services with the bliss spa ‘glow’ with pride package:

• rapid rub massage• manly-cure™ or hot cream manicure

• oxygen blast facial• basic brief he-wax or basic bikini wax

For reservations call 877 822 0000. Mention PRIDE at time of booking.

WELCOME TO YOUR

PLAYGROUND

Explore wfortlauderdalehotel.com401 N. Fort Lauderdale Beach Blvd. | Fort Lauderdale, FL 33304

TEMPT. TEASE. STAY. PLAY.

BRIEFINGS BEACON COUNCIL

» Quicksilver Translate, a Spanish global multi-lingual translation and desktop publishing company, has opened an offi ce in Miami, adding four jobs.

» ratiokontakt, an international premium internet-service provider from Germany, opened a Miami offi ce, adding 15 jobs and $1 million in new capital investment within three years.

» US Container Line, a Netherlands-based logistics provider, opened a new location in the Blue Lagoon area to service existing clients and develop new business, adding 12 jobs.

» Larkin South Miami Hospital plans to add 122 jobs, invest $64 million in capital and build a 100,000-square-foot facility as it develops a post graduate program

with a College of Osteopathic Medicine, Pharmacy, Biomedical Sciences and a School of Nursing

» Multicare Pharmaceutical, a pharmaceutical wholesaler specializing in Brazilian and South American markets, is opening a location in Doral adding fi ve jobs.

GREATER FORT LAUDERDALE ALLIANCE

» Alliance wins Business Facilities magazine’s “Achievement in Public-Private Partnerships Award” for third straight year.

» Copa Airlines will start four times a week fl ights from Fort Lauderdale-Hollywood International Airport ton Panama City, Panama on July 11.

» MarBlue, one of the world’s top manufacturers of accessories for mobile devices, will invest $2.9 million and create 28 jobs as it expands its headquarters and R&D facility in downtown Hollywood.

» Stemtech International, which bills itself as The Stem Cell Nutrition Company, plans to create 90 new jobs at an average salary of $65,849 in Pembroke Pines as it relocates from San Clemente, Calif.

PALM BEACH BUSINESS DEVELOPMENT BOARD

» Allegiant Airlines will begin new fl ights from Asheville, N.C., to Palm Beach International Airport on May 15.

» Riviera Beach City Community Redevelopment Agency gives permission for city to proceed on a $375 million public private partnership to develop a waterfront village with shops, restaurants, a boardwalk, larger beach and a new events space.

MAY EVENTS

MAY 9, 9 A.M.: Broward Cultural Division panel discussion on the creative industries as an economic development force in Latin America, South Florida and the Caribbean.

MAY 13: 11:30 A.M. TO 1:15 P.M., Palm Beach Business Development Board CEO Series, with Roland Smith, president and CEO of Offi ce Depot.

MAY 16, 9 A.M. TO 5 P.M.: Business for the Arts’ Broward cultural tour.

MAY 20, 9 A.M. TO 4 P.M.: Florida Chamber Foundation Six Pillars Summit at Palm Beach County Convention Center

MAY 22, 11:15 A.M. TO 2 P.M.: Greater Fort Lauderdale Alliance Mid Year luncheon.

KEY NUMBERS

The Research Park at Florida Atlantic

University had these numbers in its report on

2013 results.

$2.5 billionRevenue for companies

at the park

49%Increase in revenue

33%Increase in employment

1,307Number of direct jobs

at park

$30.9 millionCapital raised in 2013

43New patent applications

fi led in 2013

ECONOMIC DEVELOPMENT

The $375 million redevelopment of the Riviera Beach waterfront

Page 26: South Florida Business & Wealth

26 may 2014 • www.sfbwmag.com

The outcome of this story might be better than winning the golden ticket in “Willie Wonka and the Chocolate Factory.”

Fred Meltzer not only got the job of running Hoffman’s Chocolate, but found love, too.

Fred started his career about as far from the world of chocolate as one might imagine, working for a boutique CPA firm that catered to real estate clients in Washington, D.C.

He came to South Florida in 1989 as a controller for Nelson Peltz and Michael Swerdlow, who took over Hollywood Inc., the original developer of the Broward city.

Fred subsequently carved out a career helping investors buy out mid-sized companies and then running them. By 1997, though, he wanted to be a stay-at-home-dad for his daughter Brea, who was born the year before.

He had learned about Hoffman’s Chocolates a couple of years earlier, but hadn’t pursued a position. Accountant Gary Gerson urged Fred to take another look, so that September Fred said he would work six months for free. Paul Hoffman and his daughter Sandra would get to know Fred and vice versa.

“The one thing I was most impressed by when I did my due diligence is where they sourced their products,” Fred says. “The apricot and pineapple are sourced from Australia. They are the

best products in the world. The nuts are bought direct from the farms. We have them within days of being harvested.”

After juggling two jobs, often working at Hoffman’s until 1 a.m. after his regular gig, Fred bought out Paul Hoffman’s shares.

Sandra, who was executive vice president, stayed on and continued to play a key role with expertise that stems from her marketing degree at FAU.

“Look at the packaging and gifts and designs she comes up with,” Fred says. “That sets our companies apart.”

Hoffman’s went on in 2009 to acquire Good Fortunes, which makes giant gourmet fortune cookies. In 2010, it acquired Boca Bons, which makes gourmet bonbons that are sold online and in major retailers including Macy’s, Bloomingdales and Saks Fifth Avenue.

The new online-oriented businesses helped balance the company out as brick and mortar retailers were hit by the “Great Recession,” Fred says.

LOVE AND CHOCOLATEAt first, Sandra and Fred just had a

business relationship, but that evolved into a friendship. Fred says he admired her for the care she gave to her daughter, Christine, who has Down Syndrome.

They both ended up in the dating scene and would console each other about their misadventures.

“The turning point was probably about five years ago,” Fred says. “We usually would go to charity events together. Hoffman’s would be involved with hundreds of charities a year. There was this one event that was at the Breakers and for some reason we weren’t seated at the same table. I kept looking at her with her date and she kept looking at me with my date.”

They talked about it afterwards. “We each said, ‘I don’t know how you feel,’ but we each said we would be open to dating,” Fred says.

In May 2011, they got married. The happy story continued. Fred’s daughter is now 18 and was admitted to the University of Florida, while Christine is one of the best employees at Hoffman’s,

“The one thing I was most impressed

by when I did my due diligence is

where they sourced their products.

The apricot and pineapple are sourced from

Australia. They are the best products in the world. The nuts

are bought direct from the farms. We

have them within days of being

harvested.”

Meet the Willy

Wonka of South

FloridaHoffman Chocolates poised

for more growth as part of BBX Capital

BY KEVIN GALE

Life turns sweet for Hoffman’s Chocolate President and CEO Fred Meltzer

Page 27: South Florida Business & Wealth

www.sfbwmag.com • may 2014 27

The outcome of this story might be better than winning the golden ticket in “Willie Wonka and the Chocolate Factory.”

Fred Meltzer not only got the job of running Hoffman’s Chocolate, but found love, too.

Fred started his career about as far from the world of chocolate as one might imagine, working for a boutique CPA firm that catered to real estate clients in Washington, D.C.

He came to South Florida in 1989 as a controller for Nelson Peltz and Michael Swerdlow, who took over Hollywood Inc., the original developer of the Broward city.

Fred subsequently carved out a career helping investors buy out mid-sized companies and then running them. By 1997, though, he wanted to be a stay-at-home-dad for his daughter Brea, who was born the year before.

He had learned about Hoffman’s Chocolates a couple of years earlier, but hadn’t pursued a position. Accountant Gary Gerson urged Fred to take another look, so that September Fred said he would work six months for free. Paul Hoffman and his daughter Sandra would get to know Fred and vice versa.

“The one thing I was most impressed by when I did my due diligence is where they sourced their products,” Fred says. “The apricot and pineapple are sourced from Australia. They are the

best products in the world. The nuts are bought direct from the farms. We have them within days of being harvested.”

After juggling two jobs, often working at Hoffman’s until 1 a.m. after his regular gig, Fred bought out Paul Hoffman’s shares.

Sandra, who was executive vice president, stayed on and continued to play a key role with expertise that stems from her marketing degree at FAU.

“Look at the packaging and gifts and designs she comes up with,” Fred says. “That sets our companies apart.”

Hoffman’s went on in 2009 to acquire Good Fortunes, which makes giant gourmet fortune cookies. In 2010, it acquired Boca Bons, which makes gourmet bonbons that are sold online and in major retailers including Macy’s, Bloomingdales and Saks Fifth Avenue.

The new online-oriented businesses helped balance the company out as brick and mortar retailers were hit by the “Great Recession,” Fred says.

LOVE AND CHOCOLATEAt first, Sandra and Fred just had a

business relationship, but that evolved into a friendship. Fred says he admired her for the care she gave to her daughter, Christine, who has Down Syndrome.

They both ended up in the dating scene and would console each other about their misadventures.

“The turning point was probably about five years ago,” Fred says. “We usually would go to charity events together. Hoffman’s would be involved with hundreds of charities a year. There was this one event that was at the Breakers and for some reason we weren’t seated at the same table. I kept looking at her with her date and she kept looking at me with my date.”

They talked about it afterwards. “We each said, ‘I don’t know how you feel,’ but we each said we would be open to dating,” Fred says.

In May 2011, they got married. The happy story continued. Fred’s daughter is now 18 and was admitted to the University of Florida, while Christine is one of the best employees at Hoffman’s,

“The one thing I was most impressed

by when I did my due diligence is

where they sourced their products.

The apricot and pineapple are sourced from

Australia. They are the best products in the world. The nuts

are bought direct from the farms. We

have them within days of being

harvested.”

Meet the Willy

Wonka of South

FloridaHoffman Chocolates poised

for more growth as part of BBX Capital

BY KEVIN GALE

Life turns sweet for Hoffman’s Chocolate President and CEO Fred Meltzer

Page 28: South Florida Business & Wealth

Top neurological care, close to you in South Florida.

Same-day appointments available.

800.639.DOCTOR clevelandclinicflorida.org/neurosciences

Weston • Parkland West Palm Beach • Palm Beach Gardens

Offering advanced care for a wide range of conditions, including:

• Stroke• Movement Disorders• Epilepsy• Multiple Sclerosis• Brain Tumors• Dementia• Headaches & Migraines• Aneurysms

The experts at the Neuroscience Center at Cleveland Clinic Florida, the highest ranked hospital in Broward*, provide world

class care in a number of specialty areas. They provide diagnosis, as well as medical and neurosurgical treatment

options for the most complex cases.

Cleveland Clinic Florida has received a Primary Stroke Center Certification from The Joint Commission,

as well as the Gold Plus Quality Achievement Award for Stroke Care from the American Heart Association/American

Stroke Association, for several consecutive years.

*U.S. News & World Report, 2013-2014.

Fred says proudly.In February 2013, Hoffman’s was

approached by BBX Capital of Fort Lauderdale, which holds some of the former assets of BankAtlantic.

The two parties were well acquainted since BankAtlantic had Hoffman’s as a client for more than 12 years, says Jarett Levan, the bank’s former president and the president of BBX Capital, which has some assets from BankAtlantic.

“I knew at the time that we wanted to be a consolidator of candy and confections,” says Levan. The business is not only fun, but there’s a gap for mid-sized companies between the mom and pops and the industry behemoths.

“I recognized that we could acquire good brands that produce a good product that need capital and leadership for growth, which we can provide,” Levan says.

In January, BBX Sweet Holdings acquired Williams & Bennett, a Boynton Beach company that produces Belgian chocolate products sold by boutiques, big box chains, department stores, resorts, corporate customers and private label brands.

Levan says, “We are actively talking to several other companies both in Florida and across the country.”

BBX can now provide the capital to fuel further growth of Hoffman’s,

which has 15,000-square-feet of manufacturing space in Greenacres.

FOCUS ON QUALITYFred says the company is cognizant

of global conditions that buffet the chocolate supply chain.

“We are just as conscious as anyone else when it comes to proper farming and not using children in connection with the farming activities,” he says. “We have been very specific with the source of where we get the chocolate to continue to become more stringent.”

Paul Hoffman continues to consult with the company on new products and the company’s production manager has been around for 16 years. Fred says the company is committed to upholding the quality that has earned kudos from the

Wall Street Journal.A lot of the business is labor intensive,

such as double dipping the chocolate-covered pretzels – eaten by the last three presidents, Fred notes. Everything is hand rolled, hand cut and hand formed.

One hot product these days is Coconut Cashew Crunch, a brittle type of product stuffed with cashews and coconut. It’s now in 120 locations and Fred expects to enlarge that to over 1,000.

Expansion may include going beyond the five company stores, which Levan says is under study. Hoffman’s has experimented with holiday season pop-ups like the one at the Bank of America building in downtown Fort Lauderdale a few months ago.

Business it seems, is sweet indeed.¿

28 may 2014 • www.sfbwmag.com

Page 29: South Florida Business & Wealth

www.sfbwmag.com • may 2014 29

Top neurological care, close to you in South Florida.

Same-day appointments available.

800.639.DOCTOR clevelandclinicflorida.org/neurosciences

Weston • Parkland West Palm Beach • Palm Beach Gardens

Offering advanced care for a wide range of conditions, including:

• Stroke• Movement Disorders• Epilepsy• Multiple Sclerosis• Brain Tumors• Dementia• Headaches & Migraines• Aneurysms

The experts at the Neuroscience Center at Cleveland Clinic Florida, the highest ranked hospital in Broward*, provide world

class care in a number of specialty areas. They provide diagnosis, as well as medical and neurosurgical treatment

options for the most complex cases.

Cleveland Clinic Florida has received a Primary Stroke Center Certification from The Joint Commission,

as well as the Gold Plus Quality Achievement Award for Stroke Care from the American Heart Association/American

Stroke Association, for several consecutive years.

*U.S. News & World Report, 2013-2014.

one of the best employees at Hoffman’s, Meltzer says proudly.

In February 2013, Hoffman’s was approached by BBX Capital of Fort Lauderdale, which holds some of the former assets of BankAtlantic.

The two parties were well acquainted since BankAtlantic had Hoffman’s as a client for more than 12 years, says Jarett Levan, the bank’s former president and the president of BBX Capital, which has some assets from BankAtlantic.

“I knew at the time that we wanted to be a consolidator of candy and confections,” says Levan. The business is not only fun, but there’s a gap for mid-sized companies between the mom and pops and the industry behemoths.

“I recognized that we could acquire good brands that produce a good product that need capital and leadership for growth, which we can provide,” Levan says.

In January, BBX Sweet Holdings acquired Williams & Bennett, a Boynton Beach company that produces Belgian chocolate products sold by boutiques, big box chains, department stores, resorts, corporate customers and private label brands.

Levan says, “We are actively talking to several other companies both in Florida and across the country.”

BBX can now provide the capital

to fuel further growth of Hoffman’s, which has 15,000-square-feet of manufacturing space in Greenacres City.

FOCUS ON QUALITYMeltzer says the company is cognizant

of global conditions that buffet the chocolate supply chain.

“We are just as conscious as anyone else when it comes to proper farming and not using children in connection with the farming activities,” he says. “We have been very specific with the source of where we get the chocolate to continue to become more stringent.”

Paul Hoffman continues to consult with the company on new products and the company’s production manager has been around for 16 years. Meltzer says the company is committed to upholding

the quality that has earned kudos from the Wall Street Journal.

A lot of the business is labor intensive, such as double dipping the chocolate-covered pretzels – eaten by the last three presidents, Meltzer notes. Everything is hand rolled, hand cut and hand formed.

One hot product these days is Coconut Cashew Crunch, a brittle type of product stuffed with cashews and coconut. It’s now in 120 locations and Meltzer expects to enlarge that to over 1,000.

Expansion may include going beyond the five company stores, which Levan says is under study. Hoffman’s has experimented with holiday season pop-ups like the one at the Bank of America building in downtown Fort Lauderdale a few months ago. Business it seems, is sweet indeed.¿

Page 30: South Florida Business & Wealth

30 may 2014 • www.sfbwmag.com

In August 2001, Maria Merce Martin and her family moved from Venezuela to Weston, Florida, trying to escape horrifi c violence in their native country and joining thousands of others fl eeing the Latin American country. It was a decision she has never regretted, even during a moment of concern when the 9/11 terrorist attack occurred one month later.

“I didn’t think about giving up and moving back,” says Martin. “We don’t give up. I love this country. We’re very thankful for the opportunities we’ve had here.”

