southend business & tourism partnership priorities update

Presentation to EEDA Board by George Krawiec, Southend-on-Sea, 21.03.2002

Southend Business & Southend Business &

Tourism PartnershipTourism Partnership

Priorities UpdatePriorities UpdatePresentation to SBTP on 19 September 2002 Presentation to SBTP on 19 September 2002

Pauline IrwinPauline Irwin

Economic Development ManagerEconomic Development Manager


SBTP PrioritiesSBTP Priorities

• 4 basic areas4 basic areas– StrategicStrategic– RegenerationRegeneration– TransportationTransportation– Good HousekeepingGood Housekeeping

• Progress made by Council & SBTPProgress made by Council & SBTP


Strategic PrioritiesStrategic Priorities

• Support Thames GatewaySupport Thames Gateway

• Closer cooperation between councilsCloser cooperation between councils

• University/college for SouthendUniversity/college for Southend

• London Southend AirportLondon Southend Airport

• Wider promotion of the TownWider promotion of the Town

• Immediate Modal Study• Lower Thames Road Crossing• Outer urban access improvements• Marina• Conference Centre

Thames Gateway needs total support from Thames Gateway needs total support from Partnership to achieve economic and business Partnership to achieve economic and business regeneration throughout SE Essex. This will regeneration throughout SE Essex. This will require the following improvements to TGSE require the following improvements to TGSE infrastructure:infrastructure:

• Closer working between 3 authorities as if they were one

• Create “invest in Southend”; a joint approach by local landowners and developers and Council

• Link existing businesses to potential inward investors• Allocate specific business partners for retention and

inward investment support to the Council• Utilise business partners specialist knowledge in

regeneration initiatives• Support review of Green Belt of SE Essex as part of

Thames Gateway

Closer Cooperation between local councils to Closer Cooperation between local councils to deliver SEEES:deliver SEEES:

• Support this development• Support the creation of further student accommodation• Promote the delivery of education

London Southend AirportLondon Southend Airport• Support/lobby for maximising SE Essex growth through

expansion of the aero maintenance industry & in due course passenger services initially charter services to continental destinations

University/College for Southend:University/College for Southend:

• Formally defined and adequate Council promotional budget• Upgrade contribution to illuminations (£1 for £1)• Develop promotional links with rail operators• Engage support of media and press

Southend Council Tourism, Marketing and Media Southend Council Tourism, Marketing and Media DepartmentDepartment

• Secure adequate contingency plans to ensure succession of personnel are in place

Wider promotion of the town:Wider promotion of the town:


Regeneration PrioritiesRegeneration Priorities

• Maximise potential of the PierMaximise potential of the Pier

• Promote business parksPromote business parks

• Retail aspectsRetail aspects

• HotelsHotels

• Swimming poolsSwimming pools

• Cliff gardensCliff gardens

• A more direct involvement of the business community in running of pier, possibly by the creation of a management company.

• A dynamic future strategy including posters/video adverts on trains/stations PLUS…

• ongoing active maintenance

Pier - maximise potential through Pier - maximise potential through public/private partnership (as recommended public/private partnership (as recommended by pier and foreshore scrutiny)by pier and foreshore scrutiny)

• Promote business parks in tandem with regeneration of the Victoria Avenue area

Business ParksBusiness Parks

• Expansion to be focused within local and central areas

• High Street upgrade to be achieved through improvements to “environment” and “offering”

• Improve Hamlet Court Road by replicating Leigh Broadway

• Develop Brighton Lanes concept in York Road

RetailRetail

• Review current bedroom capacity/quality• Establish demand/potential especially from other

UK regions• Agree appropriate hotel sites with landowners -

goal to double existing capacity• Joint marketing by business/council• Initiate discussion with Shipping companies to

explore feasibility of floating hotel

HotelsHotels

• Creating facilities for seawater and leisure pools

Swimming PoolsSwimming Pools

• Local businesses to be supportive of the proposed improvements including integration with the Never Never Land site. Utilise run down shelters for creating niche mini arcades

Cliff GardensCliff Gardens


Transportation PrioritiesTransportation Priorities

• Electronic car parking signageElectronic car parking signage

• Car parkingCar parking

• Park and ridePark and ride

• Road works and public disruptionsRoad works and public disruptions

• Bus station & Transport InterchangeBus station & Transport Interchange

• Bus servicesBus services

• Real time signage must be expedited

Electronic car parking signageElectronic car parking signage

• Adequate safe car parking needs improving as currently it remains a constraint on business growth

Car ParkingCar Parking

• Encourage and accommodate expected increased activity in town

In depth study of park and ride facilityIn depth study of park and ride facility

• These should be better coordinated between county and Southend councils and utilities to avoid peak tourism periods with overnight scheduling

Road works and public disruptionsRoad works and public disruptions

• May not be appropriate for our needs but if it has to occupy a potential development site it should incorporate car/cycle parking, toilet facilities, disabled access and commercial development if appropriate for needs

Bus StationBus Station

• Adjoining Victoria Station and should include parking for coaches/buses, taxes, car/cycles. Consider more effective use of goods yard area

Transport Interchange adjoining Victoria StationTransport Interchange adjoining Victoria Station

• Make available throughout the night particularly at weekends

Bus ServicesBus Services


Housekeeping PrioritiesHousekeeping Priorities

• Town Centre ManagementTown Centre Management

• Partnership solution to cleansing issuesPartnership solution to cleansing issues

• First AidFirst Aid

• Millennium MakeoverMillennium Makeover

• Establish Town Centre Management Company in accordance with guidelines of SBTP Town Centre submission

Town Centre ManagementTown Centre Management

• Improve litter cleansing at peak times• Improve standards of cleansing of cliff gardens as it is not of

the same standard compared to the adjoining roads• Rubbish bins for the seafront

A Partnership solution to Cleansing IssuesA Partnership solution to Cleansing Issues

• Ensure there is a coordinated “First Aid” strategy for the seafront

First AidFirst Aid

• Repeat annuallyMillennium MakeoverMillennium Makeover


ConclusionConclusion

Let’s keep on moving forward together Let’s keep on moving forward together

southend business & tourism partnership priorities update

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