Sparkle Cookies

“Have You Had Your Sparkle Today?”

Owner: Nearra Dyson

“Better Ingredients Better Sparkle”

Problem/Unmet Need• Not fresh food• High prices• Variety• Lack Uniqueness

Solution/How Business Fills Need

• Unique kinds of cookies• Fresh Ingredients

Mission and Social Impact

Sparkle Cookies will insure delicious cookies made fresh everyday with fresh ingredients. A

taste one can only dream of. No more hard, old cookies.

Description of Product/Service

• Delicious cookies• Variety• Fresh produce

Description of Expenses

Variable Material Expenses

Total: $20.74/24 =0.86

Item $Nestle Toll house

cookie dough$4.95

Cream cheese $1.97Sour cream $1.44

Salt $2.12Vanilla Extract $7.98

Whipping Cream $2.28

Fixed Expenses Total: $20.00

Item $Flyers $20.00

Business Model

Economics of One UnitSelling Price $2.00 Cost of var. materials exp. $0.86 Cost of labor $0.00 Other variable costs $0.27Total COGS/ COSS $1.13/2.00Contribution Margin $0.87

Definition of One Unit1 3 pack of cookies

Monthly Break Even Units$20.00

= 22.98 ≈ 23 units$0.87

Market Analysis

Description of Target ConsumerDemographics Geographics

Male or FemaleHigh school studentsAges 1- infinity

Live in Chicago ILHS Student in the 60632

Psychographics Buying PatternsLike SweetsBuys deserts often

44.93% of surveyed customers would pay $1.25- $2.00 on cookies

Total Population

Target Market Population

27,18,782

Market Size(based on

survey)

Target Market Size

Market Statistics

Industry Name: Service/Food Annual Industry Sales: $709.2 billion

88,723

101,816

Marketing and Sales

• Social Media• Flyers• Word of mouth

CompetitionSparkle Cookies Ms. Fields Carol’s Cookies

Prices 1 cookie- $0.66 1 cookie- $1.25 1 cookie- $3.04

Location 6061, 60632 390 locations in the United States

Online Only

Unique Factor Variety of cookies largest retailers of freshly bakedlargest retailer of soft-serve frozen yogurt

Voted one of the best tasting cookies in the nation by People’s Magazine

Your Competitive Advantages1. The price for 1 cookie is cheaper than both competitors 2. A more convenient location to the customer I’m looking to sell to.3.

Qualifications• Nfte experience • Member of BPA (Business Professionals of America)• W!se certified • Cookie Lover

Sales Projections

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec0

20406080

100120140

Units Sold

Units Sold

Total Units896

Gross Revenue$1,792.00

Net Profit$1029.00

Start-up FundsItem Why Needed Cost

Stove To bake the cookies $499.994 Cookie sheet To put cookies on before baking $35.96Cookie cutters Sizing cookies $14.99Containers To transport cookies $4.69

Total Startup Expenditures $555.63

Emergency Fund $20.00Reserve for Fixed Expenses $40.00

Total Startup Investment $615.63

ROI: Return on Investment$1029.00

= 167% ≈ $1.67$615.63

ROS: Return on Sales$1029.00

= 57.4% ≈ $0.57$1792.00

Future Plans• Hire employees to work at other schools• Further expand to store around Chicago

Sparkle Cookies

“Have You Had Your Sparkle Today?”

Owner: Nearra Dyson

“Better Ingredients Better Sparkle”