southern hemisphere soft citrus citrus exports in...
TRANSCRIPT
34 BEDRYFSNUUS | FEB/MAART 2017 35FEB/MARCH 2017 | INDUSTRY NEWS
Export volumes from the Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE) member countries (Argentina, Australia, Chile, Uruguay, Peru and South Africa) totalled 2.5 million tons in 2016; the same as 2015.
Whilst South Africa saw a drop in total exports due to the drought in the northern areas where Valencia and grapefruit production was affected, Argentina’s increased lemon exports together with Australia’s.
ORANGES
The drought effect in South Africa caused the SHAFFE supply to drop to 1.3 million tons from last year’s 1.35 million tons. Australia almost doubled her orange exports, again mainly directed to Asia to supply twelve percent of the southern hemisphere supply. South Africa dominates three quarters of the total supply of this commod-ity distributing its fruit mainly to Europe (30%) and the Middle East (20%) with South East Asia, USA, Russia, China and Japan making up the balance.
GRAPEFRUIT
As with oranges, South Africa dominates the grapefruit offering with no meaningful comparison to the other SHAFFE members.Northern Europe and Japan continue to take the bulk of Southern African grapefruit.
LEMONS
Lemon exports continued to rise, growing by a 100 000 tons in total to almost 600 000 tons. The growth came from a resurgent Argentina, reclaiming her status as the biggest lemon exporter whilst South Africa’s expected growth did not materialise and their volume matched that of last year. Chile also showed growth to claim 15% of the lemon export share.
Almost half of the southern hemisphere lemon exports end up in Europe with northern Europe and southern Europe each consuming around 137 000 tons and Argentina supplying around three quarters of this volume. In fact, since 2014 Argentina has doubled its exports from 100 000 tons to 200 000 tons. Fortunately for the same period Europe almost doubled its consumption from 140 700 tons to 275 000 tons and so South Africa was also able to significantly increase its lemon exports without negative consequences. Interestingly Chile more than doubled its
lemon exports from 7 200 tons to 19 600 tons to this market.
At 100 000 tons, the Middle East takes 17% of the supply almost exclusively from South Africa. Russia imported 54 000 tons (9%) whilst South East Asia, United Kingdom and U.S.A each consumed between 5 and 6 % of the exports. The export share shifted in Russia where in 2015, 63 000 tons of lemon imports were shared equally between Argentina and South Africa. In 2016 Russian imports dropped to 54 000 tons of which Argentina supplied 73%.
Southern Hemisphere Citrus Exports in 2016
SOFT CITRUS
Soft fruit exports from the southern hemisphere suppliers also continues to grow strongly, reaching 450 000 tons in 2016 after a period of stable supply around 400 000 tons since 2012. In 2016 South Africa (37%) was the dominant exporter followed by Chile (20%), Peru (16%) Argentina (11%) and Australia (11%).
Almost a third of the total soft citrus exports are destined for the United States (130 000 tons) and naturally South American suppliers Chile and Peru dominate this market. These countries have benefit-ted in a three-fold growth in the USA imports of summer soft citrus in the last ten years.
The United Kingdom is the next biggest soft citrus market, taking a 17% share of the exports. Here South Africa and Peru have traditionally competed for the spoils in about a 70/30 split. A shift in the exchange rate is probably the cause of a shift of supply from UK to Europe in 2016 which grew to 73 316 tons whilst UK dropped almost 20 000 tons to around 80 000 tons.
Australia’s growth in soft citrus exports is directed towards Asia where it is the dominant southern hemisphere supplier. It supplied all of Japan’s summer soft citrus requirements and showed strong growth in China and the rest of South East Asia.
The Russian market which absorbed 9% of the soft citrus exports saw a decline from 50 000 to 42 000 tons with Argentina (59%), South Africa (26%) and Uruguay (13%) holding similar share of the market to last year. Canada and the Middle East were stable in terms of overall volume and supplier market share.
JOHN EDMONDSCGA
The Dikwiel ChallengeALEXAN COETZERCGA Regional Administrator (Letsitele)
The Vula Vula cycle race is an annual fund raising event organised by the Dutch Reformed Church of Letsitele in September each year. The success of a race like this depends greatly not only on sponsorship but also the number of entries.
This year the organising committee approached the marketing slightly differ-ently by contacting the farmers to include
some of the farm workers. The most obvious
groups were the so called ‘water boys’ of the respective farms, the reason for this being that they already owned bicycles despite them being a “dikwiel” with back pedal action for brakes!
