soziale marktwirtschaft und entrepreneurship - panorama 01./02. april 2016
TRANSCRIPT
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Source: Jochim 2016
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Source: Jochim 2016
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Source: Jochim 2016
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Source: Jochim 2016
How do I start a new venture?
LEANSMARTSIMPLE
Insights from concept-creative Entrepreneurial Designs
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Source: Jochim 2016
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
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Source: Jochim 2016
Over 200.000 customers 93% by word-of-mouth
20 employeesTurnover in 2015: 8.5 m. Euro
Biggest mail order tea house in Germany since 1995Biggest importer of Darjeeling tea in the world since 1998
www.teekampagne.de
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Source: Jochim 2016
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Source: Jochim 2016
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Source: Jochim 2016
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Source: Jochim 2016
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
![Page 11: Soziale Marktwirtschaft und Entrepreneurship - Panorama 01./02. April 2016](https://reader035.vdocuments.net/reader035/viewer/2022062503/58ee71b21a28ab7b248b45ef/html5/thumbnails/11.jpg)
Source: Jochim 2016
Welche Steuern muss ich zahlen?Wie kann ich mein Unternehmen finanzieren?
Einführung in die busy-Software.FinanzplanungUnternehmen und Organisation
Wie organisiere ich meine Gründung richtig?
Marketing für ExistenzgründerEinführung in Arbeitsrecht
Überblick über das deutsche UnternehmensrechtTheorie und Praxis der Mitarbeiterführung
Steuerliche Probleme für Gründer
Förderrichtlinien der deutschen Ausgleichsbank
Einführung Rechnungswesen 1Strategisches Management
Interkulturelles Management
Zielgruppenanalyse
DatenbankmanagmentControlling und Qualitätssicherung
MitarbeitermotivationVergütungs- und Anreizsysteme
DatensicherungssystemeInternationaler Zahlungsverkehr
Public relations
Workload Reduction ManagementRisk management
Outsourcing
Business-to-Business-Marketing
Research and DevelopmentSWOT-AnalyseBoring People Reduction Management
Increase complexity and loss of supervision strategy
Five-Forces-Analyse
Business Plan
accountingreading a balance sheet
controlling
negotiating with financial institutions legal problems
professional experience in the field of the business
managing employees creating team spirit
negotiating with supplierskeeping inventory on handequipment maintenance
marketing skillscommunicating with customers
reacting to complaintsrepresenting the company in the public and media
Traditional descriptions of knowledge requirements
for entrepreneurs?
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Source: Jochim 2016
notIN
the business !
Working ON
the business
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Source: Jochim 2016
„Skill is not the answer, neither is money.
What you need is optimism, humanism, enthusiasm, intuition, curiosity, love, humor, magic and fun and that secret ingredient:
EUPHORIANone of this appears on the curriculum of any business school.
“Anita Roddick,
Founder of the Body Shop
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Source: Jochim 2016
The art and scienceof being a modern entrepreneur
Awareness for new trendsRecognizing new developments
- in technology - in competition and market environment
Creating new innovative conceptsManaging their implementation
Creating enthusiasm, curiosity, humor, a sense of joy, optimism in his or her company
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Source: Jochim 2016
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
![Page 16: Soziale Marktwirtschaft und Entrepreneurship - Panorama 01./02. April 2016](https://reader035.vdocuments.net/reader035/viewer/2022062503/58ee71b21a28ab7b248b45ef/html5/thumbnails/16.jpg)
Source: Jochim 2016
Business Administration
Projektwerkstatt GmbH
An example: the RatioDrink company
Use components!
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Source: Jochim 2016
Old Economy
Start-up with components
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Source: Jochim 2016
Komponentenportal.de
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Source: Jochim 2016
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
![Page 20: Soziale Marktwirtschaft und Entrepreneurship - Panorama 01./02. April 2016](https://reader035.vdocuments.net/reader035/viewer/2022062503/58ee71b21a28ab7b248b45ef/html5/thumbnails/20.jpg)
Source: Jochim 2016
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Source: Jochim 2016
Invention,research findings, new technologies,new ideas
„raw material“
developing and refininga business model
entrepreneurial design
acceptance by customers,competition
economicsuccess
economicfailure
the market
Success Factors for Start-Ups
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Source: Jochim 2016
Concept-creative Organizations
Ratiodrink, E-buero, ePortrait, PaperC, Direktzu, Waschkampagne, Laktasekampagne
Ford, IKEA, Aldi
Google, Facebook, Skype, Twitter, YouTube
Greenpeace, Amnesty International, Foodwatch, Transparency International, WWF, Wikipedia
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Source: Jochim 2016
The New Rules for Entrepreneurship
Entrepreneurship VS. Business Administration
Starting up using components
Concept-creative Startups
Proof-of-Concept
![Page 24: Soziale Marktwirtschaft und Entrepreneurship - Panorama 01./02. April 2016](https://reader035.vdocuments.net/reader035/viewer/2022062503/58ee71b21a28ab7b248b45ef/html5/thumbnails/24.jpg)
Source: Jochim 2016
Go for theproof of concept first.
Only thereafter,start investing in big scale
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Source: Jochim 2016
If people really understood entrepreneurhship
there would be a revolution by tomorrow
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Source: Jochim 2016
entrepreneurship-campus.org
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Source: Jochim 2016
Appendix