Integrated Platform For

Monitoring, Research and Analyze

Media Analysis

• Automated real time analysis

• Criteria available- Overview, Classification, Media Branding, Tonality,

Share of Voice

• Topics available- Quantity, Size, Media Type, Publication, Geography,

Journalist.

• Each criteria can be analyzed by all topics

Media Analysis

• Overview

• Share of voiceQuantitative

• Media branding

• Classification• Tonality

Qualitative

Overview- Helps client for understanding of its coverage by quantity, size, geography,

publication type, media type and journalist

How different geographies are

perceiving the client

Share of Voice- helps in mapping the client’s competition and can be

explored by all topics to gauge the depth of it

How different publications are

covering you and your competition

SOV by Quantity

SOV by Geography

SOV by Journalist

Can be analyzed Which media is covering more

Classification- portrait a clear picture of direct/spokesperson and industry

mention stories and helps to draw a plan to target the most effective way of

media/publication/city/journalist

Media Branding- helps in organizing the branding part and getting the

accurate result of analysis

How different publications giving you

the prominent branding

Can analyze the bandwidth of positive

as well as adverse tone by size

Tonality- most crucial and important part of analysis which strengthen the client’s

understanding in terms of targeting the right media and smart organizing of

activities

Tonality

By Publication Type

• Understanding of right media space

• Helps to gauge the effectiveness

By Geography

• Targeting the right place for more campaigning

• Provide a picture of positive and mixed tone stories across the cities

By Journalist

• Helps in understanding of the slant of journalist

• Smart targeting of journalist can be taken care

Bluebytes Media Analysis- Generate Report

Index in XL Report converted to PDF

Notes

AVE (Advertising Value Equivalent) is calculated on the basis of size of the article and the advertising rate of the publication.

Additionally Bluebytes AVE scientifically factors in Classification, Media Branding and Tonality while calculating the AVE,

for eg:Weightage for 'Direct' article will be more than for 'Only Mention'.Additional weightage is provided for mention in 'Headline', 'Company Picture' etc.

AVE changes with the Tonality in variable descending order from +ve to -ve.A multiplication factor of 3 is used to arrive at the resultant Bluebytes AVE.