Those opportunities have proven fruitful for the energetic and vivacious Martin, who arrived with perfect timing—just as the Internet was blossoming into a major business tool. Now a U.S. citizen and proud of it, she didn’t just bring her entire family with her to a foreign country. She also brought along a company she had founded three years earlier, Optime Consulting, designed to hold the hands of Fortune 500 clients looking to reach international markets online.

Optime Consulting today is a privately held high-tech marketing consulting group with annual revenues of $7 million, 100 employees and offi ces in the United States, Brazil, Mexico, Colombia, Venezuela and Spain. Acting as a sort of middleman between high-tech companies and international customers, Optime counts such blue chip companies as Hewlett Packard, Citrix, Microsoft and Motorola as clients. Among other services, Optime designs and executes multilingual customer loyalty programs, online marketing strategies and

social media campaigns. One of Optime’s clients is Avaya, the $5 billion

business telecommunications company. Over the last 10 years of working together, Avaya’s vice president of marketing, Roberto Ricossa, has

watched Optime grow to include a virtual Babylon of international linguists who speak English, Spanish, Portugese and French. He says their companies have grown together.

“Optime Consulting has been instrumental in all the programs we’ve launched, including a loyalty program for Latin American partners,” he says. “We developed the program together. I don’t consider

The Great TranslatorWhen Maria Merce Martin moved her small consulting fi rm to Weston, she only had an inkling of what it would become—a bustling high-tech fi rm with 100 employees and a long list of blue chip clients

BY JULIE KAY • PHOTOGRAPHY BY ANDREW URBAN

Optime Consulting: Software Analyst Patricia Ayuso, Communication Director Amy Schaecter, & CEO Maria Merce Martin

BUSINESS PROFILE

Page 31: South Florida Business & Wealth

www.sfbwmag.com • may 2014 31

In August 2001, Maria Merce Martin and her family moved from Venezuela to Weston, Florida, trying to escape horrifi c violence in their native country and joining thousands of others fl eeing the Latin American country. It was a decision she has never regretted, even during a moment of concern when the 9/11 terrorist attack occurred one month later.

“I didn’t think about giving up and moving back,” says Martin. “We don’t give up. I love this country. We’re very thankful for the opportunities we’ve had here.”

Those opportunities have proven fruitful for the energetic and vivacious Martin, who arrived with perfect timing—just as the Internet was blossoming into a major business tool. Now a U.S. citizen and proud of it, she didn’t just bring her entire family with her to a foreign country. She also brought along a company she had founded three years earlier, Optime Consulting, designed to hold the hands of Fortune 500 clients looking to reach international markets online.

Optime Consulting today is a privately held high-tech marketing consulting group with annual revenues of $7 million, 100 employees and offi ces in the United States, Brazil, Mexico, Colombia, Venezuela and Spain. Acting as a sort of middleman between high-tech companies and international customers, Optime counts such blue chip companies as Hewlett Packard, Citrix, Microsoft and Motorola as clients. Among other services, Optime designs and executes multilingual customer loyalty programs, online marketing strategies and

social media campaigns. One of Optime’s clients is Avaya, the $5 billion

business telecommunications company. Over the last 10 years of working together, Avaya’s vice president of marketing, Roberto Ricossa, has

watched Optime grow to include a virtual Babylon of international linguists who speak English, Spanish, Portugese and French. He says their companies have grown together.

“Optime Consulting has been instrumental in all the programs we’ve launched, including a loyalty program for Latin American partners,” he says. “We developed the program together. I don’t consider

The Great TranslatorWhen Maria Merce Martin moved her small consulting fi rm to Weston, she only had an inkling of what it would become—a bustling high-tech fi rm with 100 employees and a long list of blue chip clients

BY JULIE KAY • PHOTOGRAPHY BY ANDREW URBAN

Optime Consulting: Software Analyst Patricia Ayuso, Communication Director Amy Schaecter, & CEO Maria Merce Martin

BUSINESS PROFILE

Page 32: South Florida Business & Wealth

32 may 2014 • www.sfbwmag.com

them a vendor or supplier, I consider them a partner. They don’t just copy what other agencies do. They have such creativity—and passion for helping their customers to achieve their goals.”

Martin downplays her considerable career, preferring to focus on good health, family and charitable works. She intertwines all three with her business whenever she can.

Staying fi t is a passion of Martin’s, which is obvious to anyone who meets the trim, perfectly-groomed 48-year-old. She says she is motivated to maintain good health by her parents’ experience. Her father, who lives in Venezuela, is blind due to diabetes and has other ailments.

“When I see my parents I see they don’t take care of themselves,” she says. “In order to get old with quality of life, you have to take care of yourself. My dream is to enjoy life with my kids and grandkids.”

To spread the gospel of good health to others—and also help the community she has grown to love as well as celebrate 15 years in business—Martin held a 5K run in September at Markham Park in Sunrise. With sponsorships from Whole Foods, Offerdahl’s, Midtown Athletic Club and others, the race raised $15,000 for the Make-a-Wish

Foundation. Optime hopes to make it an annual event.

When Martin fi rst approached certain sponsors about the race, they were skeptical. “‘Don’t think of having more than 400 participants in your fi rst race,’ they told me,” she says. But, with her marketing prowess and Fortune 500 company contacts, Martin knew she could do better. And she was right: More than 1,000 people jogged, ran and walked that day.

Martin lives in the city where Optime is based, nicknamed “Westonzuela” because of the large infl ux of Venezuelans there—so much so that she sometimes bumps into people she knew back home. She lives with her husband, Guillermo Palm, who runs a computer and network security company called Odveloper, and their two children, Andrea, 20, a student at Notre Dame University, and Michelle, 13, a student at St. Thomas Aquinas High School.

When she misses her homeland, Martin knows where to turn—the local gas station, which houses a PANNA Café Express where Martin can grab an empanada or desgreñado and, for a few minutes, feel like she’s back in Caracas. ¿

ABOVE: Optime team members in front of the “One

Team One Cause” mural in the dining area

BELOW: Optime Consulting Programming & Design area

Page 33: South Florida Business & Wealth

www.sfbwmag.com • may 2014 33

them a vendor or supplier, I consider them a partner. They don’t just copy what other agencies do. They have such creativity—and passion for helping their customers to achieve their goals.”

Martin downplays her considerable career, preferring to focus on good health, family and charitable works. She intertwines all three with her business whenever she can.

Staying fi t is a passion of Martin’s, which is obvious to anyone who meets the trim, perfectly-groomed 48-year-old. She says she is motivated to maintain good health by her parents’ experience. Her father, who lives in Venezuela, is blind due to diabetes and has other ailments.

“When I see my parents I see they don’t take care of themselves,” she says. “In order to get old with quality of life, you have to take care of yourself. My dream is to enjoy life with my kids and grandkids.”

To spread the gospel of good health to others—and also help the community she has grown to love as well as celebrate 15 years in business—Martin held a 5K run in September at Markham Park in Sunrise. With sponsorships from Whole Foods, Offerdahl’s, Midtown Athletic Club and others, the race raised $15,000 for the Make-a-Wish

Foundation. Optime hopes to make it an annual event.

When Martin fi rst approached certain sponsors about the race, they were skeptical. “‘Don’t think of having more than 400 participants in your fi rst race,’ they told me,” she says. But, with her marketing prowess and Fortune 500 company contacts, Martin knew she could do better. And she was right: More than 1,000 people jogged, ran and walked that day.

Martin lives in the city where Optime is based, nicknamed “Westonzuela” because of the large infl ux of Venezuelans there—so much so that she sometimes bumps into people she knew back home. She lives with her husband, Guillermo Palm, who runs a computer and network security company called Odveloper, and their two children, Andrea, 20, a student at Notre Dame University, and Michelle, 13, a student at St. Thomas Aquinas High School.

When she misses her homeland, Martin knows where to turn—the local gas station, which houses a PANNA Café Express where Martin can grab an empanada or desgreñado and, for a few minutes, feel like she’s back in Caracas. ¿

ABOVE: Optime team members in front of the “One

Team One Cause” mural in the dining area

BELOW: Optime Consulting Programming & Design area

Page 34: South Florida Business & Wealth

34 may 2014 • www.sfbwmag.com

worked as a tech in a state-of-the-art surgery room at New York Presbyterian Hospital.

There was the bucket again.That inspired Gomez to invent

D-HELP, a disposable, battery-powered heating device that contains a special solution to keep lenses clean during surgery.

Gomez’s New Wave Surgical ended up on the Inc. 500 list and the company recently announced more than 1 million procedures had been performed with D-HELP.

Gomez said that while getting on the Inc. list seemed like the beginning, it turned out to be the beginning of the end. His company gained so much attention that it eventually cut a deal to be bought for more than $100 million by Covidien PLC (NYSE: COV), which has more than $10 billion a year in revenue.

INSPIRED BY CUBAN GRANDFATHER

In some ways, the New Wave Surgical story begins like many other South Florida success stories: A well educated professional getting frustrated with Fidel Castro and leaving Cuba.

Gomez said he drew a lot of inspiration from his grandfather, who was a physician in Cuba. He came to Miami briefly, but would have had

to redo his residency to practice, his grandson says.

He realized he could instead practice in Puerto Rico, which had a need for doctors.

While Alexander Gomez was born in Puerto Rico, he grew up in Amherst, Mass., where his family owned a Cuban restaurant. Like many small business owners, his family had to put its heart and soul into the restaurant and young Alexander was expected to do his part when he wasn’t in school.

“All you do is work,” he said, adding that he wanted to get away.

Gomez says he wasn’t a great student in high school and the pattern continued when he moved to South Florida.

“I went to one semester at Nova Southeastern University and it wasn’t working,” he said. He knew how to bartend and worked at Bennigans and the Ale House, but started his medical career by going to Sheridan Vocational’s surgical technician school from 1997 to 1998. He worked at Broward General from 1998 to mid-1999.

He really started getting on track when he moved back home and went to college at the University of Massachusetts.

“When I went back to Massachusetts, I was so focused about school. I didn’t care about the partying,” Gomez says. He had a 3.9 average in biology and

completed his degree in three years.In 2002, he moved to New York City

and began his medical education at Cornell. He was elected class president and then re-elected. He learned how to work with important people at the medical school and his classmates.

But there was that bucket, so he started tinkering with concepts for what became D-HELP. He ultimately received three patents as the sole inventor and founded the company in 2003.

QUEST FOR CASHEarly on, he asked surgeon Dr. Daniel

McBride to co-sign a bank loan, but the bank turned Gomez down because he lacked enough credit and income history.

McBride gave him a loan for $90,000.“He’s one of those guys that just had

a true belief that not only I was going to make it, but I would not break our trust,” Gomez says.

His mother’s 1920s Victorian house was mortgaged in 2007 to provide money for New Wave, says Gomez, who also mortgaged his own home.

Gomez found a mentor and main investor in Andy Widmark, an attorney who is also a professor at the Fuqua School of Business at Duke University. Widmark also owns a company that owns and manages shopping centers in 10 states and is managing partner of a venture investment fund he founded in Argentina.

Most of New Wave’s investors came via Widmark, including members of Ariel Southeast Angel Partners (ASAP), Gomez says. Two members of New World Angels of North Florida also

“He’s one of those guys that just had a true belief that not only I was going to make it,

but I would not break our trust.”

Alexander Gomez has patents for D-Help, which keeps laparoscopes from fogging

Alexander Gomez was working as a surgical technician when he saw an odd mixture of high technology and low technology.

The high technology was the laparoscopes used to do minimally invasive surgery. The low technology was a warm bucket of water on the floor. Since operating rooms

are so chilly, the laparoscopes were dipped into the bucket so they wouldn’t fog when being inserted into warm body cavities.

Back in the late 1990s, Gomez thought that Broward General Medical Center was just using an outdated system. Then, while studying at Cornell University Medical College a few years later, he

ECONOMIC DEVELOPMENTTECH HUB

$100 Million ManAlexander Gomez builds New Wave Surgical

from a startup to being acquired by an NYSE behemoth

BY KEVIN GALE

Page 35: South Florida Business & Wealth

www.sfbwmag.com • may 2014 35

worked as a tech in a state-of-the-art surgery room at New York Presbyterian Hospital.

There was the bucket again.That inspired Gomez to invent

D-HELP, a disposable, battery-powered heating device that contains a special solution to keep lenses clean during surgery.

Gomez’s New Wave Surgical ended up on the Inc. 500 list and the company recently announced more than 1 million procedures had been performed with D-HELP.

Gomez said that while getting on the Inc. list seemed like the beginning, it turned out to be the beginning of the end. His company gained so much attention that it eventually cut a deal to be bought for more than $100 million by Covidien PLC (NYSE: COV), which has more than $10 billion a year in revenue.

INSPIRED BY CUBAN GRANDFATHER

In some ways, the New Wave Surgical story begins like many other South Florida success stories: A well educated professional getting frustrated with Fidel Castro and leaving Cuba.

Gomez said he drew a lot of inspiration from his grandfather, who was a physician in Cuba. He came to Miami briefly, but would have had

to redo his residency to practice, his grandson says.

He realized he could instead practice in Puerto Rico, which had a need for doctors.

While Alexander Gomez was born in Puerto Rico, he grew up in Amherst, Mass., where his family owned a Cuban restaurant. Like many small business owners, his family had to put its heart and soul into the restaurant and young Alexander was expected to do his part when he wasn’t in school.

“All you do is work,” he said, adding that he wanted to get away.

Gomez says he wasn’t a great student in high school and the pattern continued when he moved to South Florida.

“I went to one semester at Nova Southeastern University and it wasn’t working,” he said. He knew how to bartend and worked at Bennigans and the Ale House, but started his medical career by going to Sheridan Vocational’s surgical technician school from 1997 to 1998. He worked at Broward General from 1998 to mid-1999.

He really started getting on track when he moved back home and went to college at the University of Massachusetts.

“When I went back to Massachusetts, I was so focused about school. I didn’t care about the partying,” Gomez says. He had a 3.9 average in biology and

completed his degree in three years.In 2002, he moved to New York City

and began his medical education at Cornell. He was elected class president and then re-elected. He learned how to work with important people at the medical school and his classmates.

But there was that bucket, so he started tinkering with concepts for what became D-HELP. He ultimately received three patents as the sole inventor and founded the company in 2003.

QUEST FOR CASHEarly on, he asked surgeon Dr. Daniel

McBride to co-sign a bank loan, but the bank turned Gomez down because he lacked enough credit and income history.

McBride gave him a loan for $90,000.“He’s one of those guys that just had

a true belief that not only I was going to make it, but I would not break our trust,” Gomez says.

His mother’s 1920s Victorian house was mortgaged in 2007 to provide money for New Wave, says Gomez, who also mortgaged his own home.

Gomez found a mentor and main investor in Andy Widmark, an attorney who is also a professor at the Fuqua School of Business at Duke University. Widmark also owns a company that owns and manages shopping centers in 10 states and is managing partner of a venture investment fund he founded in Argentina.

Most of New Wave’s investors came via Widmark, including members of Ariel Southeast Angel Partners (ASAP), Gomez says. Two members of New World Angels of North Florida also

“He’s one of those guys that just had a true belief that not only I was going to make it,

but I would not break our trust.”

Alexander Gomez has patents for D-Help, which keeps laparoscopes from fogging

Alexander Gomez was working as a surgical technician when he saw an odd mixture of high technology and low technology.

The high technology was the laparoscopes used to do minimally invasive surgery. The low technology was a warm bucket of water on the floor. Since operating rooms

are so chilly, the laparoscopes were dipped into the bucket so they wouldn’t fog when being inserted into warm body cavities.

Back in the late 1990s, Gomez thought that Broward General Medical Center was just using an outdated system. Then, while studying at Cornell University Medical College a few years later, he

ECONOMIC DEVELOPMENTTECH HUB

$100 Million ManAlexander Gomez builds New Wave Surgical

from a startup to being acquired by an NYSE behemoth

BY KEVIN GALE

Page 36: South Florida Business & Wealth

36 may 2014 • www.sfbwmag.com

“That was a big turning point. When we started the company, the easiest thing to do is a virtual company – have someone make and sell it,” Gomez says.

Not only did New Wave bring the manufacturing in house, but it cut assembly time from 30 minutes to 12 minutes.

Sales took off – from $1 million in 2010 to $12 million in 2012. In the last quarter of 2013, New Wave Surgical had a $30 million annual run rate in sales and moved into a 34,000-square-foot plant in Pompano Beach.