The winning team – Miami Canners.
CONTINUED ON PAGE 36
36 BEDRYFSNUUS | FEB/MAART 2017 37FEB/MARCH 2017 | INDUSTRY NEWS
Entry fees were sponsored by the respective farming institutions. The organising committee issued a “challenge” to all farmers to enter a team of four riders with “dikwiel” bicycles and farmers were able to brand their riders’ T-shirts. It was a condition of the race though that the riders had to wear a cycling helmet and had to complete the 45 km as a team.
The team's official time was calculated by the time of the slowest rider in a particular team. In other words, the idea was not that riders compete against fellow team members but as a team against neighbouring farms.
One can just imagine what camaraderie resulted out of this. The interest was so over-whelming that nine teams of four entered in this inaugural “Dikwiel Challenge”. Some of the farmers who entered their farm workers were Laeveld Sitrus, Mahela, Gubitz, CP Minnaar, De Nysschen Broers and Miami Canners.
The day of the challenge saw spirits running high with all the farm teams saying they thought they were going to be the winners because they could ride a “Dikwiel”.
A lot of the guys got slow punctures and had to stop and pump their tyres and then other team mates would ride along and they would catch up. Some of them even stopped for a smoke break, to make a call on their cell phones or to catch up with some friend standing on the side of the road. All riders got a Miami Canners hamper varying in size for first, second and third prizes. The winning team also got R400 (R100 for each rider).
The success of the event inspired a lot of interest and it is clear that one should not be surprised if there are closer to forty teams participating in the 2017 Vula Vula Cycle Race.And they’re off!! The start of the 2016 Vula Vula Cycle Race in Letsitele.
The Laeveld Citrus team showing one of the Dikwiel
bicycles.
PHOTOS BY LOUIS JORDAAN
AND DUSTY JOUBERT
The resultsof the
Dikwiel Challenge were:
1. Miami Canners (Farm)2. Gubitz Farming
3. De Nysschen Farming
MONDAY 6th MARCH 2017ITEM VENUE DESCRIPTION
XSIT Sundays River Valley Observe release of sterile moths and XSIT operations
Visit new Packhouse SRCC Kirkwood Tour the facilities of the new SRCC Packhouse
Overnight in Sundays River Valley Guest House Various guesthouses available
PRE-SUMMIT STUDY TOUR PROGRAMME MONDAY 6TH & TUESDAY 7TH MARCH 2017Tour cost of R1 500 (excl VAT) includes transport, lunches, refreshments and overnight accommodation. (This draft programme below is subject to change.)
Programme subject to change. Draft:
19:00:00
Session Topic Description Presenter Time Duration End time
WelcomeMayor Athol Trollip (Nelson Mandela Bay Municipality)
09:00:00 10:00 09:10:00
Guest Speaker AddressMohammad Karaan (Dean of Faculty Agri Sciences, Stellenbosch University)
09:10:00 30:00 09:40:00
Nico Groenewald (Standard Bank) 09:40:00 30:00 10:10:00
South Africa's Next Ten Years: Rise of the Right
Frans Cronjé (Institute of Race Relations)
10:10:00 40:00 10:50:00
10:50:00 30:00 11:20:00
Transformation in Agriculture John Purchase (CEO, Agbiz) 11:20:00 30:00 11:50:00
Citrus Growers' Response to Grower Development
Mono Mashaba (Chairman, CGA-GDC)
11:50:00 15:00 12:05:00
Citrus Growers' Response to Human Capital Development
Jacomien de Klerk (General manager, Citrus Academy)
12:05:00 15:00 12:20:00
Measurement of Transformation Success
Thembeka Meyiwa (Intern, CGA) 12:20:00 10:00 12:30:00
Discussion 12:30:00 30:00 13:00:00
13:00:00 01:00:00 14:00:00
Brand Awareness Julian Ribeiro (TBWA Hunt Lascaris) 14:00:00 20:00 14:20:00
Hortgro Case Study in Deciduous Fruit Jacques du Preez (Hortgro) 14:20:00 20:00 14:40:00
Fruit SA Market Awareness Activities Anton Kruger (CEO, FPEF) 14:40:00 20:00 15:00:00
15:00:00 40:00 15:40:00Responding to Lemon Volume Increase
Hannes de Waal (CGA Lemon Focus Group)
15:40:00 10:00 15:50:00
Grapefruit: supplying the right quality and quantity at the right time
Jan-Louis Pretorius (CGA Grapefruit Focus Group)
15:50:00 10:00 16:00:00
Responding to Soft Citrus Volume Increase
Graham Barry (Cultivar specialist) 16:00:00 10:00 16:10:00
Discussion 16:10:00 40:00 16:50:00
Summit Closure 16:50:00 10:00 17:00:00
19:00:00
Understanding the Indian Market Parth Karvat (Yupaa Group, India) 08:00:00 40:00 08:40:00
Challenges in the EURocco Renaldi / Deon Joubert (CGA EU representatives)
08:40:00 20:00 09:00:00
Ups and Downs in the Russian MarketMikhail Fateev (CGA Russia representative)
09:00:00 20:00 09:20:00
Discussion 09:20:00 40:00 10:00:00
10:00:00 20:00 10:20:00Gaining, Retaining and Optimising Market Access (cont.)
