AgileFundamentalsinSpacecra3Design

Tom Friend

Team/MissionName:________________________Lastupdated:________________________________

SpaceMissionModelDesignCanvas

TheLeanStartup

1. Structure2. PowerStorage3. Charging4. Video5. AAtudeSensor6. Computer7. CommunicaEons8. GPS9. MoEonSensor10. Camera

APhoneisaSatellite

9majorsubsystems:

1.  Structure2.  CommunicaEon3.  Antenna4.  PowerGeneraEonanddeployment5.  MissionPayload6.  PowerStorage7.  AAtudedeterminaEonandcontrol8.  CompuEnganddatahandlingstorage9.  Propulsion/FuelStorage

Thethingstoconsiderbeforeblastoff

1.  Whatismymission,Science,Engineering,Artwork

2.  DesEnaEon/orbityouneed3.  HowlongwilltheSatellitelast4.  CosttoLaunch–Howwillyoufundit.5.  Spaceweatherwhereyouaregoing

Temperature,Light,MagneEcFields6.  ParEcleRadiaEonDamage

SpaceMissionValuesandPrinciples

1.  Whyarewedoingthis?2.  Howdoesthisservethemission?3.  Isthisthestandardapproach?4.  Haveweconsideredlessonslearnedfromothers?5.  Isthisthebestapproach?

AcEvity1:KeyMissionModelQuesEons

WriteabriefresponsetothefollowingquesEons.1.  Whatismymission,Science,Engineering,Artworkyour

“Hypothesis”

2.  HowWillImeasuresuccess?“ValidaEon”

3.  WhatistheDesEnaEon/orbityouneed?

4.  HowlongwilltheSatellitelast

5.  HowwillIcommunicatewithmyspacecra]?

6.  SpaceweatherwhereyouaregoingTemperature,Light,MagneEcFields?

AcEvity1:KeyMissionModelQuesEons(cont’d)

7.CosttoLaunch–Howwillyoufundit.8.Whatassetsareavailabletoyouorunderyourcontrol?

9.Whoareyourkeypartners?

10.WhatkeyacEviEesdoyouneedtoengageintodeliveryourmissionvalueproposiEon?

11.Whatareyourfixedcosts?

12.Whatareyourvariablecosts?Canyoucalculateyourtotalcostforthephasesofthemission.

13.Doesyourfundingforecastprovideenoughtocoverthemission.

Mission Value

CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

Mission Costs build launch operate Funding sources / commitments

KEY PARTNERS

KEY RESOURCES

KEY ACTIVITIES

AcEvity2:CreateyourMissionModelCanvas

<<insertyourvalueproposiEonhere>>

<<Describehowyouaregoingtocoverthecostshere>>

<<listyourpartnershere,suppliers,SME,Launch,operaEons>>

<<describeandtotalallthecoststodesign,build,andflythemission>

<<listthekeyresourcesavailabletoyouhere>,Team,funding,launchvehicle>

<<describeyourkeyacEviEeshere,concept,design,funding,build,operaEons,PR>>

<describehowyouplantoestablishandmanagetherelaEonshipbetweenthecustomerandyourbrandhere>>

<<describe1)howyouplantoacquireSponsors,2)howyouplantodeliveryourvalueproposiEontothemand3)howyouplantocommunicatewithyoursponsors>>

<<describeyourtargetcustomerSponsorsegmenthere>>

Viability

Feasibility Desirability

AcEvity3:ConsideryourSpaceMissionModel

1.  Doesitwork?DoesthevaluejusEfythecost?

2.  Whataretheriskstoyourmissionmodel?Whatpartsof

yourMissionmodelaremostcriEcalforyourmissiontobeasuccess?

3.  AretherethingsthatcanorshouldbechangedtostrengthentheSpaceMissionmodelorreduceitsrisk?

AcEvity4:ClarifyyourSpaceMissionmodelassumpEonsCheckeachresponseintheSpaceMissionModelCanvasagainstthefollowing

criteria:•  Howdoyouknowwhatyouwroteineachbuildingblockistrue?Haveyou

madeanassumpEonordoyouhavesolidevidence—intheformofdocumentedfacts?

–  Inthecasesyouhavefacts,labeltheresponseas“Fact”andmakeanoteofyourevidence.

–  InthecasesyouhavemadeassumpEons,labeltheresponseas“AssumpEon.”

•  CompletetheacEvitybylisEngalltheassumpEonsregardingyourbusinessmodelonthenextslide.

ThenextsecEonwilladdresshowtotestthoseassumpEons.

AcEvity4:ClarifyyourSpaceMissionmodelassumpEons(cont’d)ListyourassumpEonsaboutyourspacemissioncanvasmodel

No. QuesEon Fact(withevidence) AssumpEon

1.

2.

3.

4.

5.

6.

7.

AcEvity5:Preparetomeetyoursponsorsandpartners

PreparethematerialsneededbeforeyoumeetpotenEalsponsorsandpartners:(createachecklistofthepointsbelow)•  Missionmaterials

–  ScienEficPapers– MissionSummary– Missionroadmap–  Other(demo/prototype/casestudy)

•  LaunchandoperaEonsstrategydescripEon•  MissionvalueproposiEondescripEon:

–  UniquevaluethatthismissionsaEsfies–  Otherstakeholdersinvolvedinthemission–  StepsinandduraEonofthemission

AcEvity6:UpdateyourdocumentaEon

DocumentyourspacemissionroadmapbyansweringthefollowingquesEons.•  WhoarethesponsorsandstakeholdersthatwillparEcipateandbenefitfromthe

mission.

•  Whotypicallyplaystherolesofinfluencerandmissionvalue?•  Whatarethestagesandthelengthofthemission?•  Whatistheprofileofthetypicalstakeholder?

•  Howdowecommunicatewiththesestakeholders?

•  Whatisthebestmissionsalesstrategy?

AcEvity6:UpdateyourdocumentaEon(cont’d)

CreateyourspacemissionposiEoningstatementusingthefollowingtemplate.•  For…

•  Who….

•  Ourmissionis…

•  Thatprovides…

•  Unlike…

•  Wehaveassembled/created/inventedaspacevehicleandmissionthat….

AcEvity7:Planyournextsteps

No. AcEvity Deliverable Deadline Responsible

1. Developfunding

2. Developthemissionoutline

3. Createamissionroadmap

4. Selectalaunchvehicle

5. Prepareforlaunch

TaketherequiredstepstoimplementyourCubesatmissionmodel(makeachecklistoftheitemsbelow):SomerecommendaEonstogetyoustarted.

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