New Wave’s products were being used in 70,000 surgeries a month and the company was gaining traction in Germany and Japan.

“People started taking notice,” Gomez says.

BIDDERS FOR COMPANY EMERGENew Wave had great gross margins, but taxes, including

Obamacare’s new surgical product tax, were taking a big chunk out. Like many other fast-growing companies, New Wave needed fresh capital, which would dilute the stake of existing shareholders.

Gomez had seen his family’s stake go from 95 percent to 19 percent.

New Wave engaged an investment banker, and big players such as Johnson & Johnson became interested.

Then two of the companies emerged as suitors to buy the whole company and the bidding started.

“I was really amped ato keep going. The realities of what it meant to keep going made me reconsider,” Gomez says. “Then, the final number that came out was higher than I thought they would give.”

The company was sold for more than $100 million and the day before SFBW visited, the Justice Department’s time period to file an anti-trust objection had expired.

The board approved giving 1 percent of the sales price to all employees making hourly wages and $1.5 million for options, Gomez said. Anyone that’s been with the company more than three years is getting a least one year of salary.

One benefit of the heated negotiations is that Gomez didn’t have to sign a non-compete.

Gomez hopes Ceridian will keep the 140-employee company in Pompano Beach and is anticipating a role as a consultant.

“I will because I want to help them. I want to see the product used around the world,” Gomez says.

While Gomez will have time to enjoy his new Maserati and the 10-month-old daughter, it doesn’t sound like he’s finished as an entrepreneur.

He expects to look at helping other companies with good products that are struggling because they are not manufacturing themselves or having difficulty executing a business plan.

“I also have a couple of ideas that I get to push out now,” he says.

Consider Gomez’s bucket list still open.¿

New Wave Surgical moved into its 34,000-square-foot manufacturing plant in the fourth quarter of 2013. A technician, below, solders connections.

invested.While Gomez is the company’s

president, Widmark helped give gravitas to its leadership by serving as executive chairman.

New Wave started out with an office in the Bronx and then a cramped $3,500 a month, 700-square-foot office in Queens that was crammed with four employees and boxes of inventory.

MOVING TO FLORIDAHis investors wanted him to stay put,

but Gomez made a proposal to move the company to Florida.

“We don’t know what’s going to happen. We are tight on money. There is

a chance things are going to get worse. If I’m going to work for nothing and people around here are going to work for little, we can’t stay in New York,” he recalls arguing.

He pointed out the company needed a couple of thousand square feet, which meant rent would be expensive. Some of the investors said they wanted the company to move to New Jersey or North Carolina where Widmark was.

“Then the argument was, ‘I got to be happy to some degree, too. I’m not going to be happy in New Jersey,’” Gomez recalls.

In 2009, he found 1,800 square feet in Coral Springs – half the rent and twice

the size of New York, he says. “When I went to it, I said it was so big we will never need more space.”

A lot of space was needed because New Wave decided to do its own manufacturing, Gomez says. The strategy was risky, but was somewhat born out of necessity. D-HELP was selling for $40 and the company was paying the manufacturer 75 percent of that, leaving little margin for profitability.

“We don’t know what’s going to happen. We are tight on money. There is a chance things

are going to get worse. If I’m going to work for nothing and people around here are going to work for little, we can’t stay in New York.”

The clean room at New Wave Surgical in Pompano Beach

D-HELP starts wth a metal core wrapped in heating wires

Page 37: South Florida Business & Wealth

www.sfbwmag.com • may 2014 37

“That was a big turning point. When we started the company, the easiest thing to do is a virtual company – have someone make and sell it,” Gomez says.

Not only did New Wave bring the manufacturing in house, but it cut assembly time from 30 minutes to 12 minutes.

Sales took off – from $1 million in 2010 to $12 million in 2012. In the last quarter of 2013, New Wave Surgical had a $30 million annual run rate in sales and moved into a 34,000-square-foot plant in Pompano Beach.

New Wave’s products were being used in 70,000 surgeries a month and the company was gaining traction in Germany and Japan.

“People started taking notice,” Gomez says.

BIDDERS FOR COMPANY EMERGENew Wave had great gross margins, but taxes, including

Obamacare’s new surgical product tax, were taking a big chunk out. Like many other fast-growing companies, New Wave needed fresh capital, which would dilute the stake of existing shareholders.

Gomez had seen his family’s stake go from 95 percent to 19 percent.

New Wave engaged an investment banker, and big players such as Johnson & Johnson became interested.

Then two of the companies emerged as suitors to buy the whole company and the bidding started.

“I was really amped ato keep going. The realities of what it meant to keep going made me reconsider,” Gomez says. “Then, the final number that came out was higher than I thought they would give.”

The company was sold for more than $100 million and the day before SFBW visited, the Justice Department’s time period to file an anti-trust objection had expired.

The board approved giving 1 percent of the sales price to all employees making hourly wages and $1.5 million for options, Gomez said. Anyone that’s been with the company more than three years is getting a least one year of salary.

One benefit of the heated negotiations is that Gomez didn’t have to sign a non-compete.

Gomez hopes Ceridian will keep the 140-employee company in Pompano Beach and is anticipating a role as a consultant.

“I will because I want to help them. I want to see the product used around the world,” Gomez says.

While Gomez will have time to enjoy his new Maserati and the 10-month-old daughter, it doesn’t sound like he’s finished as an entrepreneur.

He expects to look at helping other companies with good products that are struggling because they are not manufacturing themselves or having difficulty executing a business plan.

“I also have a couple of ideas that I get to push out now,” he says.

Consider Gomez’s bucket list still open.¿

New Wave Surgical moved into its 34,000-square-foot manufacturing plant in the fourth quarter of 2013. A technician, below, solders connections.

invested.While Gomez is the company’s

president, Widmark helped give gravitas to its leadership by serving as executive chairman.

New Wave started out with an office in the Bronx and then a cramped $3,500 a month, 700-square-foot office in Queens that was crammed with four employees and boxes of inventory.

MOVING TO FLORIDAHis investors wanted him to stay put,

but Gomez made a proposal to move the company to Florida.

“We don’t know what’s going to happen. We are tight on money. There is

a chance things are going to get worse. If I’m going to work for nothing and people around here are going to work for little, we can’t stay in New York,” he recalls arguing.

He pointed out the company needed a couple of thousand square feet, which meant rent would be expensive. Some of the investors said they wanted the company to move to New Jersey or North Carolina where Widmark was.

“Then the argument was, ‘I got to be happy to some degree, too. I’m not going to be happy in New Jersey,’” Gomez recalls.

In 2009, he found 1,800 square feet in Coral Springs – half the rent and twice

the size of New York, he says. “When I went to it, I said it was so big we will never need more space.”

A lot of space was needed because New Wave decided to do its own manufacturing, Gomez says. The strategy was risky, but was somewhat born out of necessity. D-HELP was selling for $40 and the company was paying the manufacturer 75 percent of that, leaving little margin for profitability.

“We don’t know what’s going to happen. We are tight on money. There is a chance things

are going to get worse. If I’m going to work for nothing and people around here are going to work for little, we can’t stay in New York.”

The clean room at New Wave Surgical in Pompano Beach

D-HELP starts wth a metal core wrapped in heating wires

Page 38: South Florida Business & Wealth

38 may 2014 • www.sfbwmag.com

Beckham’s long shot

PORTMIAMI STADIUM SITE SPARKS WORRY ABOUT ACCESS, PARKING ISSUES AND IMPACT ON CRUISE LINES, BUT THERE ARE PLUSES AS WELL

BY RYAN CORTES

Page 39: South Florida Business & Wealth

www.sfbwmag.com • may 2014 39

Beckham’s long shot

PORTMIAMI STADIUM SITE SPARKS WORRY ABOUT ACCESS, PARKING ISSUES AND IMPACT ON CRUISE LINES, BUT THERE ARE PLUSES AS WELL

BY RYAN CORTES

Page 40: South Florida Business & Wealth

40 may 2014 • www.sfbwmag.com

Another factor favoring Beckham is Miami further developing into a gateway community with Latin America and bringing a better brand of soccer than the region has seen before, Nudelberg says.

Beckham also has powerful partners in Miami billionaire Marcelo Claure of Brightstar and Idol creator Simon Fuller. Miami’s Arquitectonica and 360 Architecture of Kansas City created an eye-catching concept for the stadium at the eastern end of PortMiami, with fans walking over from downtown on an unused drawbridge.

When the concept was announced, John Alschuler, Beckham’s New York-based real-estate advisor, said, “We feel a stadium downtown can be a key contributor to the revival of a great city. David loves what it’s becoming, and much of that energy is downtown.”

Beckham’s public relations agency declined an interview request from SFBW.

Ken Krasnow, South Florida Managing Director for CBRE, said the stadium fits in with the continuing evolution of the downtown area as a lifestyle, cultural, arts, entertainment and sports market, which is widely supported by businesses.

“I know there’s been some talks or some concerns about traffic, but I think the general overwhelming feeling is that between a Brickell City Center and everything that’s going on down here, traffic is coming, traffic is inevitable,” he says.

Longtime civic leader Jack Lowell, the senior managing director for Flagler Real Estate Services, sees pluses and minuses for Beckham’s plan.

“The market here has matured a lot. We’ve had several attempts at professional soccer over the years and they’ve all failed. So we have a bigger audience overall, we have a bigger select audience

that likes soccer, we have become more urbanized. There’s a series of factors that would argue in favor of a stadium at this time,” he says.

How much of that success is dependent on the stadium location is a matter of argument, Lowell says. “If you stick it out by the Marlins stadium, are you still going to get people to show up?”

Krasnow says, “Marlins Park is disconnected from downtown, you can’t walk there, it’s not part of your day.” The concept of walking over a bridge to the port stadium is “a bit out there,” Krasnow says, but fans could ultimately get used to doing so.

Lowell sees potential issues if the uses of the stadium conflict with activity at the port or traffic in downtown: “You’d have a real problem.”

Representatives for PortMiami and Royal Caribbean didn’t respond for a request to comment, but both are reportedly leery of the idea.

Stewart Chiron, who operates cruiseguy.com, is skeptical about how much fans well embrace the pedestrian bridge and says the port’s silence is explainable.

“They haven’t [commented] publicly, personally, because I think it’s just so absurd,” he says. “And the chances are so remote, like slim to none, that it doesn’t behoove them to get into the discussion. We already know the cruise industry is against it, the cargo industry would be against it — it’s such a

“The market here has matured a lot. We’ve had several attempts at professional soccer over the years and they’ve all failed...”

Port plans a marina and development at the stadium site, south of the bridge.

Let’s talk stadiums and bending local politics to get them. Micky

Arison bent it and won three championships (and counting).

Jeffrey Loria bent it and got blistered by an angry mob. Stephen Ross

bent it and, well, had to go back to the drawing board.

What happens if David Beckham bends it here and tries to wade his way into South Florida politics, all in the name of a new stadium?

We’re finding out. The global soccer superstar (with an estimated worth of $300 million) is the latest entrepreneur trying to bring a flashy new stadium to South Florida. But this isn’t for basketball, football or baseball like the other three owners — it’s for soccer, the same sport that failed in South Florida very recently.

You may or may not have heard of the Miami Fusion, a since defunct MLS team that played its games (1998-2001) at Lockhart Stadium, a high school football field. That team was largely ignored by the public — with average attendance of 9,403 over its four years. In contrast, the Los Angeles Galaxy, four time MLS champions, had an average attendance of 22,152 for the 2013 season.

Beckham brought widespread publicity to the Galaxy when he signed a $6.5 million deal in 2007, which also gave him the right to buy an MLS franchise for the bargain price of $25 million when he retired. He did so in May last year.

Beckham’s celebrity status extends well beyond soccer, though, since he’s known for his model-like looks and marriage to former Spice Girl Victoria. “If there was one guy who could bring soccer anywhere in the world, it would be David Beckham,” says Steve Nudelberg, the principal of On The Ball Online, a marketing company that invests in emerging businesses.

ECONOMIC DEVELOPMENTCOVER STORY

David Beckham playing for the Los Angeles Galaxy.

Page 41: South Florida Business & Wealth

www.sfbwmag.com • may 2014 41

Another factor favoring Beckham is Miami further developing into a gateway community with Latin America and bringing a better brand of soccer than the region has seen before, Nudelberg says.

Beckham also has powerful partners in Miami billionaire Marcelo Claure of Brightstar and Idol creator Simon Fuller. Miami’s Arquitectonica and 360 Architecture of Kansas City created an eye-catching concept for the stadium at the eastern end of PortMiami, with fans walking over from downtown on an unused drawbridge.

When the concept was announced, John Alschuler, Beckham’s New York-based real-estate advisor, said, “We feel a stadium downtown can be a key contributor to the revival of a great city. David loves what it’s becoming, and much of that energy is downtown.”

Beckham’s public relations agency declined an interview request from SFBW.

Ken Krasnow, South Florida Managing Director for CBRE, said the stadium fits in with the continuing evolution of the downtown area as a lifestyle, cultural, arts, entertainment and sports market, which is widely supported by businesses.

“I know there’s been some talks or some concerns about traffic, but I think the general overwhelming feeling is that between a Brickell City Center and everything that’s going on down here, traffic is coming, traffic is inevitable,” he says.

Longtime civic leader Jack Lowell, the senior managing director for Flagler Real Estate Services, sees pluses and minuses for Beckham’s plan.

“The market here has matured a lot. We’ve had several attempts at professional soccer over the years and they’ve all failed. So we have a bigger audience overall, we have a bigger select audience

that likes soccer, we have become more urbanized. There’s a series of factors that would argue in favor of a stadium at this time,” he says.

How much of that success is dependent on the stadium location is a matter of argument, Lowell says. “If you stick it out by the Marlins stadium, are you still going to get people to show up?”

Krasnow says, “Marlins Park is disconnected from downtown, you can’t walk there, it’s not part of your day.” The concept of walking over a bridge to the port stadium is “a bit out there,” Krasnow says, but fans could ultimately get used to doing so.

Lowell sees potential issues if the uses of the stadium conflict with activity at the port or traffic in downtown: “You’d have a real problem.”

Representatives for PortMiami and Royal Caribbean didn’t respond for a request to comment, but both are reportedly leery of the idea.

Stewart Chiron, who operates cruiseguy.com, is skeptical about how much fans well embrace the pedestrian bridge and says the port’s silence is explainable.

“They haven’t [commented] publicly, personally, because I think it’s just so absurd,” he says. “And the chances are so remote, like slim to none, that it doesn’t behoove them to get into the discussion. We already know the cruise industry is against it, the cargo industry would be against it — it’s such a

“The market here has matured a lot. We’ve had several attempts at professional soccer over the years and they’ve all failed...”

Port plans a marina and development at the stadium site, south of the bridge.

Let’s talk stadiums and bending local politics to get them. Micky

Arison bent it and won three championships (and counting).

Jeffrey Loria bent it and got blistered by an angry mob. Stephen Ross

bent it and, well, had to go back to the drawing board.

What happens if David Beckham bends it here and tries to wade his way into South Florida politics, all in the name of a new stadium?

We’re finding out. The global soccer superstar (with an estimated worth of $300 million) is the latest entrepreneur trying to bring a flashy new stadium to South Florida. But this isn’t for basketball, football or baseball like the other three owners — it’s for soccer, the same sport that failed in South Florida very recently.

You may or may not have heard of the Miami Fusion, a since defunct MLS team that played its games (1998-2001) at Lockhart Stadium, a high school football field. That team was largely ignored by the public — with average attendance of 9,403 over its four years. In contrast, the Los Angeles Galaxy, four time MLS champions, had an average attendance of 22,152 for the 2013 season.

Beckham brought widespread publicity to the Galaxy when he signed a $6.5 million deal in 2007, which also gave him the right to buy an MLS franchise for the bargain price of $25 million when he retired. He did so in May last year.

Beckham’s celebrity status extends well beyond soccer, though, since he’s known for his model-like looks and marriage to former Spice Girl Victoria. “If there was one guy who could bring soccer anywhere in the world, it would be David Beckham,” says Steve Nudelberg, the principal of On The Ball Online, a marketing company that invests in emerging businesses.

ECONOMIC DEVELOPMENTCOVER STORY

David Beckham playing for the Los Angeles Galaxy.

Page 42: South Florida Business & Wealth

42 may 2014 • www.sfbwmag.com

poor location.”There are already plans for PortMiami

to expand its cruise operations, which rank No. 1 in the world, Chiron says. “It’s just so wrong to keep going down this path. I don’t care if the Heat wanted to

go there, it’s a horrible location,” he says.The Miami-Dade County Commission

on April 8 refused to OK moving a fuel facilty on the stadium site, the Miami Herald reported.

