sparking a crush: attracting and retaining new users
Post on 18-Sep-2014
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Sparking a Crush
Attracting and Holding Onto Users
Society/Culture
Community
Friends
Me
MySpace is more than a “place for friends.” It’s about:
Getting someone to fall in love with you is never easy.
How to spark a crush
Why a crush?
Crush is good
I’m not kidding…
Relationship advice
How to spark a crush
How not to spark a crush
Create compelling connections between what
they’re looking for and what you offer It’s not about you
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What’s in it for them?
Speak to their needs
Get personal
It’s not about you
What’s in it for them?
Speak to their needs
Get personal
It’s not about you
What’s in it for them?
Speak to their needs
Get personal
It’s not about you
No one wants to rush into a commitment;
let them at least get to know you first! Don’t move too fast
2 of 7
Let them get to know you first
Be transparent
Be ready when they’re ready
Don’t move too fast
Let them get to know you first
Be transparent
Be ready when they’re ready
Don’t move too fast
Let them get to know you first
Be transparent
Be ready when they’re ready
It’s not about you
Let them get to know you first
Be transparent
Be ready when they’re ready
Don’t move too fast
Take their hand and guide them along when
needed; bear their burdens Hand holding is good
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Lead the way
Diffuse awkward moments
Drop hints
Hand holding is good
Yahoo AnswersBlogger
TripIt
Radar
Lead the way
Diffuse awkward moments
Drop hints
Hand holding is good
Lead the way
Diffuse awkward moments
Drop hints
Hand holding is good
Pageflakes
Once your commitment has deepened, don’t
leave them hanging; make the next steps clear Don’t make them wonder
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Establish expectations
Take it one step at a time
Make your needs known
Don’t make them wonder
Establish expectations
Take it one step at a time
Make your needs known
Don’t make them wonder
Establish expectations
Take it one step at a time
Make your needs known
Don’t make them wonder
Respect that they have a life outside of you;
take interest in it, but don’t be clingy Be part of their world
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Find out who they know
Make connections
Don’t be greedy
Be part of their world
Find out who they know
Make connections
Don’t be greedy
Be part of their world
Find out who they know
Make connections
Don’t be greedy
Be part of their world
Make them feel good about themselves!
Affirm them and encourage them.
Cheer them on
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Count their achievements
Commemorate milestones
Encourage others to encourage them
Cheer them on
Count their achievements
Commemorate milestones
Encourage others to encourage them
Cheer them on
Count their achievements
Commemorate milestones
Encourage others to encourage them
Cheer them on
Plan for memorable moments that they’ll
remember and talk about for a while
Make memories
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Surprise them
Pick out curtains
Be yourself
Make memories
Surprise them
Pick out curtains
Be yourself
Make memories
Surprise them
Pick out curtains
Be yourself
Make memories
How to spark a crush
Just not that into you?
How to approach attraction issues
Why aren’t more people signing up?
Snapfood
Activity: Elevator Pitch
Know thyself
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Step 1: List WHO it’s for, WHAT is it, WHY is it different
Know thyself
Step 2: Choose (or dot vote) the most important differentiators
Know thyself
Step 3: Craft a concise “elevator pitch” statement
Know thyself
For people who want to show off what they’re eating
Snapfood lets people do more with their food photos.
Unlike other photo sharing sites, Snapfood is uniquely food-
centric, letting people visualize and rate foods they’ve eaten and want to eat.
Activity: Conversion Models Identify the problem
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Step 1: Identify the “conversion” of interest
Identify the problem
Active User
Visitor
Step 2: List the steps required to get there
Identify the problem
Active User
Visitor
Step 3: Find out # of people who’ve taken each step
Identify the problem
Active User
Visitor
Step 4: Ask what it means
Identify the problem
Active User
Visitor
Step 4: Consider options (focus upstream, remove or swap steps)
Identify the problem
?
Active User
Visitor
Activity: Root Cause Analysis Diagnose the problem
3 of 4
Step 1: Understand procrastination
Diagnose the problem
Step 1: Understand procrastination
Diagnose the problem
Low Value
High Value
Low Effort
High Effort
Step 2: Get to the heart of the matter
Diagnose the problem
High Effort (perceived)
Low Value (perceived)
Activity: Concept Sketching Generate solutions
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Step 1: Choose from the problems you’ve identified
Generate solutions
Step 2: Collect ideas (stick them on walls!)
Generate solutions
Step 3: Generate one or more possible solutions for each problem
Generate solutions
Step 4: Put it all together!
Generate solutions
Step 5: Evaluate the impact
Generate solutions
How to approach the problem
Crush is good, love is better
Patterns for Sign Up & Ramp Up | Adaptive Path | 1
Patterns for Sign Up & Ramp Up
Inspiration and Guidelines from the Web 2.0 Landscape
Alexa Andrzejewski [email protected] @ladylexy on twitter FOAA for 15% off AP events!
http://www.adaptivepath.com/ideas/reports/signup