southwest airlines executives respond to my letter regarding seaworld partnership
DESCRIPTION
On 1/22/14, Southwest Airlines responded to my customer letter regarding their partnership with SeaWorld. Southwest’s leadership team said their eyes and ears are not closed and vowed to “remain transparent and open in their desire to learn and educate (them)selves.” Remarkably, they confirmed they had seen Blackfish and said they would read Death at SeaWorld as well as the other articles I provided. Their transparency, willingness to engage in dialogue and commitment to do their due diligence are all hallmarks of great global brands. Their partner SeaWorld could learn a lot from them.TRANSCRIPT