How real is the port stadium plan? “I think it’s actually a ploy,” Nudelberg says. “I think they know ahead of time they’re not going to get it there, but it’s the perfect strategic way to start with a vision, because that looks like a gigantic place to have an event. Wow! It’s on the water and all that. Logistically, I don’t think he’s going to get it done there, but if I thought it ahead, he’ll probably wind up doing something next to where the Marlins play, which is a really good place for it, and it’ll extend downtown to that area which is a great, great thing.”

Speaking of the Marlins, one challenge Beckham has to overcome is the nasty

taste Jeffrey Loria and his Marlins Park deal left in everyone’s mouths. The group is already trying to do that by saying they aren’t seeking money for stadium construction. It would like the sales tax break given to other sports teams.

The Marlins owner and his son-in-law, team president David Samson, swore for years that the Marlins payroll was so consistently low because the team either broke even or in most years, wasn’t making money. They said too that a new ballpark would fix that.

The City of Miami agreed to help out and pay $479 million out of the $634 million of the stadium cost. The city also agreed (without taxpayer consent) to $409 million in loans. After the agreement, Deadspin.com, a popular sports site, ran leaked figures that showed the Marlins had raked in nearly $50 million just in the two years before the stadium deal.

In contrast, Miami Heat owner Micky Arison has been a model owner, winning three championships and consistently fielding high payrolls that force him to pay a mandatory luxury tax to the

NBA. There’s little remembrance of how the Heat’s original stadium became quickly outmoded, leading to the AmericanAirlines Arena being built.

Stephen Ross of the Miami Dolphins has had a wavering public perception that included a dive when he asked for taxpayer help for a $400 million stadium renovation and a jump up when he presented a plan where he’d pay all of the $400 million in exchange for a property tax break.

So do Loria’s maneuvers become Beckham’s bother now?

“I don’t think they’re separable,” says Chris Wittyngham, who’s covered the entire Beckham quest for 104.3 The Ticket in Miami. “Because there are all sorts of pieces of the same puzzle, which is that people assume that if there’s a stadium going to be built, it’s going to somehow involve their tax dollars. So as abundantly clear as the Beckham camp tries to make it, they’re still in Tallahassee trying to get tax money. I just think we got so burned by Loria that nobody is ever again going to have an easy time convincing people there aren’t going to be tax problems or parking problems.”

But the glitz and glamour attached to Beckham is striking. When he trekked up to Tallahassee seeking to broaden pro sports tax breaks to include soccer, the media reported that legislative aides fawned over him all day. Gov. Rick Scott and House Speaker Will Weatherford, tweeted selfies of themselves with Beckham.

MLS ROLE MODELSWhether or not Beckham and his team

secure a stadium at the port, at Marlins Park or anywhere in between, there are promising signs in MLS attendance. In 2013, the average attendance was 18,594 and the Seattle Sounders hit 44,038.

It’s a growing sports league with more and more eyes on it. Like Heat President Pat Riley, Beckham’s stature could help lure big-name players to South Florida.

“If you’re going to do it here, you have to nail it,” says Wittyngham. “Gotta get the colors right, and the games have to be at night and there has to be stars and glamour. But in the end, they’re still going to play a Thursday night game against Colorado and 25,000 people have to show up and that’s the question at the moment.” ¿

Top: The proposed stadium site at the west end of PortMiami would have be reached by a pedestrian bridge. Bottom: The eye-catching view of the Miami skyline.

Page 43: South Florida Business & Wealth

www.sfbwmag.com • may 2014 43

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poor location.”There are already plans for PortMiami

to expand its cruise operations, which rank No. 1 in the world, Chiron says. “It’s just so wrong to keep going down this path. I don’t care if the Heat wanted to

go there, it’s a horrible location,” he says.The Miami-Dade County Commission

on April 8 refused to OK moving a fuel facilty on the stadium site, the Miami Herald reported.

How real is the port stadium plan? “I think it’s actually a ploy,” Nudelberg says. “I think they know ahead of time they’re not going to get it there, but it’s the perfect strategic way to start with a vision, because that looks like a gigantic place to have an event. Wow! It’s on the water and all that. Logistically, I don’t think he’s going to get it done there, but if I thought it ahead, he’ll probably wind up doing something next to where the Marlins play, which is a really good place for it, and it’ll extend downtown to that area which is a great, great thing.”

Speaking of the Marlins, one challenge Beckham has to overcome is the nasty

taste Jeffrey Loria and his Marlins Park deal left in everyone’s mouths. The group is already trying to do that by saying they aren’t seeking money for stadium construction. It would like the sales tax break given to other sports teams.

The Marlins owner and his son-in-law, team president David Samson, swore for years that the Marlins payroll was so consistently low because the team either broke even or in most years, wasn’t making money. They said too that a new ballpark would fix that.

The City of Miami agreed to help out and pay $479 million out of the $634 million of the stadium cost. The city also agreed (without taxpayer consent) to $409 million in loans. After the agreement, Deadspin.com, a popular sports site, ran leaked figures that showed the Marlins had raked in nearly $50 million just in the two years before the stadium deal.

In contrast, Miami Heat owner Micky Arison has been a model owner, winning three championships and consistently fielding high payrolls that force him to pay a mandatory luxury tax to the

NBA. There’s little remembrance of how the Heat’s original stadium became quickly outmoded, leading to the AmericanAirlines Arena being built.

Stephen Ross of the Miami Dolphins has had a wavering public perception that included a dive when he asked for taxpayer help for a $400 million stadium renovation and a jump up when he presented a plan where he’d pay all of the $400 million in exchange for a property tax break.

So do Loria’s maneuvers become Beckham’s bother now?

“I don’t think they’re separable,” says Chris Wittyngham, who’s covered the entire Beckham quest for 104.3 The Ticket in Miami. “Because there are all sort of pieces of the same puzzle, which is that people assume that if there’s a stadium going to be built, it’s going to somehow involve their tax dollars. So as abundantly clear as the Beckham camp tries to make it, they’re still in Tallahassee trying to get tax money. I just think we got so burned by Loria that nobody is ever again going to have an easy time convincing people there aren’t going to be tax problems or parking problems.”

But the glitz and glamour attached to Beckham is striking. When he trekked up to Tallahassee seeking to broaden pro sports tax breaks to include soccer, the media reported that legislative aides fawned over him all day. Gov. Rick Scott and House Speaker Will Weatherford, tweeted selfies of themselves with Beckham.

MLS ROLE MODELSWhether or not Beckham and his team

secure a stadium at the port, at Marlins Park or anywhere in between, there are promising signs in MLS attendance. In 2013, the average attendance was 18,594 and the Seattle Sounders hit 44,038.

It’s a growing sports league with more and more eyes on it. Like Heat President Pat Riley, Beckham’s stature could help lure big-name players to South Florida.

“If you’re going to do it here, you have to nail it,” says Wittyngham. “Gotta get the colors right, and the games have to be at night and there has to be stars and glamour. But in the end, they’re still going to play a Thursday night game against Colorado and 25,000 people have to show up and that’s the question at the moment.” ¿

Top: The proposed stadium site at the west end of PortMiami would have be reached by a pedestrian bridge. Bottom: The eye-catching view of the Miami skyline.

Page 44: South Florida Business & Wealth

44 may 2014 • www.sfbwmag.com

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+1 305 938 4000 naimiami.com

Gold was one of the factors in a 9.36 percent drop in trade for the Miami Custom’s District as the year kicked off.

Trade fell to $9.13 billion in January, compared to the year-ago month, as exports decreased 8.04 percent while imports fell 11.05 percent.

Miami has played a key role as a transshipment hub for gold in recent years, especially as prices boomed. Gold from the Americas is frequently shipped off to locations such as Switzerland for reprocessing via Miami.

Gold ranked as the top import into the region for January and fourth as an export.

Gold prices tend to surge during times of economic uncertainty and as a hedge against inflation. However, inflation fears have subdued recently and surging equity markets have become attractive to many investors.

Gold prices had recently dropped $283 an ounce over 12 months (17.55 percent) to $1,333.

Imports of gold to Miami were down 34.55 percent to $363.44 million

in January while exports were down 51.35 percent to $275.12 million.

So what trade commodities were hot? Landline and cellular equipment.

Exports of those products rose 8.37 percent to $506.51 million and imports rose 27.33 perccent to $209.43 million.

Exports of computer parts rose 43.65 percent to $166.86 million.

One plus for consumers, who appreciate lower prices at the pumps, is that fuel imports dropped 9.69 percent to $311.02 million. ¿

INTERNATIONAL SNAPSHOT

Gold’s Diminished Luster Hits Trade Numbers

COMPILED BY KEN ROBERTS OF WORLDCITY (worldcityweb.com)

Trade PatternsA look at top imports and exports from the Miami Customs District for January

IMPORTSRank Commodity Total in

Millions1 Gold $3642 Gasoline, other fuels $3113 Imports of returned exports $2294 Computer chips $227

5 Landline, cellular phone equipment $209

EXPORTSRank Commodity Total in

January

1 Landline, cellular phone equipment $506

2 Civilian aircraft and parts $4703 Computers $3524 Gold $2755 Computer parts $167

Miami International Airport: Global trade was up 13.92 percent to $5.1 billion in January. Exports increased 11.55 percent while imports rose 17.30 percent.

Port Everglades: Global trade was up 137 percent to $1.96 billion. Exports increased 3.88 percent while imports rose 1.23 percent.

PortMiami: Global trade was up 0.20 percent to $1.93 billion. Exports increased 3.61 percent while imports rose 3.42 percent.

Port of Palm Beach: Global trade was up 4.74 percent to $183.59 million. Exports increased 4.51 percent while imports rose 5.33 percent.

Fort Lauderdale-Hollywood International Airport: Global trade was $162.16 million, up 1.05 percent. Exports increased 33.86 percent while imports rose 84.39 percent.

SNAPSHOTSGlobal Trade

13.92%

137%

.20%

4.74%

1.05%

Page 45: South Florida Business & Wealth

www.sfbwmag.com • may 2014 45

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Gold was one of the factors in a 9.36 percent drop in trade for the Miami Custom’s District as the year kicked off.

Trade fell to $9.13 billion in January, compared to the year-ago month, as exports decreased 8.04 percent while imports fell 11.05 percent.

Miami has played a key role as a transshipment hub for gold in recent years, especially as prices boomed. Gold from the Americas is frequently shipped off to locations such as Switzerland for reprocessing via Miami.

Gold ranked as the top import into the region for January and fourth as an export.

Gold prices tend to surge during times of economic uncertainty and as a hedge against inflation. However, inflation fears have subdued recently and surging equity markets have become attractive to many investors.

Gold prices had recently dropped $283 an ounce over 12 months (17.55 percent) to $1,333.

Imports of gold to Miami were down 34.55 percent to $363.44 million

in January while exports were down 51.35 percent to $275.12 million.

So what trade commodities were hot? Landline and cellular equipment.

Exports of those products rose 8.37 percent to $506.51 million and imports rose 27.33 perccent to $209.43 million.

Exports of computer parts rose 43.65 percent to $166.86 million.

One plus for consumers, who appreciate lower prices at the pumps, is that fuel imports dropped 9.69 percent to $311.02 million. ¿

3 april 2014 • www.sfbwmag.com

INTERNATIONAL SNAPSHOT

Gold’s Diminished Luster Hits Trade Numbers

COMPILED BY KEN ROBERTS OF WORLDCITY (worldcityweb.com)

Trade PatternsA look at top imports and exports from the Miami Customs District for January

IMPORTSRank Commodity Total in

Millions1 Gold $3642 Gasoline, other fuels $3113 Imports of returned exports $2294 Computer chips $227

5 Landline, cellular phone equipment $209

EXPORTSRank Commodity Total in

January

1 Landline, cellular phone equipment $506

2 Civilian aircraft and parts $4703 Computers $3524 Gold $2755 Computer parts $167

Miami International Airport: Global trade was up 13.92 percent to $5.1 billion in January. Exports increased 11.55 percent while imports rose 17.30 percent.

Port Everglades: Global trade was up 137 percent to $1.96 billion. Exports increased 3.88 percent while imports rose 1.23 percent.

PortMiami: Global trade was up 0.20 percent to $1.93 billion. Exports increased 3.61 percent while imports rose 3.42 percent.

Port of Palm Beach: Global trade was up 4.74 percent to $183.59 million. Exports increased 4.51 percent while imports rose 5.33 percent.

Fort Lauderdale-Hollywood International Airport: Global trade was $162.16 million, up 1.05 percent. Exports increased 33.86 percent while imports rose 84.39 percent.

SNAPSHOTSGlobal Trade

13.92%

137%

.20%

4.74%

1.05%

Page 46: South Florida Business & Wealth

STEPHEN WEBSTER

Lifestyle Magazine_US_April 2014.indd 1 08/04/2014 20:28

UP & COMER AWARDS

Up & Comer AwardsSFBW program to feature the best and brightest young leadersin South Florida

Gillian Mayersohn, Josh Greenberger, andDorian Greer

Jim Norton, Candy Norton, Bill Feinberg,, and Bibi Marchitto

UP & COMERSAWARDSOn February 27, 2014, Lifestyle Media Group and

NorthWest Mutual presented The 2014 Up & Comer

Awards, a showcase of South Florida’s young

professionals whose dedication to their occupation

and to their community deserves recognition. The

event took place at The Gallery of Amazing Things

in Dania Beach Florida

scene on site

Russell Neal, Kathleen Cannon, Robert Judd, Esq., Jackie Travisano, and Dennis Haas

Chef Michele Ragussis and Chef Andres Marin

Joe Aycock, Ciro Mendez, Ingrid Sattler, Mario Lacayo, and Dean Bergman

EDUCATION HONOREE

MERCEDES CABRERIZOFlorida International University

Cabrerizo arrived in America from Cuba at the age of 20, and she didn’t wait long to get cracking. She left FIU in 2003 with a Bachelor’s degree Magna Cum Laude, and returned for her Ph.D in 2006.

Now a professor at FIU, Cabrerizo has published 20 articles in medical and engineering journals, 30 peer-reviewed conference articles and a couple of book chapters on brain research. In addition to her academic work, Cabrerizo spends time at the Miami Children’s Hospital, where she has helped dozens of children with epilepsy.

EDUCATION FINALISTS Ellice A. MartinezBroward College, Office of AdvancementJene KapelaLeadership Solutions / Nova Southeastern University

FINANCE HONOREE

ALI WIENERMorgan Stanley

Wiener is currently a Financial Advisor and Portfolio Manager for Morgan Stanley, where in addition to her daily duties, she’s often

asked to speak to different groups about fi nancial planning and saving for retirement.

While she graduated from the University of Maryland with her marketing degree, Wiener came back to South Florida to attend the University of Miami for law school. Wiener also serves on many local committees including the Museum of Discovery and Science, Mothers against Drunk Driving and the Literary Lunch for Public Libraries.

FINANCE FINALISTSRachel BarzilayMerrill Lynch–The Barzilay GroupJustin SantangeloNorthwestern Mutual–The South Florida GroupMitchell LamchickRaymond James Investment Firm

GOVERNMENT HONOREE

DAVE KERNERFlorida House of Representatives

When Kerner was a teenager he wasn’t practicing to be a politician, he was an award-winning cop. He started wearing a badge at 19 (while a full-time UF student), won the award at 20 and then went to law school at 26. It was there that Kerner found a passion in student government and his future life.

After running and winning offi ce last year, Kerner was named in the Top 20 Under 30 Alumnus for UF, and a Top 40 Under 40 trial attorney and legislator of the year for the Florida Sheriffs.

GOVERNMENT FINALISTShevrin JonesState of Florida

HEALTHCARE HONOREE

ALEXANDER GOMEZNew Wave Surgical

Thanks to an idea Gomez concocted while in Med School at Cornell University, his company pulled in over $12 million in 2012. In fact, his conviction — that the lens of the microscope used for laparoscopic surgery was too dirty and needed change — caused him to drop out of med school.

Gomez moved to South Florida to focus on his product called D-HELP, a small device that cleans and warms the lens, and launched New Wave Surgical. Today, over 1,000 hospitals use his product, with D-HELP being used in over a million procedures.

