southern united states trade association - georgia, … · 2014-03-28 · helping southern u.s....

Helping southern U.S. companies export food and agricultural products around the world. www.susta.org

Southern United States Trade Association

Kristin Core Outreach Coordinator


SUSTA 101 • Non-profit trade association • Funded by USDA Foreign

Agricultural Service (FAS) • 16 member states • Mission: to increase southern

U.S. food and agricultural exports


Market Access Programs (MAP) International Marketing

Promotion (formerly Generic)

Offers suppliers the opportunity to promote U.S. products overseas and meet foreign buyers through low cost booth

space at trade shows and trade missions. trade

Brand Promotion (formerly Branded)

Reimburses small to medium-sized companies

up to 50% of selected international marketing

expenses


• Small by Small Business Administration (SBA) guidelines – generally, the following applies:

– Manufacturers/Packers: Fewer than 500 employees

– Wholesalers/Export Agents/Trading Companies: Fewer than 100 employees

– Farmer Cooperatives: No size limit • Registered and in good standing with your

state’s Secretary of State • Brand-name products must be identified

– “Made in the USA” – “Product of Georgia”, etc.

Companies We Can Help


Products that Qualify

• Fresh Produce • Snack Foods • Seafood • Sauces &

Condiments • Seasonings • Horticulture

• Canned & Processed Foods

• Beverages • Pet Food • Personal/Pet Care • Supplements • … & more!

*Products must contain at least 50% U.S. ingredients*

Submit a Pre-qualification form to find out if your company qualifies


MAP Brand Promotion • For small companies seeking financial

assistance to increase exports of their brand-name, high-value food and agricultural products

• SUSTA provides eligible companies up

to 50% reimbursement for certain international marketing expenses

www.susta.org/services/map.html


Eligible Expenses • Advertising • Point of sale material • In-store promotions • Freight for samples • Exhibiting at international trade shows • Travel to exhibit at international trade shows • Labeling changes • Giveaway items (up to $1/item) • Exhibiting at approved U.S. trade shows

– *Travel for U.S. shows ineligible


MAP Brand Promotion Basics • Companies apply yearly for funding • Companies must submit Brand

Promotion applications prior to conducting eligible marketing activities.

• Get approval before conducting activities

• Documentation for eligible activities is submitted to SUSTA for reimbursement after activity has been completed.


Brand Promotion in Numbers • Maximum requests: - $ 25,000 – 1st time applicants, no export experience - $ 50,000– 1st time applicants, have export experience - $300,000 – after 1st year participating with SUSTA • Minimum yearly request: $2,500 • Fees:

– $250 application fee – 6% administration fee based on allocation

• 5 year limit per country (including U.S.)


• Complete Pre-Qualification Worksheet – Sample Pre-Qualification and application can be

found online at www.susta.org/services/map_application.html

• Once your Pre-Qualification is reviewed, you

will be advised to continue with the full application – Includes marketing plan & budget request

MAP Brand – Getting Started


SUSTA – Major Sponsored Events: International Trade Shows: - furnished booth space - one – on – one meetings - interpreter - chef

Inbound Trade Missions: – Foreign buyers come to the U.S. for one-on-one meetings with SUSTA participants

Outbound Trade Missions: – SUSTA participants travel to foreign countries for one-on-one meetings with buyers and retail tours.

MAP International Marketing Promotion

SUSTA Pavilion at Summer Fancy Food Show


Upcoming Promotions • Caribbean/Central America Retail & Food Services Inbound Mission

– Miami, FL; June 19-21, 2013

• Inbound Trade Missions to Fancy Food Show – New York, NY; June 29, 2013

• Fine Food Australia – Sydney, Australia; September 9 -12, 2013

• 2013 IFE Africa – Johannesburg, South Africa; September 18 - 20, 2013

• China and Korea Inbound Trade Mission – Raleigh, NC & Baltimore, MD; September 23 - 26, 2013

• 2013 Food Hotel China – Shanghai, China; November 13 - 15, 2013

See many more at: www.susta.org/events

Small Companies Book High Sales at SIAL Middle East Trade Show

• 2012 SUSTA Pavilion in Abu Dhabi for the SIAL Middle East Trade Show

• Three participating companies from Florida and Georgia – introduced 25 new products – met over 50 new international buyer contacts.

• Three companies booked $850,000 in sales on site and anticipate contacts from the

show will generate over $3 million in additional sales within the next 12 months.

• Quote from SUSTA participant: “We have participated in activities through SUSTA for several years, and they are always valuable. With SUSTA’s help, we plan on attending SIAL Middle East every year”


2012 Georgia Participation • Eight companies from Georgia benefited from Brand Promotion matching funds totaling

more than $150,000. – The companies promoted alligator skins, icing, sauces, pet food, beef, produce, seafood and poultry

in Italy, France, Australia, United Kingdom, Colombia, Singapore, Canada, South Africa, China, United Arab Emirates, Saudi Arabia and Brazil.

• Twenty-six Georgia companies participated in 23 of SUSTA’s MAP-funded events. – Target markets - South Africa, Singapore, Hong Kong, India, Taiwan, Australia, Germany, France,

The Netherlands, United Kingdom, Brazil, United Arab Emirates, Saudi Arabia, Mexico and Canada.

• Georgia participants reported more than $1.5 million in sales resulting from these promotions, with more than $12 million in additional orders expected over the next 12 months.



FREE Export Resources www.susta.org

• Online directory of exporters • Trade leads • Upcoming Events • Market information

• Also visit the FAS website for marketing research and export statistics.


Contact Us Southern U.S. Trade Association

701 Poydras Street Suite 3725

New Orleans, LA 70139 Tel: (504) 568-5986 Fax: (504) 568-6010 E [email protected]

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southern united states trade association - georgia, … · 2014-03-28 · helping southern u.s....

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