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© con terra GmbH 1 [https://hd.unsplash.com/photo-1471070855862-324d571a1857] Spatial UX Usability Beyond Conversion Rates Guillaume Aubert, EUMETSAT Dr. Morin Ostkamp, con terra Holger Fritze, con terra

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© con terra GmbH 1

[https://hd.unsplash.com/photo-1471070855862-324d571a1857]

Spatial UXUsability Beyond

Conversion Rates

Guillaume Aubert, EUMETSAT

Dr. Morin Ostkamp, con terra

Holger Fritze, con terra

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[https://pixabay.com/de/nachdenken-denkarbeit-mann-gesicht-272677]

User ExperienceUsability

What‘s the meaning ofthese terms, again?

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[https://pixabay.com/de/w%C3%B6rterbuch-fokus-buch-wort-text-1149723]

US

ER

EX

PER

IEN

CE

US

AB

ILIT

Y

Effectivity

Efficiency

Memorability

Learnability

Error rate

Satisfaction

before while after

Perception

BehaviorEmotions

Beliefs

Preferences

Physical

reactions

Mental

reactions

Capabilities

and many, many more …

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UI

UX[https://de.wikipedia.org/wiki/Eisberg#/media/File:Iceberg.jpg]

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Conversion Rate

?

[https://pixabay.com/en/people-cover-cry-desperate-314481,

https://pixabay.com/de/herrscher-winkel-zentimeter-l%C3%A4nge-161210]

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…Step 1Start FinishStep N

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Conversion Rate

Google Analytics

Piwik

Hotjar

Webalizer

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1. Path: Search, Pan, Zoom, Measure

2. Path: Zoom, Pan, Zoom, …, Measure

3. Path: Zoom, Pan, Search, Pan, Measure

4. Path: …

UI Clickpaths

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Quantitative

Methods

Qualitative

Methods

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Quantitative

Methods

Qualitative

Methods

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User-Centered

Design

(ISO 9241-210)

[https://pixabay.com/de/unternehmer-start-start-up-karriere-696976]

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Take Away

Messages

• UCD is key for information retrieval systems

• Users expect search engines to be “like Google“

• Users want a seamless user experience

• The new EUMETSAT PN is going to be awesome

• UX is not UI (www.uxisnotui.com)

[https://pixabay.com/de/coffee-to-go-trinkbecher-kaffee-1111440/]

http://www.eumetsat.int

About EUMETSAT

The European operational satellite

agency for monitoring weather, climate

and the environment

© con terra GmbH

con terra – Gesellschaft für Angewandte Informationstechnologie mbH

Martin-Luther-King-Weg 24

48155 Münster

Telefon +49 89 207 005 2200

[email protected]

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