Camilo RuizChoice Physicians of South FloridaTiffany Sizemore-RuizChoice Physicians of South FloridaJacob SteigerSteiger Facial Plastic Surgery/1001 Aesthetic Medical Center

HOSPITALITY HONOREE

PAULA DASILVA3030 Ocean

DaSilva is currently the executive chef of 3030 Ocean, a popular Fort

The Up & Comers Awards is a unique awards program created by Lifestyle Media Group to recognize South Florida’s outstanding achievers under the age of 40. This program was successfully launched by Lifestyle Magazines in 2014 and drew 250 attendees to the Gallery of Amazing Things in Dania Beach. It will now be featured in SFBW.

The awards ceremony and special editorial section showcase the best and brightest “rising stars” in our community – many of them already top leaders in their fi elds. These innovators represent a wide range of backgrounds and industries. They have a compelling and inspirational story and unique talents that defi ne their path to success.

Candidates are judged on both their professional and community achievements, as well as demonstrated success in a leadership role. Nominees are reviewed and fi nal honorees selected by a judging committee comprised of distinguished community leaders, academic leaders and the SFBW editorial staff.

Any business or individual can submit a nomination. There is no cost to enter the Up & Comer Awards. http://lmgfl .com/up ¿

THE EVENT

TH

E W

INN

ER

S

ON

LIN

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RE

SE

NC

E

46 may 2014 • www.sfbwmag.com

Page 47: South Florida Business & Wealth

www.sfbwmag.com • may 2014 47

STEPHEN WEBSTER

Lifestyle Magazine_US_April 2014.indd 1 08/04/2014 20:28

UP & COMER AWARDS

Up & Comer AwardsSFBW program to feature the best and brightest young leadersin South Florida

Gillian Mayersohn, Josh Greenberger, andDorian Greer

Jim Norton, Candy Norton, Bill Feinberg,, and Bibi Marchitto

UP & COMERSAWARDSOn February 27, 2014, Lifestyle Media Group and

NorthWest Mutual presented The 2014 Up & Comer

Awards, a showcase of South Florida’s young

professionals whose dedication to their occupation

and to their community deserves recognition. The

event took place at The Gallery of Amazing Things

in Dania Beach Florida

scene on site

Russell Neal, Kathleen Cannon, Robert Judd, Esq., Jackie Travisano, and Dennis Haas

Chef Michele Ragussis and Chef Andres Marin

Joe Aycock, Ciro Mendez, Ingrid Sattler, Mario Lacayo, and Dean Bergman

EDUCATION HONOREE

MERCEDES CABRERIZOFlorida International University

Cabrerizo arrived in America from Cuba at the age of 20, and she didn’t wait long to get cracking. She left FIU in 2003 with a Bachelor’s degree Magna Cum Laude, and returned for her Ph.D in 2006.

Now a professor at FIU, Cabrerizo has published 20 articles in medical and engineering journals, 30 peer-reviewed conference articles and a couple of book chapters on brain research. In addition to her academic work, Cabrerizo spends time at the Miami Children’s Hospital, where she has helped dozens of children with epilepsy.

EDUCATION FINALISTS Ellice A. MartinezBroward College, Office of AdvancementJene KapelaLeadership Solutions / Nova Southeastern University

FINANCE HONOREE

ALI WIENERMorgan Stanley

Wiener is currently a Financial Advisor and Portfolio Manager for Morgan Stanley, where in addition to her daily duties, she’s often

asked to speak to different groups about fi nancial planning and saving for retirement.

While she graduated from the University of Maryland with her marketing degree, Wiener came back to South Florida to attend the University of Miami for law school. Wiener also serves on many local committees including the Museum of Discovery and Science, Mothers against Drunk Driving and the Literary Lunch for Public Libraries.

FINANCE FINALISTSRachel BarzilayMerrill Lynch–The Barzilay GroupJustin SantangeloNorthwestern Mutual–The South Florida GroupMitchell LamchickRaymond James Investment Firm

GOVERNMENT HONOREE

DAVE KERNERFlorida House of Representatives

When Kerner was a teenager he wasn’t practicing to be a politician, he was an award-winning cop. He started wearing a badge at 19 (while a full-time UF student), won the award at 20 and then went to law school at 26. It was there that Kerner found a passion in student government and his future life.

After running and winning offi ce last year, Kerner was named in the Top 20 Under 30 Alumnus for UF, and a Top 40 Under 40 trial attorney and legislator of the year for the Florida Sheriffs.

GOVERNMENT FINALISTShevrin JonesState of Florida

HEALTHCARE HONOREE

ALEXANDER GOMEZNew Wave Surgical

Thanks to an idea Gomez concocted while in Med School at Cornell University, his company pulled in over $12 million in 2012. In fact, his conviction — that the lens of the microscope used for laparoscopic surgery was too dirty and needed change — caused him to drop out of med school.

Gomez moved to South Florida to focus on his product called D-HELP, a small device that cleans and warms the lens, and launched New Wave Surgical. Today, over 1,000 hospitals use his product, with D-HELP being used in over a million procedures.

Camilo RuizChoice Physicians of South FloridaTiffany Sizemore-RuizChoice Physicians of South FloridaJacob SteigerSteiger Facial Plastic Surgery/1001 Aesthetic Medical Center

HOSPITALITY HONOREE

PAULA DASILVA3030 Ocean

DaSilva is currently the executive chef of 3030 Ocean, a popular Fort

The Up & Comers Awards is a unique awards program created by Lifestyle Media Group to recognize South Florida’s outstanding achievers under the age of 40. This program was successfully launched by Lifestyle Magazines in 2014 and drew 250 attendees to the Gallery of Amazing Things in Dania Beach. It will now be featured in SFBW.

The awards ceremony and special editorial section showcase the best and brightest “rising stars” in our community – many of them already top leaders in their fi elds. These innovators represent a wide range of backgrounds and industries. They have a compelling and inspirational story and unique talents that defi ne their path to success.

Candidates are judged on both their professional and community achievements, as well as demonstrated success in a leadership role. Nominees are reviewed and fi nal honorees selected by a judging committee comprised of distinguished community leaders, academic leaders and the SFBW editorial staff.

Any business or individual can submit a nomination. There is no cost to enter the Up & Comer Awards. http://lmgfl .com/up ¿

THE EVENT

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S

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www.neimanmarcus.com

Page 48: South Florida Business & Wealth

LauderdaleBMW.com

1-866-692-1893US1 between the Downtown Tunnel & the Airport1400 South Federal HighwayLauderdale BMW of Ft. Lauderdale

1-866-992-1666Just East of I-7514800 Sheridan StreetLauderdale BMW of Pembroke Pines

LauderdaleBMW.com

Jim Norton, Candy Norton, Bill Feinberg,, and Bibi Marchitto

Russell Neal, Kathleen Cannon, Robert Judd, Esq., Jackie Travisano, and Dennis Haas

Chef Michele Ragussis and Chef Andres Marin

Gillian Mayersohn, Josh Greenberger, andDorian Greer

LEADERS IN LAWAWARDSOn February 27, 2014, Lifestyle Media Group and

NorthWest Mutual presented The 2014 Up & Comer

Awards, a showcase of South Florida’s young

professionals whose dedication to their occupation

and to their community deserves recognition. The

event took place at The Gallery of Amazing Things

in Dania Beach Florida

Joe Aycock, Ciro Mendez, Ingrid Sattler, Mario Lacayo, and Dean Bergman

Governmental Law HONOREE – TIE

Ronald L. BookRonald L Book P.A.

Book is president and CEO of Ronald L. Book, P.A., considered one of the top law firms that specialize in government law.

Fol lowing a career in government working for the Florida Legislature and then as Governor Bob Graham’s Director and Special Counsel on Cabinet and Legislative Affairs, Book went on to practice law in his own firm.

His firm has prospered in recent years, including successfully lobbying the largest medical grant in Florida history on behalf of the Human Genomics Project at the University of Miami.

Book’s community involvement includes providing pro-bono services to the Florida Council Against Sexual Violence, Joe DiMaggio Children’s Hospital, Broward Partnership for the Homleless and several other associations.

Governmental Law FinalistsRobby H. BirnbaumGreenspoon Marder, P.A.

Sidney C. CallowayShutts & Bowen LLP

Jamie A. ColeWeiss Serota Helfman Pastoriza Cole & Boniske

Bernie FriedmanBecker & Poliako�

Jeb NiewoodState of Florida

Healthcare Law HONOREE

Gabriel L. ImperatoBroad and Cassel

Imperato is board-certifi ed in health law by the Florida Bar and in Health Care Compliance (HCC) by the Health Care Compliance Association, where he sits on the Board of Directors and is the Second Vice President. He is AV rated by Martindale-Hubbell.

Currently, Imperato is the Managing Partner of the Fort Lauderdale offi ce of Broad and Cassel and serves on the Firm’s Executive Committee.

He is a member of the Health Law Practice Group and is the co-chair of the Firm’s White Collar Defense and Compliance Practice Group.

He has served as Deputy Chief Counsel of the Office of the General Counsel, United States Department of Health and Human Services.

His commitment to his community is evident with such involvement as forming an emergency scholarship fund for health sciences students.

Healthcare Law FinalistsIra ColemanMcDermott Will & Emery

Shari L. McCartneyTripp Scott

Michael W. MoskowitzMoskowitz Mandell Salim & Simonwitz, P.A.

Insurance Law HONOREE

Frank Steven GoldsteinGoldstein Law

Goldstein is the founding partner of the AV-rated Goldstein Law Group and a leading attorney in the fi eld of insurance law.

He is in charge of litigation and management of cases, including claims and lawsuits on behalf of corporate clients and large insurance fi rms such as State Farm, Allstate, Geico, Farmers/21st Century, Gainsco, MetLife, Mercury, Nationwide, Sentry, and Unitrin.

Goldstein is a certif ied insurance instructor by the State of Florida and a member of the American Bar Association, the Florida Insurance Fraud Education Committee, the National Society of Professional Insurance Investigators, and several others organizations.

He has been instrumental in three-year investigation by the FBI and other law enforcement agencies into a local auto accident fraud ring. This culminated in nearly 100 arrests.

Insurance Law FinalistsMichael J. HigerHiger Lichter & Givner LLP

Mark G. KeeganRosenbaum Mollengarden PLLC

Daniel J. RheaumeWelt & Rheaume, P.A.

THE EVENT

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NC

E

LEADERS IN LAW AWARDS

Leaders in Law AwardsProgram recognizes top attorneys in a variety of legal categories

Lifestyle Media Group created an awards program designed to showcase South Florida legal professionals whose dedication to their occupation and to their communities deserves recognition. This program, which will now be showcased in SFBW, was successfully launched by Lifestyle Magazines in 2013 with an event that drew 300 attendees to an awards program at Nova Southeastern University.

The awards honor lawyers, law fi rms and corporate general counsel who have achieved excellence in law, maintained the highest level of ethics, shown a commitment to their community and are proven leaders. Honorees are recognized both at an awards ceremony and within the pages of our magazines.

It’s our opportunity to applaud the best lawyers and recognize the law fi rms who do the most for the community.

Nominees are reviewed and final honorees are selected by a judging committee of legal professionals. Candidates are judged on outstanding litigation, advocacy and counseling, as well as contributions to the advancement of the legal profession, such as public service, bar association activities, and pro bono activities.

Any law fi rm, business or individual can submit a nomination. There is no cost to enter the Leaders In Law Awards. http://lmgfl .com/lil ¿

48 may 2014 • www.sfbwmag.com

Page 49: South Florida Business & Wealth

www.sfbwmag.com • may 2014 49

LauderdaleBMW.com

1-866-692-1893US1 between the Downtown Tunnel & the Airport1400 South Federal HighwayLauderdale BMW of Ft. Lauderdale

1-866-992-1666Just East of I-7514800 Sheridan StreetLauderdale BMW of Pembroke Pines

LauderdaleBMW.com

Jim Norton, Candy Norton, Bill Feinberg,, and Bibi Marchitto

Russell Neal, Kathleen Cannon, Robert Judd, Esq., Jackie Travisano, and Dennis Haas

Chef Michele Ragussis and Chef Andres Marin

Gillian Mayersohn, Josh Greenberger, andDorian Greer

LEADERS IN LAWAWARDSOn February 27, 2014, Lifestyle Media Group and

NorthWest Mutual presented The 2014 Up & Comer

Awards, a showcase of South Florida’s young

professionals whose dedication to their occupation

and to their community deserves recognition. The

event took place at The Gallery of Amazing Things

in Dania Beach Florida

Joe Aycock, Ciro Mendez, Ingrid Sattler, Mario Lacayo, and Dean Bergman

Governmental Law HONOREE – TIE

Ronald L. BookRonald L Book P.A.

Book is president and CEO of Ronald L. Book, P.A., considered one of the top law firms that specialize in government law.

Fol lowing a career in government working for the Florida Legislature and then as Governor Bob Graham’s Director and Special Counsel on Cabinet and Legislative Affairs, Book went on to practice law in his own firm.

His firm has prospered in recent years, including successfully lobbying the largest medical grant in Florida history on behalf of the Human Genomics Project at the University of Miami.

Book’s community involvement includes providing pro-bono services to the Florida Council Against Sexual Violence, Joe DiMaggio Children’s Hospital, Broward Partnership for the Homleless and several other associations.

Governmental Law FinalistsRobby H. BirnbaumGreenspoon Marder, P.A.

Sidney C. CallowayShutts & Bowen LLP

Jamie A. ColeWeiss Serota Helfman Pastoriza Cole & Boniske

Bernie FriedmanBecker & Poliako�

Jeb NiewoodState of Florida

Healthcare Law HONOREE

Gabriel L. ImperatoBroad and Cassel

Imperato is board-certifi ed in health law by the Florida Bar and in Health Care Compliance (HCC) by the Health Care Compliance Association, where he sits on the Board of Directors and is the Second Vice President. He is AV rated by Martindale-Hubbell.

Currently, Imperato is the Managing Partner of the Fort Lauderdale offi ce of Broad and Cassel and serves on the Firm’s Executive Committee.

He is a member of the Health Law Practice Group and is the co-chair of the Firm’s White Collar Defense and Compliance Practice Group.

He has served as Deputy Chief Counsel of the Office of the General Counsel, United States Department of Health and Human Services.

His commitment to his community is evident with such involvement as forming an emergency scholarship fund for health sciences students.

Healthcare Law FinalistsIra ColemanMcDermott Will & Emery

Shari L. McCartneyTripp Scott

Michael W. MoskowitzMoskowitz Mandell Salim & Simonwitz, P.A.

Insurance Law HONOREE

Frank Steven GoldsteinGoldstein Law

Goldstein is the founding partner of the AV-rated Goldstein Law Group and a leading attorney in the fi eld of insurance law.

He is in charge of litigation and management of cases, including claims and lawsuits on behalf of corporate clients and large insurance fi rms such as State Farm, Allstate, Geico, Farmers/21st Century, Gainsco, MetLife, Mercury, Nationwide, Sentry, and Unitrin.

Goldstein is a certif ied insurance instructor by the State of Florida and a member of the American Bar Association, the Florida Insurance Fraud Education Committee, the National Society of Professional Insurance Investigators, and several others organizations.

He has been instrumental in three-year investigation by the FBI and other law enforcement agencies into a local auto accident fraud ring. This culminated in nearly 100 arrests.

Insurance Law FinalistsMichael J. HigerHiger Lichter & Givner LLP

Mark G. KeeganRosenbaum Mollengarden PLLC

Daniel J. RheaumeWelt & Rheaume, P.A.

THE EVENT

TH

E W

INN

ER

S

ON

LIN

E P

RE

SE

NC

E

LEADERS IN LAW AWARDS

Leaders in Law AwardsProgram recognizes top attorneys in a variety of legal categories

Lifestyle Media Group created an awards program designed to showcase South Florida legal professionals whose dedication to their occupation and to their communities deserves recognition. This program, which will now be showcased in SFBW, was successfully launched by Lifestyle Magazines in 2013 with an event that drew 300 attendees to an awards program at Nova Southeastern University.

The awards honor lawyers, law fi rms and corporate general counsel who have achieved excellence in law, maintained the highest level of ethics, shown a commitment to their community and are proven leaders. Honorees are recognized both at an awards ceremony and within the pages of our magazines.

It’s our opportunity to applaud the best lawyers and recognize the law fi rms who do the most for the community.

Nominees are reviewed and final honorees selected by a judging committee of legal professionals. Candidates are judged on outstanding litigation, advocacy and counseling, as well as contributions to the advancement of the legal profession, such as public service, bar association activities, and pro bono activities.

