Engaging with visitors

Fredrik HolmSenior PM Lead

ARC04

Adaptive web sites for your business…

...with SharePoint 2013

Simplicity: few pages but full flexibility

Engagement: targeted experiences with segmentationBusiness optimization: content rules and campaigns

Cross-Site Publishing

Search

FAST Search Index

WebAdmin

Product Catalog Publishing Portal

Dynamic content reuse across sites using search

Faceted Navigation

Content tiles (which must always have text) work well between photos

Content tiles (which must always have text) work well between photos

Content tiles (which must always have text) work well between photos

Content tiles (which must always have text) work well between photos

Categories Product metadata Search Refiner

Content tiles (which must always have text) work well between photos

Content tiles (which must always have text) work well between photos

Items viewed in the same session

Usage Event Processing and Search

Search-driven RecommendationsIntroduction to Recommendations in SharePoint 2013

FAST Search Index

People who liked this product, also liked..

Item relationships (Camera and Bag)

Fredrik Viewed Camera

Bag

Fredrik Bought Camera

Waldek Viewed Camera

Editorial Control explainedBusiness control through Query Rules

1. User searches or navigates

2. Initial search results

3. Business logic in query rules

4. UX from transformed search results

Concept

Overview

• Define user properties (MMS)• Define user segments (Query Rules)• Set user properties for the current user

(custom; gatherer)• Pass user properties to search queries

(extended CSWP)

Content targeting with user segments

• Located on Catalog Item Page Layout

• Reads the value of the Audiences Managed Property for the current Catalog Item

• Stores the Audiences of last 3 visited Catalog Items in session

Gatherer

• Reads user properties from session and passes them to the search query

Extended CSWP

• Create a term set• Create a custom Web Part for user segmentation• Add query rules to carry out specific actions that

depend on the user segment• Add a custom Web Part to the SharePoint page and

configure it to show the query rule

Process to follow

• MSDNhttp://msdn.microsoft.com/en-us/library/jj870831.aspx

• Bloghttp://blogs.msdn.com/b/adaptive_experiences_in_sharepoint_2013/

Reading up on User Segmentation

17

Design Publish Engage

Q&AQ&A

Q & A

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