TURBAN Sovereign

N o v e m b e r 2 3 , 2 0 1 5M D S E 3 2 5 0

P ro d u c t D e v e l o p m e n t I I

Fi n a l P ro j e c t

A l ex a n d r a C a b a l l e ro

L a n a M u fl e h M i c h e l l e P ro s s e r

FALL / Winter 2017B y L A M

TURBAN Sovereign Business Plan

Company Name is LAM Private Brand Name: Sovereign Turban Our goal is to fully recognize and cater to the wishes of

our customers. We have turned fashion into a modest affordable look, thus our customers appreciate that. Our customers walk into a line of culture, art, and values. This becomes instantly appealing to them.

Product Category: Women’s apparel Moderate Price Point Size Ranges are 0 -18

TURBAN Sovereign Target Market

Age range is 18-30 Our customer is a fashionable young woman who values

and truly thrives for the unique comfortable stylish look. Working woman, she still takes care of her appearance

though her wardrobe. She lives in the city, and she is successful. Moderate price rage for women that want style at a

decent price. She splurges on brands such as Ralph Lauran and Loft,

but she is extremely loyal to LAM.

TURBAN Sovereign

TURBAN Sovereign

Analysis of Inspirational Garment Couture FW 2014 Mustard Velvet Dress

$3,460 www.nicolasjebran.com Polyester/elastane/polyamide The Nicolas Jebran customer craves

one of kind designer gowns with a unique touch. The customer mainly wears the beautifully made gowns down the red carpet or high status events.

UPDATES: Using cheaper materials, and less trim.

Strengths• Unique• High

quality

Opportunities• Mass

production

• Lower cost

Weakness• Expensi

ve• Limited

quantity

Challenges• Lower

cost

TURBAN SovereignSOVEREIGN TURBAN Apparel Line Page

FW 2017

TURBAN SovereignJUMPSUIT

Available Colors: Emerald Crest, Arabian Sea, Black Roman

Fiber Content: Polyester, Spandex / Lining: Polyester

Care: Machine wash cold, do not bleach, hang dry

Retail Price: $49.95 Description: Ready for a night out, this

tuxedojumpsuit provides elegance and comfort in one. The crisp design gives a tailored look on all sizes. Offered in three bold colors ranging from size XS-XL.

FW 2016 Sovereign Turban by LAM

Mirrored

TURBAN SovereignTOP

FW 2016 Sovereign Turban by LAM

Available Colors: Emerald Crest, Liquid Gold, Peony, Arabian sea, Tigers Blood, Persian Pink, Royal Jester

Fiber Content: Cotton/Polyester/Spandex Care: Machine wash cold, do not bleach,

hang dry Retail Price: $29.99 Description: This stylish crossover crop

top is amust have in every fashionistas closet. This comfortable, versatile top comes in many eye popping colors to give our girl a trendy statement without sacrificing comfort and fit. Sizes range from XS-XL

Majestic

TURBAN SovereignCOAT

Available Colors: Royal Jester, Black Roman , Emerald Crest, Persian Pink, Desert Knight, Tigers Blood, Peony

Fiber Content: Polyester/Viscose, cotton, polyester

Care: Dry Clean Retail Price: $89.95 Description: Whether cruising downtown

or attendingan event, this stylish coat will be the life of the party. The coat is a mixture of matte faux leather and vibrant velvet details. The coat sits comfortably above the knee and is paired with a faux leather belt to give an hourglass silhouette. Sizes range from XS - XL

FW 2016 Sovereign Turban by LAM

Free-flow

TURBAN SovereignSKIRT

Available Colors:, Royal Jester, Emerald Crest, Tigers Blood, Liquid Gold

Fiber Content: Polyester, Spandex Care: Machine wash cold with like colors,

hang dry Retail Price: $39.99 Description: The Dare to flare skirt will

have otherslook twice. The skirt has a cinched in waist and volume on the bottom to give an hourglass silhouette. The skirt falls at a comfortable mid calf length. The skirt is a bright statement for any outfit because of the wide range of vibrant colors. Sizes range from 0 - 18

FW 2016 Sovereign Turban by LAM

Dare to flare

TURBAN SovereignTROUSER

Available Colors: Desert Knight, Tigers Blood, Peony, Black Roman, Royal Jester

Fiber Content: Polyester, spandex Care: Machine wash cold, do not

bleach, tumble dry low Retail Price: $45.95 Description: Ready for a casual day

out, this high-waisted trouser provides great fit and mobility. This flattering silhouette comes and many fun and neutral colors. Sizes range from 0 - 18

FW 2016 Sovereign Turban by LAM

Crowned

TURBAN SovereignDRESS

Available Colors: Desert Knight, Tigers Blood, Peony, Black Roman, Royal Jester

Fiber Content: Polyester Care: Machine wash cold, do not

bleach, tumble dry low Retail Price: $60.99 Description: Giving you softness,

vibrant colorsand elegance all in one dress. This flattering dress is floor-length coming in one fun color combination. Sizes range from 0 - 18

FW 2016 Sovereign Turban by LAM

Lovely Velvet

TURBAN Sovereign

Price: $49.95

TURBAN Sovereign