Any law fi rm, business or individual can submit a nomination. There is no cost to enter the Leaders In Law Awards. http://lmgfl .com/lil ¿

Page 50: South Florida Business & Wealth

50 may 2014 • www.sfbwmag.com

E-Commerce Company Helps

Process $15 Billion In Sales

The CompanyPrestaShop

➤ Executives: Bruno Lévêque, co-founder and co-CEO and Benjamin Teszner, co-CEO based

in France.Employees: 20 in Miami, 80 globally.

Concept: E-commerce software solution maker.

Competitive Advantage: The software has 310 features that allow merchants to customize

it to their business. Since its launch in 2007, PrestaShop has helped 165,000 online merchants

process more than $15 billion in sales with its open source e-commerce software solution,

allowing it to more than double revenues over the past two years and exceed $11.7 million in fi scal

2013, the company says.Money Recently Raised: $9.3 million.

How The Money Was Raised: Series B Fund Round led by XAnge Private Equity Seventure

Partners and Serena Capital. The company previously raised $5.57 million through angel investors and a Series A Round led by Serena

Capital.Future Plans: The new fi nancing will fuel

PrestaShop’s growth and international expansion, accelerate product development and support new

marketing initiatives, company executives say. Who’s Your Competition: Elastic Path;

Volusion; Magento; Shopify.

1001 SW 8th St. • Miami, FL 331311.888.947.6543

prestashop.com

PRIVATE EQUITY FOCUS

$9.3 million raised

Co-founder and co-CEO Bruno Lévêque

Page 51: South Florida Business & Wealth

www.sfbwmag.com • may 2014 51

E-Commerce Company Helps

Process $15 Billion In Sales

The CompanyPrestaShop

➤ Executives: Bruno Lévêque, co-founder and co-CEO and Benjamin Teszner, co-CEO based

in France.Employees: 20 in Miami, 80 globally.

Concept: E-commerce software solution maker.

Competitive Advantage: The software has 310 features that allow merchants to customize

it to their business. Since its launch in 2007, PrestaShop has helped 165,000 online merchants

process more than $15 billion in sales with its open source e-commerce software solution,

allowing it to more than double revenues over the past two years and exceed $11.7 million in fi scal

2013, the company says.Money Recently Raised: $9.3 million.

How The Money Was Raised: Series B Fund Round led by XAnge Private Equity Seventure

Partners and Serena Capital. The company previously raised $5.57 million through angel investors and a Series A Round led by Serena

Capital.Future Plans: The new fi nancing will fuel

PrestaShop’s growth and international expansion, accelerate product development and support new

marketing initiatives, company executives say. Who’s Your Competition: Elastic Path;

Volusion; Magento; Shopify.

1001 SW 8th St. • Miami, FL 331311.888.947.6543

prestashop.com

PRIVATE EQUITY FOCUS

$9.3 million raised

Co-founder and co-CEO Bruno Lévêque

Page 52: South Florida Business & Wealth

52 may 2014 • www.sfbwmag.com

Comvest PartnersName: Michael Falk

Title: Founder and Managing

Partner

Company: Comvest Partners

Address: 525 Okeechobee

Blvd., Suite 1050, West Palm

Beach, FL 33401

Phone Number: 561.727.2000

Web Site: www.comvest.com

Company Description: Comvest Partners is a private

equity fi rm investing debt and

equity capital in lower middle

market companies nationally.

Its investment vehicles include

the Comvest Investment

Partners equity funds, and

Comvest Capital debt funds.

Since 2000, Comvest has

invested almost $2 billion of

capital in over 130 public and

private companies.

Number of Employees: 44

Private Equity Assets: $1.3

billion under management

Mission Statement: Comvest

Partners provides fl exible

fi nancing solutions to lower

middle-market companies

through its two funds.

competitive dynamics of a company, its position in the industry, strength and specific experience of the management team, outlook and sustainability of the profit margins, recurring nature of revenue, barriers to entry, historical and financial performance and current financial performance, opportunity to improve financial performance and growth, valuation of the investment and anticipated exit opportunities.What is your most recent investment and why did you make it?

BEL USA. BEL USA is an online promotional products company based in South Florida that has created a competitive advantage by integrating its supply chain. BEL USA offers the lowest cost and best quality product to customers seeking customized mugs, t-shirts, pens, etc., and has built a highly successful business. Since BEL USA runs its own website (www.belpromo.com), printing, warehouse and distribution, the company is able to provide a reliable, cost effective product to its customers, and has sustained rapid growth. We believe that growth can continue. Why are you based (or have an office) in South Florida?

While our business can be located almost anywhere on the U.S., South Florida offered a unique opportunity

to partner with highly successful and experienced local operating executives who, after achieving a degree of success, have relocated here, either full-time or part-time. These executives and the knowledge we’ve been able to gain from them have been invaluable to our organization, and much more difficult to attain in places like New York City where we were based before relocating

to Florida in 2003. We have also found it to be a competitive advantage when winning over management teams for our portfolio company investments as there is often a comfort level for smaller companies in dealing with a private firm located in South Florida rather than larger firms in big cities. ¿

Comvest Partners helped fund the growth of Allegiant Air, which focused initially on serving Las Vegas.

VENTURE VIEWPOINT

WIK

IMED

IA C

OM

MO

NS:

FR

ED

What types of companies do you invest in and why?

We invest in lower middle market companies where we see opportunities for operational improvements and growth. We invest in sectors where we have expertise, which includes healthcare, services, manufacturing, technology, retail and consumer, and transportation and logistics.Where are they based?

Our companies are all based in North America, primarily in the U.S.How do you find them?

Our firm has been actively investing in the lower middle market for over 25 years. In addition to the relationships of our investment professionals, and an extensive network of attorneys, restructuring professionals, bankers, advisors, and financial professionals that regularly refer us deals, we have an in-house new business development group that calls directly on lower middle market companies and intermediaries across the U.S. What, in your opinion, is the best

investment the company ever made?

Allegiant Travel (NASDAQ: ALGT). This was a company that created a unique, low-cost “destination specific” airline model, bringing travelers to one of the top destinations in the U.S. – Las Vegas – from tertiary cities all over the country. Our capital investment and expertise allowed them to execute on the strategy, and expand the concept to other top U.S. travel destinations, such as Orlando. We returned over six times invested capital to our investors in less than two years.What is the average size of your investment (in dollars)?

Our average investment is $25 million - $50 million.What industries do you invest in and why?

We invest in industries in which we have experience and particular operating expertise or resources we can bring to bear. Historically, our core focus has been on healthcare, services, manufacturing, technology, retail and consumer, and transportation and logistics. If you were to add an industry, what would it be?

While we maintain a focus on a core set of industries, we will broaden our focus and look at other industries provided

we believe we have the proper internal expertise and operating resources for us to execute our strategy.What industries are hot in South Florida?

Companies of managed care that align with the Affordable Care Act’s focus on cost containment and quality of care currently present opportunities for Comvest.What criteria do you use to understand if a company is a good investment?

On each investment, we undertake a very detailed due diligence process. The process includes, among other things, assessment of the market and

VENTURE VIEWPOINT

Comvest Partners Targets Opportunities In Health CareFounder and Managing Partner Michael Falk tells how South Florida has turned out to be a great location for his company and about some of its key investments, including airline company Allegiant Travel and BEL USA, a Miami area promotional products company.

BY LESLIE KRAFT BURKE

Q&A Michael Falk

Page 53: South Florida Business & Wealth

www.sfbwmag.com • may 2014 53

Comvest PartnersName: Michael Falk

Title: Founder and Managing

Partner

Company: Comvest Partners

Address: 525 Okeechobee

Blvd., Suite 1050, West Palm

Beach, FL 33401

Phone Number: 561.727.2000

Web Site: www.comvest.com

Company Description: Comvest Partners is a private

equity fi rm investing debt and

equity capital in lower middle

market companies nationally.

Its investment vehicles include

the Comvest Investment

Partners equity funds, and

Comvest Capital debt funds.

Since 2000, Comvest has

invested almost $2 billion of

capital in over 130 public and

private companies.

Number of Employees: 44

Private Equity Assets: $1.3

billion under management

Mission Statement: Comvest

Partners provides fl exible

fi nancing solutions to lower

middle-market companies

through its two funds.

competitive dynamics of a company, its position in the industry, strength and specific experience of the management team, outlook and sustainability of the profit margins, recurring nature of revenue, barriers to entry, historical and financial performance and current financial performance, opportunity to improve financial performance and growth, valuation of the investment and anticipated exit opportunities.What is your most recent investment and why did you make it?

BEL USA. BEL USA is an online promotional products company based in South Florida that has created a competitive advantage by integrating its supply chain. BEL USA offers the lowest cost and best quality product to customers seeking customized mugs, t-shirts, pens, etc., and has built a highly successful business. Since BEL USA runs its own website (www.belpromo.com), printing, warehouse and distribution, the company is able to provide a reliable, cost effective product to its customers, and has sustained rapid growth. We believe that growth can continue. Why are you based (or have an office) in South Florida?

While our business can be located almost anywhere on the U.S., South Florida offered a unique opportunity

to partner with highly successful and experienced local operating executives who, after achieving a degree of success, have relocated here, either full-time or part-time. These executives and the knowledge we’ve been able to gain from them have been invaluable to our organization, and much more difficult to attain in places like New York City where we were based before relocating

to Florida in 2003. We have also found it to be a competitive advantage when winning over management teams for our portfolio company investments as there is often a comfort level for smaller companies in dealing with a private firm located in South Florida rather than larger firms in big cities. ¿

Comvest Partners helped fund the growth of Allegiant Air, which focused initially on serving Las Vegas.

WIK

IMED

IA C

OM

MO

NS:

FR

ED

What types of companies do you invest in and why?

We invest in lower middle market companies where we see opportunities for operational improvements and growth. We invest in sectors where we have expertise, which includes healthcare, services, manufacturing, technology, retail and consumer, and transportation and logistics.Where are they based?

Our companies are all based in North America, primarily in the U.S.How do you find them?

Our firm has been actively investing in the lower middle market for over 25 years. In addition to the relationships of our investment professionals, and an extensive network of attorneys, restructuring professionals, bankers, advisors, and financial professionals that regularly refer us deals, we have an in-house new business development group that calls directly on lower middle market companies and intermediaries across the U.S. What, in your opinion, is the best

investment the company ever made?

Allegiant Travel (NASDAQ: ALGT). This was a company that created a unique, low-cost “destination specific” airline model, bringing travelers to one of the top destinations in the U.S. – Las Vegas – from tertiary cities all over the country. Our capital investment and expertise allowed them to execute on the strategy, and expand the concept to other top U.S. travel destinations, such as Orlando. We returned over six times invested capital to our investors in less than two years.What is the average size of your investment (in dollars)?

Our average investment is $25 million - $50 million.What industries do you invest in and why?

We invest in industries in which we have experience and particular operating expertise or resources we can bring to bear. Historically, our core focus has been on healthcare, services, manufacturing, technology, retail and consumer, and transportation and logistics. If you were to add an industry, what would it be?

While we maintain a focus on a core set of industries, we will broaden our focus and look at other industries provided

we believe we have the proper internal expertise and operating resources for us to execute our strategy.What industries are hot in South Florida?

Companies of managed care that align with the Affordable Care Act’s focus on cost containment and quality of care currently present opportunities for Comvest.What criteria do you use to understand if a company is a good investment?

On each investment, we undertake a very detailed due diligence process. The process includes, among other things, assessment of the market and

VENTURE VIEWPOINT

Comvest Partners Targets Opportunities In Health CareFounder and Managing Partner Michael Falk tells how South Florida has turned out to be a great location for his company and about some of its key investments, including airline company Allegiant Travel and BEL USA, a Miami area promotional products company.

BY LESLIE KRAFT BURKE

Q&A Michael Falk

Page 54: South Florida Business & Wealth

FSB_Lifestyle_June2013.indd 1 12/6/2013 2:53:55 PM

Everybody has heard of the problem small businesses have getting loans, but Michael Mildenberger is actually doing something about it.

Mildenberger is CEO of Funding Wonder, a Miami company that’s backing legislation that would allow crowd financing in Florida.

The concept would allow a non-accredited investor to loan up to $2,000 in an individual company and get what Mildenberger estimates is a 6 to 9 percent interest payment.

Mildenberger is also president of the new Florida Crowd Financing Association, which is backing state legislation.

Mildenberger’s back story is that he was born and raised in Germany, but moved to the U.S. in the mid-1980s. He became a U.S. citizen and in 2004, opened the Miami, New York and San Francisco offices for CF Partners of Germany. The investment banking and M&A company mainly does international deals in the range of $20 million to $300 million.

CF has a 30 million Euro fund in Germany for startups and four years ago began looking at crowd funding, Mildenberger says. The $600 billion funding market for small business is 20 times the size of the venture capital market, but small businesses have suffered since the recession started.

“A lot of banks don’t want to do loans under $150,000,” he says, “so what about people who need $20,000 to $150,000 to add a room or buy another pizza oven?”

His concept is to have an online portal where small businesses can be matched with investors who can spread their risk over multiple borrowers. The pitch to the state is that small businesses are a key economic engine that needs to be nurtured.

“Our business model includes about 80 percent of the loans backed by assets. It’s the equipment that the air conditioning guy buys. It’s the car that a transportation company needs,” he says.

A similar model in the United Kingdom has loaned about $250 million and the default rate is 1.4 percent, Mildenberger says. He expects no more than 3 percent with the fund here.

Credit scores go from A to C, but his research indicates the people with the lowest credit rating have the lowest default rate, Mildenberger says. “They have a hard time getting financing anywhere so when they get it they are really focused on paying it back,” he says.

State legislation is needed to provide mass opportunity because only 5 percent of individual investors are accredited, such as having more than $1 million in assets, excluding a primary residence, or an average income of more than $200,000.

About six months ago, he engaged the Fort Lauderdale law

firm of Becker Poliakoff as lobbyists. The state’s Office of Financial Regulation has been concerned

about how to block scam artists. Portal operators, such as Mildenberger, would have to

be finger printed and businesses would have to meet certain funding guidelines.

Every click on the funding portals, including email and correspondence will be tracked, Mildenberger says. He thinks con artists would rather keep flying under the radar. ¿

WEALTH

The push for crowd fundingBY KEVIN GALE

54 may 2014 • www.sfbwmag.com

Page 55: South Florida Business & Wealth

www.sfbwmag.com • may 2014 55

FSB_Lifestyle_June2013.indd 1 12/6/2013 2:53:55 PM

Everybody has heard of the problem small businesses have getting loans, but Michael Mildenberger is actually doing something about it.

Mildenberger is CEO of Funding Wonder, a Miami company that’s backing legislation that would allow crowd financing in Florida.

The concept would allow a non-accredited investor to loan up to $2,000 in an individual company and get what Mildenberger estimates is a 6 to 9 percent interest payment.

Mildenberger is also president of the new Florida Crowd Financing Association, which is backing state legislation.

Mildenberger’s back story is that he was born and raised in Germany, but moved to the U.S. in the mid-1980s. He became a U.S. citizen in 2004 and opened the Miami, New York and San Francisco offices for CF Partners of Germany. The investment banking and M&A company mainly does international deals in the range of $20 million to $300 million

CF has a 30 million Euro fund in Germany for startups and four years ago began looking at crowd funding, Mildenberger says. The $600 billion funding market for small business is 20 times the size of the venture capital market, but small businesses have suffered since the recession started.

“A lot of banks don’t want to do loans under $150,000,” he says, “so what about people who need $20,000 to $150,000 to add a room or buy another pizza oven?”

His concept is to have an online portal where small businesses can be matched with investors who can spread their risk over multiple borrowers. The pitch to the state is that small businesses are a key economic engine that needs to be nurtured.

“Our business model includes about 80 percent of the loans will be asset-backed loans. It’s the equipment that the air conditioning guy buys. It’s the car that a transportation company needs,” he says.

A similar model in the United Kingdom has loaned about $250 million and the default rate is 1.4 percent, Mildenberger says. He expects no more than 3 percent with the fund here.

Credit scores go from A to C, but his research indicates the people with the lowest credit rating have the lowest default rate,” Mildenberger says. “They have a hard time getting financing anywhere so when they get it they are really focused on paying it back.”

State legislation is needed to provide mass opportunity because only 5 percent of individual investors are accredited, such as having more than $1 million in assets, excluding a primary residence, or an average income of more than $200,000.

