Southern Europe: Italy & Spain

Tourism Ireland | Marketing Plans 2017

Joanne Murphy Marketing Manager Tourism Ireland Italy

Niamh Kinsella Marketing Manager

Tourism Ireland Spain

PERFORMANCE YTD*

+12% +12%

287,000 visitors 308,000 visitors

*CSO data to end Sept

DIRECT ACCESS TO IRELAND

Barcelona

Madrid

Bilbao

Girona

Santiago de

Compostela Santander

Weekly 1 way Relevant Capacity Total Outbound Capacity

Summer 16 22,756 72,854

No of Routes 19 53

Milan

Rome

Verona

Venice

Pisa

Bologna

Weekly 1 way Capacity

Summer 16 18,903

Routes 17

Naples

Palermo

Reus

STRATEGIC REVIEW UPDATE

Year round PR & Publicity Programme / Digital PR

CALENDAR OF ACTIVITIES – GET INVOLVED

Jan Feb March April May June July August Sept Oct Nov Dec

Year round SEM / Social Media / Content Marketing/ Ireland.com/Email Marketing

Year round Trade Communications : Fam Trips/ Trade Website / Year round Webinar Programme/ TTG in October

SPD Campaigns/ Greenings

Culturally Curious Digital Campaigns

Spain: SE Digital Display / NYF Dublin

Culturally Curious Co-op Campaigns

Italy: CC City Break Campaign

Culturally Curious & Social Energiser Co-op campaigns

2017 PUBLICITY & PR – GET INVOLVED

8

Coverage:

€22MM

generated

2017 DIGITAL PR – GET INVOLVED

9

Blogger &

Social

Outreach

Brand

partnerships

2017 SOCIAL MEDIA – GET INVOLVED

10

40,000 Followers

24,000

Instagram

475,000 FB Fans

2017 EMAIL MARKETING – GET INVOLVED

11

195,000

Warm

contacts Rented

databases

SPANISH SOCIAL ENERGISER – GET INVOLVED

12

2017 WEBSITE – GET INVOLVED

13

2,4M

Web Visits

YTD

Contest

Prizes

Web

Offers

2017 TARGETTING THE TRAVEL TRADE – GET INVOLVED

TTG

Incontri

B2B

Show

Webinars

Trade

ezines:

11,000

contacts Fam

Trips

2017 CO-OP CAMPAIGNS – GET INVOLVED

15

Press Releases/ Content, PR

Events, Digital PR, Media Trips

INDUSTRY

OPPORTUNITIES 2017

Social Media, Consumer ezines,

Web offers, eDMs, Competitions

Co-operative Campaigns

Trade ezines, Webinars, Sales

Trips, B2B Shows/Events

GRAZIE MILLE

MUCHAS GRACIAS

QUESTIONS &

ANSWERS