Opportunities in the USABruce McEvoy (CGA USA Representative)
10:20:00 20:00 10:40:00
Sustainable ProductionBiosecurity: The Threat of Asian Greening
Vaughan Hattingh (CEO, Citrus Research International)
10:40:00 20:00 11:00:00
Planet Friendly Citrus ProductionInge Kotzé (World Wide Fund for Nature)
11:00:00 20:00 11:20:00
Discussion 11:20:00 30:00 11:50:00
Summit Closure 11:50:00 10:00 12:00:00
12:00:00 01:00:00 13:00:00
13:00:00 01:00:00 14:00:00
Platinum Sponsor
Afternoon tea
4
Sponsor: TBC
Chair: Fanie Meyer
Wednesday, 08 March 2017
Draft Programme
Sustainable Development
The Economic and Political Landscape
Market Development
1
Sponsor: PPECB
Chair: Pieter Nortjé
2
Sponsor: Mpact
Chair: Piet Smit
3
Sponsor: TBC
Chair: George Hall
CGA Members Meeting
Lunch
Thursday, 09 March 2017
2016-11-18
5
Sponsor: Capespan
Chair: Ben Vorster
Gaining, Retaining and Optimising Market Access
Morning tea
6
Sponsor: River Bioscience / X-Sit
Chair: Pieter Nortjé
Tuesday, 07 March 2017
Welcome Dinner, sponsored by Villa Crop Protection to late
Gala Dinner, sponsored by Humansdorp Co-op (The Co-op) to late
Market Development (cont.)
Morning tea
Lunch
TUESDAY 7th MARCH 2017ITEM VENUE DESCRIPTION
River Bioscience River Bioscience Offices – SRV Observe River Bioscience operations
Farm Visit To be confirmed Visit a local citrus farm
Return to Port Elizabeth
Programme subject to change. Draft:
19:00:00
Session Topic Description Presenter Time Duration End time
WelcomeMayor Athol Trollip (Nelson Mandela Bay Municipality)
09:00:00 10:00 09:10:00
Guest Speaker AddressMohammad Karaan (Dean of Faculty Agri Sciences, Stellenbosch University)
09:10:00 30:00 09:40:00
Nico Groenewald (Standard Bank) 09:40:00 30:00 10:10:00
South Africa's Next Ten Years: Rise of the Right
Frans Cronjé (Institute of Race Relations)
10:10:00 40:00 10:50:00
10:50:00 30:00 11:20:00
Transformation in Agriculture John Purchase (CEO, Agbiz) 11:20:00 30:00 11:50:00
Citrus Growers' Response to Grower Development
Mono Mashaba (Chairman, CGA-GDC)
11:50:00 15:00 12:05:00
Citrus Growers' Response to Human Capital Development
Jacomien de Klerk (General manager, Citrus Academy)
12:05:00 15:00 12:20:00
Measurement of Transformation Success
Thembeka Meyiwa (Intern, CGA) 12:20:00 10:00 12:30:00
Discussion 12:30:00 30:00 13:00:00
13:00:00 01:00:00 14:00:00
Brand Awareness Julian Ribeiro (TBWA Hunt Lascaris) 14:00:00 20:00 14:20:00
Hortgro Case Study in Deciduous Fruit Jacques du Preez (Hortgro) 14:20:00 20:00 14:40:00
Fruit SA Market Awareness Activities Anton Kruger (CEO, FPEF) 14:40:00 20:00 15:00:00
15:00:00 40:00 15:40:00Responding to Lemon Volume Increase
Hannes de Waal (CGA Lemon Focus Group)
15:40:00 10:00 15:50:00
Grapefruit: supplying the right quality and quantity at the right time
Jan-Louis Pretorius (CGA Grapefruit Focus Group)
15:50:00 10:00 16:00:00
Responding to Soft Citrus Volume Increase
Graham Barry (Cultivar specialist) 16:00:00 10:00 16:10:00
Discussion 16:10:00 40:00 16:50:00
Summit Closure 16:50:00 10:00 17:00:00
19:00:00
Understanding the Indian Market Parth Karvat (Yupaa Group, India) 08:00:00 40:00 08:40:00
Challenges in the EURocco Renaldi / Deon Joubert (CGA EU representatives)
08:40:00 20:00 09:00:00
Ups and Downs in the Russian MarketMikhail Fateev (CGA Russia representative)
09:00:00 20:00 09:20:00
Discussion 09:20:00 40:00 10:00:00
10:00:00 20:00 10:20:00Gaining, Retaining and Optimising Market Access (cont.)
