#span12- navigating technology & social media in seminary

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Navigating the World of Technology and Social Media in Seminary Presented by: Jennielle Strother, VP of Enrollment Management Nancy Springer-Baldwin, VP of Communications Seminary of the Southwest ATS – SPAN Conference April 19, 2012 #SPAN12

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The presentation, "Navigating the World of Technology and Social Media in Seminary" highlights the work that Seminary of the Southwest in Austin, TX has accomplished by building a simple social media strategic plan. Presentation given by Jennielle Strother and Nancy Springer-Baldwin on April 19, 2012 at the Association of Theological Schools - SPAN conference.

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Page 1: #SPAN12- Navigating Technology & Social Media in Seminary

Navigating the World of Technology and Social Media in

SeminaryPresented by: Jennielle Strother, VP of Enrollment ManagementNancy Springer-Baldwin, VP of Communications

Seminary of the Southwest

ATS – SPAN ConferenceApril 19, 2012

#SPAN12

Page 2: #SPAN12- Navigating Technology & Social Media in Seminary

Jennielle Strother

@[email protected]

Nancy Springer-Baldwin

@NancySB2 [email protected]

Page 3: #SPAN12- Navigating Technology & Social Media in Seminary

Session Outline

•Pre-Session Survey Results

•Seminary of the Southwest’s Social Media Strategy

•How we implement it every year.

•Best Practices Jam Session

Page 4: #SPAN12- Navigating Technology & Social Media in Seminary

Pre-Session SurveyHere are the results of the Pre-Session survey we administered:

(Over half of session attendees responded)

100%

Does your institution use social media?

Yes No Not sure

No60%

Not Sure40%

Does your insti-tution have a so-

cial media strategic plan?

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Admissions/EM

32%

Communications14%

Dev/IA5%

Marketing9%

Multiple Depts32%

Stud Svcs5%

IT5%

Which office at your institution is responsible for social media?

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Conversation

Promote Others

Self Promo

Seminary of the Southwest’s Social Media Philosophy

We created simple visual in order to focus on our goals.

Once the team understood this concept, the ideas started flowing.

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Write your strategic plan

Don’t reinvent the wheel.

Add your Social Media initiatives in departmental plan.

Include: Objectives, Responsibilities, Timeline, Budget, Assessment

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Strategy: Increase social media presence at seminary events.

Description: Publicize seminary events on Southwest’s SM platforms. Include a hashtag so that twitter followers can participate, invite Facebook users to “tune in”, encourage current students to post.

Goals:•Live blog XX event•Live blog XX event•Live blog XX event•Increase interactions on facebook by XX amount. •Track URL clicks to website and increase by XX% from one event to another.

Responsibility:Marketing, Enrollment, Communications

Timetable:• September

• 1st: Secure student liveblogger• 6th: Student liveblogs (etc…)

Budget: Assessment:•Monthly FB, Twitter URL, Google Analtyic reporting•Event hashtracking reports•Storify reports

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Social Media Survival Guide

1.Know who you are. Know your story. Know your brand.

2.Put the right people on the team3.Start small4.Create buy-in…tell the story, back it up

with data.5.Assess Often – Successes and Failures6.Use your instincts

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Know who you are. Really.

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Put the right people on the team.

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Be realistic. Start small.

Page 14: #SPAN12- Navigating Technology & Social Media in Seminary

Tell the story. Back it up.

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Assess Often

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Build your social media instincts

by using social media.

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Best Practices