spaa digital content strategy pj presentation

24
PETER JENETSKY GENERAL MANAGER CONTENT STRATEGY & MARKETING

Upload: peter-jenetsky

Post on 12-May-2015

161 views

Category:

Entertainment & Humor


0 download

DESCRIPTION

Presentation given to SPAA (Screen Producers Association of Australia) on Digital Content Strategy for Movie Network Channels

TRANSCRIPT

Page 1: Spaa digital content strategy pj presentation

PETER JENETSKY

GENERAL MANAGER CONTENT STRATEGY & MARKETING

Page 2: Spaa digital content strategy pj presentation

“WE ARE ON THE CUSP OF

UNPRECEDENTED CONSUMER ACCESS

TO PREMIUM CONTENT- BOTH

CURRENT AND PAST SEASONS’ TV

PROGRAMS ALONG WITH ARCHIVED

NEW-RELEASE MOVIES”

WILL RICHMOND

Page 3: Spaa digital content strategy pj presentation

A leading provider of movies to Australian subscription television audiences for over a decade

OWNED AND OPERATED BY A PARTNERSHIP OF HOLLYWOOD’S BIGGEST STUDIOS

WITH EXCLUSIVE PARTNERSHIPS AND OUTPUT FROM MANY MORE

Page 4: Spaa digital content strategy pj presentation
Page 5: Spaa digital content strategy pj presentation
Page 6: Spaa digital content strategy pj presentation

BROADCAST & VOD PLATFORMS

Page 7: Spaa digital content strategy pj presentation

AUSTRALIA’S FIRST SUBSCRIPTION

ON DEMAND MOVIE CHANNEL

AVAILABLE ON:

Page 8: Spaa digital content strategy pj presentation

DIGITAL PLATFORMS

BRANDED SITES

3

rd PARTY SITES

Page 9: Spaa digital content strategy pj presentation

CONTENT

Page 10: Spaa digital content strategy pj presentation

COMMISSIONED TV SERIES

Page 11: Spaa digital content strategy pj presentation

• $13M investment. Fully funded by Movie Network Channels

• A programming and marketing platform for FMC and FOXTEL

• Genuine multi-platform initiative creating a vehicle for audience engagement across a variety of platforms

• Conspiracy 365 presents as a potential franchise opportunity with subsequent series and spin-offs.

COMMISSIONED TV SERIES

Page 12: Spaa digital content strategy pj presentation

LIVE & LOCAL SPECIAL EVENTS

Page 13: Spaa digital content strategy pj presentation

DIGITAL CONTENT

Page 14: Spaa digital content strategy pj presentation

competition winner

87,750 views

Mollusks Livin with Steve

3 additional series commissioned

COMMISSIONED CONTENT

Page 15: Spaa digital content strategy pj presentation

LOCALLY PRODUCED CONTENT

Page 16: Spaa digital content strategy pj presentation

ACQUIRED CONTENT

850,000

views

930,000

views

Page 17: Spaa digital content strategy pj presentation

WHERE DOES ONLINE CONTENT FIT INTO

OUR BUSINESS?

Page 18: Spaa digital content strategy pj presentation

US MARKETING SATELLITE PENETRATION 89%

Page 19: Spaa digital content strategy pj presentation
Page 20: Spaa digital content strategy pj presentation

EVOLVE & EMBRACE

Page 21: Spaa digital content strategy pj presentation

INNOVATE & EXPERIMENT

Page 22: Spaa digital content strategy pj presentation

EMBRACE CONSUMER BEHAVIOUR:

PLATFORM POLYGAMY

Page 23: Spaa digital content strategy pj presentation

BRAND & CONTENT DISCOVERY

Page 24: Spaa digital content strategy pj presentation

WWW.MNC.TV