Opportunities in the USABruce McEvoy (CGA USA Representative)
10:20:00 20:00 10:40:00
Sustainable ProductionBiosecurity: The Threat of Asian Greening
Vaughan Hattingh (CEO, Citrus Research International)
10:40:00 20:00 11:00:00
Planet Friendly Citrus ProductionInge Kotzé (World Wide Fund for Nature)
11:00:00 20:00 11:20:00
Discussion 11:20:00 30:00 11:50:00
Summit Closure 11:50:00 10:00 12:00:00
12:00:00 01:00:00 13:00:00
13:00:00 01:00:00 14:00:00
Platinum Sponsor
Afternoon tea
4
Sponsor: TBC
Chair: Fanie Meyer
Wednesday, 08 March 2017
Draft Programme
Sustainable Development
The Economic and Political Landscape
Market Development
1
Sponsor: PPECB
Chair: Pieter Nortjé
2
Sponsor: Mpact
Chair: Piet Smit
3
Sponsor: TBC
Chair: George Hall
CGA Members Meeting
Lunch
Thursday, 09 March 2017
2016-11-18
5
Sponsor: Capespan
Chair: Ben Vorster
Gaining, Retaining and Optimising Market Access
Morning tea
6
Sponsor: River Bioscience / X-Sit
Chair: Pieter Nortjé
Tuesday, 07 March 2017
Welcome Dinner, sponsored by Villa Crop Protection to late
Gala Dinner, sponsored by Humansdorp Co-op (The Co-op) to late
Market Development (cont.)
Morning tea
Lunch
SEE ADVERT OVERLEAF
39FEB/MARCH 2017 | ADVERTORIAL38 PROMOSIE | FEB/MAART 2017
To be held at the Boardwalk Hotel,Summerstrand, Port Elizabeth
The Citrus Growers’ Association of Southern Africa is hosting the second CGA Citrus Summit on the 8th and 9th of March 2017. The purpose of the Summit is to bring together growers and
other citrus industry stakeholders from all over southern Africa to discuss matters of common interest. The Summit is a unique networking opportunity where growers, exporters, government
representatives and service providers can meet.Visit the CGA website – www.cga.co.za : CGA Events
or register now at cgasummit.co.zaLimited seats available.
8th - 9th MARCH 2017
To be held at the Boardwalk Hotel, Summerstrand, Port Elizabeth
The Citrus Growers’ Association of Southern Africa is hosting the second CGA Citrus Summit on the 8th and 9th of March 2017. The purpose of the Summit is to bring together growers and other citrus industry stakeholders from all over southern Africa to discuss matters of common concern. The Summit is a unique networking opportunity where growers, exporters, government representatives and service providers can meet.
Visit the CGA website – www.cga.co.za : CGA Events for more information.
REGISTRATION IS NOW OPEN: Limited seats available so book early.
Proud Platinum Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsors
MPACT
For more information contact Citrus Growers Association on 031-‐7652514 or [email protected]
BRONZE SPONSORS
8th - 9th MARCH 2017
To be held at the Boardwalk Hotel, Summerstrand, Port Elizabeth
The Citrus Growers’ Association of Southern Africa is hosting the second CGA Citrus Summit on the 8th and 9th of March 2017. The purpose of the Summit is to bring together growers and other citrus industry stakeholders from all over southern Africa to discuss matters of common concern. The Summit is a unique networking opportunity where growers, exporters, government representatives and service providers can meet.