About six months ago, he engaged the Fort Lauderdale law

firm of Becker Poliakoff as lobbyists. The state’s Office of Financial Regulation has been concerned

about how to block scam artists. Portal operators, such as Mildenberger, would have to

be finger printed and businesses would have to meet certain funding guidelines.

Every click on the funding portals, including email and correspondence will be tracked, Mildenberger says. He think con artists would rather keep flying under the radar. ¿

WEALTH

The push for crowd fundingBY KEVIN GALE

PHO

TO B

Y D

OW

NTO

WN

PHO

TO/F

OR

T LA

UD

ERD

ALE

Funding Wonder LLC CEO Michael Mildenberger

Page 56: South Florida Business & Wealth

56 may 2014 • www.sfbwmag.com

“I determined based on the weather that I’m coming here,” he said, sitting on the patio and enjoying a glass of 2010 Kenwood Reserve Cabernet on a day when temperatures were still freezing up north.

Just before their marriage, the Larkins were searching for a five-bedroom home and Jeremy spied a listing while having breakfast at Roasters and Toasters in the Dadeland area.

“I made a call and we came over here and it was a disaster. Every room was painted a different color,” Jeremy says.

“It was a circus,” Courtney adds. The kitchen was outdated and the house had some cork fl oors that were put on top of two layers of tile. It was obvious from the odors that pets and smokers had lived there.

“We had friends who said they had to go home and take a shower” after seeing it, Courtney says. Courtney cried when he said they should buy it, Jeremy recalls.

However, the house had great bones and some

nice details such as crown molding.

There was a bit of an adventure getting the crisp khaki interior paint that Courtney wanted, since it was discontinued. (A paint store in Fort Lauderdale had a sample card to replicate it.)

There were also 35 frantic messages from a contractor waiting for Jeremy when they returned from a honeymoon in Tahiti – who the heck paints every room inside the house the same, “we don’t do this down here,” was the theme of the messages.

When they actually visited the house, the painter said he fell in love with the color. Courtney says it’s the perfect neutral backdrop when the walls are decorated.

Jeremy also fi gured out the

Florida room originally had a bar area – a clue was a sink with plumbing on the patio – and verifi ed that by pulling the original plans.

That made putting the bar back in relatively easy and they gutted the kitchen in January 2008, two months after moving in.

The color plan for the kitchen drew skepticism. “We were told our color selection was wrong,” Jeremy says. “You can’t take a dark wood and put a dark granite on top of it. And I responded, ‘I have 90 percent windows wrapping out to the south and west.’”

Like most kitchen projects, it was very disruptive, but Courtney says she learned you can actually bake a cake on a gas grill.¿

“It’s not like some areas – a residential

Disneyland,” he says. “I wanted the

neighborhood not the

development.”

The Larkins rescued Chelsea and Chloe

from an animal shelter.

Ethan enjoys the slide on his playhouse.

Jeremy Larkin says his neighborhood in Palmetto Bay reminds him of where he grew up in Boston with its lush foliage and variation in housing.

“It’s not like some areas – a residential Disneyland. I wanted the neighborhood not the development,” says Larkin, who knows a lot about real estate as the president of NAI Miami.

Larkin, his wife Courtney and their son Ethan, who was about to turn 4 during a recent visit, live in a fi ve-bedroom, 4.5-bath, 3,623-square-foot home built in 1977. They also have two dogs they’ve rescued – Chelsea, a Border Collie mix and Chloe, a Basset Hound and Labrador mix.

Their home typifi es the casual Florida lifestyle with a roofed patio that overlooks an expansive screened-in pool and a shady backyard with a hammock. They are far enough south that Key Largo is just a 45-minute ride away.

“We love living off Old Cutler Road, it’s gorgeous,” Courtney says. “The Deering Estate is beautiful. It’s across the street.”

The neighborhood is a great place to walk and bike.Jeremy says his parents moved to Pinecrest while he was in

college and he did an internship between his junior and senior year at Southeast Bank.

WHERE DO YOU LIVE AND WHY?

Palmetto BayJeremy and Courtney Larkin make their start near Old Cutler Road

BY KEVIN GALE

Jeremy, Ethan and Courtney Larkin in

their kitchen.

Page 57: South Florida Business & Wealth

www.sfbwmag.com • may 2014 57

“I determined based on the weather that I’m coming here,” he said, sitting on the patio and enjoying a glass of 2010 Kenwood Reserve Cabernet on a day when temperatures were still freezing up north.

Just before their marriage, the Larkins were searching for a five-bedroom home and Jeremy spied a listing while having breakfast at Roasters and Toasters in the Dadeland area.

“I made a call and we came over here and it was a disaster. Every room was painted a different color,” Jeremy says.

“It was a circus,” Courtney adds. The kitchen was outdated and the house had some cork fl oors that were put on top of two layers of tile. It was obvious from the odors that pets and smokers had lived there.

“We had friends who said they had to go home and take a shower” after seeing it, Courtney says. Courtney cried when he said they should buy it, Jeremy recalls.

However, the house had great bones and some

nice details such as crown molding.

There was a bit of an adventure getting the crisp khaki interior paint that Courtney wanted, since it was discontinued. (A paint store in Fort Lauderdale had a sample card to replicate it.)

There were also 35 frantic messages from a contractor waiting for Jeremy when they returned from a honeymoon in Tahiti – who the heck paints every room inside the house the same, “we don’t do this down here,” was the theme of the messages.

When they actually visited the house, the painter said he fell in love with the color. Courtney says it’s the perfect neutral backdrop when the walls are decorated.

Jeremy also fi gured out the

Florida room originally had a bar area – a clue was a sink with plumbing on the patio – and verifi ed that by pulling the original plans.

That made putting the bar back in relatively easy and they gutted the kitchen in January 2008, two months after moving in.

The color plan for the kitchen drew skepticism. “We were told our color selection was wrong,” Jeremy says. “You can’t take a dark wood and put a dark granite on top of it. And I responded, ‘I have 90 percent windows wrapping out to the south and west.’”

Like most kitchen projects, it was very disruptive, but Courtney says she learned you can actually bake a cake on a gas grill.¿

“It’s not like some areas – a residential

Disneyland,” he says. “I wanted the

neighborhood not the

development.”

The Larkins rescued Chelsea and Chloe

from an animal shelter.

Ethan enjoys the slide on his playhouse.

Jeremy Larkin says his neighborhood in Palmetto Bay reminds him of where he grew up in Boston with its lush foliage and variation in housing.

“It’s not like some areas – a residential Disneyland. I wanted the neighborhood not the development,” says Larkin, who knows a lot about real estate as the president of NAI Miami.

Larkin, his wife Courtney and their son Ethan, who was about to turn 4 during a recent visit, live in a fi ve-bedroom, 4.5-bath, 3,623-square-foot home built in 1977. They also have two dogs they’ve rescued – Chelsea, a Border Collie mix and Chloe, a Basset Hound and Labrador mix.

Their home typifi es the casual Florida lifestyle with a roofed patio that overlooks an expansive screened-in pool and a shady backyard with a hammock. They are far enough south that Key Largo is just a 45-minute ride away.

“We love living off Old Cutler Road, it’s gorgeous,” Courtney says. “The Deering Estate is beautiful. It’s across the street.”

The neighborhood is a great place to walk and bike.Jeremy says his parents moved to Pinecrest while he was in

college and he did an internship between his junior and senior year at Southeast Bank.

WHERE DO YOU LIVE AND WHY?

Palmetto BayJeremy and Courtney Larkin make their start near Old Cutler Road

BY KEVIN GALE

Jeremy, Ethan and Courtney Larkin in

their kitchen.

Page 58: South Florida Business & Wealth

58 may 2014 • www.sfbwmag.com

We are large enough to give you what you want and small enough to provide it the way you want it.

Please visit any of our banking centers from Miami to Orlando or contact us at 1-800-435-8839.

13-0089/rev090113 citynational.com Member FDIC

Personal Relationships | Local Decisions | Stability

REDEFINING BANKING.

South Fl

orida B

usiness

Journ

al’s

Comm

unity B

ank of the Ye

ar

1129-1 LasOlasPrsnlAd.indd 1 12/3/13 11:39 AM

Executive Fashion

BY DENISE STIRK PHOTO BY DOWNTOWNPHOTO/FORT

LAUDERDALE

Who: Kim Cagiano What: Senior Vice President,

Director of Sales and Marketing

Where: SunTrust Bank

Banking attire used to be ultra conservative, but acceptable offi ce

wear has become more fashion forward for both men and women. Kim Cagiano embraced the movement and loves that

she can take her feminine-chic style into her workplace. And just like with street clothes, she knows you have to follow your heart with your business choices, too. Kim says, “Don’t take yourself too seriously. It’s all about

having fun with fashion. Have a few timeless pieces and don’t be afraid to mix and match colors and patterns.”

When she’s not dressed for success, she can be found in linen shorts, wedges, fl irty top, turquoise jewelry and a fun handbag, but when she’s in the offi ce

here’s how you’ll fi nd her:

EXECUTIVE FASHION

STATEMENT NECKLACE: A statement necklace takes any attire up a notch. Kim shops for hers at Banana Republic. She says, “Banana is my go to, I love their statement jewelry and you can get anything from a dress to suiting – one stop shop to build an outfi t from head to toe.”

PLAY WITH PRINTS: A simple way to add in prints at work is with accessory pieces, and a fi tted (or cropped) blazer is a great place to start.

CAN-DO COLOR: Don’t be afraid to wear color. Kim does it right with her crimson fl ared dress. “It’s great not having to wear a dark suit every day!”

DRESSES WILL IMPRESS: Suiting is good, but they can get boring, so take a tip from Kim and get yourself a few good dresses for the offi ce. “Dresses are my go to item. They are feminine and it’s fast and easy to build a look around them by adding a blazer, scarf or cardigan.” Dare to

BARE LEGS: Legs no longer need to be covered up in hosiery – especially here in steamy South Florida.

PUMP-UP YOUR PUMPS: Shoes are an easy way for women to bring in a bit more style and personality. A classy pair of on-trend heels, like Kim’s d’Orsay pumps, can be both sophisticated and fun.

Page 59: South Florida Business & Wealth

www.sfbwmag.com • may 2014 59

We are large enough to give you what you want and small enough to provide it the way you want it.

Please visit any of our banking centers from Miami to Orlando or contact us at 1-800-435-8839.

13-0089/rev090113 citynational.com Member FDIC

Personal Relationships | Local Decisions | Stability

REDEFINING BANKING.

South Fl

orida B

usiness

Journ

al’s

Comm

unity B

ank of the Ye

ar

1129-1 LasOlasPrsnlAd.indd 1 12/3/13 11:39 AM

Executive Fashion

BY DENISE STARK PHOTO BY DOWNTOWN PHOTO/

FORT LAUDERDALE

Who: Kim Cagiano What: Senior Vice President,

Director of Sales and Marketing

Where: SunTrust Bank

Banking attire used to be ultra conservative, but acceptable offi ce

wear has become more fashion forward for both men and women. Kim Cagiano embraced the movement and loves that

she can take her feminine-chic style into her workplace. And just like with street clothes, she knows you have to follow your heart with your business

choices too. Kim says, “Don’t take yourself too seriously. It’s all about

having fun with fashion. Have a few timeless pieces and don’t be afraid to mix and match colors and patterns.”

When she’s not dressed for success, she can be found in linen shorts, wedges,

fl irty tops, turquoise jewelry and a fun handbag, but when she’s in the offi ce

here’s how you’ll fi nd her:

EXECUTIVE FASHION

STATEMENT NECKLACE: A statement necklace takes any attire up a notch. Kim shops for hers at Banana Republic. She says, “Banana is my go to, I love their statement jewelry and you can get anything from a dress to suiting – a one stop shop to build an outfi t from head to toe.”

PLAY WITH PRINTS: A simple way to add in prints at work is with accessory pieces, and a fi tted (or cropped) blazer is a great place to start.

CAN-DO COLOR: Don’t be afraid to wear color. Kim does it right with her crimson fl ared dress. “It’s great not having to wear a dark suit every day!”

DRESSES WILL IMPRESS: Suiting is good, but that can get boring, so take a tip from Kim and get yourself a few good dresses for the offi ce. “Dresses are my go to item. They are feminine and it’s fast and easy to build a look around them by adding a blazer, scarf or cardigan.”

BARE LEGS: Legs no longer need to be covered up in hosiery – especially here in steamy South Florida.

PUMP-UP YOUR PUMPS: Shoes are an easy way for women to bring in a bit more style and personality. A classy pair of on-trend heels, like Kim’s d’Orsay pumps, can be both sophisticated and fun.

Page 60: South Florida Business & Wealth

CHOOSE THE BUILDER KNOWN FOREXPERIENCE, QUALITY AND VISION.

Entek Construction is a full-service general contracting

company committed to client satisfaction. Our goal is to provide

exceptional attention to detail and quality craftsmanship in every project

we undertake.

RESIDENTIALWhether you are looking to build your dream

home or prefer to add value to your existing home Entek can make your vision a reality.

COMMERCIALEntek is focused on delivering high quality

construction projects that meet our clients' real estate and business objectives.

Entek Construction is a full-service general contracting company which offers construction and consulting services

to both residential and commercial clients.

www.entekconstruction.com305-662-1920

MEET MY RIDE

Driving Tesla Roadster never gets old

The electric ride: From 0-60 in 3.7 secondsBY KEVIN GALE • PHOTO BY KEVIN GALE

Mitch Kramer has a Lotus Evora S, Porsche 911 Black Edition Cabrio, BMW Z4 S Drive 35is and a 1985 Mazda RX7, but says “nothing provides the sheer fun of driving the Tesla Roadster.”

Tesla only makes sedans these days, but its first car was a Roadster launched in 2006 using a frame from the Lotus Elise. Kramer’s car is the Roadster 2.5, which was introduced in July 2010 and has the most torque of the roadster models.

“All the torque hits the wheels immediately and it only has one speed so there is no lag in acceleration like traditional gas powered cars, turbo’s etc.,” Kramer says. “It goes 0-60 mph in 3.7 seconds and feels much faster than that. I describe it as

‘never getting old.’ Driving the car is just so much fun.”Power is provided by 1,000 lithium ion batteries, which leave

little space in the trunk. The passenger area is pretty tight, too, and somebody much over six feet tall might have a hard time fitting in it.

Kramer is president of Octagon Professional Recruiting, which has offices in Miami’s Blue Lagoon area, One Boca Place and Plantation. He says he often gives demo rides in the Tesla to his clients in IT, finance, accounting and HR.

Kramer says, “It is fun to see the look on their faces when I take them for a spin in it (especially the technology folks).” ¿

Mitch Kramer and his son Harrison

60 may 2014 • www.sfbwmag.com

Page 61: South Florida Business & Wealth

www.sfbwmag.com • may 2014 61

CHOOSE THE BUILDER KNOWN FOREXPERIENCE, QUALITY AND VISION.

Entek Construction is a full-service general contracting

company committed to client satisfaction. Our goal is to provide

exceptional attention to detail and quality craftsmanship in every project

we undertake.

RESIDENTIALWhether you are looking to build your dream

home or prefer to add value to your existing home Entek can make your vision a reality.

COMMERCIALEntek is focused on delivering high quality

construction projects that meet our clients' real estate and business objectives.

Entek Construction is a full-service general contracting company which offers construction and consulting services

to both residential and commercial clients.

www.entekconstruction.com305-662-1920

MEET MY RIDE

Driving Tesla Roadster never gets old

The electric ride: From 0-60 in 3.7 secondsBY KEVIN GALE • PHOTO BY KEVIN GALE

Mitch Kramer has a Lotus Evora S, Porsche 911 Black Edition Cabrio, BMW Z4 S Drive 35is and a 1985 Mazda RX7, but says “nothing provides the sheer fun of driving the Tesla Roadster.”

Tesla only makes sedans these days, but its first car was a Roadster launched in 2006 using a frame from the Lotus Elise. Kramer’s car is the Roadster 2.5, which was introduced in July 2010 and has the most torque of the roadster models.

“All the torque hits the wheels immediately and it only has one speed so there is no lag in acceleration like traditional gas powered cars, turbo’s etc.,” Kramer says. “It goes 0-60 mph in 3.7 seconds and feels much faster than that. I describe it as

‘never getting old.’ Driving the car is just so much fun.”Power is provided by 1,000 lithium ion batteries, which leave

little space in the trunk. The passenger area is pretty tight, too, and somebody much over six feet tall might have a hard time fitting in it.

