spatial ux - europa · spatial ux usability beyond conversion rates guillaume aubert, eumetsat dr....
TRANSCRIPT
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Spatial UXUsability Beyond
Conversion Rates
Guillaume Aubert, EUMETSAT
Dr. Morin Ostkamp, con terra
Holger Fritze, con terra
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User ExperienceUsability
What‘s the meaning ofthese terms, again?
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US
ER
EX
PER
IEN
CE
US
AB
ILIT
Y
Effectivity
Efficiency
Memorability
Learnability
Error rate
Satisfaction
before while after
Perception
BehaviorEmotions
Beliefs
Preferences
Physical
reactions
Mental
reactions
Capabilities
and many, many more …
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Conversion Rate
?
[https://pixabay.com/en/people-cover-cry-desperate-314481,
https://pixabay.com/de/herrscher-winkel-zentimeter-l%C3%A4nge-161210]
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…Step 1Start FinishStep N
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Conversion Rate
Google Analytics
Piwik
Hotjar
Webalizer
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1. Path: Search, Pan, Zoom, Measure
2. Path: Zoom, Pan, Zoom, …, Measure
3. Path: Zoom, Pan, Search, Pan, Measure
4. Path: …
UI Clickpaths
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User-Centered
Design
(ISO 9241-210)
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Take Away
Messages
• UCD is key for information retrieval systems
• Users expect search engines to be “like Google“
• Users want a seamless user experience
• The new EUMETSAT PN is going to be awesome
• UX is not UI (www.uxisnotui.com)
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http://www.eumetsat.int
About EUMETSAT
The European operational satellite
agency for monitoring weather, climate
and the environment
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48155 Münster
Telefon +49 89 207 005 2200
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