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SPEDriving engagements with StartupsDriving engagements with Startups

Feb 2014

Growth Ventures & Innovation (GVI) GroupSony Corporation of America

Our Mission: Bridging Sony with Venture backed Innovation

Strong alignment with groups across Sony and deep understanding of Sony’s

Sony GVI Group

understanding of Sony s corporate and Biz Unit’s strategy and needs

+

Incubators/ Venture Startups Universities

GVI Embedded into the innovation ecosystem with strong strategic relationships with top-tier VCs, entrepreneurs and

2 SONY CONFIDENTIAL Growth Ventures & Innovation Group2014/2/7

Accelerators CapitalistsStartups Universities , pindustry visionaries.

.

Typical tasks• Understand BU’s needsUnderstand BU s needs• Identify New trends• Filter startups based on needs• Develop Biz casep• Identify value proposition• Competitive Analysis• Market Analysis• Strategic Advisory

Help in Licensing/Co-Development/Co-Marketing/Distribution agreements or warrants/Equity investment or M&A


Our typical processKey value add

Market TrendsBU Needs

Strategic AdvisoryLicensing/Co-Development/Co-Marketing/Distribution agreements Warrants/Equity investment or M&A

• Develop Biz Case• Identify Value Proposition• Competitive Analysis• Market Analysis Warrants/Equity investment or M&A• Market Analysis

2. Evaluation- Initial Discussions -

3. Evaluation- Testing-

4. Engagement- contracts-

5. Engagement- Implementation-

1. Filter- Introduction -

0. Radar- Scan-

500+ 100+ 40+ 30+ 20+ 15+

4 2014/2/7 Growth Ventures & Innovation SONY Confidential

The Need

There remains a substantial disconnect between technology startups and old media

Innovators & industry disrupters Traditional Media companies+There remains a substantial disconnect between technology startups and old media companies. The two continue to exist in fundamentally different worlds and at time have contentious relationship

G S f &Goal: Help SPE identify disruption early& engage with startups


Bridging SPE with Venture backed Innovation

Incubators/ Venture Startups Universities

GVI


Accelerators CapitalistsStartups Universities

Example Cases Across SPE Groups**

Motion Pictures GroupHome Entertainment Television/Crackle

Jim Underwood Rich Berger Lexine Wong Jane Mohon Michael Corcoran

Eric Berger Chris Mansolillo Andree Munoz

Dwight Caine Elias Plishner Michael Fisk Mark Caplan Glenn Gainor

Crackle Live

Corporate Development Lauren Glotzer James Monroe

Pictures Technologies, Production Asset Mgnt. Spencer Stevens

Facilities Group Craig Schwartz

Leadership & Organization Development Martin Lowery

Colin Green

7SONY CONFIDENTIAL

Growth Ventures & Innovation Group2014/2/7

Identify emerging technologies and business opportunities relevant for existing SPE businesses. Identify and initiate engagements with startups to help SPE accelerate business execution & Innovation.

** All this was done as a side project

Craig Schwartz Martin Lowery

SPE Venture Process - Status1. Introduction

Introduction2. Evaluation

- Initial Discussions -3. Evaluation

- Testing-4. Evaluation

- Proposal -5. Engagement

Contract0. Radar

Scan & Filter - Introduction - - Initial Discussions - - Testing- - Proposal - - Contract -Wymsee: Screengems, Archives

& Collectives, SP Tech Cinemacraft Sony Liv (India)Cognik SPHE

Quantum Media Partner MSM (India): M4E/RS

Wymsee: TV: MJ Fox, Goldbergs, Blacklist,

Nightshift, Welcome to the Family Feature: Heaven is for Real, Kitchen Sink

Lucid: Sustainability& Facilities: Implemented at

Octoshape: SP Tech, CrackleJilion SPHEFlybits MPG

- Scan & Filter -

SPHEFlipboard CrackleICVT/Beamr SP Tech, Crackle,

DADC, SNEI

y pvarious SPE buildingsVue Plus

Sony Liv (India)

Active

Completed/On Hold

Few HundredStart-ups

Completed/ Passed

Trailerpop: SPHE: Digital campaign for Zero Dark Thirty

> 50 ~ 20 ~ 6-8 2 3100’s

8 2014/2/7

Sample case studies

Lucid (Building OS)

Wymsee (Sync On Set)


Lucid – Building OS

10 Growth Ventures & Innovation2/7/2014

Lucid’s Building OS - Online operating system for buildingsServes as a central hub to consolidate meter and building system data across the building portfolio.

Provides instant visibility to such data and drives operational efficiency with intuitive analytics and tools.

Case: Lucid

Status: Sony Growth Ventures & Innovation (GVI) introduced to SPE Facilities team Nov 2012. Initial pilot activities (early 2013). Commercial roll-out of “Building OS” on SPE offices lot (2013/early 2014) Introducing employee facing dashboard and engagement in summer 2014.

Value proposition for SPE: ‘Everything under one system’ (Central hub to consolidate various meter and building system data across building portfolio) Real-time visibility on energy consumption (incl. 14 buildings with previously not connected meters) Analytics & tools to drive energy efficiency process (monthly meetings, heat mapping trouble spots, target building by building) Occupants engagement (starting this summer, via dashboard data visualization, challenges and communication tools).

Costs / Benefits: Initial integration (one time cost): USD 15- 25k; Enterprise license (p.a.): USD 15k


Cloud based building energy management5-10%building energy reduction via increased consumption visibility & occupant engagement

g ( ) ; p (p ) Too early to quantify benefits. Aim at 5-10% building energy reduction.

Lucid – SPE Featured Corporate Customer


Wymsee (Sync On Set)


Digital workflow in support of creative departments for the physical production of TV and Features

Case: Wymsee

Sony Growth Ventures & Innovation (GVI) introduced Wymsee at SPE Venture Showcase 2013.

Current Utilization at SPE Productions Wymseee’s Sync On Set SW is already utilized from creative departments at various TV (Michael

J. Fox Show, The Blacklist…) and feature (Heaven is for Real, Kitchen Sink…) productions. Already helped SPE productions to realize savings of assumed > USD 200 k .

Ongoing Discussion RFI/RFP process underway to integrate Wymsee’s digital production workflow SW into SPE’s

asset tracking system (SPE Archives & Collectives; SPE Technologies). Expanding Wymsee feature (i.e. location, set decoration) to utilize as pre‐production tool

(Screengems).

Future Potential Metadata workflow from production to distribution. Monetization of product metadata (T‐Commerce, Social TV)


Digital workflow for the physical production of TV and FeaturesFrom production cost savings towards asset tracking and new ancillary metadata revenue streams.

Michael J Fox – Case Study

“You can learn the app in 15 mins … which is perfect when we have day players and PA cycling in and out” – Ali (key costumer)

“I couldn’t imagine working on another project without Sync On Set”


I couldn t imagine working on another project without Sync On Set – Derek Moreno (costume supervisor)

Sync On Set assumed savings > USD 50 k

Wymsee – Opportunities to monetize Metadata


Wymsee – Roadmap of SPE Opportunities Current

Production(expanded feat res)

Pending

Future

Production(current features))

Cost savings &

features)

Cost savings & efficiency gains

Digital Workflow SPE TechnologiesCost savings &

efficiency gains Asset Tracking

Cost savings, compliance)

Metadata

SPE Technologies

compliance)(Ancillary revenue

streams / T-Commerce) SPS Production Asset

Management & Archives

Production Digital Backbone Distribution


Collaborate with Lauren & SpencerCollaborate with Lauren & Spencer

CorpDevelopm

entGVI

CorpTechnologi

es

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