Kramer is president of Octagon Professional Recruiting, which has offices in Miami’s Blue Lagoon area, One Boca Place and Plantation. He says he often gives demo rides in the Tesla to his clients in IT, finance, accounting and HR.

Kramer says, “It is fun to see the look on their faces when I take them for a spin in it (especially the technology folks).” ¿

Mitch Kramer and his son Harrison

Page 62: South Florida Business & Wealth

62 may 2014 • www.sfbwmag.com

gratuities, standard alcoholic beverages, specialty coffees and soft drinks. (Upgrades are available for premium alcoholic beverage packages.) Passengers who don’t want to over pack can use the free self-service laundry.

During AzAmazing Evenings, which are also included, custom events are set up for passengers, such as a visit to the ballet in St. Petersburg, Russia, or a reception in St. Tropez.

During White Night Parties, the pool deck area is cleared and an array of buffet stations are set up.

Prices for upcoming cruises in the Mediterranean start at $1,599 for 10 nights and $999 for nine nights in the Black Sea. The cruise line is also offering $1,000 in promotional credits per couple for onboard spending, air travel or stateroom upgrades. For more info visit www.azamaraclubcruises.com. ¿

SPENDING IT

NEW STOREBang & Olufsen South Miami

7295 Red RoadMiami 305 931 4200

Bang & Olufsen City Place600 S. Rosemary Avenue Suite #154

West Palm Beach 561 835 1012

Bang & Olufsen Gulfstream500 Seabiscuit Trail

Hallandale Beach 954 744 4652

INTRODUCING

SUPERIOR SURROUNDSOUND FOR ANY TV

– ANY BRAND

The new BeoLab 14 is a compact surround sound speaker system that connects with any TV, regardless of brand, and is beautifully designed to enhance your home – and your TV experience.

Stop by one of our showrooms today to get a home theater experience with BeoLab 14.

For more information visit www.bang-olufsen.com/beolab14

The Windows Lounge offers a

spectacular view.

The lunchtime buffet includes sushi.

The Oasis of the Seas and Azamara Quest represent the extremes of ships that fall under the umbrella of Royal Caribbean Cruises Ltd. of Miami.

For starters, it would take eight Quests to equal the size of the Oasis, which is tied with sister ship Allure of the Seas as the world’s largest cruise ship at 225,282 gross registered tons.

While the Oasis is a technological wonder that appeals to a broad consumer market and is too big for some ports, the Quest targets a more affl uent market and its shallow draft allows it to visit ports that can’t handle big ships.

Unlike the Oasis, which has seven-day Caribbean cruises, the Quest and sister ship Journey travel the globe.

SFBW toured the Quest during a recent visit to PortMiami. The Quest was hosting a Leukemia and Lymphoma Society fundraiser for Michelle Fee, co-founder and CEO of Cruise Planners, a Coral Springs company that is top-ranked in the travel category for franchises.

The Quest has an intimate atmosphere, which was apparent when guests stepped on board and turned into the Mosaic Café, which has espresso machines and a variety of baked goods in a lounge area.

Everything is scaled down – from the dining rooms and spa to the mid-ship pool – which is great for those who want a different experience from big crowded ships.

The interior of the ship was elegant, partially due to a 2012 $10 million remodeling.

Among the things that make the Quest different from mass market cruises are the late night stays in ports that allow passengers to enjoy the nightlife. In the case of special events, such as Carnival in Rio de Janeiro, the British Open in St. Andrews or the Grand Prix in Monaco, the ship can stay up to a couple of nights, so guests can immerse themselves in the experience.

The price of a ticket also includes

SPENDING IT

AzamaraQuestOccupancy: 688Tonnage: 30,277Length: 592 feetBeam: 84 feetDraught: 19.85 feet Decks: 11Upgrades: Specialty dining in the Prime C Steakhouse and Acqualina Mediterranean seafood restaurant are $25, the Chef’s Table is $95, but both are free to guests in suites. Upgraded beverage packages are availableHistory: Built in 2000 for Renaissance Cruises and acquired by Azamara in 2007. $10 million refurbishing in 2012.Offi cers and Crew: 408Cruisecritic.com rating: 4.7 overall (top rank was 4.9) and 5.1 for service (top rank was 5.3)

Azamara QuestHow small can be better when it comes to cruise ships

BY KEVIN GALE

Welcome to the Mosaic Café, an intimate coffee bar aboard the Azamara Quest.

The hot tub awaits as passengers start boarding.

The Azamara Quest fi ts in ports where bigger ships cannot.

SHIP

EXT

ERIO

R P

HO

TO: C

RED

IT IV

AN

T./W

IKIM

EDIA

CO

MM

ON

S

Page 63: South Florida Business & Wealth

www.sfbwmag.com • may 2014 63

gratuities, standard alcoholic beverages, specialty coffees and soft drinks. (Upgrades are available for premium alcoholic beverage packages.) Passengers who don’t want to over pack can use the free self-service laundry.

During AzAmazing Evenings, which are also included, custom events are set up for passengers, such as a visit to the ballet in St. Petersburg, Russia, or a reception in St. Tropez.

During White Night Parties, the pool deck area is cleared and an array of buffet stations are set up.

Prices for upcoming cruises in the Mediterranean start at $1,599 for 10 nights and $999 for nine nights in the Black Sea. The cruise line is also offering $1,000 in promotional credits per couple for onboard spending, air travel or stateroom upgrades. For more info visit www.azamaraclubcruises.com. ¿

SPENDING IT

NEW STOREBang & Olufsen South Miami

7295 Red RoadMiami 305 931 4200

Bang & Olufsen City Place600 S. Rosemary Avenue Suite #154

West Palm Beach 561 835 1012

Bang & Olufsen Gulfstream500 Seabiscuit Trail

Hallandale Beach 954 744 4652

INTRODUCING

SUPERIOR SURROUNDSOUND FOR ANY TV

– ANY BRAND

The new BeoLab 14 is a compact surround sound speaker system that connects with any TV, regardless of brand, and is beautifully designed to enhance your home – and your TV experience.

Stop by one of our showrooms today to get a home theater experience with BeoLab 14.

For more information visit www.bang-olufsen.com/beolab14

The Windows Lounge offers a

spectacular view.

The lunchtime buffet includes sushi.

The Oasis of the Seas and Azamara Quest represent the extremes of ships that fall under the umbrella of Royal Caribbean Cruises Ltd. of Miami.

For starters, it would take eight Quests to equal the size of the Oasis, which is tied with sister ship Allure of the Seas as the world’s largest cruise ship at 225,282 gross registered tons.

While the Oasis is a technological wonder that appeals to a broad consumer market and is too big for some ports, the Quest targets a more affl uent market and its shallow draft allows it to visit ports that can’t handle big ships.

Unlike the Oasis, which has seven-day Caribbean cruises, the Quest and sister ship Journey travel the globe.

SFBW toured the Quest during a recent visit to PortMiami. The Quest was hosting a Leukemia and Lymphoma Society fundraiser for Michelle Fee, co-founder and CEO of Cruise Planners, a Coral Springs company that is top-ranked in the travel category for franchises.

The Quest has an intimate atmosphere, which was apparent when guests stepped on board and turned into the Mosaic Café, which has espresso machines and a variety of baked goods in a lounge area.

Everything is scaled down – from the dining rooms and spa to the mid-ship pool – which is great for those who want a different experience from big crowded ships.

The interior of the ship was elegant, partially due to a 2012 $10 million remodeling.

Among the things that make the Quest different from mass market cruises are the late night stays in ports that allow passengers to enjoy the nightlife. In the case of special events, such as Carnival in Rio de Janeiro, the British Open in St. Andrews or the Grand Prix in Monaco, the ship can stay up to a couple of nights, so guests can immerse themselves in the experience.

The price of a ticket also includes

SPENDING IT

AzamaraQuestOccupancy: 688Tonnage: 30,277Length: 592 feetBeam: 84 feetDraught: 19.85 feet Decks: 11Upgrades: Specialty dining in the Prime C Steakhouse and Acqualina Mediterranean seafood restaurant are $25, the Chef’s Table is $95, but both are free to guests in suites. Upgraded beverage packages are availableHistory: Built in 2000 for Renaissance Cruises and acquired by Azamara in 2007. $10 million refurbishing in 2012.Offi cers and Crew: 408Cruisecritic.com rating: 4.7 overall (top rank was 4.9) and 5.1 for service (top rank was 5.3)

Azamara QuestHow small can be better when it comes to cruise ships

BY KEVIN GALE

Welcome to the Mosaic Café, an intimate coffee bar aboard the Azamara Quest.

The hot tub awaits as passengers start boarding.

The Azamara Quest fi ts in ports where bigger ships cannot.

SHIP

EXT

ERIO

R P

HO

TO: C

RED

IT IV

AN

T./W

IKIM

EDIA

CO

MM

ON

S

Page 64: South Florida Business & Wealth

64 may 2014 • www.sfbwmag.com

What it does: Provides housing, healthcare, education, fresh water, emergency relief and micro-enterprise assistance in addition to feeding hundreds of thousands of people each day.

History: Since 1982, Food For The Poor has

provided in excess of $10 billion in aid (more than half of which was provided in the last fi ve years) and has built more than 84,000 housing units.

Top Executive: Robin G. Mahfood is the co-founder, president and CEO.

Revenue: $938.21 million in 2012, up from $899.34 million in 2011.

Expenses: $950.85 million, up from $896.1 million in 2011.

Bang for the buck: Total fundraising and administrative costs in 2012 comprised less than 5 percent of expenses. More than 95 percent of all donations go directly to programs that help the poor. ¿

Food For the Poor

South Florida’s mega-charity.BY KEVIN GALE

Above: Honduras Education

CHARITY SPOTLIGHT

This locally-based organization is the largest international relief

and development organization in the United States, according to

the Chronicle of Philanthropy. For many years, it has been ranked as

the largest charity in South Florida. In a 2012 survey of the 200 largest

U.S. charities, Forbes magazine rated Food For The Poor the sixth-largest

recipient of private support.

Food for the Poor helped farmers in Guatemala.

FOOD FOR THE POOR6401 Lyons Rd., Coconut Creek 1.800.427.9104foodforthepoor.org

Daszkal Bolton provides accounting and advisory services to high net worth families, not-for-profit organizations,

and businesses - domestic and international - with personal attention from local professionals.

Page 65: South Florida Business & Wealth

www.sfbwmag.com • may 2014 65

What it does: Provides housing, healthcare, education, fresh water, emergency relief and micro-enterprise assistance in addition to feeding hundreds of thousands of people each day.

History: Since 1982, Food For The Poor has

provided in excess of $10 billion in aid (more than half of which was provided in the last fi ve years) and has built more than 84,000 housing units.

Top Executive: Robin G. Mahfood is the co-founder, president and CEO.

Revenue: $938.21 million in 2012, up from $899.34 million in 2011.

Expenses: $950.85 million, up from $896.1 million in 2011.

Bang for the buck: Total fundraising and administrative costs in 2012 comprised less than 5 percent of expenses. More than 95 percent of all donations go directly to programs that help the poor. ¿

Food For the Poor

South Florida’s mega-charity.BY KEVIN GALE

Above: Honduras Education

CHARITY SPOTLIGHT

This locally-based organization is the largest international relief

and development organization in the United States, according to

the Chronicle of Philanthropy. For many years, it has been ranked as

the largest charity in South Florida. In a 2012 survey of the 200 largest

U.S. charities, Forbes magazine rated Food For The Poor the sixth-largest

recipient of private support.

Food for the Poor helped farmers in Guatemala.

FOOD FOR THE POOR6401 Lyons Rd., Coconut Creek 1.800.427.9104foodforthepoor.org

Daszkal Bolton provides accounting and advisory services to high net worth families, not-for-profit organizations,

and businesses - domestic and international - with personal attention from local professionals.

Page 66: South Florida Business & Wealth

66 may 2014 • www.sfbwmag.com

t’s late Friday afternoon and things are winding down at the office when your secretary buzzes to say: “there are two gentlemen here to see you; they say they are from the FBI.”

You invite them in and one of the agents says, “This will be quick, we just have a few questions, if you don’t mind.”

With that, the agent launches into a series of questions about a business deal in which you and your company are involved.

You may feel you have nothing to hide and want to be cooperative. Since you haven’t been taken into custody, there was no requirement to give a Miranda warning – the right to remain silent and seek counsel.

However, the Fifth Amendment of the U.S. Constitution guarantees that no one can be compelled to be a witness against himself, also known as the right to remain silent.

The following would be my advice: Be cordial. Get the agent’s contact information and the area of inquiry. Politely but firmly advise them that before answering any questions, you will contact your attorney and get back to them quickly.

Your request for counsel at this stage, or at any stage of an investigation, can never be used against you in court. Additionally, don’t think that your request to speak to an attorney will give the agents “the wrong impression.” Professional law enforcement agents are used to this and sometimes welcome it.

A former client of mine paid a great price for not

following this advice. Believing he did nothing wrong and wanting to be

cooperative, he admitted to officers that he secretly tape-recorded a phone call he had with a business associate he thought was scamming him.

Little did he know that secretly tape-recording a phone call in the state of Florida is a third-degree felony and he was charged accordingly.

If you don’t follow this advice and answer the agent’s questions, get a third person whom you trust in the room as a witness so that your statements will not be mischaracterized at a later time. Make sure everything you say is true and complete.

Leaving something out is the same as lying. Lying to an agent is a serious felony, sometimes more serious than the very matter the agents are investigating in the first place.

Unfortunately, being truthful at this stage is not a two way street and, other than making false promises of benefits in return for your answers, agents can lie to you to get you to talk or make admissions.

Finally, remember that you can stop the questioning at any time and consult with a lawyer.

Consulting an attorney at the very beginning of an investigation before any questions are answered is always the best course of action and often serves to avoid an arrest and prosecution. ¿

Robert G. Amsel is a board-certified criminal trial attorney and a partner with the Miami firm of Robbins, Tunkey, Ross, Amsel, Raben & Waxman. He may be contacted at [email protected].

ADVICE

We’re fromthe government andwe’re here to help

BY ROBERT AMSEL

Page 67: South Florida Business & Wealth

www.sfbwmag.com • may 2014 67

t’s late Friday afternoon and things are winding down at the office when your secretary buzzes to say: “there are two gentlemen here to see you; they say they are from the FBI.”

You invite them in and one of the agents says, “This will be quick, we just have a few questions, if you don’t mind.”

With that, the agent launches into a series of questions about a business deal in which you and your company are involved.

You may feel you have nothing to hide and want to be cooperative. Since you haven’t been taken into custody, there was no requirement to give a Miranda warning – the right to remain silent and seek counsel.

However, the Fifth Amendment of the U.S. Constitution guarantees that no one can be compelled to be a witness against himself, also known as the right to remain silent.

The following would be my advice: Be cordial. Get the agent’s contact information and the area of inquiry. Politely but firmly advise them that before answering any questions, you will contact your attorney and get back to them quickly.

Your request for counsel at this stage, or at any stage of an investigation, can never be used against you in court. Additionally, don’t think that your request to speak to an attorney will give the agents “the wrong impression.” Professional law enforcement agents are used to this and sometimes welcome it.

A former client of mine paid a great price for not

following this advice. Believing he did nothing wrong and wanting to be

cooperative, he admitted to officers that he secretly tape-recorded a phone call he had with a business associate he thought was scamming him.

Little did he know that secretly tape-recording a phone call in the state of Florida is a third-degree felony and he was charged accordingly.

If you don’t follow this advice and answer the agent’s questions, get a third person whom you trust in the room as a witness so that your statements will not be mischaracterized at a later time. Make sure everything you say is true and complete.

Leaving something out is the same as lying. Lying to an agent is a serious felony, sometimes more serious than the very matter the agents are investigating in the first place.

Unfortunately, being truthful at this stage is not a two way street and, other than making false promises of benefits in return for your answers, agents can lie to you to get you to talk or make admissions.

Finally, remember that you can stop the questioning at any time and consult with a lawyer.

Consulting an attorney at the very beginning of an investigation before any questions are answered is always the best course of action and often serves to avoid an arrest and prosecution. ¿

Robert G. Amsel is a board-certified criminal trial attorney and a partner with the Miami firm of Robbins, Tunkey, Ross, Amsel, Raben & Waxman. He may be contacted at [email protected].

ADVICE

We’re fromthe government andwe’re here to help

BY ROBERT AMSEL

Page 68: South Florida Business & Wealth

68 may 2014 • www.sfbwmag.com

Since establishing a presence in the

state more than 35 years ago, our

firm has been recognized for advising

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