Visit the CGA website – www.cga.co.za : CGA Events for more information.
REGISTRATION IS NOW OPEN: Limited seats available so book early.
Proud Platinum Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsors
MPACT
For more information contact Citrus Growers Association on 031-‐7652514 or [email protected]
PROUD PLATINUM SPONSOR
8th - 9th MARCH 2017
To be held at the Boardwalk Hotel, Summerstrand, Port Elizabeth
The Citrus Growers’ Association of Southern Africa is hosting the second CGA Citrus Summit on the 8th and 9th of March 2017. The purpose of the Summit is to bring together growers and other citrus industry stakeholders from all over southern Africa to discuss matters of common concern. The Summit is a unique networking opportunity where growers, exporters, government representatives and service providers can meet.
Visit the CGA website – www.cga.co.za : CGA Events for more information.
REGISTRATION IS NOW OPEN: Limited seats available so book early.
Proud Platinum Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsors
MPACT
For more information contact Citrus Growers Association on 031-‐7652514 or [email protected]
SILVER SPONSOR
8th - 9th MARCH 2017
To be held at the Boardwalk Hotel, Summerstrand, Port Elizabeth
The Citrus Growers’ Association of Southern Africa is hosting the second CGA Citrus Summit on the 8th and 9th of March 2017. The purpose of the Summit is to bring together growers and other citrus industry stakeholders from all over southern Africa to discuss matters of common concern. The Summit is a unique networking opportunity where growers, exporters, government representatives and service providers can meet.
Visit the CGA website – www.cga.co.za : CGA Events for more information.
REGISTRATION IS NOW OPEN: Limited seats available so book early.
Proud Platinum Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsors
MPACT
For more information contact Citrus Growers Association on 031-‐7652514 or [email protected]
GOLD SPONSOR
8th - 9th MARCH 20178th - 9th MARCH 2017
To be held at the Boardwalk Hotel, Summerstrand, Port Elizabeth
The Citrus Growers’ Association of Southern Africa is hosting the second CGA Citrus Summit on the 8th and 9th of March 2017. The purpose of the Summit is to bring together growers and other citrus industry stakeholders from all over southern Africa to discuss matters of common concern. The Summit is a unique networking opportunity where growers, exporters, government representatives and service providers can meet.
Visit the CGA website – www.cga.co.za : CGA Events for more information.
REGISTRATION IS NOW OPEN: Limited seats available so book early.
Proud Platinum Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsors
MPACT
For more information contact Citrus Growers Association on 031-‐7652514 or [email protected]
For more information contact Citrus Growers Association on 031-7652514 or [email protected]
8th - 9th MARCH 2017
To be held at the Boardwalk Hotel, Summerstrand, Port Elizabeth
The Citrus Growers’ Association of Southern Africa is hosting the second CGA Citrus Summit on the 8th and 9th of March 2017. The purpose of the Summit is to bring together growers and other citrus industry stakeholders from all over southern Africa to discuss matters of common concern. The Summit is a unique networking opportunity where growers, exporters, government representatives and service providers can meet.
Visit the CGA website – www.cga.co.za : CGA Events for more information.
REGISTRATION IS NOW OPEN: Limited seats available so book early.
Proud Platinum Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsors
MPACT
For more information contact Citrus Growers Association on 031-‐7652514 or [email protected]
8th - 9th MARCH 2017
To be held at the Boardwalk Hotel, Summerstrand, Port Elizabeth
The Citrus Growers’ Association of Southern Africa is hosting the second CGA Citrus Summit on the 8th and 9th of March 2017. The purpose of the Summit is to bring together growers and other citrus industry stakeholders from all over southern Africa to discuss matters of common concern. The Summit is a unique networking opportunity where growers, exporters, government representatives and service providers can meet.
Visit the CGA website – www.cga.co.za : CGA Events for more information.
REGISTRATION IS NOW OPEN: Limited seats available so book early.
Proud Platinum Sponsor
Gold Sponsor
Silver Sponsor
Bronze Sponsors
MPACT
For more information contact Citrus Growers Association on 031-‐7652514 or [email protected]