sparking creativity in high school entrepreneurs ashley gaffney donna martin [email protected]...
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Sparking Creativity in High School Entrepreneurs
Ashley Gaffney Donna Martin
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Buchholz High School
Located in Gainesville, Florida Student population of 2,200 Suburban demographic Academic emphasis, highest rating on
state assessment tests
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Academy of Entrepreneurship
Career academy established in 1993 Magnet program Present enrollment – 230 students, gr. 9-12 Variation of “academy”
– One elective class each year, two teachers
– Not leveled by academic ability– College prep curriculum, community
partnerships
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Academy Structure
Corporate Officers– CEO—overall Spirit Spot success,
recruiting, officer installation, National Technical Honor Society
– COO—Spirit Spot operations– CFO—cash tills & reports for Spirit Spot– CMO—Spirit Spot marketing– CIO—Newsletters, press releases– DECA President—Projects, membership,
competition
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Curriculum
Gr 9—Principles of Entrepreneurship Gr 10—Business Management & Law Gr 11—Business Ownership Gr 12—Retail Essentials
(optional)– Gr 11 or 12—Marketing Directed Study– Gr 11 or 12—Marketing On-the-Job
Training
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9th Grade—Principles of Entrepreneurship
• Advantages / Disadvantages
• Setting Goals
• Communication
• Parts of a Business Plan
• Forms of Business Ownership
• Leadership / Management
• Ethics / Personal Responsibility
• Economics (Supply and Demand)
• Marketing and Advertising
• Financial Aspect of Business
• Technology
• Compensation and Benefits
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10th Grade—Business Management and Law
• Economics (Supply & Demand)
• Entrepreneurial Potential
• Ideas vs. Opportunities
• Globalization
• Business Planning
• Market Analysis
• Business Ownership
• Legal Issues Facing Start-ups
• Government Regulations
• Site Selection and Layout
• Marketing Plan
• Price Strategy
• Promotion Strategy
• Channels of Distribution
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International marketing club for high school students
Prepares emerging leaders and entrepreneurs in high school students
Split into 2 chapters – 9th and 10th grade– 11th and 12th grade
Project-based and test-based competitions
DECA
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DECA Projects
Creative Marketing – Business Fair
Entrepreneurship Promotion – Teaching kids at local Boys and Girls Club about entrepreneurship
Public Relations – Adopt-a-puppy-thon
Learn and Earn – Fundraising for MDA
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Junior Achievement Success Skills
Develops personal strategies to achieve lifelong learning pursuits and career opportunities– Team-building – Problem-solving – Critical-thinking – Communication – Negotiation – Leadership
Mock-interviews conducted
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Junior AchievementCompany Program
JA Company Program– Company structure and student roles– Capitalization– Customer-product focus– Product-market pricing– Company operations– Product sales– Company liquidation
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Class Projects – Sales Unit
“Can You Sell It?” Project
Objectives—students learn and apply steps of the selling process
Project Details– 2-3 week unit
– Sales training videos used
– Pick a unique, non-existent product
– Work with partner and role play a sales pitch
– Rubric for grading
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Class Projects – Advertising Unit
Objectives—to present an ad campaign to executives of an advertising firm
Utilizes differentiated instruction
Students choose a product and develop a portfolio
Rubric for grading
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11th Grade—Business Ownership
Business Plans—teams of two– Junior Achievement program “Be
Entrepreneurial”– Junior Achievement “Company Program”– DECA Competitions
Business plans Business operations plans (market
research) Advertising campaigns
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Community Partnerships
Junior Achievement– Students as learners– Students as teachers
Santa Fe College/CIED– Business pitch– Mentoring, seed money
Pizza Vito– Social media marketing
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Class Projects
Credit Card Use for Spirit Spot– Fees– Terms and conditions
Bobcat Blankets– Marketing project involving social media– Video for uploading
Tshirt Designs– www.customink.com
www.youdesignit.com
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The Spirit Spot
1200 sq. ft. retail store– Apparel, spirit items, school supplies, books– Café
Cooperative food program– Exclusive menu– Markup = 25-50 cents per item
Four POS systems, 2 lunch shifts daily
20 minutes before school—volunteer staff
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Store Operations
6-time DECA National Gold-Level Certification
Gross sales last year = $50,000
School Uniforms—fantastic!!!
1 day per week for “book work”
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Store Operations
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Store Operations
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Store Operations
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Store Operations
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Benefits to the Students
Real work experience Leadership and management experience Poise, self-confidence Application of knowledge and skills $ for DECA competition Enthusiasm, Excitement, Wholehearted
involvement